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ROLL CALL FOR THE COMMUNITY HEALTH AND EQUITY COMMITTEE.
TODAY IS THURSDAY, JANUARY 28TH, 2021.
CAN WE HAVE A ROLL CALL, PLEASE? COUNCIL MEMBER TREVINO HERE.
COUNCIL MEMBER ANDREW SULLIVAN HERE.
COUNCIL MEMBER GONZALEZ AND CHAIR SANDOVAL HERE.
UH, BEFORE WE BEGIN, UM, WE'RE GOING, I'M GOING
[Additional Item]
TO TAKE A POINT OF PERSONAL PRIVILEGE AND RECOGNIZE MS. ADRIAN MENDOZA FROM THE SOUTHWEST, UH, FROM THE SOUTH TEXAS BLOOD AND TISSUE CENTER.UH, SHE'S GOING TO GIVE US SOME GOOD NEWS.
THANK YOU GUYS SO MUCH FOR HAVING ME HERE.
UM, I HAVE AN ANNOUNCEMENT TO MAKE, AND FOR ALL OF YOU ALL WHO PARTICIPATED IN THE SAN ANTONIO DISTRICT CHALLENGE BLOOD DRIVE, UM, HOSTED WITH 10 CITY COUNCIL DISTRICT, UH, OVER JANUARY 19TH THROUGH THE 22ND, WE HAD THREE, UM, CONTENDERS FOR TOP POSITION, UH, IN THAT COUNCIL DRIVE COMPETITION, A HEALTHY COMPETITION.
UH, DISTRICT NINE AND DISTRICT FOUR AND DISTRICT SEVEN, ALL WERE TOP THREE.
DISTRICT NINE, UM, WAS ABLE TO CONTRIBUTE 51, OR SORRY, DISTRICT SEVEN WAS ABLE TO CONTRIBUTE 51 OF THE 250 BLOOD PRODUCTS, WHICH WERE COLLECTED DURING THAT CHALLENGE WEEK.
AND THEREFORE, ANNA SANDOVAL, UM, IS GOING TO BE ABLE TO HAVE BRAGGING RIGHTS
UM, AND WE'LL GET A WINNING PLAQUE AND, UM, I ASSUME EVERYONE WILL BE IN HEALTHY COMPETITION AGAIN IN SUMMER 2021 WHEN WE HAVE THAT SAN ANTONIO DISTRICT CHALLENGE AGAIN.
UM, I WANNA THANK YOU GUYS SO MUCH FOR PARTICIPATING IN THIS DISTRICT CHALLENGE.
WE REALLY NEEDED IT THIS TIME OF YEAR.
JANUARY IS NATIONAL BLOOD DONOR MONTH BECAUSE THIS TIME OF YEAR IT'S VERY DIFFICULT AFTER THE HOLIDAYS TO REPLENISH INVENTORY FOR BLOOD PRODUCTS IN OUR COMMUNITY.
AND WE'VE ACTUALLY SEEN AN INCREASE IN DISTRIBUTION OF ABOUT 35% LOCALLY TO OUR HOSPITALS THIS TIME OF YEAR, WHICH IS UNUSUAL, UM, AT A TIME WHEN WE ARE USUALLY HAVING CHALLENGES, UM, ANYWAY, RECEIVING BLOOD PRODUCTS FROM THE COMMUNITY.
UM, AND I JUST WANT TO THANK YOU ALL FOR PARTICIPATING AND CONGRATULATE, UH, DISTRICT SEVEN FOR THEIR WIN.
AND, UM, UH, THAT'S WHAT I WANTED TO PRESENT TO YOU ALL.
AND I, I'M NEW TO THE, THE BLOOD BANK SIDE OF THINGS.
I'VE WORKED WITH BIOBRIDGE GLOBAL, SO YOU MIGHT SEE ME HERE AND AGAIN, UH, THANK YOU VERY MUCH, UH, MS. MENDOZA FOR SHARING THAT GREAT NEWS.
OBVIOUSLY, YOU, YOU KNOW THAT I AM VERY
UM, IS THERE A FORMAL PROTEST, UH, RECOUNT THING THAT WE CAN DO? I'M JUST KIDDING.
THANK YOU FOR ALLOWING US TO DO THIS.
I, UM, I JUST WANNA HIGHLIGHT THAT ADRIAN, I DON'T KNOW IF YOU MENTIONED THIS, BUT WE, WE GATHERED NEARLY ALL OF US ALL THE TIME COUNCIL DISTRICTS TOGETHER GATHERED 278 UNITS OF BLOOD, AND THAT'S ENOUGH TO SAVE THE LIVES OF 3 834 PEOPLE, UM, AND 71 FIRST TIME DONORS.
SO THAT MEANS IN THE FUTURE, YOU'LL HAVE, UH, MORE DONORS.
SO I WANNA GIVE A BIG, BIG THANK YOU TO EVERY SINGLE COUNCIL DISTRICT BECAUSE YOU ALL TOOK THIS ON AND, UH, YOU DIDN'T MESS AROUND WITH IT.
IT WAS, THE COMPETITION WAS HEATED.
THERE WAS, UM, THERE WAS SOME WORK TO GET SOME, SOME DATA UNDERGROUND THROUGH, THROUGH BACKDOOR CHANNELS TO BE VERY COMPETITIVE.
AND, UH, LET'S, LET'S BE HONEST, COUNCIL MEMBERS ARE COMPETITIVE.
THAT IS WHY WE
SO I THINK YOU PICKED A GOOD, UH, A, A GOOD GROUP.
UM, AND WE'RE ORGANIZING ROUND TWO, LIKE YOU SAID.
IT'S A LITTLE BIT AWKWARD TO BE THE WINNER OF SOMETHING THAT YOU DECIDED TO LAUNCH, BUT HEY, THANKS,
AND CONGRATULATIONS TO EVERYONE FOR CONTRIBUTING TO THIS, UH, TO THIS HEALTHY BLOOD SUPPLY, SO THANK YOU.
[1. 21-1338 Approval of the meeting minutes from the December 11, 2020 Community Health and Equity Committee Meeting.]
ON THE AGENDA, WE HAVE THE APPROVAL OF THE MINUTES OF OUR, UM, DECEMBER 11TH MEETING.IS THERE A MOTION, SO MO, TO APPROVE? OKAY.
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TWO MOTIONS.IS THERE SECOND? OKAY, WONDERFUL.
UH, ALL IN FAVOR, PLEASE SAY AYE.
[2. 21-1339 A briefing providing updates regarding public participation analysis with SA2020. [Carlos Contreras, Assistant City Manager; Jeff Coyle, Director, Government & Public Affairs]]
TWO IS A BRIEFING, PROVIDING UPDATES REGARDING PUBLIC PARTICIPATION ANALYSIS WITH ESSAY 2020.UH, I WILL TURN THIS OVER TO, UH, MR. JEFF COYLE.
CHAIRWOMAN, THANK YOU SO MUCH.
UM, WE SCHEDULED INTO THIS, UH, PROJECT SEVERAL CHECK-INS, UH, WITH THIS COMMITTEE, UH, AT VARIOUS POINTS DURING THE, THE PROJECT.
SO THIS IS THE SECOND TIME WE'RE, UH, COMING TO CHECK TO, UH, UPDATE YOU ON WHERE WE ARE.
AS A REMINDER, WE CONTRACTED WITH SA 2020, UH, LAST YEAR, UH, TO DO AN OVERALL ASSESSMENT OF OUR PUBLIC PARTICIPATION EFFORTS AND HELP US MAKE, UH, LONG-TERM IMPROVEMENTS.
UM, I WILL SAY, UH, AS A CREDIT TO SA 2020, THEIR INITIAL, THE INITIAL TASK ENVISIONED WAS SIMPLY AN, AN ADVISORY COMMITTEE OF COMMUNITY MEMBERS THAT WE COULD GATHER FEEDBACK ON TO MAKE IMPROVEMENTS.
AND THAT PHASE IS WHAT'S COMING NEXT.
BUT SA 2020 HAS, HAS DUG MUCH, MUCH DEEPER ON THAT.
THEY'VE DONE AN, AN ASSESSMENT OF RESOURCES AND CAPABILITIES ACROSS THE CITY ORGANIZATION AND PRESENTED US THOSE RESULTS.
THEY CONDUCTED A SURVEY OF ALL OF THE CITY DEPARTMENTS, UH, EXECUTIVE TEAM AND COUNCIL OFFICES TO, UH, SORT OF BOUNCE SOME OF THEIR ASSESSMENT OFF THE, UH, IMPRESSIONS OF THOSE WHO ARE TASKED WITH EXECUTING.
AND, AND NOW, UH, THEY'RE GONNA BE REPORTING ON THOSE PIECES OF IT.
UH, AND THEN HAVING A DISCUSSION WITH YOU ABOUT MOVING INTO THE NEXT PHASE OF FOCUS GROUPS WITH, WITH COMMUNITY MEMBERS.
SO, UH, WITH THAT, I'LL TURN IT OVER TO MOLLY AND KIERAN.
I, MY GOAL FOR TODAY'S PRESENTATION WAS TO NOT SPEAK TO, Y'ALL MUTED.
IT'S MY PLEASURE TO LEAD THIS PRESENTATION, MOLLY AND I BOTH AS THE NONPROFIT ORGANIZATION THAT'S RESPONSIBLE FOR DRIVING PROGRESS TOWARD SAN ANTONIO'S SHARED COMMUNITY VISION.
WE KNOW THAT CIVIC ENGAGEMENT IS BOTH THE FOUNDATION OF THAT SHARED VISION, AS WELL AS THE PROGRESS THAT WE MAKE TOWARD THOSE SHARED GOALS.
SO TODAY, LIKE JEFF SAID, WE WANNA WALK Y'ALL THROUGH, UM, HOW FAR WE'VE GOTTEN SO FAR IN THIS WORK.
UM, AND THE PURPOSE OF OUR WORK WITH G P A AND WITH THE CITY IN STRENGTHENING MEANINGFUL PUBLIC ENGAGEMENT IS TWOFOLD.
ONE IS TO IDENTIFY THE STRENGTHS, GAPS AND OPPORTUNITIES THAT EXIST IN THE CITY'S CURRENT PUBLIC ENGAGEMENT PROCESSES.
AND THEN SECOND, TO DELIVER RECOMMENDATIONS ON HOW WE CAN STRENGTHEN THOSE PROCESSES THAT, AND THOSE RECOMMENDATIONS TO BE INFORMED BY NATIONAL BEST PRACTICES, AS WELL AS LOCAL BEST PRACTICES, UM, AND THE COMMUNITY, OF COURSE.
AMANDA, THANK YOU FOR HELPING US WITH THE SLIDES TODAY.
I'M GONNA ASK YOU TO GET US GOING ON THE NEXT SLIDE.
LIKE JEFF MENTIONED, THE SCOPE OF WORK, UH, WE'VE DONE DEEPER DIVES, UM, GIVEN THE INTENDED PURPOSE.
WE STARTED THE WORK WITH A VERY, VERY CLOSE LOOK AT A FULL ASSESSMENT OF THE CITY'S POLICIES, STRATEGIES, JOB DESCRIPTIONS, SURVEY AND RE REPORTS, VIRTUAL ENGAGEMENT PLATFORMS, THE BREADTH OF PRESENTATIONS THAT ARE LED, UM, FROM CITY DEPARTMENTS TO COUNCIL, THE THROUGH COMMITTEE MEETINGS, UM, AS WELL AS A CLOSER LOOK AT DEPARTMENT LED EFFORTS OF A MAJOR ASSESSMENT OF THE CURRENT PUBLIC ENGAGEMENT PROCESSES AND EFFORTS.
UM, AND TODAY I WANNA SHARE WITH Y'ALL THE KEY FINDINGS FROM THAT ASSESSMENT.
WE USED THOSE KEY FINDINGS TO THEN INFORM A SURVEY THAT WE ADMINISTERED.
UM, MOST OF THE FOLKS ON THIS CALL KNOW, BECAUSE IT WAS SENT TO CITY COUNCIL OFFICES AS WELL AS CITY DEPARTMENTS.
UM, AND WE'RE GONNA TALK MORE ABOUT WHAT CAME OUT AS A RESULT OF THOSE SURVEYS.
EVERY STEP OF THE SCOPE OF WORK IS BUILDING UPON THE PREVIOUS STEP.
SO WE USE THE ASSESSMENT AND THE SURVEY THEN TO DEVELOP A PLAN FOR WHAT THE FOCUS GROUP DISCUSSIONS WILL LOOK LIKE.
THAT'S ALSO WHAT WE WANNA SHARE WITH Y'ALL TODAY.
AND OUR SCOPE OF WORK THEN CONCLUDES WITH, WITH DELIVERING THAT REPORT.
THAT'S COMPLETE WITH THE RECOMMENDATIONS, AND THAT WILL HAPPEN IN MARCH.
AMANDA, IF YOU COULD TAKE US TO THE NEXT SLIDE, THE KEY FINDINGS OF THE ASSESSMENT, UM, WERE MULTIFOLD AND THERE'S FIVE VERY SPECIFIC ONES WE WANNA SHARE WITH Y'ALL.
THE FIRST ONE HAS TO DO WITH SHARED RESPONSIBILITY, UH, WHICH SEEMS QUITE OBVIOUS WHEN WE SPELL IT OUT LOUD.
THE ADMINISTRATIVE DIRECTIVE FOR PUBLIC ENGAGEMENT, UM, FOR THE CITY OF SAN ANTONIO, VERY EXPLICITLY
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MAKES THE CONNECTION BETWEEN PUBLIC PARTICIPATION AND THE CITY'S MISSION, UM, BEING TO DELIVER QUALITY CITY SERVICES IN ORDER TO ACHIEVE A VISION OF PROSPERITY FOR SAN ANTONIO'S DIVERSE, VIBRANT, AND HISTORIC COMMUNITY.BY MAKING THAT CONNECTION, UM, THROUGH THE ADMINISTRATIVE DIRECTIVE BETWEEN PUBLIC PARTICIPATION AND THE MISSION, IT VERY CLEARLY THEN INVOKES SHARED RESPONSIBILITY ACROSS CITY DEPARTMENTS AND CITY COUNCIL IN ORDER TO STRENGTHEN PUBLIC PARTICIPATION AND ADVANCE THE MISSION OF THE ORGANIZATION.
UM, AND WHAT WE FOUND IN OUR ASSESSMENT IS THAT THAT ACKNOWLEDGEMENT AND INTERNALIZATION OF THAT SHARED RESPONSIBILITY CANNOT BE UNDERSTATED.
SECONDLY, WHILE THE ADMINISTRATIVE DIRECTIVE IS VERY STRONG IN PROVIDING CLEAR DEFINITIONS OF WHAT PUBLIC PARTICIPATION MEANS TO THE CITY, IT INCLUDES PRINCIPLES FOR PUBLIC PARTICIPATION.
WE FOUND THAT, UM, EVEN JUST BY THE NATURE OF THIS SCOPE OF WORK THAT WE'RE DOING IN PARTNERSHIP WITH THE CITY, THAT THEIR TIME IS RIPE FOR A COMPREHENSIVE STRATEGY THAT WRAPS THE ADMINISTRATIVE DIRECTIVE.
UM, AND THAT INCLUDES SHORT, INTERMEDIATE, LONG-TERM OUTCOMES SPECIFICALLY AND EXHAUSTIVELY DOCUMENTED ABOUT THE CHANGE IN KNOWLEDGE, THE CHANGE IN BEHAVIORS, AND THE CHANGE IN CONDITIONS THAT THE CITY ULTIMATELY WANTS TO SEE AS A RESULT OF ITS PUBLIC PARTICIPATION.
THAT COMPREHENSIVE STRATEGY WOULD ALSO COMPLIMENT THOSE OUTCOMES WITH VERY SPECIFIC GOALS, CONSIDERING WHERE THE CITY ORGANIZATION IS CURRENTLY WITH ITS PUBLIC ENGAGEMENT PROCESSES AND WHERE IT WANTS TO GO.
WHAT ARE THE GOALS THAT WE CAN ESTABLISH IN ORDER TO DRIVE INCREMENTAL PROGRESS ALL ALONG IN ORDER TO ACHIEVE THE LONG-TERM VISION FOR PUBLIC PARTICIPATION? AND THEN FINALLY, TO EXHAUSTIVELY IDENTIFY PERFORMANCE METRICS THAT WE WOULD, UM, EVERYONE WHO IS RESPONSIBLE ACROSS THE CITY ORGANIZA ORGANIZATION WOULD KNOW EXACTLY HOW SUCCESS IS DEFINED.
THE SECOND COMPONENT, ACTUALLY, WE'RE GONNA STAY ON THAT SLIDE, UH, FOR THE ASSESSMENT.
THE SECOND COMPONENT OF THAT COMPREHENSIVE STRATEGY HAS TO DO WITH UNDERSTANDING WHAT THE DIFFERENT LEVELS OF COMMUNITY ENGAGEMENT ARE AND ENSURING THAT THE FULL BREADTH OF THOSE DIFFERENT LEVELS ARE ENACTED BY THE CITY ORGANIZATION ANYTIME THAT PUBLIC PARTICIPATION IS ENACTED.
AND WHAT I MEAN BY THAT IS, WE KNOW THAT PUBLIC ENGAGEMENT INCLUDES GOING OUT TO THE PUBLIC TO SHARE INFORMATION, AND IT CAN BE PRIMARILY ONE WAY.
UH, WE ALSO KNOW THAT PUBLIC PARTICIPATION CAN BE TWO WAY, UM, AND IT CAN LAST OVER MULTIPLE INTERACTIONS.
SO THERE'S DIFFERENT MEDIUMS THAT EXIST IN TERMS OF LEVELS OF PUBLIC PARTICIPATION.
AND THAT COMPREHENSIVE STRATEGY WOULD BE ABLE TO ARTICULATE, UM, WHEN ANY TYPE OF MEDIUM, UH, MUST BE UTILIZED AND WHY.
WE ALSO FOUND, OF COURSE, ALL OF THESE KEY FINDINGS RELATE TO ONE ANOTHER.
AND THE THIRD AND FOURTH I'LL SPEAK ABOUT, UM, HAND IN HAND HAVING TO DO WITH THE CAPACITY OF DEPARTMENTS AND THE INTERNAL COORDINATION ACROSS DEPARTMENTS.
UM, AND THE NEED FOR THAT WAS VERY CLEAR IN THE ASSESSMENT.
AND MOLLY'S GONNA WALK US THROUGH SOME OF THE FINDINGS FROM THE SURVEY, AND YOU'LL BE ABLE TO ALSO SEE HOW THERE WAS SYNERGY BETWEEN THE ASSESSMENT KEY FINDINGS AS WELL AS THE SURVEY.
UM, AND THE SURVEY ALSO BROUGHT OUT MORE ABOUT THE NEED FOR THAT CAPACITY DEVELOPMENT AND INTERNAL COORDINATION TO EXTEND NOT JUST BETWEEN DEPARTMENTS, BUT ALSO BETWEEN CITY COUNCIL OFFICES AND ACROSS DEPARTMENTS AND CITY COUNCIL OFFICES.
AN EXAMPLE OF THAT, YEAH, GO AHEAD, MOLLY.
I WAS GONNA ADD THAT THE CAPACITY BUILDING AND INTERNAL COORDINATION ALSO HAS TO DO WITH LEARNING FROM ONE ANOTHER.
UM, WE'VE HEARD FROM BOTH DEPARTMENTS AND COUNCIL OFFICES, WE, IT WAS CLEAR FROM THE ASSESSMENT AS WELL THAT THERE ARE A BREADTH OF OPPORTUNITIES TO SHARE BEST PRACTICES THAT ARE BEING, UM, UTILIZED BY ANY ONE DEPARTMENT OR ANY ONE COUNCIL OFFICE AT ANY GIVEN TIME, AND HOW CAN WE MAXIMIZE HOW THOSE ARE SHARED, UM, ACROSS THE ORGANIZATION.
A QUICK EXAMPLE OF THAT FROM A DEPARTMENT IS 73% OF, UM, EFFORTS THAT FELL UNDER THE ESSAY SPEAK UP UMBRELLA, UM, REPORTED THEIR DEMOGRAPHICS BACK TO, UM, GOVERNMENT AND PUBLIC AFFAIRS DEPARTMENT.
SO IT OFFERS US THE OPPORTUNITY TO SAY, WHAT ADDITIONAL SUPPORT DID THE OTHER DEPARTMENTS NEED IN ORDER TO BE ABLE TO REPORT THOSE DEMOGRAPHICS? UM, AND WHAT WERE SOME OF THE BARRIERS MAYBE FOR THEM IN DOING SO? AND THE FINAL KEY FINDING THERE HAS TO DO A COURSE WITH ACCOUNTABILITY.
SO WRAPPING THE ADMINISTRATIVE DIRECTIVE WITH AN EXHAUSTIVE COMPREHENSIVE STRATEGY WITH PERFORMANCE METRICS AND GOALS THAT ARE VERY SPECIFIC GIVES THE OPPORTUNITY FOR, UM, ALIGNING SOMETHING LIKE THE BUDGET PROCESS OR THE BUDGET EQUITY TOOL FOR DEPARTMENTS SPECIFICALLY TO BE ABLE TO ARTICULATE.
UM, HERE IS THE PROGRESS WE MADE, UM, AGAINST THOSE PERFORMANCE METRICS THAT WE ALL HAVE SHARED RESPONSIBILITY FOR.
UH, AS KAREN MENTIONED, WE UTILIZE THE ASSESSMENT TO THEN, UH, IDENTIFY A SURVEY THAT WENT OUT TO, UM, CITY DEPARTMENTS, BOTH EXECUTIVE LEADERSHIP, SO YOUR DIRECTORS AND ASSISTANT DIRECTORS, AS WELL AS CITY EMPLOYEES, UM,
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AND THEN CITY COUNCIL STAFF AS WELL.SO WE HAD, IF WE CAN GO, AMANDA, TO THE NEXT SLIDE, 125 RESPONDENTS OVER THE COURSE OF, UH, ABOUT A A MONTH, A LITTLE OVER A MONTH.
UM, AND YOU CAN SEE THE BREAKDOWN OF THOSE HERE.
UM, WHEN WE TALK, WHEN I GO THROUGH THE KEY FINDINGS, WE'LL SORT OF BREAK IT UP BY RESPONDENTS MEANS EVERYONE, UM, EXECUTIVE CITY STAFF MEANS DIRECTORS AND ADMI ASSISTANT DIRECTORS.
IF I SAY CITY EMPLOYEES, IT'S NON-EXECUTIVE LEADERSHIP.
AND THEN IF WE USE CITY COUNCIL STAFF, THAT'S WHERE WE'RE GOING.
WE ARE LEARNING ALL THE WORDS AND THE TERMS. SO WE'RE, WE KNOW IT.
UM, IF WE CAN GO TO THE NEXT ONE, AMANDA.
THE KEY FINDINGS FROM THE SURVEY, UH, BEAUTIFULLY SORT OF SHOWED, HEY, THE ASSESSMENT, WE ARE SHOWING THE KEY FINDINGS IN A VERY SPECIFIC WAY.
UM, THE MAJORITY OF THE RESPONDENTS, SO WE HAD ABOUT 66% OF ALL RESPONDENTS SAID WE KNOW THE MISSION.
UM, CITY STAFF VERY CLEARLY SHOWED THAT THEY UNDERSTOOD THE, THE MEANING THEIR OWN ROLE IN STRENGTHENING MEANINGFUL ENGAGEMENT, UM, AND ALSO UNDERSTOOD THE CITIES.
UM, JUST GENERALLY THE RESPONSIBILITY AND MEANINGFUL PUBLIC ENGAGEMENT.
THAT NUMBER INCREASED FOR CITY COUNCIL STAFF TO 88%, UM, IN KNOWING THE IMPORTANCE BEHIND PUBLIC PARTICIPATION AND MEANINGFUL PUBLIC ENGAGEMENT.
UM, THE SECOND ONE HERE, THIS IDEA FOR A NEED FOR SHARED LANGUAGE AND COORDINATED STRATEGY, UM, CAME UP IN A, IN A NUMBER OF DIFFERENT WAYS.
UM, ONE, IT IT APPEARS AS THOUGH THE MAJORITY OF RESPONDENTS HAD READ AND UNDERSTOOD THE ADMINISTRATIVE DIRECTIVE.
UM, WHERE WE STARTED TO SEE SOME SQUISH THAT IT DIDN'T SO MUCH MATCH IS THAT IT WAS VERY CLEARLY CITY STAFF HAD READ IT.
UH, 68% SAID, YEP, WE READ, WE READ IT, WE UNDERSTAND IT, WE GET IT.
AND ABOUT 44% OF CITY COUNCIL STAFF, UM, SAID THEY HAD READ IT AND UNDERSTOOD IT.
WHAT WE ALSO FOUND INTERESTING IN THE RESPONDENTS WAS ABOUT 70% OF ALL RESPONDENTS SAID THEY KNEW THE PURPOSE BEHIND, UM, EVERY SINGLE PUBLIC ENGAGEMENT, UM, PROCESS OR PROJECT OR PLAN.
UM, AND THEN THOSE NUMBERS STARTED TO DIP WHEN IT BECAME AROUND MEASUREMENT, HOW TO MEASURE SUCCESS.
AND THEN IT WAS LIKE, I'M NOT REALLY SURE HOW WE MIGHT MEASURE THE SUCCESS OF EVERY SINGLE ONE OF OUR PUBLIC ENGAGEMENT PROCESSES.
UM, WE EVEN DID SOME QUALITATIVE QUESTIONS AROUND SORT OF LIKE, HEY, GIVE US OVER THE COURSE OF THE LAST YEAR, THE MOST SUCCESSFUL CITY PUBLIC ENGAGEMENT PROCESS YOU BELIEVE OCCURRED.
