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GOOD MORNING, EVERYONE.WE HAD SO MUCH, UH, ACTIVITY WITH PARKING, WASN'T IT? UH, AN EXCITING TIME.
UM, THAT MEANS WE HAVE A LOT OF FOLKS WHO SHOWED UP TODAY, AND WE ARE EXTREMELY GRATEFUL.
MY NAME IS SELENA PENA, UM, AND I AM WITH LIFTFUND, AND I AM THE CO-CHAIR OF THE CENSUS 2020 COMMITTEE.
AND I AM SUPER EXCITED TO BE JOURNEYING WITH YOU ON THIS, UH, VERY IMPORTANT TASK, UH, NOT ONLY FOR OUR CITY, BUT ALSO FOR OUR COUNTY, UM, AS THE SEVENTH LARGEST CITY, AND PROBABLY, I DON'T KNOW WHAT RANK OF A COUNTY WE ARE.
UM, I'M SURE THAT EVERY ONE OF YOU KNOWS HOW IMPORTANT THIS IS, AND THAT'S WHY YOU'RE HERE.
SO MY NAME IS SELENA PENA, AND I'M GONNA KICK IT OVER TO BECKY AS WELL.
I'M REBECCA CILLO, AND I AM THE COUNTY CO-CHAIR WORKING WITH SEL AS THE CITY CO-CHAIR, UH, ON THE COMPLETE COUNT COMMITTEE.
SO WE WILL BE WORKING TOGETHER IN TANDEM BECAUSE IT'S NOT, IT'S, IT'S ALL A BEAR COUNTY THAT COUNTS.
AND WITH OUR ROLE IN THE GREATER SS M SS A, THE MORE PEOPLE THAT WE COUNT FROM EVERY NOOK AND CRANNY IN THE COUNTY ARE GOING TO BE ALSO COUNTED TOWARDS BETTER FEDERAL DOLLARS, BIGGER FEDERAL DOLLARS FOR ALL OF THE PROGRAMS THAT RANGE EVERYTHING FROM EDUCATION AND HEALTHCARE, UH, INFRASTRUCTURE AND EDUCATION.
SO EVERY, EVERY PERSON IN THIS COMMUNITY COUNTS.
AND WITH YOUR HELP, WE WILL GET THERE AS WELL.
WE HAVE SOME REALLY DYNAMIC STAFF THAT HAVE BEEN WORKING ON THIS SINCE BEFORE SELENA AND I WERE CALLED ON TO TASK.
AND OF COURSE, YOU CAN NEVER SAY NO TO THE, THE MAYOR OR THE COUNTY JUDGE.
SO WE ARE ALL HERE FOR THAT VERY REASON AS WELL.
AND WE'RE GLAD THAT YOU DID SAY YES, BECAUSE ENTITIES THAT YOU REPRESENT ARE ENTITIES THAT HAVE BEEN INVOLVED IN THE COMMUNITY FOR A VERY, VERY LONG TIME.
YOU KNOW YOUR AREAS, YOU KNOW YOUR CONSTITUENCIES, AND YOU CAN HELP US FIND, UM, WAYS IN ORDER TO, UH, ALEVE, ANY, ANY, UM, ANY CONCERNS ABOUT BEING COUNTED AS, AS PART OF, OF, OF THE CENSUS OPERATION THAT BEGINS OFFICIALLY IN ABOUT ANOTHER EIGHT MONTHS.
SO WE HAVE STARTED, AND WE'VE STARTED QUICKLY, AND I WOULD LIKE TO ACKNOWLEDGE, UH, SOME OF THE STAFF WHO ARE, WHO ARE THE KEY, UH, PLAYERS IN, IN THIS EFFORT.
UH, THE FIRST IS BERTA RODRIGUEZ IS THE CENSUS, UH, ADMINISTRATOR FOR THE CITY OF SAN ANTONIO.
BERTHA IS, UH, A RECENT NEW HIRE FOR THE CITY OF SAN ANTONIO, AND IS A DEDICATED STAFF AND IS DEDICATED SPECIFICALLY TO THE CITY'S EFFORTS IN SUPPORT OF THE 2020 CENSUS.
BERTHA IS RESPONSIBLE FOR PROVIDING THE STR THE LEADERSHIP AND PLANNING, ORGANIZING, IMPLEMENTING AND EVALUATING THE COMPLETE COUNT STAFFING STRATEGY FOR THE 2020 CENSUS.
IN THIS ROLE, SHE WILL BE FOCUSED ON ENSURING WE GET AN ACCURATE AND COMPLETE COUNT OF ALL OF OUR RESIDENTS, ESPECIALLY THOSE THAT HAVE HISTORICALLY BEEN UNDER COUNTED.
SO BERTHA IS, IS GOING TO BE KEY IN OUR EFFORTS, AS WELL AS, UH, LINDA REESE, UH, OUR COMMUNITY RESOURCES DIRECTOR.
SHE'S WITH THE BEXAR COUNTY ECONOMIC AND COMMUNITY DEVELOPMENT, AND THE BEXAR COUNTY CENSUS 2020 LIAISON.
AGAIN, THIS IS ONE OF HER SPECIFIC DUTIES, UH, IN RELATED TO, UH, TO OUR WORK HERE, LINDA LEADS THE BEXAR COUNTY CENSUS 2020 INVOLVEMENT TO CRAFT TARGETED OUTREACH, MARKETING, AND BUDGET STRATEGIES TO ENSURE THAT THE COMPLETE AND ACCURATE COUNT IS DONE WITHIN THE COUNTY.
LINDA'S PRIORITY IS THE COUNTY LIAISON ON BEHALF OF JUDGE WOLF, IS TO REPRESENT THE INTERESTS OF THE UNINCORPORATED, THE RURAL, AND THE 26TH SUBURBAN CITY AREAS THAT ARE WITHIN BEXAR COUNTY.
SO OUR, OUR WORK IS, IS REALLY CUT OUT FOR US.
AND STARTING EVEN EIGHT MONTHS AHEAD SEEMS