27% OF RESPONDENTS IDENTIFIED C OVID 19.
I KNOW THERE'S A, UM, UH, WE'RE GONNA SEE, HEAR A LITTLE BIT MORE ABOUT THAT LATER.
SO THE FACT THAT 27% OF RESPONDENTS SAID, HEY, THE CITY'S C OVID 19 OUTREACH AND ENGAGEMENT WAS THE MOST SUCCESSFUL, WE ALSO ASKED THE QUESTION WHY.
UM, AND THIS IS HOW WE SORT OF SHOW, RIGHT? THAT IT'S LIKE, YES, WE BELIEVE THAT C OVID 19 IS THERE AND NOT A SINGLE, WE COULD NOT FIND A SINGLE SORT OF LIKE, THIS IS WHY IT WAS SUCCESSFUL.
HERE'S THE MEASURE, RIGHT? IT WAS IDEAS OF, MEASUREMENTS OF SUCCESS WERE, IT WAS A MULTIFACETED RESPONSE.
IT UTILIZED VARIOUS FORMS OF COMMUNICATION.
IT WAS QUICK DELIVERY OF INFORMATION.
IT WAS A COORDINATED EFFORT AMONG DEPARTMENTS.
FUNDING DOLLARS WERE ALLOCATED TO IT.
THERE WAS ACCESSIBILITY OF INFORMATION.
IF YOU LOOK AT SOMETHING LIKE THE BUDGET OR ESSAY SPEAK UP, WE REALIZED THAT THOSE TWO WERE INTERCHANGEABLE.
WHEN WE STARTED LOOKING AT THE DATA, UH, WE'RE SEEING ABOUT 18% OF THE RESPONDENTS SAID THAT WAS THE MOST SUCCESSFUL THING THAT HAD HAPPENED IN THE LAST YEAR.
AND SAME THING, VARYING DEGREES OF SUCCESS OR WHY SOMETHING WAS SUCCESSFUL WAS, HEY, WE'RE, WE HAD A LOT OF PEOPLE RESPOND.
UM, TRANSITIONING FROM IN-PERSON MEETINGS TO BEING ONLINE WAS A REASON.
AGAIN, MARKETING AND CONTENT CREATION.
SO MEASURES OF SUCCESS ARE SORT OF ALL OVER THE PLACE.
I SHARE THAT BECAUSE THEN WE ALSO SAW A GAP BETWEEN UNDERSTANDING AND OPERATIONALIZING EQUITY FOR MEANINGFUL PUBLIC PARTICIPATION.
WHAT WE WERE SEEING IS A RESPONSE, A PRETTY SIGNIFICANT RESPONSE, UM, WHEN IT CAME TO, UH, UH, A SELF-ASSESSMENT OF, I KNOW I UNDERSTAND THE PRINCIPLES AROUND EQUITABLE PUBLIC ENGAGEMENT.
AND I, AND I ALSO UNDERSTAND THE PRINCIPLES AROUND, UM, INCLUSIVE COLLECTING, INCLUSIVE DEMOGRAPHIC DATA.
THEN WHAT WE STARTED TO SEE WAS A SHORTFALL
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IN OPERATIONALIZING IT WERE, WE WERE, PEOPLE WERE RESPONDENTS UTILIZING DEMOGRAPHIC DATA TO SHIFT, UM, IN MIDSTREAM THEIR PUBLIC ENGAGEMENT PROCESSES.AND IN FACT, WE ALSO MENTIONED WHAT WAS INTERESTING, AT LEAST TO US, 'CAUSE WE'RE NERDS, UM, OVER A PERCENT, 1.2% REFUSED TO SHARE DEMOGRAPHIC DATA AT ALL, UH, DURING OUR SURVEY, WHICH IS HIGHER THAN, UM, OUR OWN PUBLIC ENGAGEMENT PROCESSES, WHICH SITS AT ABOUT 0.4%.
UM, AND SO IF DEMOGRAPHIC DATA IS IMPORTANT, AND WE HAVE EMPLOYEES WHO ARE UNWILLING TO SHARE DEMOGRAPHIC DATA, HOW IS THAT OPERATIONALIZING ACROSS THE BOARD? UM, THE SAME THING AROUND GAP BETWEEN KNOWLEDGE OF ROLE AND PRIORITIZING.
UM, TIME AND RESOURCES WAS HAPPENING.
SO A MAJORITY OF RESPONDENTS, 78% RES REPORTED THAT THEY HAVE THE SKILLS NECESSARY TO CONTRIBUTE TO MEANINGFUL PARTICIPATION.
UH, IF YOU LOOK AT NUMBER FIVE, YOU WOULD ALSO SEE A DESPERATE NEED.
WHAT WE SAW WAS A NEED FOR OPPORTUNITIES TO REGULARLY LEARN AND SHARE BEST PRACTICES.
SO, HEY, I, I HAVE THE SKILLS NECESSARY TO CONTRIBUTE TO MEANINGFUL, UH, ENGAGEMENT.
AND THEN WE STARTED TO SEE A COUPLE OF THINGS THAT WERE, UM, GAPS AS WELL.
UM, THINGS AROUND, UH, WE DON'T REALLY HAVE THE TIME TO DO IT MEANINGFULLY.
I KNOW WHAT MY DEPARTMENT NEEDS FROM OTHER DEPARTMENTS, BUT THOSE, BUT OTHER DEPARTMENTS DON'T NECESSARILY KNOW WHAT I NEED FROM THEM.
THAT ALSO SEES IN CITY STAFF TO COUNCIL.
SO COUNCIL, UH, KNOWS WHAT THEY NEED FROM THE CITY, UH, AND BELIEVES THAT THE CITY DOES NOT KNOW WHAT THEY NEED, UM, IN ORDER TO IMPLEMENT PUBLIC PARTICIPATION, MEANINGFUL PUBLIC ENGAGEMENT AND PARTICIPATION.
UM, THE KEY FINDINGS ACROSS THE BOARD SHOWED, UM, AGAIN, SORT OF THIS DESIRE TO LEARN MORE, TO FIND BETTER, UM, TO FIND THE TIME AND RESOURCES.
AND THE THINGS THAT WERE COMING UP WERE REALLY AROUND SORT OF, UM, HEY CAPACITY.
UM, WHICH IS AN INTERESTING COMPONENT, RIGHT? WE HAVE THE RESOURCE, WE HAVE THE SKILL.
WE KNOW THAT IT'S IMPORTANT, IT'S IMPERATIVE TO OUR MISSION.
WE'VE READ THE ASSISTANT, UH, THE ADMINISTRATIVE DIRECTIVE, AND WE'RE ALSO, WE DON'T FIND THE TIME THAT WE DON'T HAVE THE TIME OR THE CAPACITY OR THE SKILLS OR THE RESOURCES IN ORDER TO DO IT PROPERLY.
SO THOSE WERE SORT OF THE KEY FINDINGS THAT WE FOUND, UM, AFTER THIS 125 PERSON SURVEY.
YEAH, THERE'S TWO THINGS I WANNA UNDERSCORE MOLLY, THAT YOU COVERED.
ONE IS, UH, WE UNDERSTAND THAT THE RESPONDENTS DEFINING SUCCESS DIFFERENTLY FOR ESSAY SPEAK UP OR FOR THE C OVID 19 COMMUNICATIONS, UM, DOESN'T MEAN THAT ANY OF THEIR DEFINITIONS FOR SUCCESS ARE WRONG.
UM, AND IN FACT, WE'RE SIMPLY POINTING TO THAT THERE IS MANY DIFFERENT DEFINITIONS FOR, UM, DEFINING SUCCESS AND THE NEED THEN FOR THE SHARED LANGUAGE AND COORDINATED STRATEGY, UM, TO JUST BE, AGAIN, SHARED ACROSS THE ORGANIZATION.
SO PART OF THE BIGGEST CHALLENGE, I THINK, OR WHAT KEPT COMING UP IS A NEED FOR SHARED LANGUAGE AND A NEED FOR COORDINATED STRATEGY THAT KEPT SHOWING ITSELF THROUGHOUT THE SURVEY.
AND THEN THE SECOND ASPECT I WANNA SHARE ON, ON, AND FINAL ONE ON SURVEY KEY FINDINGS, MOLLY, IS THAT RELATIONSHIP YOU TOUCHED ON BETWEEN, UM, REPORTING DEMOGRAPHICS, KNOWING, UM, THAT THIS IS A BEST PRACTICE, UM, WHEN COLLECTING INCLUSIVE DEMOGRAPHIC DATA TO BEST PRACTICE WITH AN EQUITABLE, UM, PUBLIC ENGAGEMENT.
UM, AND WE ALSO KNOW THAT TRUST IS VERY CRITICAL, UM, FOR A PERSON TO BE ABLE TO SHARE THEIR DEMOGRAPHICS.
UM, AND SO IT'S, IT'S SORT OF TELLING WHEN WE LOOK AT FOLKS SORT OF ENTERING THINGS LIKE, WHY DOES THIS MATTER? UM, SO WE'RE POINTING TO THE, THE ELEVATING THE NEED TO ELEVATE AWARENESS ACROSS THE ORGANIZATION, GIVEN THAT THERE IS SHARED RESPONSIBILITY FOR STRENGTHENING MEANINGFUL PUBLIC ENGAGEMENT FOR EVERYONE TO KNOW WHY IT'S IMPORTANT, UM, THAT DEMOGRAPHICS ARE REPORTED, AND, AND THEN TO BE ABLE TO MOVE TOWARDS BUILDING TRUST WITH EVERYONE ACROSS THE ORGANIZATION.
SO WE TOOK THEN, AMANDA, OUR FINAL SLIDE ON FOCUS GROUP DISCUSSIONS.
WE HAVE TAKEN, UM, EVERYTHING THAT HAS BEEN LEARNED, UH, FROM THE ASSESSMENT, THE VERY, VERY DEEP DIVE ACROSS THE CITY ORGANIZATION, AS WELL AS THE SURVEYS TO IDENTIFY WHAT OUR PURPOSE IS FOR FOCUS GROUP DISCUSSIONS.
WE WANT TO, UM, CO-CREATE A, THAT COMPREHENSIVE PUBLIC ENGAGEMENT STRATEGY THAT WOULD WRAP AROUND THE ADMINISTRATIVE DIRECTIVE.
UM, AND WE WANNA WORK WITH COMMUNITY MEMBERS TO IDENTIFY AND PRIORITIZE WHAT ARE THE TACTICS AND SPECIFIC STRATEGIES THAT CAN HELP US REACH, UM, THE DESIRED IMPACT FOR PUBLIC PARTICIPATION FOR THE CITY.
AND THOSE TACTICS ARE VERY MUCH, UM, NEED TO BE INFORMED WITH WHERE THE CITY IS AT RIGHT NOW, UM, AND, AND HOW WE CAN INCREMENTALLY MAKE
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SOME CHANGES TO JUST MOVE CLOSER AND CLOSER TO WHAT THE DESIRED IMPACT IS FOR PUBLIC ENGAGEMENT AND INFORMED THEN BY THIS PURPOSE, WE HAVE CRITERIA WE CAN, UM, HIT NEXT.AND THAT IS TO BRING TOGETHER COMMUNITY MEMBERS THEN, WHO HAVE EXPERTISE IN LEADING MEANINGFUL PUBLIC ENGAGEMENT, AS WELL AS EXPERIENCE ENGAGING WITH THE CITY OF SAN ANTONIO.
UM, AND OF, OF COURSE, BECAUSE WE'RE TALKING ABOUT EQUITY AND WE'RE TALKING ABOUT INCLUSION, UM, THERE WOULD BE CERTAINTY TO MAKE SURE THAT THE FOLKS THAT ARE BROUGHT TOGETHER FOR THESE FOCUS GROUP DISCUSSIONS, UM, COLLECTIVELY REPRESENT THE COMMUNITY, UM, BY RACE, GENDER, AGE, AND CITY.
UM, AND WE ALSO HAVE OUR EYE ON LANGUAGE, UM, CONS IN CONSIDERATION OF SPANISH SPEAKERS, UM, AS, AS WELL AS FOLKS WHO, UH, WOULD NEED A S L.
AND I THINK WITH THAT, THE, ACTUALLY, I LIED.
THERE'S A SIXTH SLIDE, WHICH IS MY FAVORITE.
UM, THIS IS SOMETHING WE LIKE TO SHARE AT ESSAY 2020.
UM, AND I THINK MOST FOLKS IN THE IN THE ROOM HAVE, HAVE HEARD US SHARE IT PREVIOUSLY.
UM, EVERYTHING THAT WE DO IS RESULTS DRIVEN.
UM, AND IT IS OUR INTENTION FOR THIS PROCESS TO BE VERY SIMILAR.
IT'S WHY WE BEGAN WITH WHAT THE PURPOSE IS OF THIS ENTIRE SCOPE OF WORK, AS WELL AS THE MISSION OF THE CITY OF SAN ANTONIO.
UM, AND THEN THE ASSESSMENT AND THE SURVEY ARE ALLOWING US TO MAKE SURE THAT ALL OF THAT WORK IS DATA INFORMED, UM, AND WE CAN'T DO IT, UM, WITHOUT BRINGING MORE FOLKS INTO THE FOLD TO HELP US INFORM THAT PROCESS.
AND WITH THAT, WE ARE EAGER TO HEAR, UM, QUESTIONS, UM, AND FEEDBACK AND INPUT CHAIR.
IF I MIGHT JUST PLUG ONE THING, JUST PLUG ONE THING BEFORE, UH, YOU, YOU TAKE THE MIC BACK HERE.
UM, I KNOW MOST OF ALL, ALL OF YOU KNOW BERTA RODRIGUEZ IN OUR DEPARTMENT.
SHE JUST SPENT TWO YEARS, UH, WITH A VERY SUCCESSFUL, UH, CENSUS EFFORT.
SHE IS NOW THE EXTERNAL AFFAIRS MANAGER IN OUR DEPARTMENT.
UH, SHE TOOK A LEAP WITH FAITH, WITH A TEMPORARY TWO YEAR ASSIGNMENT, AND HAS NOW LANDED A PERMANENT ROLE WITH US.
BUT HER, ONE OF HER PRIMARY RESPONSIBILITIES IS GOING TO BE PUBLIC PARTICIPATION IN ENGAGEMENT, PARTICULARLY IN WORKING WITH OTHER DEPARTMENTS ACROSS THE CITY ORGANIZATION.
SHE'S SUPER KNOWLEDGEABLE, OR CENSUS WORKS, SPEAKS FOR ITSELF.
AND I JUST WANTED TO NOTE THAT, UH, FOR ALL OF YOU.
WE'RE VERY GLAD, UH, TO SEE YOU IN THIS ROLE.
WE'RE ALSO VERY GLAD THAT THIS ROLE EXISTS AND THAT I HEARD YOU CALL IT SOMETHING PERMANENT.
SO, UH, WE'RE NOT, WE'RE NOT GONNA GET RID OF YOU ANY ANYTIME SOON, BUT I THINK THAT DEMONSTRATES A COMMITMENT TO KEEPING UP WITH, WITH THIS WORK.
I I ALSO WANT TO CONGRATULATE, UH, A COUPLE OF OTHER PEOPLE ON THIS CALL, UH, MOLLY AND KI YOU DID SUCH A GREAT JOB.
UM, I MEAN, YOU DID DO A GREAT JOB, BUT, UH, KIERAN, CONGRATULATIONS ON YOUR NEW ROLE, UH, SAY 2020.
AND MOLLY, UH, CONGRATULATIONS ON YOUR NEXT STEP, WHATEVER, UH, THAT IS.
SO WE'RE, UH, WE'LL BE ON THE LOOKOUT, SO, UH, THANKS.
I'M GONNA, UH, YEAH, NO, NO PROBLEM.
UM, I'M GONNA SHARE, UH, I THINK YOU'RE GONNA HAVE TO SPEAK AT THE NEXT PET CCHA ABOUT THIS WHOLE THING.
HAVE YOU THOUGHT ABOUT THAT? RETIRING? YES.
SO JUST A COUPLE OF COMMENTS BEFORE, BEFORE WE JUMP INTO COUNCIL MEMBER COMMENTS.
AND I REALIZE THAT THE, THE DINGING SIGNUP IS NOW AVAILABLE FOR OUR COMMITTEE MEETINGS.
SO IF YOU, IF YOU DO WANT TO SPEAK, PLEASE, UH, PRESS THAT, RAISE YOUR HAND BUTTON.
UM, FIRST OF ALL, UM, I'M REALLY EXCITED TO, TO SEE THIS WORK COME FORWARD.
UM, A LONG TIME AGO, I SUBMITTED A VERY, WHAT SEEMS NOW A, A REALLY UNSOPHISTICATED IDEA.
I SAID, LET'S JUST PULL A LOT OF PEOPLE TOGETHER AND GET THEIR INPUT ON HOW WE DO PUBLIC PARTICIPATION.
WE CAN'T DECIDE JUST ON OUR OWN, YOU KNOW, WHAT WE DO TO CITIZENS TO BE HEARD, OR WHAT, WHAT WE DO WITH OTHER THINGS WE REALLY NEED TO HEAR.
AND SO I HAD ASKED, UM, A CONSULTANT OR SA 2020 TO PLEASE HELP US FACILITATE THIS GROUP AND HELP US DESIGN HOW TO FACILITATE IT.
AND THEY SAID, WHOA, WHOA, WHOA, TAKE, YOU KNOW, 20 STEPS BACK, UM, AND, AND DID THE ANALYSIS THAT THEY JUST DEMONSTRATED TO US.
SO THANK YOU VERY MUCH FOR SETTING US ON, ON A GOOD COURSE, UH, TO, TO MAKE MEANINGFUL IMPROVEMENTS IN WHAT WE DO.
UM, ONE THING THAT I FOUND VERY INTERESTING, UH, THAT YOU SAID WAS, UH, THIS SHARED RESPONSIBILITY OF PUBLIC ENGAGEMENT, UH, ACROSS DEPARTMENTS.
AND I THINK THIS IS A THEME WE'RE GONNA HEAR IN OUR, IN OUR NEXT TWO PRESENTATIONS, THE ONES THAT HAVE TO DO WITH THE CLIMATE PLAN, THE ONES THAT HAVE TO DO WITH THE COVID TO
[00:30:01]
19 OUTREACH.UM, BUT, BUT I ALSO, I ALSO WANT AT SOME POINT FOR US TO UNDERSTAND A LITTLE BIT ABOUT HOW WE SHARE THAT BETWEEN COUNCIL AND CITY STAFF.
UH, FOR ME, IT'S A LITTLE AMBIGUOUS.
THINGS COME TO, UH, COUNCIL AND WE VOTE ON THEM, AND OR WE TELL CITY STAFF, DID YOU DO OUTREACH, BLAH, BLAH, BLAH.
BUT SOMETIMES WE DO THE OUTREACH TOO IN OUR COUNCIL OFFICE, AND THAT'S HOW WE BECOME INFORMED IN TERMS OF HOW WE TAKE THAT VOTE.
SO I WOULD, I WOULD REALLY LIKE TO HEAR JUST YOUR THOUGHTS ON, ON HOW THAT IS SHARED OR HOW IT COULD BE SHARED.
YOU'RE, YOU'RE GONNA CONSISTENTLY HEAR US SAY, YES, ONE, THE SHARED RESPONSIBILITY IS REAL, AND IT IS, IT CAME UP AGAIN AND AGAIN IN THE SURVEY.
UM, AND TO YOUR POINT AROUND SORT OF NOT ONLY SHARED RESPONSIBILITY, BUT ALSO LANGUAGE AND SHARING, I THINK THIS POINTS TO, UM, SOMETIMES, UH, GETTING STARTED BEFORE WE KNOW WHAT THE PURPOSE OR HOW WE'LL MEASURE SUCCESS IS.
UM, AND THAT CAN COME FROM, HEY, DID WE DO SOME OUTREACH ON THIS? RIGHT? WHICH IS SOMETIMES AFTER THE FACT.
AND, AND IT'S PART OF BASICALLY WHAT WE SHOW SAW IN THE ASSESSMENT AS WELL AS THE SURVEY, UM, THAT THERE ARE, IT'S LIKE EVERYBODY KNOWS THAT THE, THERE'S AN IMPORTANCE AROUND SORT OF GETTING FEEDBACK, BUT WHY ARE WE GETTING FEEDBACK? IS TODAY A FEEDBACK DAY? UM, IS IT JUST THAT WE'RE INFORMING, WE'RE NOT REALLY GETTING FEEDBACK AT ALL.
WE'RE JUST TRYING TO PUT SOME INFORMATION OUT IN FRONT OF PEOPLE.
AND I THINK THAT'S PART OF, HEY, YOU HAVE ALL OF THESE THINGS, AND YET NOT AN OVERARCHING STRATEGY, A COMPREHENSIVE STRATEGY THAT SORT OF ALLOWS FOR WHEN DO WE GO TO THE PUBLIC TO ENGAGE THEM IN DEVELOPING POLICY? WHEN DO WE GO JUST TO GIVE THEM SOME INFORMATION THAT THIS THING IS OCCURRING, RIGHT? SO THAT, YES, TO 20 STEPS BACK.
AND WE WOULD SAY THE SAME THING AGAIN AND AGAIN, ALWAYS 20 STEPS BACK.
WHY ARE WE DOING THIS TO BEGIN WITH? WHAT ARE WE ULTIMATELY TRYING TO ACHIEVE? HOW MIGHT WE MEASURE THE SUCCESS? UM, WHO ACTUALLY NEEDS TO BE COMMUNICATED WITH DURING THIS PROCESS? UM, YEAH.
I, I, BUT I WOULD ADD, YEAH, WHAT'S COMING TO MIND, MOLLY, IS THE RELATIONSHIP TOO, BETWEEN ACCOUNTABILITY AND LEARNING.
SO WHAT YOU'RE DESCRIBING FOR US ARE THE BREADTH OF QUESTIONS THAT CAN BE ASKED FOR ACCOUNTABILITY, WHETHER THAT'S IN A COMMITTEE MEETING OR A CITY COUNCIL, OR IT'S BETWEEN DEPARTMENTS OR BETWEEN DEPARTMENTS AND COUNCIL MEMBERS.
AND HEARING FROM ACROSS RESPONDENTS IN THE SURVEY THAT THERE WERE NOT, UM, REGULAR OPPORTUNITIES FOR THAT SHARING AND LEARNING, I WOULD, I THINK THAT IT, I WOULD ALSO BE CURIOUS TO ASK, WHAT IS THE, IF THERE WERE MORE OF THOSE REGULAR OPPORTUNITIES FOR SHARING AND LEARNING, WOULD THAT, COULD THAT NOT ALSO BE AN OPPORTUNITY TO HOLD EACH OTHER ACCOUNTABLE BY ASKING SOME OF THESE CRITICAL QUESTIONS? OKAY.
UM, JUST A COUPLE MORE QUICK QUESTIONS BEFORE WE MOVE ON.
UM, YOU MENTIONED, UH, THE FOCUS GROUPS, WHICH IS, UH, OF COURSE, VERY EXCITED ABOUT THAT.
I THINK YOU'LL GET SOME RICH INPUT, UH, FROM THAT.
DO YOU ANTICIPATE, UH, I KNOW YOUR CONTRACT IS FINITE, RIGHT?
AND WHAT, WHAT, WHAT I'M ALSO INTERESTED IN IS, IS, YOU KNOW, MAYBE A YEAR FROM NOW, OR SIX MONTHS FROM NOW, HOW IS IT WORKING? ARE WE DOING BETTER? UH, SO I'D LIKE TO GET YOUR THOUGHTS ON THE LONGEVITY OF, OF THAT PROCESS.
I, I'M, I HAVE AN ANSWER FOR THIS, MOLLY, AND I'M CURIOUS WHAT'S COMING UP FOR YOU AS WELL AS A, AS A, AS AN ANSWER.
I THINK IT'S WHERE I, WHERE WE STARTED.
ONE, WE, UM, THE CITY OF SAN ANTONIO IS A PARTNER OF SA 2020, UM, YEAR OVER YEAR SINCE THE ORIGINAL VISIONING PROCESS, WHICH MEANS THAT WE ARE, UM, CONSISTENTLY IN COLLABORATION OF SHARING INFORMATION, UM, AND SHARING DATA AND REPORTING BACK, UM, OR IN, IN TWO WAY.
SO PARTLY WE SEE SUCH A CONNECTION AND OPPORTUNITY THERE FOR THIS WORK TO BE ONGOING BEYOND THE SCOPE OF, UM, THIS VERY SPECIFIC CONTRACT.
I KNOW JEFF SHARED THAT AS WELL.
UM, WHEN, WHEN THE CONTRACT WAS CONFIRMED HERE, WE VERY MUCH FEEL THE SAME WAY ABOUT THE PARTNERSHIP.
AND ALSO BECAUSE WE TRACK AND REPORT ON CIVIC ENGAGEMENT AS AN IMPORTANT COMPONENT OF SAN ANTONIO'S COMMUNITY VISION, IT MEANS THAT WE ARE PAYING OTHERWISE CLOSE ATTENTION TO WHAT INSTITUTIONS ACROSS SECTORS IN SAN ANTONIO ARE DOING WHEN IT COMES TO PUBLIC PARTICIPATION.
AND OF COURSE, THE COUNCIL WILL REMEMBER IN OUR PRESENTATION LAST YEAR, I THINK THAT WAS LAST YEAR, UM, I KNOW TIME IS A LITTLE BIT HARD THESE DAYS.
WE SHARED THAT ONE OF OUR INTENTIONS OF LEADING A YEAR LONG VISIONING PROCESS LAST YEAR WAS TO DOCUMENT THAT PROCESS EXHAUSTIVELY AND SHARE WITH THE COMMUNITY AT LARGE, WITH INSTITUTIONS, WITH PARTNERS LIKE THE CITY, UM, WHAT WE LEARNED FROM THAT PROCESS AND WHAT WE KNOW WE COULD HAVE DONE
[00:35:01]
BETTER, AND WHAT WE FEEL LIKE WE'RE VERY PROUD OF, UM, IN ORDER TO, AGAIN, SHARE RESOURCES AND CONTINUE THAT LEARNING AND ACCOUNTABILITY.I'M, THE ONLY THING ELSE THAT WAS COMING UP FOR ME WAS LIKE, TWOFOLD, RIGHT? THERE'S A, THE FOCUS GROUPS THAT WE'RE DISCUSSING IS MORE AROUND STRATEGY.
HOW ARE WE CREATING SORT OF A COMPREHENSIVE STRATEGY, REALLY IDENTIFYING QUICK T LIKE SOME TACTICS THAT WE CAN ULTIMATELY PUT INTO PLACE THAT MAKE THE MOST SENSE.
BUT I DO THINK THAT THERE'S AN ONGOING EVALUATION OF EVERY SINGLE ONE OF YOUR ENGAGEMENT PROCESSES THAT ALSO HAS TO OCCUR, RIGHT? SO, UM, AND I THINK THAT COMES WITH, HEY, AND IT'S OBVI.
Y'ALL, WE LOOKED AT 1 MILLION DOCUMENTS, ALL OF 'EM.
THERE'S NOT A DOCUMENT THAT WAS ABOUT PUBLIC PARTICIPATION OR COMMUNITY ENGAGEMENT THAT WE DIDN'T ACTUALLY LOOK AT.
AND THERE ARE THE BREADTH OF THE TYPES OF ENGAGEMENT THAT YOU'RE DOING.
UM, WHAT WOULD BE INTERESTING, I THINK, MOVING FORWARD IS HOW ARE, UM, THOSE DIFFERENT TYPES OF THINGS BEING EVALUATED INTERNALLY? SO ONCE YOU FIGURE OUT THE PURPOSE OF THIS PARTICULAR ENGAGEMENT PROCESS, AND YOU SET UP YOUR MEASURES OF SUCCESS, ARE YOU EVALUATING A, WHETHER OR NOT YOU HIT THOSE MEASURES? AND THEN B, HOW DID PEOPLE FEEL AS THOUGH THEIR RESPONSES WERE TAKEN OR THEIR ENGAGEMENT WAS DONE, OR, RIGHT? SO I THINK YOU'RE GOING TO HAVE A MULTITUDE, UM, AND YES, TO A YEAR FROM NOW, BUT ALSO SIX WEEKS FROM NOW AND RIGHT NEXT MONTH, AND RIGHT.
HOW ARE YOU CONSISTENTLY EVALUATING? THANK YOU BOTH, UH, FOR ALL, ALL OF YOUR WORK.
AND I JUST WANNA, UM, JUST REITERATE HOW IMPORTANT IT IS FOR US TO TAKE INPUT SERIOUSLY FROM THE PUBLIC.
IT HELPS US DO OUR JOB BETTER.
AND I, I THINK ULTIMATELY THAT'S, THAT'S THE GOAL, RIGHT? WE WANT THE MOST SUCCESSFUL POLICIES AND PROGRAMS, AND THAT'S WHAT PUBLIC INPUT CAN HELP US DO.
UM, SO I'M GOING TO MOVE ON, UH, COUNCIL MEMBER TREVINO, AND, UH, WE'RE GOING TO GO WITH, WITH FIVE MINUTES, AND AMANDA WILL HELP US TRACK THAT.
UH, AND, UH, WANT TO THANK, UH, UH, SAY 2020, UH, ESPECIALLY MOLLY COX FOR, FOR ALL YOUR LEADERSHIP.
UM, AND, UH, CONGRATULATIONS TO KAREN BAINS AND WISH HER THE BEST OF LUCK IN, IN, IN YOUR NEW ROLE.
I LOOK FORWARD TO, TO WORKING WITH YOU.
UM, THANK YOU FOR THE PRESENTATION.
THIS, THIS IS, UH, VERY, VERY, UH, IMPORTANT STUFF.
AND, UH, I WANT TO TOUCH ON SOMETHING THAT IT WAS REALLY MEANT TO BE FOR ITEM FOUR.
AND IT'S GOING TO, IT, WE ARE GONNA TALK MORE ABOUT IT, ITEM FOUR.
UH, BUT YOU MAY HAVE NOTICED THAT TODAY WE HAVE CARLOS VALENZUELA JOINING US IN THIS MEETING.
AND, AND I HAVE THAT FOR A REASON.
AND, YOU KNOW, I'D LIKE TO, YOU KNOW, NUMBER ONE, I WANNA GET YOUR THOUGHTS ON IT.
I, I'D LIKE TO GET YOU TO ASK JEFF COYLE, OR MAYBE AND CARLOS TO KIND OF SPEAK ON THIS A LITTLE BIT TOO, BECAUSE, YOU KNOW, WHEN WE TALK ABOUT PUBLIC PARTICIPATION, LANGUAGE IS SO IMPORTANT, AND IT'S NOT JUST THE WORDS, BUT THIS, THE, THE GOAL, I THINK, AND, AND I THINK ALL MY COLLEAGUES AND EVERYBODY ON THIS, UH, IN THIS MEETING WOULD AGREE, IT'S ABOUT CONNECTING TO THE INFORMATION AND UNDERSTANDING.
LIKE, IT'S, IT'S NOT, IT'S NOT, IT'S NOT JUST TRANSLATING WORDS.
UM, AND, AND SO IN 2016 WHEN I, UH, FILED A SPANISH TRANSLATION, C C R, UH, CARLOS VALENZUELA WAS THE RESULT OF ALL THAT WORK.
AND THE IDEA WAS THAT CARLOS VALENZUELA, UH, WOULD HELP US CONNECT A LOT OF DOTS IN OUR COMMUNITY.
UM, AND, AND SO, YOU KNOW, I THINK IT'S, IT'S CRITICAL TO INCLUDE SOMEBODY LIKE CARLOS IN A LOT OF OUR CONVERSATIONS, ESPECIALLY WHEN THEY COME TO PUBLIC PARTICIPATION.
BECAUSE, YOU KNOW, I, I THINK WE'VE ALL HEARD, AND I, I'VE BEEN HEARING, UH, EVEN MORE RECENTLY, UH, FOLKS IN OUR COMMUNITY ARE, THEY, THEY FEEL LIKE THEY'RE BEING LEFT OUT.
THEY DON'T NECESSARILY KNOW THE INFORMATION AS, AS, AS, AS, AS WELL AS THEY WOULD LIKE, OR FEEL LIKE MAYBE THE ENGLISH VERSION OF IT IS, IS, IS, UH, BETTER OR, OR PROVIDES MORE INFORMATION.
AND SO, UH, WE HAVE, UH, A LOT OF PEOPLE IN OUR COMMUNITY, UH, I HAD, UH, SPEC SPECIFICALLY, UH, THE FOLKS, UH, SEVERAL FOLKS COME TO ME THAT, THAT SAY, YOU KNOW, IN THEIR COMMUNITY, UH, THAT MANY, MANY WOULD COME TO THEM BECAUSE THEY TRUST WHO THEY ARE, AND THEY, THEY SPEAK SPANISH.
UH, WE'RE FORTUNATE TO HAVE SEVERAL COUNCIL MEMBERS THAT DO SPEAK SPANISH AND ARE BILINGUAL, AND THAT'S A VERY GOOD THING.
UH, THAT INCLUDES A LOT OF CITY STAFF THAT DOES NOT SPEAK SPANISH.
AND SO HOW DO WE, UH, HOW CAN WE, HOW CAN WE HELP CHANGE THAT? HOW CAN WE MAKE THIS FEEL MORE LIKE, UM, YOU KNOW, SORT OF AN ORIGINAL THOUGHT, NOT AN AFTERTHOUGHT
[00:40:02]
THAT HELPS PEOPLE REALLY FEEL LIKE, YOU KNOW WHAT, NO, YOU, YOU KNOW, THIS IS, THIS IS SAN ANTONIO.AND, UM, AND NOTHING, NOTHING WITH NOTHING AGAINST OKLAHOMA CITY.
BUT, UH, I JUST, I, I THINK THAT THERE'S SO MUCH OPPORTUNITY HERE AND, UH, YOU KNOW, I'D LIKE TO HEAR ABOUT, YOU KNOW, WHAT CAN WE DO TO, TO MAKE SURE THAT, THAT WE'RE NOT, THAT WE'RE NOT SEEING, UH, AS MANY GAPS AS WE'RE SEEING, AND THAT, UH, THAT WE ALL KIND OF, IT'S KIND OF, IT JUST GOES TO YOUR POINT ABOUT COORDINATION, COORDINATION AND EVERYBODY SORT OF, YOU KNOW, THAT, THAT COMMON LANGUAGE.
AND, AND IN THIS CASE, IT'S ACTUAL LANGUAGE, RIGHT? SO, FLOOR IS YOURS.
I DIDN'T KNOW IF THE QUESTION WAS DIRECTED AT ESSAY 2020, BUT I'LL, I'LL START TO ANSWER.
AND, AND, UH, YES, CAR CARLOS VALENZUELA IS PLUGGED INTO, UH, EVERYTHING WE'RE DOING, UH, THAT IT HAS BEEN A FUNDAMENTAL CHANGE FROM SEVERAL YEARS AGO.
UH, I KNOW YOU SAID IT'S MORE THAN THIS, AND WE AGREE WITH YOU, BUT, YOU KNOW, WE TRANSLATE ALL OF THE PRIMARY COUNCIL MATERIALS AND, AND MOST OF THE PUBLIC FACING MATERIALS, UH, WE INTERPRET ALL THE MEETINGS, AND NOW THE, THE PRESS CONFERENCES AND SO FORTH, UM, THE, UH, HIS WORK IS, IS CRUCIAL, BUT AS MOLLY AND KAREN HAVE SAID, IT'S, IT'S SHARED ACROSS THE ORGANIZATION.
SO, SO A BIG PART OF CARLOS'S WORK IS WORKING WITH THE OTHER DEPARTMENTS TO HELP THEM AND GUIDE THEM WHEN THEY'RE DOING THOSE SORTS OF THINGS, UH, BEFORE I TURN IT TO HIM REAL QUICKLY, UH, AND YOU NOTED THAT PART OF THIS WAS AROUND ITEM NUMBER FOUR, I THINK YOU'LL SEE FROM THE UTILIZATION IN THE METRICS THAT OUR MARKETING TEAM ARE GONNA PRESENT ON THE CAMPAIGN, THAT THE, THE USAGE OF THE SPANISH LANGUAGE CONTENT HAS BEEN IMPRESSIVE, UM, SIGNIFICANTLY HIGH.
AND SO WE'RE LEARNING FROM THAT.
AND, AND OUR CHAIRWOMAN MADE THE POINT WHEN WE PRE BRIEFED HER ON THIS, THAT THIS IS FURTHER REINFORCEMENT OF HOW IMPORTANT THE SPANISH CONTENT IS.
NOT JUST LANGUAGE, BUT MESSAGING AND IMAGERY THAT, UH, THAT REACHES THE AUDIENCES AND, AND PULLS THEM IN.
SO WITH THAT, UH, CARLOS, DO YOU WANNA SPEAK A LITTLE BIT TO THE WORK DAY TO DAY, WEEK TO WEEK? YEAH, ABSOLUTELY.
FIRST OF ALL, COUNCILMAN YOU, THANKS FOR THE INVITATION TO JOIN THIS, UH, COUNCIL COMMITTEE.
UH, SINCE 2017, WHEN I, WHEN I JOINED THE CITY ORGANIZATION, WE QUICKLY IMPLEMENTED A, A PLAN TO, FIRST OF ALL, UH, START TRANSLATING A LOT OF THE CITY COUNCIL AGENDAS, UH, ALSO INCORPORATE, UM, INTER INTERPRETER SERVICES TO, UH, CITY COUNCIL MEETINGS, AND THEN ALSO WORK WITH OTHER DEPARTMENTS, UH, TO SEE WHERE THE NEEDS WERE, UH, IN TERMS OF, UM, TRANSLATING DOCUMENTS AND HOW TO, UH, BETTER COMMUNICATE THAT MESSAGE TO THE GENERAL, UH, POPULATION OF THE CITY OF SAN ANTONIO, ESPECIALLY, OBVIOUSLY THE SPANISH SPEAKERS.
SO WE QUICKLY WORK WITH OUR, UH, TRANSLATION COMPANY TO ALSO GENERATE LIKE A GLOSSARY OF, UH, COMMON TERMS AND THAT WE CAN LIKE, STANDARDIZE THE, UM, SPANISH LANGUAGE THAT WE USE IN THE CITY ORGANIZATION ACROSS THE BOARD.
UH, SO THERE WAS SOME CONSISTENCY THERE.
UH, ALSO WE LOOK INTO, UM, HOW, UH, KIND LEVEL THE NEED TO THE ORGAN OF THE COMMUNITY, RIGHT? WHAT THEY WOULD, WHAT, WHAT KIND OF DOCUMENTS THEY NEEDED TO BE TRANSLATED.
AND WE FOUND THAT A LOT OF THEM WAS ACTUALLY ON THE WEBSITE.
WE ALSO CREATED A, UH, SPANISH, UM, UH, LENDING SITE, WE CALL IT, WHERE WE LOOK INTO THE DATA, AND WE LOOKED AT HOW, UH, WHAT KIND OF INFORMATION SPANISH SPEAKERS WERE SEARCHING@SANANTONIO.GOV.
AND SO WE CREATED A, UH, TAILORED CUSTOM, UH, CUSTOMIZED, UH, PAGE FOR SPANISH SPEAKERS WHERE WE PUT INFORMATION SUCH AS, WHERE CAN I FIND A LOST PAD? WHERE CAN, UH, LIKE AIRPORT INFORMATION LIKE, UH, ARRIVALS AND, AND PARKING INFORMATION, BUT ALSO, HOW CAN I APPLY TO, UH, PRE-K FOUR S A? SO WE TOOK ALL THOSE STEPS, UH, UH, BACK IN 20 17, 20 18, AND THEN 2019.
UH, AND SO, YEAH, SO IT'S A, IT'S A, IT'S A WORK IN PROGRESS.
WE'RE CONSTANTLY TRYING TO FIND HOW TO, HOW TO IMPROVE.
AND SO IT'S BEEN, UH, IT'S BEEN ALSO, UH, GOOD TO BE ABLE TO TALK TO THESE DIFFERENT ORGANIZATIONS AND HEAR THEIR IDEAS BECAUSE, UM, YOU KNOW, WE GET TO LEARN MORE ABOUT WHAT WE'RE HEARING, UH, FROM THEIR OWN, UH, CUSTOMERS, ESPECIALLY WHEN, WHEN, WHEN WE, WHEN WE TALK TO NONPROFITS ARE KIND OF DOING THIS WORK ALREADY, UM, ON THE, ON THE, ON THE GROUND BASICALLY.
AND SO WE GET TO HEAR FROM, FROM THEM.
JEFF, IF I MAY, UH, COUNCILMAN, UH, ELABORATE A LITTLE BIT ON THAT, AND I WOULD THE ONE TO SAY, UH, WE'RE GONNA BE TAKING, UH, 20 STEPS BACK ON THIS ONE, HEARING THE LOUD AND CLEAR, UH, THAT IT IS MORE THAN TRANSLATIONS, AND WE'RE DOING, I THINK, A PHENOMENAL JOB OF PROVIDING, UH, TRANSLATED, UH, INFORMATION TO OUR COMMUNITY.
IT WILL ALSO MEAN FROM AN EXTERNAL AFFAIRS POSITION, UNDERSTANDING, UH, WHAT COMMUNITY ORGANIZATIONS ARE OUT THERE THAT CAN HELP US LEVERAGE GETTING IN, GETTING TO THE SPANISH SPEAKING INDIVIDUAL, BEING THAT THEY ARE THE TRUSTED VOICE.
AND YOU MENTIONED THAT, RIGHT? WE NEED TO UNDERSTAND THAT THERE'S
[00:45:01]
THIS TRUST LEVEL THAT EXISTS THAT WE NEED TO BRIDGE, UH, FROM THE PERSPECTIVE OF ENSURING THAT THOSE RELATIONSHIPS EXIST WITH THE CITY, RIGHT? THAT WE HAVE THOSE STRONG RELATIONSHIPS WITH THE MULTIPLE ORGANIZATIONS THAT ON A DAILY BASIS SERVE THESE POP THESE SPANISH SPEAKING POPULATION.AND SO I THINK THAT WHEN WE WORK WITH SA 2020 TO DEVELOP THE STRATEGY A LANGUAGE BECAUSE OF THE EQUITY LENS THAT WE'LL BE TAKING, WILL BE ONE OF THOSE COMPONENTS THAT WE'RE ADDRESSING AS A WHOLE.
BUT UNDERSTANDING HOW DOES THIS FIT IN ACROSS THE BOARD FROM MESSAGING TO, UH, UH, TO DELIVERING, UH, IN MARKET, UM, COMMUNICATION PIECES, ENGAGING THEM AT THE COMMUNITY LEVEL.
SO I THINK IT'S, IT'S MORE OF A STRATEGIC DISCUSSION WE HAVE, WE WANNA HAVE AROUND THIS INCORPORATING ALL THE WONDERFUL WORK THAT CARLOS HAS BEEN ABLE TO DO, UH, UH, FOR US, UH, FROM THAT PERSPECTIVE, RIGHT? AND WE HAVE THE, THE STRONG FOUNDATION, BUT I THINK IT'S A STRATEGIC CONVERSATION WE SHOULD HAVE ABOUT IT NOT BEING A SECOND THOUGHT, RIGHT? THAT IMMEDIATELY WHEN WE THINK OF ENGAGEMENT, UH, WE DON'T SEGMENT THE POPULATION, RIGHT? WE, WE DON'T, WE START OUT UNDERSTANDING AND, AND THIS COMES FROM, UH, SPENDING, UH, YEARS WORKING AT A HISPANIC ADVERTISING AGENCY WHERE WE LOOKED AT THE POPULATION AS A WHOLE AND DEVELOPED STRATEGIES FOR REACHING THAT AUDIENCE MINDSET.
SO I JUST SHARE THAT WITH YOU TO SAY THAT DEFINITELY GOING TO BE LOOKING AT HOW THIS BECOMES AN INTEGRAL, UH, UN SEPARATED PIECE OF THE WORK THAT WE DO TO ENGAGE WITH COMMUNITY.
AND I HOPE THAT HELPS A LITTLE BIT.
AND CHAIR, IF I DO INDULGE ME JUST A LITTLE BIT, I, I WOULD LIKE TO HEAR FROM MOLLY OR KAREN ABOUT THIS, IF WE COULD.
I THANK YOU, BERTHA, FOR THAT BECAUSE I, I, WE FULLY UNDERSTAND THAT THE WORDS STRATEGY SPEAKING TO, OF THE IMPORTANCE OF LANGUAGE, THAT THE WORDS STRATEGY AND THE WORDS EQUITY ARE LIKE, HAVE SO LOST THEIR CRITICAL MILEAGE, RIGHT? UM, WE HEAR THOSE WORDS SO OFTEN AND WHAT DO THEY MEAN? UM, AND I THINK BERTA, YOU JUST BEAUTIFULLY GAVE THEM MEANING.
UM, AND IT, IT'S, IT'S THE CITY'S CHARGE.
IT'S WRITTEN INTO THE MISSION THAT THE SERVICES THAT ARE DELIVERED, RIGHT, WHICH WE KNOW ARE POLICY INFORMED, ARE ACTUALLY MEETING THE DIFFERENT NEEDS OF EVERYONE WHO CALLS THE CITY HOME.
AND SO, IN ORDER TO DO THAT, HOW ARE WE ACTUALLY TAKING WHAT THE CITY WE KNOW HOLDS AS A VALUE? SO THE ADMINISTRATIVE DIRECTIVE IT ACT, IT DOES TALK ABOUT THE PRINCIPLES OF INCLUSION AND EQUITY BEAUTIFULLY.
AND WHEN WE SAY THAT WE FOUND A GAP BETWEEN THE VALUING OF EQUITY OR THE KNOWLEDGE OR UNDERSTANDING OF BEST PRACTICES THAT HAVE TO DO WITH EQUITY AND PUBLIC PARTICIPATION, IT OPERATIONALIZING THAT STARTS IS WHERE IT STARTS TO BREAK DOWN.
UM, ACROSS INSTITUTIONS IN THE WORK THAT WE LEAD, WE SO OFTEN FIND THAT FOLKS WILL VALUE THE PRINCIPLES OF ADVANCING EQUITY.
UM, AND THEN TAKE FOR GRANTED, OR, UM, LET ME NOT EVEN SAY THAT, UM, JUST TO RECOGNIZE THAT HOLDING A VALUE OF EQUITY IS NOT THE SAME AS THEN, OKAY, WHATEVER POLICY OR PROCESS I WRITE IS AUTOMATICALLY GONNA BE EQUITABLE.
IT'S JUST NOT HOW IT WORKS, RIGHT? SO, FOR TO HEAR DEPARTMENTS AND COUNCIL MEMBERS, UM, COUNCIL, STAFF, DEPARTMENT EMPLOYEES AND EXECUTIVES ACROSS THE BOARD TO BE SAYING, UM, WE NEED THE TIME AND RESOURCES TO PULL THIS OFF, TO ACTUALLY PRIORITIZE THIS AND DELIVER ON THE MISSION, IS SOMETHING TO REALLY PAY ATTENTION TO.
BECAUSE WHAT IS THIS GAP AND WHERE IS THE BREAKDOWN HAPPENING BETWEEN VALUING EQUITY, UNDERSTANDING THE RELATIONSHIP BETWEEN EQUITY AND THE MISSION OF THE ORGANIZATION? UNDERSTANDING THAT, AGAIN, TO BE SURE WE KNOW THAT WHEN WE'RE TALKING ABOUT SPANISH LANGUAGE FOLKS, WE'RE TALKING ABOUT GROUP, ENTIRE GROUPS OF PEOPLE THAT HAVE BEEN HISTORICALLY LEFT OUT OF THE PROCESS, RIGHT? THAT'S WHY IT'S TOP OF MIND FOR EQUITY.
SO REALLY BEING ABLE TO, UM, PRACTICE THAT ON A DAY-TO-DAY IS, IS FRONT AND CENTER OF THIS ENTIRE COMPREHENSIVE STRATEGY.
THANK YOU, KAREN, I'M SORRY TO, TO CUT YOU OFF.
I, I DO HAVE A COUPLE OTHER COUNCIL MEMBERS THAT WE WANNA MAKE SURE THAT, THAT WE GET TO THROUGH COUNCILWOMAN VRAN.
I, I HAVE TO SAY, THIS IS, UH, INCREDIBLE WORK.
UH, BUT I'M ALSO NOT SURPRISED WITH THE, THE LEVEL OF, OF WORK THAT YOU, YOU HAVE FOUND AND THAT YOU'VE GOTTEN TO RIGHT NOW, SPECIFICALLY, KAREN, TO WHAT YOU WERE JUST TALKING ABOUT, WHAT YOU ALL WE'RE FINDING IN NUMBER FIVE.
I'M THINKING, I'M THINKING OF LEARN, SHARE AND OPERATIONALIZE, UM, A COORDINATED STRATEGY.
AND I'M GLAD THAT THIS ASSESSMENT ALSO CAME THROUGH DURING, UH, THE, THE COVID PANDEMIC,
[00:50:01]
BECAUSE IT ALSO DID ACCELERATE AND AMPLIFY ALL OF THOSE GAPS THAT WE ARE, THAT WE'RE SEEING, UH, THROUGH AND HOW WE'RE COMMUNICATING.UM, AND IT JUST GAVE US AN EVEN BIGGER SENSE OF URGENCY TO OPERATIONALIZE THIS.
AND I FEEL LIKE, UM, I WANT YOU BOTH THERE TO HAVE THE CONVERSATION WHEN COUNSEL, AND THIS IS WHAT DOING RIGHT NOW, RIGHT? BUT BETWEEN COUNCIL AND ALL CITY DEPARTMENT, UH, YOU KNOW, LEADS, DIRECTORS, AS WE'RE TALKING ABOUT THIS HOLISTICALLY.
AND, AND YOU CAN BE THE, UM, MODERATOR BETWEEN US AS, AS WE'RE HAVING THESE CONVERSATIONS, BECAUSE, YOU KNOW, I KNOW DISTRICTS FOUR AND THREE ARE SENDING OUT POSTCARDS TO OUR COMMUNITIES WHEN IT COMES TO THE COVID VACCINE ROLLOUT AND THE PHONE NUMBER.
I MEAN, BECAUSE WE HAVE TO REACH OUT.
THAT'S ONE WAY WE KNOW WE CAN GET IT INTO THEIR HANDS, INTO THEIR FACE.
SO THE OUTREACH OF THE C THAT'S JUST THE OUTREACH AND NOW FEEDBACK.
ONE OF THE OTHER THINGS Y'ALL MENTIONED, OR MAYBE IT WAS THE CHAIR, WHAT DO WE, WHEN DO, WHEN CAN PEOPLE CHECK OFF THAT THEY FEEL HEARD? IS IT WHEN SOMETHING'S CHANGED, WHEN WE AGREE WITH THEM, MAYBE WE DON'T AGREE WITH THEM OR IF THEIR ACTION IS TAKEN.
SO COMING TO AN UNDERSTANDING WITH, WITH THAT ONE THING I WOULD MAKE, AND I KNOW YOU'VE, UH, YOU HAVE THEM A PART OF IT, BUT I THINK IT'S ALSO IMPORTANT FOR US AS COUNCIL MEMBERS TO, AS WE'RE, YOU KNOW, THREADING THE NEEDLE ON THIS, THAT WE MAKE SURE WE HAVE, UM, COMPLETE, WELL HAVE THAT STRATEGY AND THREADING THE NEEDLE, ESPECIALLY WITH OUR CITY CLERK'S OFFICE THAT'S OUTSIDE OF THE CITY MANAGER'S PURVIEW, BUT ALSO WITH THE MUNICIPAL COURTS, UM, WHICH IS ALSO OUTSIDE OF THE CITY MANAGER'S PURVIEW, UM, THAT WE HAVE TO HAVE THE COMPLETE BUY-IN AND COORDINATION WITH OUR, UM, MUNICIPAL COURT JUDGE AS, OR THE PRESIDING JUDGE AND THE, UM, THE CITY CLERK.
WE NEED TO MAKE SURE THAT THAT IS ALL, UM, TOGETHER AND THREADING THE NEEDLE.
BUT I'M SO EXCITED ABOUT WHERE WE ARE, WHERE YOU ALL HAVE GOTTEN US.
AND, UH, THANK YOU, MOLLY, FOR YOUR LEADERSHIP AND YOUR, UM, PERSISTENCE AND YOUR, UH, JUST HARD WORK.
THANK YOU FOR YOUR PATIENCE AND YOUR GRACE WITH ME WHEN I ALSO COME AND COME AND, UH, BRING THOSE THINGS FORWARD.
AND KIERAN, YOU KNOW, I AM A BIG FAN OF YOURS, AND I AM LOOKING FORWARD TO WHAT'S GOING TO HAPPEN WITH SA 2020 MOVING FORWARD.
THANK YOU SO MUCH, UH, A COUNCILWOMAN, AND I'M SO GLAD YOU JOINED OUR, OUR COMMITTEE.
YOU'VE ALWAYS BEEN A CHAMPION OF, OF EQUITY.
SO I, I, I'M JUST SO GLAD YOU'RE HERE FOR THIS DISCUSSION.
UM, MOVING ON TO COUNCILWOMAN ANDREW SULLIVAN.
YOU'RE DOING A WONDERFUL JOB, MADAM CHAIR,
AND SO AS WE'RE TALKING ABOUT LANGUAGE, WE KNOW THAT WE CAN TALK ABOUT WHAT, WHAT DIALECT AND, AND WHAT NATIONALITY AND, AND HOW WE'RE TOUCHING THOSE DIFFERENT, UM, ETHNIC LANGUAGES.
HOWEVER, ONE OF THE THINGS I'M WONDERING ABOUT IS FOR THOSE WHO ARE, UM, DEVELOPMENTALLY, UM, HAVE BARRIERS WITH LITERACY OR UNDERSTANDING DYSLEXIA, THINGS OF THAT NATURE, HOW ARE WE SPEAKING TO THOSE POPULATIONS WITH THOSE, UM, DISABILITIES? SURE.
SO WE'RE, THERE'S A APPROACH THAT WE'RE ACTUALLY FOLLOWING.
'CAUSE Y'ALL KNOW, IF YOU GIMME A MICROPHONE AND ASK ME TO TALK ABOUT EQUITY, IT'S OVER.
UM, IT IS CALLED A LEADING WITH RACE OR A RACE AND APPROACH ACROSS ALL OF OUR WORK.
SO I KNOW THAT WE'VE BEEN TALKING ABOUT A COUPLE OF DIFFERENT, UM, IDENTITIES OR GROUPS OF PEOPLE THAT HAVE BEEN HISTORICALLY LEFT OUT OF THE PROCESS TODAY.
UM, AND THAT, THAT LIST IS QUITE LONG.
UM, AND IT LOOKS, THAT LIST CAN LOOK VERY DIFFERENT DEPENDING ON WHO'S PRIORITIZING IT.
AND THE APPROACH THAT WE'RE FOLLOWING THAT'S CONSIDERED, UM, THAT WE FOUND VERY SUCCESSFUL IN OUR WORK LOCALLY LEADING PUBLIC ENGAGEMENT AT SA 2020, UM, SAYS THAT WE ENSURE REPRESENTATION BY RACE.
WE ALSO ARE TALKING ABOUT RACE, GENDER, AGE, AND CITY COUNCIL DISTRICT.
AND THAT WHEN WE LEAD WITH RACE IN THAT APPROACH, UM, AND BEING VERY EXPLICIT THOUGH NOT EXCLUSIVE, THAT WE END UP BEING BETTER ABOUT BEING MORE REPRESENTATIVE ACROSS THE BOARD.
[00:55:01]
THAT WOULD INCLUDE FOLKS WHO ARE DEVELOPMENTALLY CHALLENGED OR FOLKS WITH INTELLECTUAL DISABILITIES, WHICH ABSOLUTELY, UM, WOULD BE INTERACTING AND ENGAGING WITH THE CITY IN A DIFFERENT WAY.UM, AND OUR ANSWER REALLY HAS BEEN AT SA 2020 TO DO THIS RACE AND APPROACH, UM, AND, AND BEING MORE AND MORE INCLUSIVE IN THE PROCESS.
AND WE HAVE FOUND IT QUITE SUCCESSFUL.
IF I CAN JUST PIGGYBACK ON THAT AS WELL.
UH, THE OTHER PIECE TO THIS IS BASICALLY MOVING AT THE SPEED OF TRUST, RIGHT? SO, UH, THE CITY CANNOT, UH, AND UNDERSTANDS THIS OBVIOUSLY IN THEIR, BY SAYING, HEY, HOW CAN WE BE BETTER AT PUBLIC PARTICIPATION? THE IDEA TO THINK THAT THE CITY, WE ALL KNOW THAT GOVERNMENT TRUST HAS INCREASINGLY DECREASED OVER THE LAST DECADES, RIGHT? NOT JUST LOCAL GOVERNMENT, STATE GOVERNMENT, FEDERAL GOVERNMENT.
HOW ARE WE UTILIZING PARTNERSHIPS IN AN EFFORT TO GET TO POPULATIONS WHO DON'T NORMALLY PARTICIPATE WITH THE CITY, BUT DO PARTICIPATE IN MY ORGANIZATION OR IN MY, MY FAITH-BASED ORGANIZATION, RIGHT? LIKE, HOW DO WE PARTNER IN THOSE WAYS IN AN EFFORT TO GET, MAKE SURE THAT WE'RE REACHING POPULATIONS WHO DON'T NORMALLY FILL OUT A CITY SURVEY, BUT CERTAINLY WOULD TELL THEIR, THE EXECUTIVE DIRECTOR OF THE ORGANIZATION DOWN THE STREET WHAT THEY THINK, RIGHT? SO IT'S, IT'S GONNA BE SORT OF A MULTIFOLD, IT HAS TO BE.
AND SO, UM, RIGHT NOW AT THIS TIME, ARE WE PARTNERING WITH ANY OF THOSE, UM, GROUPS THAT ARE ASSISTING WITH THOSE CHALLENGES OR THOSE BARRIERS, THE INDIVIDUALS THAT HAVE THESE DELAYS? AND, AND WHAT GROUPS ARE THEY? UM, BECAUSE I KNOW A LOT OF TIMES WE HEAR THAT THOSE THAT ARE EITHER VISUALLY AND HEARING IMPAIRED, UM, IN A COMBINATION, IF YOU CAN'T SEE IT, YOU CAN'T HEAR IT, THEN WHAT IS THE NEXT THING THAT I CAN DO TO PARTICIPATE? UM, AND SO WHAT GROUPS ARE WE WORKING WITH TO HELP TO TOUCH THOSE, UM, INDIVIDUALS THAT WOULD NORMALLY NOT PARTICIPATE IN THE CITY, UH, PUBLIC PARTICIPATION PLATFORM? COUNCILWOMAN? I THINK THAT'S PROBABLY A QUESTION FOR OUR DISABILITY ACCESS OFFICE.
AND, AND WE DIDN'T ANTICIPATE THIS ON THE FRONT END, SO I DON'T BELIEVE THEY'RE ON THE CALL.
UM, BUT WE CAN, WE CAN HAVE THAT CONVERSATION WITH THEM AND FOLLOW UP WITH YOU IN TERMS OF WHAT WE'RE CURRENTLY DOING NOW.
OKAY, JEFF, UM, AND AGAIN, MOLLY, CONGRATULATIONS.
THANK YOU SO MUCH FOR THE WORK THAT YOU'RE DOING WITH SA 2020.
UM, I ONLY HAD A SHORT TIME TO REALLY SIT AND MEET WITH YOU, BUT IT WAS A PLEASURE AND WE LOOK FORWARD TO WHAT GOD HAS IN STORE FOR YOU.
SO, UM, THANK YOU MADAM CHAIR, AND, AND THANK YOU FOR THE PRESENTATION.
UH, THANK YOU EVERYONE, UH, GREAT WORK.
AND I, UM, THANK YOU SO MUCH
WE LOOK FORWARD TO, UH, WHAT WHAT ARE THE, THE NEXT STEPS, JEFF? WELL, UM, WE'RE THE, THE NEXT BIG STEP, OF COURSE IS THE FOCUS GROUP CONVERSATION.
SO IN TERMS OF THE PREPARATION FOR THAT, I THINK I'LL, I'LL ASK MOLLY AND KIERAN TO ADDRESS THAT.
SO WE WILL, UM, WE'RE MOVING INTO THOSE, UH, FOCUS GROUP DISCUSSIONS.
SO USING THE CRITERIA THAT WE'VE DEVELOPED, WE'LL IDENTIFY, UM, WE'VE SET UP TO 50 MEMBERS IN THOSE SESSIONS.
WE'LL BE DOING THAT THROUGHOUT FEBRUARY, AND THEN WE'LL BE ABLE TO DELIVER THOSE REPORTS WITH RECOMMENDATIONS IN MARCH.
THERE'S SO MUCH A PART OF ME THAT WANTS TO SAY, I DON'T KNOW, I'M RETIRING.
Y'ALL HAVE FUN WITH NEXT STEPS,
[3. 21-1266 A briefing on the status of the implementation of the SA Climate Ready Climate Action and Adaptation Plan and update on the TXC Texas Creative, Ltd. agreement for the SA Climate Ready Public Engagement & Communications Initiative. [David McCary, Assistant City Manager; Douglas Melnick, Chief Sustainability Officer]]
GO AHEAD AND, UH, WRAP THAT ONE UP AND MOVE ON TO OUR NEXT ITEM, WHICH WAS DELAYED FROM DECEMBER.SA 2020, AND THIS IS THE SA CLIMATE READY UPDATE.
SO I'LL TURN IT OVER TO MR. MCC AND DOUG.
UH, SO TODAY, DOUG MELNICK WILL BE PRESENTING OUR SA CLIMATE READY IMPLEMENTATION UPDATE.
WE WANTED TO MAKE CERTAIN WE KEPT EVERYONE UP TO SPEED AS WE MOVE FORWARD WITH OUR STRATEGIES.
THIS ALSO INCLUDES OUR TEXAS CREATIVE, UH, FOLLOW UP AGREEMENT, AND WE WANTED TO SHARE SOME MORE DETAILS TO THAT.
SO I'M GONNA GO AHEAD AND TURN IT OVER, UH, TO DOUG, UH, CHAIRWOMAN SANDOVAL, IF THAT'S OKAY.
AND, UH, GOOD AFTERNOON, UH, MADAM CHAIR AND, AND COUNCIL MEMBERS, THANK YOU FOR THIS OPPORTUNITY.
SO I'M GONNA COVER JUST A LITTLE BACKGROUND, UH, ON THE PLAN, UH, AN UPDATE ON OUR, UM, STATUS BAR GOVERNANCE STRUCTURE IMPLEMENTATION, AND THEN REALLY FOCUS ON COMMUNICATIONS AND ENGAGEMENT, AS WELL AS, UH, AN UPDATE ON TEXAS CREATIVE WITH A, WITH A RECOMMENDATION.
SO I THINK THAT IT'S, IT'S NICE TO FOLLOW THAT, THAT SA 2020, UM, UH, PRESENTATION BECAUSE I THINK IT PROVIDES SOME CONTEXT OF WHAT WE'RE DOING.
[01:00:01]
WE DO HAVE, UH, TWO REPRESENTATIVES FROM TEXAS CREATIVE, UH, ASHLEY LANDERS AND MARCY TREVINO, IN CASE ANY QUESTIONS COME UP.SO I'LL, UM, START OFF, UH, AGAIN WITH JUST THE OVERVIEW, AND THERE'S BEEN A LOT GOING ON.
UM, YOU KNOW, I, I, I THINK ONE OF THE THINGS THAT, THAT, THAT WE'VE BEEN, YOU KNOW, REALIZING IS WE'RE GONNA HAVE TO COME BACK NEXT MONTH TO DIVE DEEPER INTO SOME OTHER PROJECTS AND POLICIES THAT WE'VE, WE'VE BEEN WORKING ON BECAUSE, UM, IT, THERE, THERE'S A LOT.
BUT IF YOU GO TO THE NEXT SLIDE, UM, AMANDA, YOU KNOW, THE BIG THING I JUST WANTED TO HIGHLIGHT, YOU KNOW, IS THE WHY, AND IF WE REMEMBER, THIS ALL STARTED WITH, UM, COUNCIL, UM, PASSING RESOLUTION IN 2017 ABOUT THE PARIS CLIMATE AGREEMENT LED TO COUNCIL ADOPTING THE SA CLIMATE READY PLAN IN OCTOBER, 2019.
AND, YOU KNOW, THE, THE BIG NEWS IS, UM, WE'RE BACK IN THE PARIS CLIMATE AGREEMENT, UH, THAT, UM, UH, BASICALLY, UM, PRESIDENT BIDEN ON, UH, JANUARY 20TH, JUST LAST WEEK, UM, GOT US BACK INTO THE, THE PARIS CLIMATE AGREEMENT.
AND THAT GOES INTO A SECTION IN 30 DAYS.
SO AGAIN, WE'RE, WE'RE ALIGNED WITH, WITH NATIONAL POLICY, UM, AND WE'RE SUPER EXCITED ABOUT THAT.
UM, YOU KNOW, THESE COMMITMENTS THAT WE MADE, JUST TO HIGHLIGHT REALLY QUICKLY, YOU KNOW, IT'S ABOUT CLIMATE EQUITY.
UH, IT'S, IT'S DRIVING TOWARDS CARBON NEUTRALITY BY 2050.
IT'S HOW DO WE ADAPT TO THOSE CLIMATE IMPACTS? AND WE NEED TO REPORT, UM, WE NEED TO BE TRANSPARENT.
UH, SO THAT'S A, YOU KNOW, A LOT OF, OF, OF WHAT THE COMMUNITY IS EXPECTING OF US.
SO, THIS IS SOMETHING THAT WE'RE REALLY EXCITED ABOUT.
UM, YOU KNOW, THE PRESIDENT HAS A CLIMATE AND ENVIRONMENTAL JUSTICE AGENDA, UH, AND, UH, THEY'RE LOOKING AT, UM, A FEDERAL INVESTMENT OF $1.7 TRILLION, UH, OVER THE NEXT 10 YEARS.
AGAIN, IT DEPENDS WHAT CAN GET THROUGH CONGRESS, BUT THERE, THERE ARE GOING TO BE RESOURCES.
AND SO WHEN YOU LOOK AT THESE PRIORITIES, UH, YOU KNOW, A HUNDRED PERCENT CLEAN ENERGY AND NET ZERO EMISSIONS, RESILIENT INFRASTRUCTURE, UH, THAT CAN ADAPT TO CLIMATE CHANGE.
UM, ZERO, UH, EMISSIONS, PUBLIC TRANSPORTATION, UH, CLIMATE CHANGE IS A NATIONAL SECURITY PRIORITY, UH, WHICH IS IMPORTANT CONSIDERING WE'RE MILITARY CITY, U S A, AND THEN MAKING SURE ENVIRONMENTAL JUSTICE IS AT THE, THE, THE CORE OF THE RESPONSE.
UM, SO, YOU KNOW, KNOW THE PRESIDENT SIGNED, UH, AN EXECUTIVE ORDER, UM, YESTERDAY, UM, YOU KNOW, MEMORIALIZING SOME OF THIS AND PUTTING, PUTTING THIS IN IN MOTION.
BUT THE THING THAT'S REALLY IMPORTANT THAT, THAT TO FOCUS ON IS, AND THIS IS SOMETHING THE PRESIDENT HAS, HAS CONSISTENTLY STATED, AND AS WELL AS IN THIS EXECUTIVE ORDER ORDER, IT'S ABOUT GOOD JOBS.
UH, YOU KNOW, THIS, THIS IS, IT'S NOT JUST ABOUT CLIMATE, BUT IT'S ABOUT GETTING PEOPLE BACK TO WORK AS, AS, YOU KNOW, AS WE ADAPT TO CLIMATE AND PREPARE.
SO WHEN YOU LOOK AT THAT FEDERAL AGENDA, IT REALLY OVERLAPS NICELY WITH SA CLIMATE READY.
UH, WHEN YOU LOOK AT OUR MITIGATION STRATEGIES, IT'S ABOUT CARBON FREE ENERGY, UH, REDUCING, BUILDING ENERGY CONSUMPTION, REDUCING TRANSPORTATION, ENERGY CONSUMPTION.
AND THEN ON THE ADAPTATION SIDE, YOU KNOW, WE HAVE STRATEGIES AROUND INFRASTRUCTURE RESILIENCE.
SO I THINK WE'RE VERY WELL POSITIONED, UM, TO, TO, TO RESPOND QUICKLY, UM, TO SOME OF THESE, UM, THESE OPPORTUNITIES.
AND SIMILAR TO, UM, YOU KNOW, THE PRESIDENT'S LINKING, UH, HIS CLIMATE AGENDA, THE JOBS, IT'S REALLY IMPORTANT TO SORT OF STEP BACK LOCALLY ABOUT WHAT THIS CLIMATE PLAN MEANS FOR SAN ANTONIO.
IT'S NOT JUST ADDRESSING GLOBAL CLIMATE CHANGE.
IT'S ABOUT WHAT DOES IT MEAN LOCALLY? AND, AND AGAIN, ALL OF THE STRATEGIES IN THE PLAN HAVE MULTIPLE BENEFITS, WHETHER IT'S CLEAN AIR, IMPROVED PUBLIC HEALTH, WATER QUALITY, GOOD JOBS, ECONOMIC COMPETITIVENESS.
I MEAN, ALL THESE GREAT THINGS, BUT REALLY THE OVERARCHING THEME FOR ALL OF THEM IS CLIMATE EQUITY.
AND, YOU KNOW, IN THE PREVIOUS PREVIOUS PRESENTATION WHEN WE REALLY TALKED ABOUT LEADING WITH RACE, THAT'S SOMETHING THAT WE REALLY NEED TO CONTINUE FOCUS AS WE MOVE FORWARD ON IMPLEMENTING THE CLIMATE PLAN.
NEXT PRESENT, NEXT SLIDE, PLEASE.
ONE OF THE THINGS WE JUST REALLY WANNA TOUCH ON REALLY BRIEFLY IS JUST SOME OF THE GOOD STUFF THAT, THAT, THAT WE'RE, WE'RE GETTING RECOGNIZED FOR.
YOU KNOW, THE PLAN WAS, UH, UH, UM, RECOGNIZED AS A BY THE TEXAS, UH, A P A AMERICAN PLANNING ASSOCIATION FOR FOR RESILIENCE.
UM, WE WERE RECOGNIZED BY TEXAN BY NATURE.
IT'S A NONPROFIT THAT ANNUALLY RECOGNIZES, UM, SUSTAINABILITY LEADERS, UH, IN THE STATES.
UM, WE'VE BEEN REPORTING TO THE CARBON DISCLOSURE PROJECT, UM, UH, SINCE 2014.
IT'S A, UH, A NONPROFIT INTERNATIONAL ORGANIZATION THAT TRACKS EMISSIONS AND, UM, CLIMATE PLANS TO SHOW TRANSPARENCY.
UM, AND FOR THE FIRST TIME WE WERE RECOGNIZED, UH, AND, UM, WE'RE ONE OF 88 CITIES ACROSS THE GLOBE, RECOGNIZED FOR DISCLOSING AS WELL AS OUR CLIMATE PLAN, UH, AND THE ONLY TEXAS CITY.
AND FINALLY, WE'RE A CHARTER MEMBER WITH, UM, UH, CITIES WITH NATURE, WHICH IS AN INTERNATIONAL ORGANIZATION
[01:05:01]
OF, UM, UH, LOCAL GOVERNMENTS AND, AND, UM, AN INTERNATIONAL GOVERNMENTS FOCUSED ON USING, UH, BIODIVERSITY TO, TO TACKLE CLIMATE CHANGE.SO I THINK WE'RE BEING RECOGNIZED FOR THE WORK THAT WE'RE DOING.
AND I ALSO WANTED TO TOUCH BRIEFLY ON JUST INVESTMENT THAT WE, WE'VE BEEN RECEIVING AND CONTINUE TO RECEIVE.
YOU KNOW, THERE'S, THERE'S RESOURCES STILL COMING INTO SAN ANTONIO.
YOU KNOW, IF WE REMEMBER, UH, THE AMERICAN CITY'S CLIMATE CHALLENGE, WE'VE BEEN, UH, BENEFICIARY OF THE PAST FEW YEARS, VALUED AT MORE THAN $2 MILLION.
UM, IT'S BEEN EXPENDED EXTENDED BY COUNCIL, UM, UH, WHICH WAS APPROVED BY COUNCIL THROUGH THE, UH, END OF JUNE.
UM, BUT WE'VE BEEN ABLE TO BRING IN OTHER EXTERNAL RESOURCES, UM, THROUGH THE CHALLENGE.
AND YOU CAN SEE ON, ON THE RIGHT, WE'VE, WE'VE RECEIVED UPWARD OF $250,000 AND DIRECT LOCAL SUPPORT.
AND IT'S EITHER GOING DIRECTLY TO, UM, OSA, THE OFFICE OF SUSTAIN SUSTAINABILITY OR PARTNER ORGANIZATIONS.
SO, AGAIN, YOU KNOW, IT, IT'S ABOUT THE FUNDING'S BEEN USED FOR RACE TRAINING, UM, FACILITATING OUR ADVISORY COMMITTEES, UH, EDUCATION OUTREACH.
UH, IT'S, IT'S BEEN, UM, UH, FANTASTIC.
SO WE'RE LOOKING FORWARD TO TAPPING INTO IT, TAPPING INTO ADDITIONAL, ADDITIONAL, UH, RESOURCES TO KEEP MOVING FORWARD WITH THE CLIMATE PLAN.
SO NOW I'M GONNA SHIFT A LITTLE BIT INTO GOVERNANCE, AND, AND IF WE REMEMBER THE, THE CLIMATE PLAN HAD GOVERNANCE AS A KEY COMPONENT OF THE PLAN, UNLESS WE HAVE THOSE STRUCTURES IN PLACE, UM, MAKING SURE THAT, UM, WE, WE KEEP OUR EYES ON IT AND WE HAVE THAT ACCOUNTABILITY, UM, THE PLAN'S NOT GOING TO MOVE FORWARD.
SO IF YOU GO TO THE NEXT SLIDE, PLEASE, AMANDA.
SO, UM, YOU KNOW, UH, IN OCTOBER OF 2020, COUNCIL APPROVED, UH, THE FULL SLATE OF ADVISORY COMMITTEES, UH, FOR SA CLIMATE READY.
UH, THE FIRST ONE IS THE TECHNICAL AND COMMUNITY, UH, THAT'S 24 MEMBERS.
YOU KNOW, THEIR GOAL IS, IS, YOU KNOW, TO, UM, PROVIDE SOME OF THAT, UM, HIGH LEVEL INPUT AND, AND ADVICE AS WE MOVE FORWARD WITH IMPLEMENTING THE PLAN.
THE CLIMATE EQUITY ADVISORY COMMITTEE HAS, UH, 11 MEMBERS, AND THEY'RE FOCUSED ON, ON EQUITY.
UM, SO THOSE HAVE BEEN, UH, APPROVED AND, AND ARE UP AND RUNNING.
UH, WE ALSO HAVE TWO, UM, MUNICIPAL INTERNAL ORIENTED, UM, GOVERNANCE COMMITTEES.
THE FIRST IS THE COASTA CAP EXECUTIVE COMMITTEE.
IT HASN'T FORMALLY BEEN SET UP DUE TO COVID.
UM, BUT DAVID'S REALLY BEEN OUR LIAISON.
UH, AND SO AS WE'VE BEEN, UM, UH, COMING UP WITH POLICIES, UM, PROJECTS, DAVID HAS BASICALLY BEEN DIRECTING THEM AND CONVENING, UM, THE EXECUTIVE TEAM TO, TO CONSULT AND PROVIDE FEEDBACK.
UM, BUT, UM, I THINK WE HAVEN'T SET DOWN, UH, INDIVIDUALLY AS A TEAM TO TALK ABOUT THAT.
AND THEN FINALLY, UM, WE HAVE THESE DELIVERY TEAMS THAT WE'VE LAUNCHED, AND THESE ARE BASICALLY INDE DEPARTMENTAL TEAMS FOCUSED ON IMPLEMENTING, UM, HIGH PRIORITY STRATEGIES IN THE CL IN THE, THE CLIMATE PLAN.
AND THE KEY IS IT'S ABOUT BREAKING DOWN SILOS.
YOU KNOW, I THINK ONE OF THE THINGS WE KNOW IS, UM, YOU KNOW, THE OFFICES AT SUSTAINABILITY CAN'T IMPLEMENT THINGS ON OURSELVES ON OUR OWN.
AND IN MANY TIMES THERE'S MULTIPLE DEPARTMENTS WORKING ON THE SAME, SAME THINGS.
AND SO THIS IS GETTING EVERYBODY IN THE ROOM TO COLLABORATE.
SO THERE'S FIVE TEAMS, UH, ONE'S FOCUSED ON CARBON FREE ENERGY.
UH, WE'VE GOT ONE ON BUILDING ENERGY CONSUMPTION, TRANSPORTATION, ENERGY CONSUMPTION, BIODIVERSITY AND HEALTHY ECOSYSTEMS AND ADAPTATION.
AND SO, UM, WE'RE CONVENING AND LOOKING AT, AGAIN, THOSE HIGH PRIORITY POLICIES AND HOW DO WE MAKE, MAKE, UH, UH, UH, QUICK PROGRESS IN MOVING FORWARD WITH THOSE STRATEGIES.
SO IN TERMS OF THE, UM, SA, CLIMATE READY ADVISORY COMMITTEES, UM, THOSE HAVE BEEN LAUNCHED.
WE HAD OUR FIRST QUARTERLY ADVISORY, UM, COMMITTEE MEETING LAST NOVEMBER WHERE IT WAS A, AN ORIENTATION CALL, UM, FOR EVERYTHING THAT'S GOING ON.
THEIR, UH, NEXT QUARTERLY ADVISORY COMMITTEES, UM, ARE IN, IN THE BEGINNING OF MARCH.
BUT THERE'S BEEN A LOT OF JUST, UM, GROUNDWORK BEING DONE TO ORIENT AND EDUCATE THESE COMMITTEES AS A, AS A COHORT TO UNDERSTAND WHAT WE'RE, UM, ADDRESSING.
SO WE, WE HAD A, A WEBINAR WITH, UM, DR.
ANDREW DRESLER FROM, UH, TEXAS A AND M SAN ANTONIO, ABOUT CLIMATE CHANGE 1 0 1.
WHAT WHAT IS GLOBAL CLIMATE CHANGE AND, AND WHAT'S HAPPENING? AND THEN WHAT WE'RE REALLY EXCITED ABOUT IS WE'VE HAD OUR, OUR FIRST WE'RE, WE'RE REQUIRING THESE MEMBERS TO ALL GO THROUGH RACIAL EQUITY TRAINING.
AND WE HAD OUR FIRST, UM, FOUR HOUR SESSIONS, UM, UH, IN JANUARY 16 AND JANUARY, 2020 THIRD, FOUR HOURS GOING THROUGH, UM, TALKING ABOUT RACISM IN THE US.
AND, UH, THE ONE THING I'LL SAY IS THESE ARE REALLY A REALLY GOOD GROUP OF, OF, UM, OF, OF FOLKS WHO UNDERSTAND AND ARE LEARNING ABOUT RACE AND ARE ENGAGED IN TALKING ABOUT IT.
AND THERE'LL BE ADDITIONAL TRAININGS COMING FORWARD, UH, RELATED TO RACE, UH, IN THE NEXT FEW WEEKS.
IN TERMS OF WHAT WE'RE DOING INTERNALLY, UM, AGAIN, GETTING BACK TO THE IDEA THAT UNLESS
[01:10:01]
OUR MUNICIPAL LEADERSHIP, UM, FROM THE TOP ON DOWN TO OUR FRONTLINE WORKERS UNDERSTAND WHAT THIS CLIMATE PLAN IS, IT'S GONNA PROHIBIT US FROM MAKING, UM, THE PROGRESS THAT WE NEED NEED.SO WE HAVE, UM, UH, WE HAD LAUNCHED, UH, UH, IN THE FALL OF LAST YEAR, A COMPREHENSIVE THREE-TIERED, UM, TRAINING PROGRAM AROUND THE CLIMATE PLAN.
AND AS FAR AS WE CAN SEE, WE, WE BELIEVE IT'S THE FIRST OF ITS KIND, UH, IN, IN THE COUNTRY.
SO BASICALLY, UM, ALL OF THE EXECUTIVES, UM, UH, E L P DIRECTORS, ASSISTANT DIRECTORS, HAVE GONE THROUGH A FIVE HALF HOUR TRAINING SESSION WHERE THEY'VE LEARNED ABOUT WHAT THE CLIMATE PLAN IS, CLIMATE PROJECTIONS, UH, THE IMPACT ON CITY ASSETS AND OPERATIONS, BEST PRACTICES, AND, AND HOW DO WE IMPLEMENT THIS.
SO THAT, AND, AND, AND THEY'RE REQUIRED TO TAKE A LITTLE QUIZ AT THE END.
SO WE'RE ORIENTING THEM TO WHAT THIS PLAN IS AND, AND WHAT THEIR ROLE, UM, IS AS LEADERS.
UH, WE'RE DOING A SIMILAR TRAINING WITH ALL OF THE DELIVERY TEAMS. SO THEY, AGAIN, UNDERSTAND THE LOGISTICS OF WHAT THIS IS AND WHAT WE'RE LOOKING AT THIS AS WE'RE CREATING THESE SUSTAINABILITY AND CLIMATE CHAMPIONS THROUGHOUT THE ORGANIZATION.
SO IT'S NOT JUST THE OFFICE OF SUSTAINABILITY.
WE HAVE PARTNERS WHO UNDERSTAND THE IMPORTANCE OF THIS.
AND THEN FINALLY, WHAT WE'RE REALLY EXCITED ABOUT IN THE NEXT FEW WEEKS, WE'RE GONNA BE LAUNCHING VERY BRIEF, UM, UH, WEB-BASED TRAININGS FOR ALL CITY EMPLOYEES, UH, SHORT 10 MINUTE BURSTS ONCE A MONTH TO LEARN ABOUT VARIOUS, VARIOUS ACTS, ASPECTS OF THE CLIMATE PLAN.
UM, SO AGAIN, IT'S BUILDING THAT EDUCATIONAL BASE, AND THEN ON THE RIGHT, YOU CAN SEE VERY SMALL FONT FOLLOW THOSE FOLLOWING THOSE TRAININGS.
UM, WE'RE GONNA BE WORKING WITH EACH DEPARTMENT, UH, TO DEVELOP A, UM, A, UH, WHAT'S THAT PLAN FOR IMPLEMENTING THE CLIMATE PLAN? SO BASICALLY, WE WENT THROUGH THE ENTIRE PLAN FOR EACH DEPARTMENT, IDENTIFIED ALL THE STRATEGIES THAT RELATE TO THEM, WHETHER THEY'RE THE LEAD, WHETHER THEY SUPPORT IT, OR THEY JUST NEED TO BE AWARE.
SO WE'RE GONNA BE WORKING WITH THEM TO HELP ALIGN THEIR, THEIR OPERATIONS, THEIR BUDGETS AS BEST WE CAN, UM, TO MAKE SURE THAT WE'RE ALL MOVING FORWARD IN THE RIGHT DIRECTION.
SO WE'RE VERY EXCITED ABOUT THAT AS WELL.
NOW, I'M GONNA SHIFT, UH, IN THE NEXT SLIDE TO WHAT'S REALLY, PERHAPS THE MOST IMPORTANT PART AS WE HEARD IN, IN THE PREVIOUS PRESENTATION, EDUCATION, COMMUNICATIONS, EMPOWERMENT, AND, AND, AND, AND ENGAGING FOLKS.
YOU KNOW, UNLESS OUR COMMUNITY UNDERSTANDS WHAT WE'RE DOING, IT'S GONNA BE MORE OF A CHALLENGE.
AND I THINK ONE OF THE, THE, THE, YOU KNOW, UNFORTUNATE, UM, THINGS THAT WE RAN INTO WAS AFTER, YOU KNOW, TWO AND A HALF, TWO AND A HALF YEARS CREATING THIS CLIMATE PLAN.
WE WERE, WE WERE, WE WERE ON THE COMMUNITY'S RADAR.
WE WERE GETTING GOOD MEDIA, UM, WE WERE GETTING THERE, AND THEN COVID HIT.
AND, AND SO IT'S, IT'S, YOU KNOW, WE THINK IT'S REALLY IMPORTANT TO BEGIN ENGAGING AGAIN.
UM, YOU KNOW, IT'S, IT'S STILL ACCELERATING.
AND, YOU KNOW, WHEN WE COME OUT ON THE OTHER END OF ALL OF THIS, WE'RE GONNA BE STUCK RIGHT WHERE WE WERE, UH, AND, AND HAVING LOST A YEAR.
SO I THINK WE, WE JUST WANT TO START HAVING THOSE CONVERSATIONS AGAIN.
ONE OF THE KEYS THAT, UM, TO HAVING THE CONVERSATIONS IS ALSO DATA, UH, YOU KNOW, AND, AND BEING ABLE TO BE TRANSPARENT AND PROVIDE DATA.
SO I JUST WANTED TO HIGHLIGHT BRIEFLY SOME PUBLICATIONS THAT WE'VE WORKED ON.
UM, WE'RE PLANNING ON, UH, AND, AND DAVID CAN CHIME IN IF I'M OFF.
UM, WE'RE GOING THROUGH A FINAL E L T REVIEW ON TWO OF THESE DOCUMENTS.
I'LL TALK ABOUT THEM IN IN A MINUTE.
WE'LL, WE'RE PLANNING ON HOPEFULLY SHOOTING THEM TO COUNCIL MEMBERS NEXT WEEK, UM, BEFORE DOING A PUBLIC RELEASE.
BUT THE FIRST DOCUMENT ON THE LEFT IS, IF YOU REMEMBER, UM, THE CLIMATE PLAN CALLED FOR, UH, ECONOMIC ANALYSIS OF EVERY, ANY STRATEGY PRIOR TO BRINGING IT TO COUNCIL OR BRINGING IN ANYTHING PUBLIC.
SO WE HAD, UM, UH, ENGAGED WITH A CONSULTANT TO DO A TRIPLE BOTTOM LINE ANALYSIS OF, UM, SOME STRATEGIES FROM THE CLIMATE PLAN THAT WE THINK ARE VERY TIMELY, UH, ENERGY BENCHMARKING, UH, WHITE ROOF REQUIREMENTS, SOLAR AND EV REQUIREMENTS, ZERO NET ENERGY FOR MUNICIPAL BUILDINGS AND URBAN AGRICULTURE.
AND THE ANALYSIS BASICALLY, NOT JUST LOOKS AT THE COST, BUT IT LOOKS AT THE BENEFITS, THE SOCIAL, ENVIRONMENTAL, AND ECONOMIC BENEFITS.
SO IT PAINTS A, A BIG PICTURE OF WHAT THE PAYBACK IS OVER A 30 YEAR PERIOD THROUGH 2050.
SO YOU'LL FIND IT VERY INFORMATIVE THAT, UM, DIFFERENT PROJECTS HAVE MORE, UM, MORE IMPACTFUL BENEFIT, BUT I THINK IT WILL, IT'LL PROVIDE A, A, A BETTER LENS TO HOW WE DISCUSS MOVING FORWARD WITH THESE, THESE POLICIES.
THE SECOND THING IN THE, IN THE MIDDLE YOU'LL SEE IS, UH, IT'S OUR FIRST, UM, MUNICIPAL BUILDING ENERGY BENCHMARKING REPORT FOR THE, FOR THE, FOR THE ANNUAL, UH, YEAR OF 2019.
UH, THE CITY BEGAN TRACKING ENERGY USE IN 2010, UH, FOR MORE THAN 150 OF ITS LARGEST FACILITIES USING ENERGY STAR PORTFOLIO MANAGER.
AND, UH, WE'VE SEEN PRETTY SIGNIFICANT SUCCESS, UH, AND REDUCTION, AND WE'VE NEVER PUBLICIZED IT.
SO THIS IS OUR FIRST PLAN WHERE, UH, FIRST REPORT, WE'LL, WE'LL PLAN ON DOING THIS ON AN ANNUAL BASIS, BUT, UM, THIS IS US DISCLOSING OUR OWN OWN ENERGY BENCHMARKING DATA, UH, SHOWING OUR PROGRESS AND, AND SHOWING THAT THERE'S BENEFITS
[01:15:01]
TO, UM, TAKING ENERGY EFFICIENCY ACTIONS AND BUILDINGS.AND THEN FINALLY, ON THE RIGHT, YOU'LL SEE THERE'S TWO REPORTS THAT WILL BE COMING VERY SHORTLY, UM, TO BE RELEASED FEBRUARY 26TH, JUST ABOUT A WEEK BEFORE, UM, THE B SESSION, UH, IN WHICH WE'LL BE PROVIDING A, UH, ALL OF COUNCIL A HIGHER LEVEL, UH, OVERVIEW OF EVERYTHING THAT WE'RE DOING.
UM, AND IT'S THE 2019 GREENHOUSE GAS INVENTORY.
IF YOU REMEMBER, 2016 WAS THE LAST INVENTORY THAT WE, UM, UTILIZED.
SO WE'LL TALK A BIT ABOUT THE TRENDS ACROSS SECTORS, AND THEN A ANNUAL REPORT FOR 2020 THAT HIGHLIGHTS SOME OF THE ACHIEVEMENTS AND THE PROGRESS THAT WE'VE BEEN MADE, UH, HAVE BEEN, BEEN MADE THIS PAST YEAR.
SO NOW I JUST WANNA SHIFT, AND WE'RE GONNA TRY, I'VE NEVER TRIED THIS BEFORE.
WE'RE GONNA TRY DO A LIVE DEMONSTRATION HERE.
UM, THIS DASHBOARD, UH, IS A, IS AN ENTRY LEVEL, ENTRY POINT FOR, UM, ANY CONSTITUENTS TO, UM, LEARN ABOUT, UM, SUSTAINABILITY, OUR OFFICE AND THE WORK WE'RE DOING.
UM, AND SO, AMANDA, COULD YOU, UH, CLICK ON THAT LINK AND LET'S SEE HOW IT GOES? HMM.
WELL, I'M GOING TO IN, IN THE, IN JUST NOT TO WASTE TOO MUCH TIME.
SO BASICALLY WHAT THIS, THIS DASHBOARD SHOWS IS YOU CAN LEARN, UH, ABOUT THE, UH, GREENHOUSE GAS INVENTORY AND ALL THE DETAILS.
THERE'S A NEWS PAGE THAT THERE'S, UM, CURRENT, CURRENT NEWS ARTICLES RELATED TO SUSTAINABILITY AND CLIMATE FOR SAN ANTONIO.
AND ON THE RIGHT, YOU CAN SEE, UH, A LIST OF EVERY ESSAY CLIMATE READY STRATEGY.
IT SHOWS THE STATUS, UH, SO ANYBODY CAN SEE WHAT'S GOING ON WITH THE STRATEGIES, WHAT'S THE CURRENT PROGRESS, UM, SO PEOPLE CAN, AGAIN, TRACK AND SEE HOW THINGS ARE GOING.
UM, AND I DEFINITELY ENCOURAGE YOU ALL TO, TO TAKE A LOOK AT IT.
AND WE'LL BE SURE TO SEND YOU THE LINK, UH, AFTER THIS MEETING.
HEY, AMANDA, COULD YOU ADVANCE TO THE NEXT SLIDE? I, I THINK AMANDA'S TRYING TO FIGURE OUT THE, UM, OH, THE, THE DASHBOARD.
SO SHE'S GONNA GO LIVE WITH IT.
THE SCREEN THAT SHE'S SHARING RIGHT NOW.
SO HERE'S THE, THE LANDING PAGE.
UM, AND IF YOU SCROLL DOWN JUST TO, UM, LET'S SEE, YEAH.
SO YOU CAN SEE IT SHOWS ENERGY CONSUMPTION, ENERGY USE BY SECTOR.
UM, THERE'S BASICALLY ALL THE INDICATORS, UH, THERE.
IT PROVIDES YOU INFORMATION ABOUT, YOU KNOW, DIFFERENT, UM, PRO PROGRAMS AND PROJECTS THAT MAY BE, UH, IMPORTANT FOR RESIDENTS, SUCH AS THE SAVE FOR TOMORROW ENERGY PLAN.
UH, AND IF YOU GO UP TO THE TOP, UH, AGAIN, UM, AND THEN YOU CLICK ON NEWS AND EVENTS, AGAIN, YOU'LL SEE CURRENT, UH, EVENTS, UH, IT'S UPDATED ON A REGULAR BASIS.
SO AGAIN, YOU CAN SEE SOME OF THE LATEST NEWS RELATED TO A A HUNDRED MILE TRAIL PROJECT BETWEEN SAN ANTONIO AND AUSTIN.
SO, AGAIN, WE'RE HOPING THIS BECOMES A ONE STOP FOR, THERE'S OUR NEW CITY TRANSPORTATION DIRECTOR.
UM, SO, YOU KNOW, WE WANT THIS BE A PLACE WHERE PEOPLE CAN SEE AND LEARN ABOUT ALL THINGS SUSTAINABILITY.
AND IF YOU GO UP TO THE TOP AND DO THE, UM, THE ACT, THE THE ACTION PLAN, AND THEN CLICK ON, UM, VISIT THE PLAN ACTIONS RIGHT DOWN IN THE THIRD BOX TO THE RIGHT VISIT PLAN ACTIONS.
AND SO IT'LL BRING UP THE ENTIRE PLAN.
AND IF YOU CLICK ON, UH, SAY REDUCED TRANSPORTATION ENERGY CONSUMPTION, THE THIRD ONE DOWN IS A GOOD EXAMPLE.
SO YOU'LL SEE HERE'S THE OVERALL STRATEGY, AND THEN IT BREAKS DOWN EACH INDIVIDUAL ONE SHOWING WHAT THE STRATEGY IS, THE TIMELINE, THE STATUS.
AND WE'RE GONNA BE ADDING ANOTHER SECTION TO IT WHERE WE'RE GONNA PUTTING IN MORE SPECIFIC, UM, STRATEGY, UH, STRATEGY, UM, STATUS.
SO, FOR INSTANCE, UH, IF WE'RE, IF WE'RE FOCUSING ON, UH, ELECTRIFYING THE CITY FLEET, WE WANT PEOPLE TO SEE THE SPECIFIC STATUS, UM, IN MORE DETAIL.
SO THIS IS JUST SOMETHING THAT'S A WORK IN, IN PROGRESS, BUT WE THINK IT'S A GOOD PLATFORM FOR THE COMMUNITY TO ENGAGE AND, AND SEE WHAT WE'RE DOING.
SO, UM, IF WE RETURN BACK TO THE POWERPOINT, PLEASE.
SO, I JUST WANNA HIGH HIGHLIGHT BRIEFLY SOME OTHER, UM, ENGAGEMENT ACTIVITIES, UH, THAT WE'VE, WE'VE CONDUCTED THIS PAST YEAR.
[01:20:01]
UM, CLIMATE FORUM.IT WAS A LITTLE DIFFERENT 'CAUSE IT WAS ALL VIRTUAL.
UH, WE HAD A FEW HUNDRED ATTENDEES.
UM, UH, IT WAS A PLACE WHERE WE WERE ABLE TO HIGHLIGHT ALL THE GOOD THINGS THAT COAST IS DOING, AS WELL AS OUR PARTNERS AROUND SUSTAINABILITY AND CLIMATE.
ALL THE CONTENT IS STILL ON THE OFFICE OF SUSTAINABILITY WEBSITE, SO WE'LL BE SURE TO SEND IT TO ALL OF YOU.
UM, AFTER THE MEETING, IN CASE YOU WANT TO, TO VIEW THE MATERIALS.
UM, WE'VE BEEN WORKING, YOU CAN SEE IN THE BOTTOM, UH, LEFT, UH, ON A CLIMATE IN THE CLASSROOM, UH, PROGRAM WITH AN ORGANIZATION CALLED, UH, ECO RIDE.
THEY WORK WITH, UH, K THROUGH 12 YOUTH, AS WELL AS K THROUGH 12 EDUCATORS ON CLIMATE, UM, CURRICULUM.
AND SO THEY'VE BEEN WORKING WITH, UM, TEACHERS AND STUDENTS TO TALK ABOUT CLIMATE AND DEVELOP PROJECTS AND PROGRAMS AROUND, UM, UH, UH, THE CLIMATE PLAN.
AND FINALLY, ON THE RIGHT, YOU'LL SEE, UM, UH, WORKING WITH THE MAYOR'S OFFICE AT ERIS, WE HAD LAUNCHED THE, THE, THE YOUTH ENGAGEMENT COUNCIL FOR CLIMATE INITIATIVES, 35 STUDENTS.
UM, THEY COVER ALL CITY COUNCIL DISTRICTS.
SO ALL OF YOUR DISTRICTS HAVE A REPRESENTATIVE.
AND THESE ARE SOME OF THE SMARTEST FOLKS, UM, THAT, THAT WE'VE EVER SPOKEN TO.
THEY'RE PASSIONATE ABOUT CLIMATE, THEY'RE PASSIONATE ABOUT CHANGE, AND WE'RE GONNA BE ENGAGING THEM WITH OUR, UM, ESSAY CLIMATE READY ADVISORY COMMITTEES.
UM, AND WE'D LOVE TO, TO FIGURE OUT MECHANISMS FOR ENGAGING WITH COUNCIL.
AND I THINK ONE OF THE THINGS THAT COUNCILMAN SANDOVAL MENTIONED, I THOUGHT WAS A GREAT IDEA, HAVING THEM ENGAGE WITH DIFFERENT, EACH COUNCIL MEMBER.
UM, SO YOU SHOULD BE EXPECTING A, A, A CALL OR SOMETHING, UM, WHERE WE, WE'LL, WE'LL WANT TO SEE IF THEY'LL, IF YOU HAVE TIME TO SIT DOWN AND SPEND SOME TIME AND LEARN A LITTLE BIT WHAT THEY'RE DOING.
'CAUSE IT'S A GREAT OPPORTUNITY TO REALLY ENGAGE WITH, YOU KNOW, SAN ANTONIO YOUTH ON THIS IMPORTANT TOPIC.
SO NOW WE'LL SHIFT A LITTLE BIT ABOUT, UH, UH, GETTING INTO TEXAS CREATIVE.
YOU KNOW, AGAIN, THE NUMBER ONE THING IS, IS HOW DO WE COMMUNICATE THIS? AND, AND, YOU KNOW, THE, THE CLIMATE PLAN CALLS FOR, UH, HAS A WHOLE SECTION ON EDUCATION AND, AND EMPOWERMENT.
AND IT'S THE FOUNDATIONAL STRATEGY.
AND SO, YOU KNOW, WE NEED TO MAKE SURE WE'RE ENGAGING, EDUCATING, OUTREACHING.
UM, WE NEED TO MAKE SURE PEOPLE UNDERSTAND GENERAL CLIMATE ACTION AND ADAPTATION.
UH, 'CAUSE IT'S ABOUT BEHAVIOR CHANGE AND ACTION.
UH, WHETHER IT'S A RESIDENT, A BUSINESS, OR INSTITUTIONAL PARTNERS, PEOPLE NEED TO UNDERSTAND WHAT ROLE THEY, THEY PLAY.
AND IT'S ABOUT LINKING THAT ACTION TO HIGH PRIORITY STRATEGIES FROM THE CLIMATE PLAN.
SO, IF YOU REMEMBER, WE HAD, WE HAD ORIGINALLY HAD THIS, UH, AS AN AGENDA ITEM BACK, UH, IN LAST JUNE.
AND, UM, WE, WE PULLED IT BACK 'CAUSE WE HAD RECEIVED SOME FEEDBACK FROM, UH, A COUPLE COMMUNITY STAKEHOLDERS.
UM, AND SO WE SORT OF WENT BACK AND, AND, AND RETOOLED IT A LITTLE.
BUT, YOU KNOW, A LITTLE BIT ABOUT TEXAS CREATIVE.
UM, UH, YOU KNOW, WE WENT THROUGH A A A R F Q PROCESS.
UH, YOU KNOW, TEXAS CREATIVE IS A, YOU KNOW, LOCALLY OWNED AND OPERATED, WOMEN OWNED SMALL BUSINESS, UM, AMAZING EXPERIENCE, PARTICULARLY IN THE, UH, BEHAVIOR CHANGE AND ENVIRONMENTAL, UM, SPACE.
'CAUSE THEY'VE WORKED WITH THE RIVER AUTHORITY, UM, C C E Q, UH, AND, AND OTHERS.
UM, AND THEY REALLY SORT OF, OF BLEW US AWAY, UH, IN THE, IN THE INTERVIEW WITH REALLY UNDERSTANDING WHAT WE'RE TRYING TO DO AND, AND HAVING CREATIVE APPROACHES TO, TO ADDRESS IT.
UH, YOU KNOW, THESE, THIS IS A SMALL BUSINESS, 26 EMPLOYEES, YOU KNOW, HERE IN SAN ANTONIO.
AND WE ALSO THINK IN TERMS OF TIMING, IT'S A GREAT OPPORTUNITY TO, TO, TO HELP LEVERAGE THESE FUNDS, UM, WITH THE LOCAL SMALL BUSINESS DURING THIS REALLY CHALLENGING ECONOMIC OPPORTUNITY.
SO WE THINK THERE'S, THERE'S MULTIPLE BENEFITS TO NOT JUST GETTING, YOU KNOW, THE, THE WORK DONE OF THE CITY, BUT HELPING A, A SMALL BUSINESS AS WELL.
SO IN TERMS OF SCOPE, YOU KNOW, IT'S BROKEN UP WITH THE DIFFERENT COMPONENTS.
WE'RE BASICALLY CREATING A, A COMPREHENSIVE CAMPAIGN.
UH, SO IT STARTS WITH COMMUNICATIONS AND ENGAGEMENT.
IT, IT'S CREATING THE BRAND AND THE MESSAGE.
YOU KNOW, WHAT, WHAT, WHAT ARE THOSE BIG TAKEAWAYS THAT WE WANT PEOPLE TO START, UM, UH, RECEIVING, USING SOCIAL MEDIA BLOGS, UM, TRYING TO GET EARNED MEDIA.
THERE'S NO MEDIA BUYS WITH THIS, BUT WE DO WANNA SEE IF WE CAN GET PLACEMENT TO ALL MEDIA OUTLETS, UH, CREATING A, A FORMAL EDUCATION AND, AND EMPOWERMENT CAMPAIGN.
AND AS WE MEN MENTIONED IN THE, THAT WAS MENTIONED IN THE PREVIOUS, UM, UH, PRESENTATION, IT'S GOTTA BE, UH, IN, IN, IN SPANISH, YOU KNOW, AND IT NEEDS TO BE APPROACHABLE.
UH, WE NEED TO MAKE SURE THAT THIS IS BEING DESIGNED FOR MULTIPLE AUDIENCES.
UH, IT INCLUDES GRAPHIC DESIGN, UM, AND THEN IT ALSO REQUIRES AN ENGAGEMENT, UH, CAMPAIGN BUSINESSES, GENERAL RESIDENTS AS WELL, AS WELL AS EQUITY FOCUS.
UH, AND THEN WE'LL BE WORKING WITH TEXAS CREATIVE TO IDENTIFY WHAT THOSE METRICS ARE.
AS WAS MENTIONED EARLY IN THE PREVIOUS, UM, UH, PRESENTATION, HOW WE TRACKING SUCCESS AND HOW ARE WE PIVOTING IF SOMETHING ISN'T WORKING? UH, AND THAT'S KEY.
AND THEN FINALLY, UH, AS WE MOVE FORWARD WITH THIS, IT'S GONNA BE ESSENTIAL THAT WE, UH, ENGAGE AND COORDINATE WITH, UH, OUR ADVISORY COMMITTEES.
UH, YOU KNOW, THESE ARE THE SUBJECT MATTER EXPERTS.
THEY REPRESENT, UH, STAKEHOLDERS ACROSS THE COMMUNITY.
SO MAKE SURE THAT NOT ONLY THEY HAVE OWNERSHIP OF THIS, BUT THEY HAVE AN OPPORTUNITY TO WEIGH IN AS WE FURTHER REFINE, DESIGN, AND IMPLEMENT.
[01:25:01]
AND SO THERE'S ALSO THE POSSIBILITY OF CREATING A, A SEPARATE ADVISORY, UH, SUBCOMMITTEE, UM, UH, FROM THE, THE CLIMATE ADVISORY COMMITTEES TO HELP, UM, ADVISORS MOVE FORWARD.SO THIS IS, THIS IS THE PART THAT WE SORT OF, UM, STEPPED BACK AFTER, UM, LAST JUNE.
AND, AND WE, WE REALIZED, YOU KNOW, WE REALLY NEED TO FOCUS ON EQUITY.
AND, AND SO, YOU KNOW, TWO COMPONENTS OF THIS UPDATED IS COMMUNICATIONS AND ENGAGEMENT APPROACH.
REALLY FOCUS IN ON, UH, OPERATIONALIZING, UM, EQUITY.
AND SO FIRST, YOU KNOW, WE NEED TO ENSURE THAT ROBUST ENGAGEMENT OCCURS WITH VULNERABLE AND UNDERSERVED POPULATION USING, UM, EXISTING ON THE GROUND TRUSTED MESSENGERS.
YOU KNOW, IT'S NOT ENOUGH FOR THE CITY TO SAY WE'RE GONNA ENGAGE.
IT'S GOTTA BE, YOU KNOW, WHO, YOU KNOW, WHO ARE WE TRYING TO ENGAGE AND WHO THEN MESSENGERS.
AND THEN SECOND, YOU KNOW, IT'S ALSO ABOUT COMPENSATING THESE MESSENGERS FOR THE TIME.
YOU KNOW, A LOT OF TIMES WE ASK FOR HELP, YOU KNOW, WE MAY ASK FOR ATHLETES, ORGANIZATIONS, CAN YOU PLEASE HELP GET THE WORD OUT? UM, THIS IS VALUING THEIR TIME.
SO WE'RE REALLY EXCITED ABOUT TAKING THAT NEXT STEP, THAT, THAT STEP.
UM, YOU CAN SEE THAT WHAT WE'RE PROPOSING AT THIS POINT IS, UM, FROM, UM, THAT TOTAL $195,000, UM, SETTING ASIDE 20%, UM, OF, OF THAT FUNDING, UM, FOR GRASSROOTS ORGANIZATIONS WHO HAVE THAT TRACK RECORD AND EXPERIENCE WORKING WITH HARD TO REACH POPULATIONS.
UM, ONE OF THE THINGS THAT WE WILL DO IS, UM, WE REVISE THE CONTRACT, UH, TO ALLOW US EACH YEAR TO REVISIT THAT BREAKDOWN.
UM, IT'S CURRENTLY FOR YEAR 180 20 NEXT YEAR, WE MAY WANT 70 30.
WE MAY WANT TO BOOST UP MORE OF THAT GRASSROOTS, UM, ENGAGEMENT.
SO WE WANNA MAKE SURE WE'VE GOT THE FLEXIBILITY, UM, EACH YEAR TO EVALUATE THAT AND, AND NEGOTIATE WITH TEXAS CREATIVE.
SO THE APPROACH IS, YOU KNOW, THE FIRST STEP IS WE WANNA WORK WITH, UM, OUR OFFICE OF EQUITY AND OUR SA CLIMATE READY, UH, CLIMATE EQUITY ADVISORY COMMITTEE TO HELP DEFINE WHO THESE POPULATIONS ARE.
I THINK WE DEFINITELY WANNA LEAD WITH RATES, UM, BUT WE WANNA LOOK AT, AT THE, THE EQUITY, UH, EQUITY INDICATORS AND, AND REALLY IDENTIFY WHO THEN WE WANNA WORK WITH THE SAME GROUPS AS WELL AS COUNCIL OFFICES, AND FIND OUT WHO ARE THE GROUPS, UM, THAT COULD POTENTIALLY DO THIS WORK.
AND, AND GO THROUGH A, A THOROUGH PROCESS TO FIGURE OUT WHO ARE THE BEST CANDIDATES, WHO HAVE, AGAIN, HAVE THAT TRACK RECORD, WHO ARE WILLING TO WORK WITH US AND, AND COLLABORATE WITH US.
UM, AND BEFORE MAKING THAT FINAL, UH, DECISION ON THOSE SUB SUBCONTRACTS THAT WOULD BE, UH, APPROVED BY, UH, BY COSA.
AND THEN AGAIN, LIKE PREVIOUSLY IN THE PREVIOUS, UH, SLIDE, REALLY MAKING SURE THAT THE CLIMATE EQUITY ADVISOR COMMITTEE IS WORKING VERY CLOSELY WITH HOW WE IMPLEMENT IT, BECAUSE THAT'S GOING TO BE KEY.
WE'RE GONNA CONTINUALLY HAVE TO EVALUATE WHAT'S OUR INTENTION AND WHAT'S ACTUALLY HAPPENING, UH, AND, AND ADJUST AS WE GO.
AND, AND FINALLY, WHEN WE START TALKING ABOUT THE MESSAGE, UM, THIS IS, AGAIN, THIS ISN'T JUST ABOUT CLIMATE.
UH, THESE, THIS INITIATIVE IS GOING TO FOCUS ON, UM, CURRENT COUNCIL AND COMMUNITY PRIORITIES OF, OF RACISM, HEALTH, C OVID 19 ECONOMIC RECOVERY.
THERE'S A WAY OF LINKING ALL THESE TOGETHER, UM, TO REALLY, UM, ACCOMPLISH, UM, MULTIPLE, UH, THINGS AS A PART OF THIS INITIATIVE.
SO FINALLY, UH, IN TERMS OF FISCAL IMPACT, UM, THIS, UH, FISCAL, UM, THIS AGREEMENT THAT WE'RE BRINGING TO YOU IS FOR $195,000, UM, WITH AN OPTION OF TWO ONE YEAR RENEWAL OPTIONS.
WE ARE ALSO RECOMMENDING, AGAIN, THAT 20,000, 20%, OR 39,000 SET ASIDE FOR SUBCONTRACTS FOR THESE GRASSROOTS ORGANIZATIONS, UH, AGAIN, TO BE RENEGOTIATED.
UM, UH, EACH YEAR, UH, THE FUNDING IS IN OUR APPROVED, UH, FFY 2021 BUDGET, AND THE FUNDING SOURCE IS SOLID WASTE FUNDING DOLLARS.
THERE, THERE ARE NO GENERAL FUND DOLLARS, UM, WITH THIS PROPOSAL.
IF YOU GO TO THE NEXT SLIDE, PLEASE.
AND SO STAFF IS, IS RECOMMENDING, UH, APPROVAL OF THE AGREEMENT WITH, UH, TEXAS CREATIVE AND TO PRESENT THE FULL COUNCIL, UM, CONSIDERATION ON FEBRUARY 11TH, 2021.
SO, UH, WITH THAT, UH, I APPRECIATE YOUR TIME AND, AND WE'RE AVAILABLE TO ANSWER QUESTIONS.
I BELIEVE WE HAVE ONE PERSON, UH, IS THAT MISS? IS MS. MEREDITH MCGUIRE ON AMANDA, DID WE GET, UH, DR.
MCGUIRE ON, OR SHOULD WE COME BACK TO THAT? CARLOS, IF YOU CAN HELP US, IF YOU CAN, UM, SEE WHO'S IN THE QUEUE IN THE WAITING ROOM.
[01:30:05]
DR.MCGUIRE IS ON, BUT SHE, UM, HAS HER PHONE MUTE AND I'M NOT SURE, I'M SORRY.
ARE YOU TRYING TO CALL ME? OH, HI.
UH, WE HAVE SO MANY IN MCGUIRE, DR.
MARE, YOU CAN, UH, YOU CAN GO AHEAD.
UH, ON THE LINE, WE'LL COME BACK.
MAGUIRE, THERE IS SOME, UH, ECHO ON YOUR LINE.
ARE YOU ON THE TWO? UM, ON THE TWO WEBEXES, SEE IF YOU CAN DISCONNECT FROM THE, FROM ONE OF THE WEBEX, FROM THE MAIN WEBEX, AND JUST LEAVE THIS WEBEX ON.
SO THERE'S LIKE NO ECHO ON YOUR END.
I BELIEVE YOU'RE CONNECTED TO, UH, MORE THAN ONE WEBEX.
IF YOU CAN MUTE, UH, THE MAIN WEBEX AND JUST LEAVE PUBLIC COMMON WEBEX ON, I CAN'T TELL WHICH ONE, WHICH ONE IS DR.
MCGUIRE? THIS IS ON, UH, CAN YOU HEAR ME? YES.
TURN OFF YOUR COMPUTER RIGHT NOW SO THAT WE CAN HEAR YOU.
DO YOU HAVE ONE BROWSER OPEN OR DO YOU HAVE MORE THAN ONE OPEN? CAN KEVIN, UM, CARLOS CANCEL THE ONE THAT HAS ONLY ONE AUDIO ON IT? AND YOU KNOW WHAT, WHY DON'T YOU, UM, CARLOS, COULD YOU SEND ME HER NUMBER? I'M, I AM ON THE PHONE, SO I WILL JUST PATCH HER IN.
I DON'T HAVE HER PHONE NUMBER, BUT NANCY HAS HER PHONE NUMBER.
IT'S FOUR THREE NINE EIGHT THREE FIVE EIGHT ZERO FOUR THREE NINE ZERO.
MCGUIRE, I'LL CALL YOU IN ONE MOMENT.
APOLOGIES TO ANYBODY THAT'S WATCHING.
WE ARE STILL WORKING THIS OUT.
UM, DO WE HAVE A MOTION FOR DOUG'S RECOMMENDATION? MOTION TO APPROVE.
UM, AND AGAIN, CARLOS AND OR AMANDA, IF YOU COULD GET ME HER PHONE NUMBER SO THAT I COULD, UH, TRY TO CALL HER IN, OR IF YOU COULD CALL HER IN ON, ON A, ON CALL AND JUST LET ME KNOW.
JUST SEND ME A TEXT WHEN THAT'S PREPARED.
WE'RE GONNA MOVE ON TO OUR ITEM FOUR AT THIS TIME.
OKAY, COUNCILWOMAN, SHOULD I TAKE IT AWAY? UH, YEAH, SORRY, LET ME, ME CHECK WITH AMANDA.
IS CARLOS CLOSE TO, UH, HAVING HER ON THE PHONE?
[01:35:07]
YES.IF WE CAN GIVE THEM ONE SECOND.
I APOLOGIZE FOR, FOR THE DELAY.
I HOPE SHE WASN'T GONNA SAY DON'T VOTE FOR THAT CONTRACT.
IF SO, WE'LL TAKE A MOTION AND ALL THAT STUFF.
A COUNCILWOMAN, COUNCILWOMAN, THIS IS AMANDA.
UM, LET'S GO AHEAD AND MOVE TO ITEM NUMBER FOUR.
WE'RE STILL HAVING, UH, SOME ISSUES GETTING, UH, DR.
MCGUIRE ON, SO I'LL LET YOU KNOW WHEN WE GET HER ON.
AND CHAIR, DO YOU PREFER TO HAVE PUBLIC COMMENTS FOR ITEM FOUR, UH, HEARD BEFOREHAND OR THEREAFTER? UM, WELL, USUALLY WE'LL HEAR.
UH, YOU KNOW WHAT, JUST, UH, WHY DON'T WE GO AHEAD AND HEAR THOSE.
SO, UM, NOW, AND THEN WE'LL MOVE INTO THE, THE PRESENTATION.
LISA OCHOA, IF YOU ARE WITH US, YOU DON'T HAVE THREE MINUTES, CAN YOU HEAR US OR DR.
FCA? ANYONE WHO'S IN THE WAITING ROOM? DOCTORS, YOU MAY BE ON MUTE IF YOU MUTE.
FCA HERE OR NO? I HERE ON THE LINE.
I JUST SEE, UH, YOU ON THE LINE.
SO, UH, THANK YOU FOR INVITING ME TO SPEAK.
SO YOU HEAR AN ECHO OR SOMETHING, LET ME KNOW AND I'LL SLOW DOWN.
UH, WHAT I WANTED TO TALK ABOUT, WHICH I THINK IS VERY PERTINENT TO THE HEALTHCARE AND EQUITY COMMITTEE, IS ABOUT COVID-19 VACCINE DISTRIBUTION.
I KNOW MOST OF YOU KNOW THAT THE COUNCILWOMAN HAVE BEEN WORKING VERY HARD TO MAKE SURE THAT, TO ADDRESS EQUITY, THAT WE HAD A VACCINE HUB ON THE SOUTH SIDE, AND THAT HAS BEEN GOING VERY WELL.
AND ONE THING THAT THE PHYSICIAN, MY PHYSICIAN COLLEAGUES HAVE BEEN, UH, WORKING IS THE IDEA THAT WE NEED A SITTING AND COUNTY VACCINE DISTRIBUTION PLAN THAT NOT JUST SAYS WE ADDRESS EQUITY, BUT ACTUALLY HAS ACTION.
UH, AND SO I HAD THE PRIVILEGE OF WORKING WITH DR.
VINCENT FCA, WHO ACTUALLY CREATED A LETTER.
UH, THE STRATEGY IS BUILT ON THE WHITE HOUSE, UH, NATIONAL, UH, PLAN ON IMPORTANT THINGS TO DO.
FIRST GOAL, AND WHAT PEOPLE WERE SAYING EARLIER IS BUILDING THE TRUST OF OUR COMMUNITIES IS MAKING SURE THAT WE PUT OUT THE APPROPRIATE INFORMATION DEEP INTO EACH COMMUNITY, EXPLAINING ABOUT THE VACCINES AND, AND WHERE THEY CAN GET ACCESS TO IT.
AND REALLY, GOAL TWO IS HOW DO WE GET THE VACCINES TO THOSE WHO TRULY NEED IT, WHO DON'T HAVE ACCESS TO IT, WHO ARE KEEPING, OUR COMMUNITIES CANNOT TRAVEL TO VACCINE HOMES.
AND SO A STRATEGY ACTUALLY MEANS THAT WE HAVE TO IDENTIFY THOSE SMALLER LOCATIONS.
AND I THINK THE SOLUTION IS PROBABLY PRIVATE PRACTICES IN THE SOUTH SIDE, IN THE WEST SIDE AND THE EAST SIDE THAT ARE IN THE DEPTHS OF THESE COMMUNITIES AND MAKING SURE THAT THEY HAVE ACCESS TO VACCINES AS WELL.
AND SO THE LETTER WAS DRAFTED WITH, UH, EVIDENCE BEHIND IT WITH SOME DATA, AND THE DATA THAT PUT TOGETHER IS BETTER.
THE THING THAT WE ALL LOOK AT, HOW HAS COVID AFFECTED THE DIFFERENT AREAS OF SAN ANTONIO? AND IT'S INTERESTING BECAUSE HE LOOKED AT THE DEATH RATES IN EACH OF THE DISTRICTS, AND THERE'S A ZIP CODE WITH SOME SOUTH SIDE DISTRICTS THAT LITERALLY HAVE 15 TIMES A MORTALITY RATE FOR COVID THAN OTHERS.
AND SO MAKING SURE THAT WE ADDRESS ACCESS TO VACCINES IN THESE AREAS THAT ARE SUFFERING THE MOST, UH, I THINK SHOULD BE A SO BEHALF COUNTY.
[01:40:19]
SARAH, DID YOU SAY SOMETHING? WE COULDN'T HEAR YOU.[4. 21-1337 A briefing providing updates on the City of San Antonio’s COVID-19 marketing and communications effort [Carlos Contreras, Assistant City Manager; Jeff Coyle, Director, Government & Public Affairs]]
WE'LL PRESENT AND PREPARE THEIR PRESENTATION AT THIS TIME.SO WE'RE HERE TODAY TO GIVE A, UH, REPORT OF THE METRICS AND PERFORMANCE OF PHASE ONE OF THE WHAT WILL IT TAKE, MARKETING CAMPAIGN, UH, FOR C OVID 19, AND ALSO PRESENT TO YOU OUR PLANS FOR A PHASE TWO, UH, THAT WOULD CONTINUE THE THEME OF THE CAMPAIGN, BUT SHIFT THE FOCUS, UH, TO, UH, VACCINES, UH, PR, EXCUSE ME, PRIMARILY PROMOTION OF GETTING THE VACCINE.
NOW, THAT BRINGS UP A POINT, UH, WHICH CAME OUT OF OUR ONE-ON-ONE PRE BRIEFINGS WITH THE MEMBERS HERE.
NUMBER ONE, WE RECOGNIZE THAT SUPPLY IS THE BIGGEST ISSUE RIGHT NOW.
AND, AND LAUNCHING A CAMPAIGN ENCOURAGING EVERYBODY TO GET VACCINATED AT A TIME WHEN THERE AREN'T VACCINES FOR EVERYBODY, UH, WOULD BE A LOST EFFORT, A LOST CAUSE.
SO, UM, WE ARE TREATING THIS AS A SLIDING TIMELINE SO THAT AS SUPPLY RAMPS UP, WE'LL BE ABLE TO LAUNCH THE CAMPAIGN AT THE RIGHT TIME TO HAVE IT BE WELL RECEIVED.
WE'RE ALSO TALKING ABOUT A COUPLE OF BRIDGE ADS IN BETWEEN THAT MAY CONVEY THAT, UH, PATIENT'S MESSAGE WHILE WE BUILD TOWARDS A VACCINE.
BUT PRIMARILY THE DAY-TO-DAY, WEEK, WEEK-TO-WEEK COMMUNICATIONS ABOUT THE STATUS ON THE GROUND OF WHERE WE ARE WITH SUPPLY AND SO FORTH ARE BEING HANDLED BY METRO HEALTH AND THE CITY OUTSIDE OF THIS CAMPAIGN.
THE SECOND COMMENT I WANNA MAKE IS THAT WE GOT A LOT OF GREAT FEEDBACK FROM EACH OF YOU, UH, MEMBERS, AND WE'VE INCORPORATED, UH, WHAT WE THOUGHT WERE SOME OF THE BEST IDEAS THAT WOULD FIT INTO THE CAMPAIGN.
THERE WERE A LOT OF THEM, SO YOU PROBABLY WON'T SEE EVERYTHING.
UH, BUT MARTHA MARTINEZ, UH, AND MARTHA FLORES WILL TOUCH ON THESE AS SHE, UH, GOES THROUGH THEM, UM, AND, AND HIGHLIGHTS THOSE.
SO WITH THAT, I'LL TURN IT OVER TO MARTA.
SHE'S PART OF THE, UH, MARKETING TEAM THAT WE HIRED TO, UH, EXECUTE THIS CAMPAIGN.
AND, AND THEY'VE DONE A WONDERFUL JOB WITH PHASE ONE.
UM, WE, UM, I'M REALLY EXCITED TO BE HERE AND TO SHARE WITH YOU SOME OF THE RESULTS FROM OUR FA WHAT WE'RE CALLING PHASE ONE CAMPAIGN, WHICH WAS LAST YEAR, BEGINNING IN JUNE WHEN WE CAME ON BOARD TO START COLLABORATING, UM, WITH G P A AND THE CITY.
AND, UH, SHARE, SHARE WITH YOU SOME OF THE IDEAS WE, THE IDEAS WE HAVE MOVING FORWARD FOR 2021.
SO, OUR ASSIGNMENT WAS REALLY TO CREATE AN, UH, EVERGREEN, UH, CAMPAIGN, SOMETHING THAT HAD LASTING POWERS.
BECAUSE OF THE NATURE OF THIS PANDEMIC, WE HAVE A LOT OF MESSAGING THAT CHANGES DAY TO DAY, WEEK TO WEEK.
SO WE WERE LOOKING AT THIS FROM A HOLISTIC POINT OF VIEW AND REALLY, UM, AND, AND REALLY NOT GETTING DOWN TO LIKE, REALLY SMALL DETAILS OR ANY INFORMATION THAT CHANGES RAPIDLY.
WE WERE LEANING ON METRO HEALTH TO DO THAT, AND FOR US TO, TO REALLY CREATE A CAMPAIGN THAT HAD LASTING POWER.
UM, WE, WE CREATE A, A COMPREHENSIVE STRATEGIC AND CREATIVE BRIEF BASED ON INSIGHTS TO MESSAGE TO OUR MARGINALIZED POPULATIONS, INCLUDING MILLENNIALS AND INCLUDING THE L G B T Q I A, UH, COMMUNITY SAFETY MEASURES, YOU KNOW, THAT WE NEEDED TO FOLLOW, UH, AMIDST THE, THE PANDEMIC.
UM, SO WHAT YOU SEE HERE IS OUR ROADMAP.
YOU KNOW, WE DEVELOP MESSAGING, ENCOURAGING BEHAVIORAL CHANGE TO KEY TARGET AUDIENCES.
UH, WE MADE SURE OUR TONE WAS EMPATHETIC YET URGENT, AND WE MADE THE DECISION EARLY ON TO DO PHOTO-BASED ADVERTISING TO REALLY SHOW PEOPLE THAT OUR REPRESENTATIVE OF OUR COMMUNITY, UM, VITAL, GIVEN THAT SAN ANTONIO'S LITERACY RATE IS 25%, UH, WE HAD A VERY CLEAR CALL TO ACTION.
WE WERE SENDING EVERYBODY TO 3 1 1 INTO THE COVID WEBPAGE.
SO WHAT YOU SEE HERE IS ALL OF THE DIFFERENT ELEMENTS THAT THIS CAMPAIGN HAD.
IT WAS NOT JUST THE MUSIC VIDEOS, IT WAS NOT JUST PRINT ADS, IT WAS A LOT OF DIFFERENT PIECES WORKING IN TANDEM IN ORDER TO MAKE AN IMPACT IN OUR COMMUNITY.
[01:45:01]
SO WHAT WE DID IS REALLY LAUNCHED A BILINGUAL CAMPAIGN.IT WAS FULLY BILINGUAL, ANCHORED BY A MUSIC PROGRAM.
UM, WE HAD GRASSROOTS EFFORTS, SOCIAL MEDIA STRATEGIES, AN INFLUENCER PROGRAM, AND A VERY STRATEGIC DIGITAL AD BUYING TO SATURATE THE MARKET.
UH, THE PLANNING TOOK PLACE JUNE THROUGH SEPTEMBER.
THE LAUNCH PLAN, UM, HAPPENED FROM OCTOBER TO DECEMBER, REALLY CONCENTRATING IN NOVEMBER AND DECEMBER WHEN WE KNEW THAT THERE WERE GONNA BE A LOT OF HOLIDAY GATHERINGS AND WHEN WE SAW AN UPTICK IN CASES.
SO, UM, YOU KNOW, THE INC THE, WE PRODUCED OVER 300 PIECES OF CREATIVE ELEMENTS THAT WERE SEEN AROUND THE CITY, UH, FROM BUS SHELTERS TO DOOR HANGERS TO RESTAURANT BAGS IN BOTH ENGLISH AND SPANISH STREET BANNERS IN KEY NEIGHBORHOODS, YARD SIGNS IN OVER 200 PARKS AROUND THE CITY, FLYERS, POSTERS, UH, MASK GIVEAWAY, AS WELL AS MANY OTHER ELEMENTS.
UM, WE ALSO DEVELOPED A VERY STRATEGIC GRASSROOTS PLAN THAT WE'RE GONNA SHARE WITH YOU.
AND THEN ALL ALONG, WE WORK CLOSELY WITH COSA DEPARTMENTS TO REALLY ADD CAMPAIGN ELEMENTS TO ALL EXISTING PROGRAMS AND REALLY USE ALL AVAILABLE ASSETS THAT WERE TO US.
UH, ONE OF OUR PARTNERS THAT'S PRESENT IN OUR MEETING, UM, IS JEREMY ROBERTS WITH LEFT BRAIN, RIGHT BRAIN, AND THEY HELP US DEVELOP A VERY STRATEGIC DIGITAL AD BUY PLAN.
UM, AND THEN WE HAD A STREET TEAM PROGRAM.
UH, ONE OF OUR, ONE OF THE ASK WAS TO REALLY REACH OUT TO MILLENNIALS.
SO WE WENT TO THE PLACES WHERE MILLENNIALS HANG OUT ALL ACROSS THE CITY TO REALLY TARGET THAT SEGMENT.
SO WHAT YOU SEE HERE ARE JUST EXAMPLES OF CREATIVE.
WE DID TARGET SPECIFIC CREATIVE AND SEASON SPECIFIC CREATIVE.
THAT'S WHY WE HAD SO MANY, UM, SO MANY VERSIONS AND SO MANY PIECES.
SO WE HAD PIECES TARGETING MILLENNIALS, LGBTQI PLUS SPANISH SPEAKING, AND THEN WE HAD PIECES THAT WERE RELEVANT TO OUR COMMUNITY.
YOU KNOW, LIKE THE TAMALADA, WE HAVE ONE CALLED THE COMADRE OF TWO COMADRE THAT CANNOT HUG AND SAYING, YOU KNOW, WHAT DO WE NEED TO DO TO, TO BE ABLE TO HUG AGAIN? WELL, YOU NEED TO FOLLOW THESE SAFETY MEASURES.
SO IT WAS NOT A DIRECT TRANSLATION OF OUR CREATIVE.
WE REALLY LOOKED AT THE TARGETS AND WE REALLY LOOKED AT HOW WE COULD CREATE AN EMOTIONAL CONNECTION.
WE HAD, UH, ADS AND CREATIVE THAT WAS SPECIFIC FOR HOLIDAYS LIKE HALLOWEEN, TAMALADA, CHRISTMAS, NEW YEAR, THANKSGIVING, AND ALSO, UH, LATE SUMMER, WE HAD SOME BARBECUE ADS.
WE ALSO HAD A VERY COMPREHENSIVE, COMPREHENSIVE, UM, OUT OF HOME PROGRAM.
SO YOU SEE THERE A MAP THAT SHOWS BULLETINS, THOSE ARE THE BLUE SYMBOLS, AND THEN POSTERS, THE RED SYMBOLS.
WE ALSO HAVE DIGITAL, DIGITAL BOARDS AROUND THE CITY.
THESE THREE ARE SOME OF THE EXAMPLES OF THE CREATIVE THAT WE ROTATED, AND AGAIN, IN ENGLISH AND IN SPANISH, DEPENDING ON WHAT PART OF THE CITY WE WERE IN.
NEXT SLIDE, UH, FOR THE MUSIC PROGRAM, UM, WE, WE, WE WORKED WITH SIX, UM, D DIVERSE SAN ANTONIO MUSICIANS.
WE ARE SO LUCKY TO BE IN A COMMUNITY WHERE WE HAVE AMAZING TALENT.
SO WE MADE THE DECISION TO CREATE THREE SONGS IN ENGLISH, THREE IN SPANISH, GIVING THEM SOME GUIDELINES, BUT ALLOWING THEM SOME CREATIVE FREEDOM TO REALLY CONNECT TO THE COMMUNITY.
THIS IS REALLY WHAT HELPED US HAVE THAT EMOTIONAL CONNECTION.
YOU KNOW, HAVING SOMEBODY LIKE SANTIAGO JIMENEZ WRITE A CORRI OR SHELLY LARES KUMBIA OR SOMEBODY LIKE VOCAB, YOU KNOW, THAT IS SO, SUCH AN INFLUENTIAL PERSON IN OUR COMMUNITY.
AND THEN WE HAD ALISON ALONSO, WHO'S PART OF THE QUEER COMMUNITY IN SAN ANTONIO.
SO WE REALLY LOOKED AT THE GENRES.
WE LOOKED AT LANGUAGE, WE LOOKED AT AGE, AND WE LOOKED AT THEIR FOLLOWING ON SOCIAL MEDIA, BUT ALSO IN THEIR COMMUNITY, UM, AT THE GRASSROOTS LEVEL.
SO WHEN IT CAME TO DIGITAL, UH, SOCIAL MEDIA AD BUYING, UH, WE HAD A TOTAL SPEND OF $40,000.
THIS IS ONLY ONE OF THE ELEMENTS OF THE CAMPAIGN THAT SPEND ONLY REPRESENTS FIVE, ABOUT FIVE TO 10% OF THE WHOLE BUDGET, YET IT GAVE A GREAT R O I, IT, UM, YIELDED 3.6 MILLION IMPRESSIONS IN AN EIGHT WEEK PERIOD WITH 1.7 MILLION, UH, PEOPLE
[01:50:01]
ENGAGED ACROSS THE CITY FROM ALL, UH, ACROSS ALL SOCIAL CHANNELS.FACEBOOK WAS THE LARGEST INVESTMENT THAT YIELDED THE LARGEST IMPRESSIONS.
WHAT YOU SEE THERE IS THE COST PER VISIT ON THE RED LINE, UM, AND, AND THE NUMBERS ON THE VISITS ON THE, ON THE BLUE BARS.
SO YOU'RE GONNA SEE THAT THE R O I WAS GREAT.
UM, WHAT DATA SHOWED US IS THAT 74% OF THIS, UH, CAMPAIGN IN THAT EIGHT WEEK PERIOD WAS VIEWED ON MOBILE PHONES.
SO REALLY SOME A, A GREAT LEARNING MOVING FORWARD FOR THE CITY AND FOR ANY PROGRAMS THAT WE PUT OUT THERE THAT IT'S GOTTA BE MODAL, MOBILE FRIENDLY.
WHEN WE LOOK AT THE DIGITAL AD BY, UH, PERFORMANCE, BY GENDER AND AGE, UM, FACEBOOK AND INSTAGRAM ENGAGEMENT LEANED HEAVILY TOWARDS WOMEN AT A HIGHER RATE, AND IT IS SOMETHING THAT WE CAN SEE.
THE RED BAR ARE FEMALES, THE BLUE BARS ARE MALES, UH, YOU KNOW, GOOGLE AND YOUTUBE.
THIS WAS A BIG LEARNING FOR US, LEAN TOWARDS A MALE AUDIENCE AND A YOUNGER MALE AUDIENCE.
UM, YOU KNOW, WE SAW PEAK PERFORMANCE ON FACEBOOK IN THE 25 TO 34 RANGE, AND A 35 TO 44 AGE GROUP RIGHT AFTER FOR INSTAGRAM.
IT WAS THE SAME AGE GROUPS FOR YOUTUBE, THOUGH.
UM, THE, THE, IT SKEWED YOUNGER.
YOU WERE LOOKING AT 18 TO 24 AGE GROUP, WHICH IS GREAT BECAUSE THAT WAS PART OF OUR MILLENNIAL TARGET THAT WE WERE TRYING TO REACH.
WE DID SOME REACH, UH, SOME AD BUYING ON TWITTER AND ON LINKEDIN IT DIDN'T PERFORM AS WELL.
THE BEAUTY OF DIGITAL AD BUYING IS THAT YOU CAN ADJUST AS WE GO.
SO WE STARTED MOVING FUNDS TO THE CHANNELS THAT WERE REALLY PERFORMING WELL.
SO WHEN YOU LOOK AT LANGUAGE, SPANISH AND ENGLISH IMPRESSIONS ON FACEBOOK WERE MORE THAN HALF OF ALL IMPRESSIONS ACROSS ALL SOCIAL MEDIA.
UM, YOU'RE GONNA SEE, UH, SPANISH IS DEPICTED IN BLUE, ENGLISH IS DEPICTED IN RED.
UM, WE FELT STRONGLY WHEN WE, WHEN WE STARTED THIS, THAT THIS HAD TO BE A BILINGUAL CAMPAIGN GIVEN MORTALITY RATES, GIVEN THE REALITY OF THIS PANDEMIC, GIVEN THAT WE'RE TRYING TO REACH PEOPLE THAT ARE HARD TO REACH, UM, IT WAS GREAT TO SEE THAT OUR SPANISH ALMOST PERFORMED AS WELL AS OUR ENGLISH ADS AND MESSAGING ON SOCIAL.
IT REALLY IS SHOWING US THAT THERE IS A NEED FOR CONTENT IN SPANISH, AND WE WANNA CONTINUE DOING THAT.
WE HAVE DETERMINED THAT ADS IN ENGLISH AND IN SPANISH ARE NECESSARY FOR THE SUCCESS OF MESSAGING AND FOR THE SUCE SUCCESS OF THIS CAMPAIGN.
SO, UM, THESE TWO ARE, WERE GIVEN TO US BY THE CITY, AND IT'S THE WEBSITE VISITS DURING THE CAMPAIGN.
SO WE UNDERSTAND THAT IN NOVEMBER THERE WERE A LOT OF OTHER FACTORS, LIKE AN INCREASE IN CASES AND, UH, A SHIFT IN GUIDELINES.
BUT WE DID SEE THAT THE TRAFFIC MORE THAN DOUBLED ON WEBSITE VISITS AND THE TRAFFIC TRIPLED ON WEBPAGE CLICKS.
SO THERE WAS AN INCREASE RIGHT AT THE MOMENT WHEN WE LAUNCHED WITH THE CAMPAIGN AND WITH ALL OF OUR AD BUYING AND, AND OUR SOCIAL MEDIA STRATEGIES.
NEXT PAGE, A BIG, UH, PART OF THIS CAMPAIGN WAS REALLY THE GRASSROOTS PROGRAM THAT WE DEVELOPED.
UM, WE DELIVERED OVER 21,000 FLYERS AND POSTERS IN ENGLISH AND IN SPANISH ACROSS DISTRICTS ONE THROUGH SEVEN.
UM, WE, AMONG ORGANIZATIONS THAT INCLUDED CHURCHES, FOOD DISTRIBUTION CENTERS, MANY SCHOOLS, WE CREATED A DIGITAL TOOLKIT THAT WAS CREATED SO THAT NONPROFITS, HOAS, AND COMMUNITY ORGANIZATIONS COULD EASILY DOWNLOAD ANY OF THE CAMPAIGN MATERIALS IN BOTH LANGUAGES.
UM, WE WORK WITH ARCHDIOCESE OF SAN ANTONIO, UH, TO WORK WITH ITS CHURCHES, AND WE DELIVERED 5,000 FLYERS TO 25, 25 OF THEM.
WE WORKED WITH MEALS ON WHEELS.
UM, WE WORKED WITH, UH, U T S A, THE ALAMO COLLEGES, AND A LOT OF THE ISDS AROUND TOWN.
WE DELIVER DELIVERED CLOSE TO 5,000 FLYERS TO EDGEWOOD AND SOUTH SAN.
UM, AND THEN WE WORKED WITH THE PROMOT TORAS PROGRAM FROM NORTHWEST VISTA.
THEY ARE NOT DOING DOOR TO DOOR, BUT THEY ARE DOING A LOT OF PHONE BANKING, AND THEY ARE DELIVERING A LOT OF THINGS THROUGH E-BLAST.
SO WE WORK CLOSELY WITH THEM TO GIVE THEM ACCESS TO THE TOOLKIT AND TO GIVE THEM, UM, MATERIALS.
AND THEN, UM, WE WORKED WITH CSOSA NEIGHBORHOOD LEADERSHIP ACADEMY GRADUATES, AND THEN WE PLACED INFORMATION ON THE SAUCE DECEMBER BILLING,
[01:55:01]
BOTH IN ENGLISH AND IN SPANISH.SO THEN WE ALSO WORKED WITH A LOT OF NON-PROFIT ORGANIZATIONS THAT ARE REALLY ANCHORS IN OUR COMMUNITY, FROM BOYS AND GIRLS CLUB TO THE FOOD BANK TO Y W C A, UM, ZA GUADALUPE.
WE ALSO WORK CLOSELY WITH, UH, DOMESTICS.
WE, WE REACHED OUT TO THES AND THEY ASKED US FOR, FOR MATERIALS THAT THEY COULD EMAIL OR SEND VIA TEXT.
SO WE, WE SENT HIM, UM, THE ALVA CREATIVE IN SPANISH, THE COMADRE CREATIVE IN SPANISH.
AND WE ALSO SENT HIM ALL OF THESE BASK, UH, THESE IMAGES WITH THE MASK, WITH ALL THE SAFETY GUIDELINES IN SPANISH.
UM, WE ALSO WORKED WITH THE PRIDE CENTER AND THE GIRL SCOUTS, AND WE GAVE THEM ALL THESE MATERIALS THAT THEY EITHER POSTED OR THEY EMAILED TO THEIR COMMUNITY GROUPS.
UH, WE ALSO WORKED WITH MANY OF THE CHAMBERS OF COMMERCE ACROSS THE CITY, UH, WITH C P S, WITH CENTRALED, AND WITH COMMUNI, UH, COMMUNICA.
UH, WE ALSO WORK CLOSELY WITH, UH, COSA DEPARTMENTS.
YOU KNOW, WE WORKED WITH METRO HEALTH.
THEY DISTRIBUTE C H P TEAM, DISTRIBUTED 4,000 FLYERS ACROSS DISTRICTS ONE THROUGH SEVEN.
AND THE ME METRO HEALTH'S FOOD AND ENVIRONMENTAL PROGRAM DISTRIBUTED 500 POSTERS IN 10,000 BILINGUAL TA BAGS.
WE PRINTED BAGS WITH SAFETY GUIDELINES IN ENGLISH AND IN SPANISH, AND DELIVERED THEM TO NEIGHBORHOOD RESTAURANTS SO THEY COULD PACK
UM, WE ALSO WORKED WITH PARKS AND REC, LIKE I MENTIONED EARLIER, RIGHT AROUND THE HOLIDAYS WHEN PEOPLE WERE STARTING TO COME OUT WITH FAMILIES AND CONGREGATE.
AND WE WERE IN 225 CITY PARKS.
UH, WE ALSO PLACED ALL OF THE MESSAGING AND, UM, ON THE AIRPORT MONITORS.
WE PLAYED THE SONGS IN ENGLISH AND IN SPANISH AT THE AIRPORT, AND WE WORKED WITH ACROSS ALL THE CITY LIBRARIES.
AND 4,000 FLYERS WERE DISTRIBUTED AT CHECKOUTS IN ALL THESE LIBRARIES ACROSS DISTRICTS ONE THROUGH SEVEN.
SO WE DEVELOPED A COMMUNITY MEDIA TOOLKIT WITH G P A, UH, EMAILED TO OVER 300 HOAS TARGETED NEXTDOOR POSTS IN DISTRICTS, ONE THROUGH SEVEN ROTATED MUSIC VIDEOS, ONT V SS A, AND WE PLACED ALL OF THE GRAPHICS ON THE DIGITAL KIOSKS, AND OF COURSE, THE ALAMO DOME MARQUEE.
UM, WE ALSO SENT E-BLASTS TWICE TO OVER 1500 PLACES OF WORSHIP, AND WE SENT AN EMAIL FROM METRO HEALTH EQUITY OFFICER TO 85 ORGANIZATIONS ON THEIR DISTRIBUTION LIST.
UM, ANOTHER THING WE DID IS REALLY LEVERAGE ALL OF OUR RELATIONSHIPS IN THE COMMUNITY.
H E B T V ALLOWED US TO SHOW ALL OF THE VIDEOS IN BOTH ENGLISH AND SPANISH IN THEIR BREAK ROOMS REACHING 80,000 H E B EMPLOYEES.
SO FROM, UH, FROM CHECKERS TO STOCK ROOMS, TO, UH, YOU KNOW, THE PEOPLE WHO ARE MEAT CUTTERS AND REALLY ESSENTIAL WORKERS, THEY WERE, THEY WERE ABLE TO SEE THIS CAMPAIGN.
THE MAJESTIC AND THE EMPIRE THEATER, UH, USED THEIR MARQUEES FOR MESSAGING ON THE CAMPAIGN AND ON PEOPLE DOING IT FOR A SAY AND STAYING SAFE.
UH, THE HISTORIC PEARL, UH, PLACED ONE OF OUR ADS ON THEIR SOCIAL CHANNELS, UH, YIELDING ALMOST 17,000 IMPRESSIONS.
AND THEN WE WORKED CLOSELY WITH THE MEXICAN CONSULATE.
UH, WE REACHED OUT TO CONATA AND HIS TEAM SO WE COULD MAKE SURE WE WERE ALIGNED ON MESSAGING AND MAKE SURE WE WERE ABLE TO REACH IMMIGRANTS, UNDOCUMENTED, UH, COMMUNITY MEMBERS, AS WELL AS SPANISH SPEAKING COMMUNITY HERE IN SAN ANTONIO.
TO THIS DAY, HE KEEPS SHARING OUR MESSAGE, AND HE ALSO RECORDED A VIDEO FOR US IN ENGLISH AND IN SPANISH THAT THEY SHARED WITH THEIR, WITH THEIR COMMUNITY.
WE, UM, I'M SURE YOU'VE SEEN THESE AROUND THE COMMUNITY.
WE DISTRIBUTED 1500 MASKS, UM, TO LEADERS ACROSS THE CITY AND DELIVER PACKETS, NOT JUST ONE MASK, BUT 10, 20, 30.
YOU KNOW, SHARE 'EM AMONG YOUR STAFF, SHARE 'EM AMONG YOUR PEERS, AND POST ABOUT IT.
[02:00:01]
ON THE SOCIAL FRONT, BUT WE ALSO DELIVERED MASKS TO, TO ORGANIZATIONS THAT THEY MIGHT NOT HAVE POSTED, BUT THEY STILL WERE ABLE TO, TO, UH, SHARE WITH THEIR COMMUNITY.TEXAS A AND M REQUESTED, I THINK, SOMETHING LIKE 50 MASKS TO REALLY, UH, TO DISTRIBUTE AMONG ALL THEIR STUDENT LEADERS.
WE HAD A, A VERY ROBUST INFLUENCER PROGRAM BECAUSE ONE OF OUR ASK WAS, HOW DO YOU REACH MILLENNIALS? WELL, INSTAGRAM WAS THE FOCUS, TIKTOK WAS THE FOCUS TOO.
SO WE, WE HAD 20 STATIC POSTS THAT YIELDED OVER 180,000 IMPRESSIONS, ALMOST 9,000 PEOPLE ENGAGED.
UM, AND THEN 30 STORIES THAT YIELDED 20,000 IMPRESSIONS.
SO DO IT FOR A SAME MASK, WE'RE DELIVERED TO THESE INFLUENCERS WHO SHARED IT IN THE COMMUNITY.
SOME OF THEM GAVE THEM AWAY, AND SOME OF THEM, I MEAN, THEY WERE CONTRACTED, OR WE COLLABORATED TO DO ONE POST.
SOME OF THEM SAID, I WANNA KEEP POSTING, I WANNA KEEP SHARING THIS MESSAGE.
AND SOME OF THESE INFLUENCERS POSTED 2, 3, 4 TIMES JUST BECAUSE THEY FELT SO STRONGLY ABOUT THE CAMPAIGN.
ON THE STREET TEAM, ON THE GROUND, UM, YOU KNOW, HOW WE, WE BRAINSTORM, HOW DO WE REACH OUT TO THE L G B T Q I A COMMUNITY? WELL, LET'S GO TO WHERE THEY GATHER.
SO, UH, WE PUT TOGETHER A PLAN TO VISIT 42 VENUES AROUND SAN ANTONIO IN THE NORTH, CENTRAL EAST, SOUTH, SOUTH, SOUTH TOWN, AND WEST SIDE, WITH A BIG CONCENTRATION IN DISTRICT ONE.
UH, WE DELIVERED CLOSE TO A THOUSAND MASKS, 250 FLYERS.
AND, UM, WE HAVE SO MANY PICTURES OF YOUNG PEOPLE WEARING THE MASKS WHILE THEY'RE OUT AND ABOUT.
HEY, MARTEL, LET'S, UH, WE, UH, WE'VE RUN OVER, UH, THE FOUR O'CLOCK TIME ON THE, OH, I DIDN'T KNOW.
UM, BUT CHAIR, IF IT'S OKAY, WHAT I, WHILE I'LL DO IT, I THINK SHE JUST COMPLETED SORT OF THE REPORT ON PHASE ONE, JUST THE REPORT.
AND, AND SO VERY BRIEFLY, UH, WHAT WE'RE PROPOSING IS IN A CAMPAIGN EXTENSION, WE WOULD BRING A CONTRACT TO COUNCIL IN, UH, MID FEBRUARY, MID TO LATE FEBRUARY TO EXTEND OUR ENGAGEMENT WITH, UH, THE TEAM WE'RE WORKING WITH.
AND THE SECOND PHASE WOULD BE FOCUSED ON VACCINATIONS.
THE IDEA WOULD BE TO CONTINUE THE, WHAT WILL IT TAKE THEME, UH, BUT BE FOCUSED ON, UH, VACU VACCINATIONS TO PROMOTE, UH, GETTING THEM AND, AND HELPING ULTIMATELY GET US TO THAT END GOAL THAT WE'VE BEEN STRIVING FOR ALL ALONG.
SO, UM, WE HAVE SOME GREAT IDEAS IN THERE, BUT IN THE INTEREST OF TIME, WE'LL, WE'LL WRAP IT HERE AND THEN JUST ANSWER QUESTIONS AT, AT YOUR DISCRETION.
UH, THANK YOU VERY MUCH, JEFF.
I KNOW YOU WERE ABLE TO BRIEF, UH, THE COUNCIL MEMBERS INDIVIDUALLY, SO I, I'M REALLY GLAD THEY WERE ABLE TO SEE THE, THE SUBSEQUENT SLIDES.
AND I BELIEVE THE FULL PRESENTATION WILL BE MADE ONLINE, UH, FOR ANYBODY WHO'S WATCHING AND, AND INTERESTED IN, IN THE GREAT THINGS HAPPENING, UH, WITH THIS TEAM.
THANK YOU,
I WANNA MAKE SURE WE, WE SAVE SOME TIME FOR COUNCIL MEMBER COMMENTS.
I, I WILL SHARE WITH THE, WITH THE COMMITTEE THAT ONE OF MY BIGGEST CONCERNS, UH, WHEN, WHEN WE BEGAN TALKING ABOUT THE NEXT PHASE OF, OF THE CAMPAIGN WAS THAT WE ARE NOT REALLY AT A POINT, I THINK, TO DO VAST PROMOTION OF THE VACCINE, BECAUSE WE SIMPLY DO NOT HAVE IT.
AND IT IS, UH, UNFORTUNATELY, THE FEW OF, UH, THE FEW SITES THAT WE DO HAVE, WHILE WE'RE DOING BETTER THAN MANY CITIES IN, IN THE COUNTRY AND, AND EVEN IN TEXAS, THE FEW SITES THAT WE DO HAVE, UM, BECAUSE THE DEMAND IS SO MUCH GREATER THAN THE SUPPLY, WE ARE, UM, WE SEE A LOT OF CONSTERNATION, A LOT OF, UM, UH, JUST REALLY, REALLY CONCERNED AND STRESS CREATED AMONG THE COMMUNITY AND, AND CERTAINLY A LOT OF DEMAND, UM, TO US AT EACH OF OUR COUNCIL OFFICES.
SO THE, THE LAST THING WE WANNA DO IS GIVE THAT MIXED MESSAGE OF GO GET YOUR VACCINE, AND THEN GET THAT CALL AND SAY, HOW DO I GET MY VACCINE? AND HAVE THE COUNCIL MEMBERS BE THE ONES THAT TELL YOU, OH, ACTUALLY WE DON'T HAVE IT.
LIKE, THAT IS AN ABSOLUTELY NO WAY DO WE WANNA BE IN THAT SITUATION, UH, RIGHT NOW.
AND THEY SAID THEY WERE GONNA TIME IT
SO, UM, I'M GONNA TURN IT OVER TO, UH, TO THE COUNCIL MEMBERS.
WE HAVE A COUNCILWOMAN VIA GRANT.
THANK YOU FOR THE PRESENTATION.
UM, JUST A COUPLE OF QUESTIONS.
UH, YOU KNOW, WHAT IS GOING ON, THE EXTENSION? WHAT IS OUR METRICS OF SUCCESS? IS IT GOING TO
[02:05:01]
BE, UM, THE NUMBER OF COVID CASES OR, OR, UH, NOT COVID CASES? AND THEN, UH, TWO COUNCILWOMAN, UH, SON OF ALL THE CHAIR'S POINT, UM, MY CONCERN IS WITH, WITH WE HAVE NO PROBLEM WITH DEMAND OF PEOPLE WANTING VACCINATIONS RIGHT NOW.UM, AND I'M LOOKING FORWARD TO THE DAY WHEN WE'RE GOING TO HAVE TO SAY, HEY, COME AND GET YOUR VACCINATION, BECAUSE WE WILL HAVE SO MANY HUBS.
WE WILL HAVE SO MANY DOSES THAT PEOPLE WILL BE COMING.
UM, WE'LL HAVE TO PUSH THAT MESSAGE OUT.
UM, BUT TO THAT POINT, ONE THING THAT WE KNOW IS LOUD AND CLEAR, MY CONCERN IS WITH SO MUCH DIGITAL AD BUYING, KNOWING THAT WE NEED TO GET TO THE COMMUNITY IN EITHER TO FACE ON TELEVISION, ON RADIO, UM, MOST IMPORTANTLY, UM, BECAUSE THAT'S WHY WE HAVE THE PHONE CALLS ON THE SOUTHERN SECTOR, RIGHT? THAT BECAUSE THE ADS, ET CETERA, POPPING UP THAT WAY ARE NOT, ARE NOT, UM, GETTING THE MESSAGE TO, I GUESS, TO, IT'S IN A DISADVANTAGE.
AND GOING BACK TO WHAT, UH, DR.
OCHOA SAID IN IN HER COMMENTS, YES.
UH, I THINK THE TARGETED APPROACH IS ABSOLUTELY CRITICAL BECAUSE WHAT SHE SAID, AND I I THINK IT, IT NEEDS TO BE SAID AGAIN, THAT THE PANDEMIC IS NOT IMPACTING RESIDENTS OF BEXAR COUNTY.
EQUALLY, THE MORTALITY RATES VARY BY ZIP CODE FROM 264.5 TO, THAT'S IN ZIP CODE 7 8 2 2 4 TO 16.6.
THAT IS 15.9 TIMES GREATER MORTALITY RATE IN SOME RESIDENTS COMPARED TO OTHERS.
SO IT'S ABOUT THE RESTORING THE TRUST, AND IT'S ALSO ABOUT A SAFE, EQUITABLE, EFFECTIVE, COMPREHENSIVE, THAT'S A VACCINATION CAMPAIGN, BUT EVEN GETTING THE WORD OUT TO MASK UP TO, UM, EVEN IF YOU DO GET YOUR VACCINE, YOU STILL HAVE TO WEAR YOUR MASK AND PHYSICAL DISTANCE AND, UM, HYGIENE.
SO THOSE ARE SOME POINTS I WANTED TO MAKE.
AND, UM, MOVING FORWARD, WHAT IS GOING TO BE, JEFF, WHAT IS GOING TO BE OUR METRIC OF SUCCESS? WELL, IT, IT ISN'T NUMBER OF CASES, OBVIOUSLY, THAT'S THE OVERALL GOAL OF THE ENTIRE, UH, OPERATION.
BUT THE, THE DIRECT CONNECTION FROM THE COMMUNICATION TO, TO THAT, UH, I, I THINK HAS TOO MANY, UM, OTHER INTERVENING FACTORS.
IF, IF WE TAKE A STEP BACK, THE ENTIRE PREMISE OF THIS CAMPAIGN WAS TO REACH THOSE VULNERABLE AUDIENCES, THE TARGETED AUDIENCES THAT WERE IN THE ORIGINAL HEALTH TRANSITION TEAM REPORT.
AND SO HENCE THE, THE LANGUAGE, THE MARKETING, THE, THE IMAGERY, EVEN THE PLACEMENT OF THE ADS IS ALL INTENDED TO ADDRESS THE VULNERABLE POPULATIONS.
SO, SO I WOULD SAY, AND, AND MONICA CAN PROBABLY SPEAK BETTER TO METRICS, BUT I THINK THE METRICS THAT SHE'S PRESENTED IN TERMS OF THE AUDIENCES THAT HAVE BEEN REACHED, UH, FOR EXAMPLE, THE HIGH NUMBER OF SPANISH SPEAKERS THAT HAVE, UH, UTILIZED THE CONTENT, UH, IS, IS WHAT WE'RE LOOKING FOR FOR THIS.
UM, I DON'T NECESSARILY AGREE THAT WE DON'T HAVE A PROBLEM WITH PEOPLE WANTING TO TAKE THE VACCINE.
WE DON'T, BUT THERE IS A PERCENTAGE OF THE POPULATION THAT IS RELUCTANT TO THIS.
AND SO ULTIMATELY WHAT WE'RE TRYING TO GET TO IS THE POINT WHEN THE SUPPLY IS THERE THAT WE ARE ENCOURAGING EVERYBODY TO GO OUT AND GET IT SO THAT WE GET THE COMMUNITY BACK TO A, UH, A SAFE POINT.
THE THE LAST PART I'LL ADD IS, UM, REMEMBER THIS IS JUST THE MARKETING CAMPAIGN.
THIS IS JUST THE PAID CAMPAIGN.
WE STILL HAVE ALL THE OTHER COMMUNICATIONS THAT METRO HEALTH IS DOING, THE COMMUNITY HEALTH PROGRAM, WORKERS ON THE GROUND, UH, THE, THE PRESENTATIONS TO LOCAL CLINICS AND PHARMACIES AND ALL THE OTHER WORK THAT METROHEALTH DOES THAT SUPPLEMENT THIS, THIS WAS MEANT TO BE THE SORT OF, UM, UH, UNDERLYING CAMPAIGN TO, TO SUPPLEMENT THOSE DAY-TO-DAY EFFORTS.
AND I DON'T, I, MONICA, IS THERE ANYTHING YOU WANTED ADD THAT'S, YEAH, NO, AND I JUST WANTED TO COME BACK, COUNCILWOMAN.
I MEAN, THOSE ARE GREAT, GREAT COMMENTS, AND DEFINITELY SOMETHING TO THINK ABOUT.
I THINK THAT ONE, WE HAVE BEEN TALKING A LOT ABOUT WHAT THAT BRIDGING MESSAGING IS.
YOU KNOW, WHAT DO WE DO BETWEEN
[02:10:01]
NOW AND THE DAY WHEN SUPPLY IS NOT AN ISSUE? HOW DO WE TELL PEOPLE TO BE PATIENT TO STAY CALM AND STILL, UH, FOLLOW SAFETY PROTOCOLS? RIGHT? UM, THE OTHER THING IS THAT WHAT YOU SAW, THE EASIEST METRICS TO SHARE ARE ALWAYS DIGITAL BECAUSE IT'S JUST THE NATURE OF IT, RIGHT? THAT WAS 5% OF THE BUDGET.SO THERE WAS A LOT, I KNOW THAT SONIA'S ON THE LINE, BUT I KNOW THAT IN OUR TRADITIONAL MEDIA PROGRAM, WE BOUGHT A LOT OF SPANISH RADIO, YOU KNOW, DAYTIME DAY PARTS WHERE, YOU KNOW, OUR CONSTRUCTION WORKERS ARE OUT, THEY LISTEN TO THOSE SONGS OVER AND OVER.
WE BOUGHT A LOT OF NOVELLA TIME.
WE ALSO LOOKED AT THE LIST OF THE GRASSROOTS, UH, UH, EFFORTS AND HOW MANY PEOPLE AND HOW MANY ORGANIZATIONS IN THE COMMUNITY WE WERE RE REACHING, YOU KNOW, THAT REALLY WERE TARGET, UH, REALLY WORKING IN THOSE COMMUNITIES WHERE WE NEED TO BE WITH THE MOST VULNERABLE COMMUNITIES.
SO WE ALWAYS SAY IT'S HARD TO TARGET THE SUCCESS OF GRASSROOTS EFFORTS, BUT WHAT WE CAN IS KEEP KNOCKING ON THE DOORS OF THE, AND SAY, HOW CAN I GET YOU THIS INFORMATION? GREAT.
YOU WANT 5,000 FLYERS? I WON'T DELIVER 'EM TO YOU.
GIVE ME THE LIST OF CHURCHES AND WE'LL DELIVER 'EM DIRECTLY TO EACH ONE OF THEM.
SO WE, WE REALLY TRY TO DO THAT.
UM, COUNCILWOMAN, DID YOU HAVE ANY FOLLOW UPS? I, I KNOW WE HAVE A, A FEW MORE QUESTIONS.
UM, JEFF, I JUST TO JUMP IN REAL QUICK, I DID NOT SEE THE SUMMARY OF THE MEDIA BUY IN THE, IN THE SLIDES.
IS THAT SOMETHING YOU CAN SEND TO US? BECAUSE I THINK WHAT MONICA RESPONDED RIGHT NOW IS VERY, VERY IMPORTANT.
IT PAINTS A MUCH MORE COMPLETE PICTURE, AND I THINK IT'S IMPORTANT THAT THE COUNCIL MEMBERS SEE THAT.
I, I THINK YOU'RE ABSOLUTELY RIGHT.
UH, SONIA'S ON THE CALL, WE HAVE THAT SHE'S BEEN HANDLING THE BUYING INTERNALLY AT METRO HEALTH, BUT IT IS ALL PART OF THIS, SO YOU'RE RIGHT, WE DO NEED TO SEND YOU THAT.
UH, WE HAVE A COUNCILMAN TREVINO.
UM, THANKS FOR THAT PRESENTATION.
UM, SO I, I GUESS BEFORE, BEFORE I, UH, I GO TOO MUCH FURTHER, I, I DO WANNA, I WANNA MAKE SURE THAT, UH, WE, WE ARE, UH, ABLE TO PROVIDE SOME LEVEL, UH, OF, OF DIRECTION ON SOME OF THE ELEMENTS OF THE CAMPAIGN TODAY AND, AND HOPEFULLY MAYBE RECEIVE A BRIEFING, UH, ON A SECOND DRAFT BEFORE, UH, BEFORE THE, THIS GOES TO COUNCIL.
UH, I'M NOT SURE WHEN WE PLANNED FOR THIS TO GO TO COUNCIL, BUT I THINK IT, IT, IT WOULD HELP US.
UM, I KNOW, UH, UH, YOU KNOW, THAT THIS IS A LOT OF WORK AND CERTAINLY APPRECIATE, UH, EVERYTHING THAT'S GOING BEHIND IT, BUT WE, WE WOULD LIKE TO SEE, UM, A LOT MORE METRICS AND DATA.
UM, ALSO, UH, WILL THE 13.9 MILLION THE CITY RECENTLY RECEIVED FOR THE VACCINE ACTI ACTIVITIES BE USED FOR? WHAT WILL IT TAKE CAMPAIGN? IS, IS THIS FUNDING AVAILABLE TODAY? AND, UH, OF COURSE IN THE PHASE ONE, UH, STATED ENGAGEMENT, THERE WAS 1 MILLION TO 3 MILLION IMPRESSIONS.
UH, MY TEAM IS TELLING ME THAT IMPRESSIONS DO NOT GUARANTEE THE AUDIENCE ACTUALLY INTERACTED OR SAW THE CONTENT.
IT JUST, IT JUST MEANS IT WAS ON THEIR FEED.
AND SO, HOWEVER, UH, YOU KNOW, BASED ON THE TARGET MARKETS OF THE MARGINALIZED L G B T Q I A AND DEMO, UH, MILLENNIALS, UH, I DID NOT, I ALSO DID NOT SEE DATA FOR THE RETURN ON INVESTMENT PER FOCUS DEMOGRAPHIC.
IS THAT SOMETHING STAFF IS TRACKING? UH, I WOULD ALSO REQUEST THAT WE TRACK, UH, THAT INFORMATION BY UTILIZING U T M TRACKING IP ADDRESS MONITORING AND GEOFENCING.
AND I'M GOING QUICKLY BECAUSE I'M SORRY.
I KNOW I ONLY GOT FIVE MINUTES.
UH, GOING INTO, UH, INTO PHASE TWO.
I WOULD LIKE FOR US TO, UH, AGAIN, AND, AND THANK YOU MARTA, FOR EMPHASIZING OUR SPANISH SPEAKING COMMUNITY.
UH, I'VE KNOWN YOU FOR YEARS, AND I KNOW THAT MEANS A LOT TO YOU.
SO I, I REALLY APPRECIATE THAT.
UH, YOU KNOW, AGAIN, PLEASE, UH, LET'S GET CARLOS VALENZUELA AS MUCH INVOLVED IN THIS EFFORT AS POSSIBLE.
UM, AND, AND THEN OF COURSE, SENIORS IN OUR COMMUNITIES, UH, OF COLOR IN MARGINALIZED AREAS MIGHT HAVE VARYING LEVELS OF EDUCATIONAL BACKGROUND AND ABILITY.
UH, WE NEED TO ENSURE THAT ALL INFORMATION IS LAID OUT WITH PROPER GUIDANCE AND PROVIDE ADDITIONAL ASSISTANCE WHEN GETTING ELDERLY INDIVIDUALS REGISTERED FOR VACCINES, UH, WITH THE CHAIR'S APPROVAL.
AGAIN, UH, AGAIN, I WOULD LIKE TO, UH, REQUEST THAT, UH, AN AGREEABLE IF, IF, UH, YOU COULD PROVIDE US WITH A BRIEFING BEFORE, UH, BEFORE IT COMES TO COUNCIL.
UH, WE, WE'D LOVE FOR THE, OUR RELATED, THE RELATED PARTNERS, UH, WITH THIS FOLLOWING DIRECTION, UH, RELATED TO PHASE TWO, UH, BEFORE THE CONTRACT, UH, EXTENSION, UH, IS BROUGHT TO A VOTE, UH, INCORPORATED DIRECT,
[02:15:01]
UH, CONNECTION TO RESIDENT, UH, A, A PREDOMINANT TRADITIONAL AND GRASSROOTS COMMUNICATION PLAN INCLUDE, BUT NOT LIMITED TO POSTCARDS AND ROBO TELEPHONE CALLS THAT IS CENTERED IN BEST PRACTICES FOR COMMUNICATING TO OLDER RESIDENTS, SPANISH SPEAKING RESIDENTS, AND MARGINALIZED RESIDENTS.TRACK AND DEFINE MORE IN-DEPTH REACH METRICS AND DEVELOP MARKETING STRATEGIES SUCH AS THE USE OF DRIP CAMPAIGNS AND GEOFENCING.
AND THEN COME BACK, UH, UH, TO US AND BRIEF US WITH A SECOND DRAFT, WHICH INCORPORATES THOSE ELEMENTS THAT I HAVE LISTED.
I THINK I, I HAVE JUST A LITTLE BIT OF TIME LEFT, SO THANK YOU, UH, FOR INDULGING ME, UH, ON, ON MY QUESTIONS AND MY REQUESTS, I COULD TRY TO ANSWER JUST A COUPLE THINGS.
THE THREE, THE 13.9 MILLION, I BELIEVE, UH, COMMUNICATIONS IS AN ELIGIBLE EXPENSE PER THE GUIDELINES, BUT, UM, DR.
BRIDGER AND TEAM ARE GONNA BE COMING BACK TO COUNCIL WITH A PLAN FOR HOW TO SPEND THAT MONEY.
SO I, I DON'T KNOW WHETHER ANY OF THOSE FUNDS WILL GO TO THIS.
WHAT I DO KNOW IS WE HAVE SEVERAL OTHER, UH, GRANTS THAT CAME TO METRO HEALTH THAT WE HAVE EARMARKED FOR THIS CAMPAIGN.
UH, I BELIEVE THOSE GRANTS RUN OUT IN, OR, OR MUST BE USED BY THE END OF JUNE.
UH, SO THAT'S THE TIME WINDOW WE'RE, WE'RE LOOKING AT RIGHT NOW ON THE DATA SIDE.
UH, JEREMY ROBERTS IS ON THE CALL WHO'S PART OF MARTA'S TEAM, AND I'M SURE HE CAN ANSWER IT OR OFFLINE.
I'M SURE WE CAN PROVIDE A LOT MORE OF THAT, UM, THAT DATA YOU'RE LOOKING FOR.
I WILL SAY IN ONE, IN, IN DEFENSE OF THE CONSULTANTS A LITTLE BIT, THEY ARE HIRED AND PAID TO DO THIS WORK.
SO THE ONLY CONCERN THAT I WOULD RAISE ABOUT HAVING THEM COME FORWARD WITH THE ENTIRE PHASE TWO SORT OF BUILT OUT BEFORE WE EXTEND THE CONTRACT MIGHT BE A LITTLE BIT OF AN UNFAIR ASK TO THEM, BUT MAYBE WE CAN BRI FIND A HAPPY MEDIUM WHERE THEY CAN SORT OF LAY OUT THAT PLAN AND WHAT SOME OF THE CONCEPTS ARE, AND THEN HAVE THE COMMITTEE WEIGH IN IF THAT, IF THAT SOUNDS FAIR, UH, TO EVERYBODY HERE.
UH, THAT SOUNDS, THAT SOUNDS FAIR.
SO, SO THE IDEA WOULD BE TO, UM, SORRY IF I'M GONNA JUMP IN ON, ON YOUR TIME COUNCILMAN.
SO, SO THE IDEA WOULD BE TO, UM, EXTEND THE CONTRACT SO THAT THEY CAN, UH, CONTINUE THE WORK, DEVELOP THE PLAN, AND THEN COME BACK AND GIVE US AN UPDATE ON THAT, UH, MAYBE BEFORE YOU DO THE BUYS.
IS THAT, IS THAT THE TIMING YOU'RE THINKING, JEFF? I, I THINK WHAT I HEARD FROM THE COUNCILMAN WAS COME BACK TO THIS COMMITTEE BEFORE WE EXTEND THE CONTRACT.
UM, TO ANSWER YOUR QUESTION, COUNCILMAN TRAVINO, UH, WE WERE AIMING FOR A FEBRUARY 18TH, UH, COUNCIL ITEM.
UM, NOW GIVEN EVERYTHING WE JUST TALKED ABOUT, THERE'S NOT AN IMMEDIATE URGENCY THAT WE'D BE IN MARKET, UH, BECAUSE THE SUPPLY ISN'T THERE.
WE ARE STILL RUNNING ADS FROM THE FIRST PHASE, SO WE COULD SLIDE THAT.
UM, BUT I, I DON'T KNOW HOW ALL THAT WORKS, CHAIR IN TERMS OF YOUR TIMING WITH THIS COMMITTEE AND, AND WHETHER THAT, UH, REGROUP WITH YOU SHOULD BE BEFORE OR AFTER, UH, THAT PROPOSED TIMELINE.
UM, SO A COUPLE THINGS I COUNCILMAN IS YOUR CONCERN, UH, THE RENEWAL OF THE CONTRACT OR THE, THE APPROACH FOR THE PHASE TWO ROLLOUT? THE APPROACH? OKAY, SO WHAT YOU, UH, CONTRACT ASIDE, WHAT YOU WOULD LIKE TO SEE, UM, IS THAT PROPOSAL BEFORE WE, I GUESS, UH, GO OUT ON THE STREET WITH IT? AM I HEARING THAT CORRECTLY? YES, AND I, AND I THINK, UH, WHAT WE'RE, WE'RE REALLY ASKING FOR IS JUST SOME CLARITY ON THE APPROACH, UH, MOVING FORWARD.
AND UH, AGAIN, UH, THAT'S I THINK ONE OF THE REASONS IT, IT CAME TO THIS COMMITTEE AND, AND IF, AND IF THERE IS TIME TO, TO GET THERE.
I, I, I THINK, UH, I WOULD, I WOULD REQUEST THAT, UH, JEFF, WOULD THAT MAKE SENSE FOR THE, LET'S AGAIN, PUTTING THE CONTRACT ISSUE ASIDE, WOULD THAT MAKE SENSE TO COME BACK NEXT MONTH PERHAPS WITH AN UPDATE? OR IS THAT TOO SOON? WHAT DO YOU, WHAT DO YOU THINK? UM, I THINK I'D LOOK TO MARTHA, BUT I, AS A GENERAL RULE, I WOULD SAY IF WE GO AHEAD AND EXTEND THE CONTRACT AND THEY, AND THEY KNOW THEY HAVE BEEN HIRED TO GET TO WORK, UH, I, I DON'T THINK THERE'S ANY PROBLEM WITH COMING BACK TO THIS COMMITTEE AND MAKING SURE YOUR, UH, STAMP OF APPROVAL IS ON THE DIRECTION AND THE CONTENT.
WE REALLY DIDN'T TALK ABOUT THAT MUCH IN THIS PRESENTATION AT ALL.
WE TALKED ABOUT THE PERFORMANCE FROM PHASE ONE.
SO MATA, ANY ISSUES WITH THE TIMING THERE AND SO FORTH? NO, NOT AT ALL.
I THINK THAT, YOU KNOW, ONCE WE GET THE GREEN LIGHT TO START WORKING ON THIS, WE CAN HAVE A ROADMAP DEFINITELY COME TO YOU.
UM, TRAVI, I WOULD POINT TO LET JEREMY ROBERTS ON OUR TEAM WHO LEADS, UH, LEFT BRAIN, UH, RIGHT BRAIN TO REALLY SHOW YOU ALL OF THE METRICS.
WE KNOW IMPRESSIONS AND ENGAGEMENT ARE TWO
[02:20:01]
DIFFERENT THINGS, BUT WE HAVE ALL THAT DATA THAT WE CAN, WE CAN SHARE WITH YOU AND ALL OF THE THINKING BEHIND IT.I MEAN, WE, WE HAD ONLY FOUR SLIDES TO SHARE, BUT THE ORIGINAL REPORT IS OVER 30 SLIDES.
SO, UM,
WE'D LOVE TO GET THE REPORT AND, UH, MAYBE FOR ALL THE COUNCIL MEMBERS VIA EMAIL, AND THEN WE CAN CONTACT YOU FOR FOLLOW UP IF WE HAVE QUESTIONS.
JEFF, DOES THAT WORK? I THINK SO, YES.
SO, UH, LET'S LEAVE IT AT THAT.
I, I KNOW THAT WE HAVE A VERY BUSY CHECK AGENDA FOR FEBRUARY, SO WE MAY HAVE TO DO A LITTLE BIT OF, UH, IIC COUNCILWOMAN, ANDREW SULLIVAN NODDING.
'CAUSE WE HAVE SOME VERY EXCITING ITEMS, UH, COMING BACK THEN.
SO WE'LL, WE'LL FIGURE OUT OUR SCHEDULES, BUT THE IDEA IS TO GET THAT BACK IN FRONT OF THE COMMITTEE MEMBERS PRIOR TO, UH, TO ROLLING ON THE STREET.
SO THAT MIGHT END UP BEING AT COMMITTEE OR IF IT DOESN'T WORK THERE, WE COULD DO BRIEFINGS OR, OR SOME SORT OF EMAIL COMMUNICATION.
BUT, UM, I APPRECIATE THE OPPORTUNITY TO ALLOW US TO, TO WEIGH IN AGAIN.
UM, I DON'T WANNA SAY WE'RE WRAPPING UP 'CAUSE I DON'T WANT YOU TO GO YET 'CAUSE WE HAVE DR.
SO
UH, SORRY, ITEM THREE, IF THAT'S OKAY.
ALRIGHT, UH, AMANDA, DO WE HAVE, UH, DR.
MAGUIRE ON THE LINE? WE DO, YES.
COUNCILWOMAN, UH, NANCY WILL BRING HER ON.
MAGUIRE, DO YOU WANT TO SPEAK NOW? PLEASE? CAN YOU HEAR YOU'LL HAVE THREE MINUTES? YES.
DOCTOR CAN MCGUIRE, I'M SORRY, WHAT? CAN EVERYONE HEAR HER? YES.
MEREDITH MCGUIRE, TRINITY UNIVERSITY PROFESSOR OF SOCIOLOGY AND ANTHROPOLOGY.
I WANT TO THANK DOUG MELNICK FOR IMPLEMENTING MY CHANGES IN THE OUTREACH EFFORTS FOR LOW INCOME NEIGHBORHOODS FOR THE IMPLEMENTATION OF THE CITY CLIMATE ACTION AND PLAN.
I SAID ON THE TECHNICAL WORKING GROUPS IN CREATING THAT PLAN.
SO I KNOW HOW IMPORTANT IT IS TO MOVE VERY QUICKLY TO CHANGE ANTONIO GREENHOUSE.
THOSE GREENHOUSE GASES ARE ALSO SERIOUS AIR POLLUTION DAMAGING RESIDENTS HEALTH AND CAUSING PREMATURE DEATH.
THE FASTER WE CAN STOP THE MAIN SOURCES, ESPECIALLY C P S ENERGY, FOSSIL FUEL POWER PLANTS, THE BETTER THANKS ALSO TO MAYOR BERG.
UH, THE, THE C P S ENERGY WILL BE HAVING A RATE ADVISORY COMMITTEE TO GIVE COMMUNITY INPUT ABOUT THE RATE STRUCTURE.
A RATE STRUCTURE THAT PROMOTES ENERGY EFFICIENCY AND HOMES AND BUSINESSES IS ESPECIALLY IMPORTANT.
UNFORTUNATELY, THE EXISTING RATE STRUCTURE DOES ALL THE OPPOSITE, WHEREAS A RATE STRUCTURE LIKE THAT OF AUSTIN ENERGY HAS INCLINING TIERED RATES MAKING IT MORE EXPENSIVE TO USE MORE ELECTRICITY.
C P SS ENERGY'S RATES ARE DECLINING, TIERED RATES THAT MAKE IT CHEAPER TO USE LOTS OF ELECTRICITY THAT MUST CHANGE.
ANOTHER FEATURE OF THE EXISTING RATES IS THE USE OF FIXED CHARGES THAT DISPROPORTIONATELY HARM LOW INCOME HOUSEHOLDS AND SMALL BUSINESSES THAT TRY TO CONSERVE ELECTRICITY.
THE HANDOUT THAT I WOULD'VE PASSED OUT, UH, IT HAS ON PAGE TWO OF THAT DOCUMENT, UH, I, I HAVE EXAMPLES.
UH, I UNDERSTAND, UH, SANDOVAL'S OFFICE WILL SEND THE HANDOUT, UH, TO YOU.
I URGE YOU TO PLEASE PAY CLOSE ATTENTION TO THIS ISSUE AND PLEASE CONTACT ME IF YOU WANT TO LEARN MORE.
UH, I'M AT M MCGUIRE, M C G U I R E@TRINITY.EDU AND MY OFFICE PHONE NUMBER IS (210) 999-8560.
UH, I'M NOT SITTING IN THE OFFICE, BUT YOU HAVE A BETTER CHANCE OF REACHING ME AND I CAN CALL BACK.
UM, MY HOME PHONE DOESN'T HAVE A VERY GOOD, UM, UH, UH, PLACE TO LEAVE A MESSAGE.
SO, UM, I ALSO ENCOURAGE YOU TO LOOK AT THE, UH, UH, THE TWO, UH, SETS OF ARTICLES THAT I SUGGEST ON THE, ON THE SECOND PAGE OF THAT, UM, HANDOUT.
UH, IT'S REALLY WORTH READING ABOUT THESE, UH, PROPOSALS.
THANK YOU VERY MUCH FOR YOUR TIME.
AND I BELIEVE THAT IS ALL OF OUR BUSINESS FOR TODAY.
SIR, THANK YOU EVERYBODY FOR JOINING US JOINING.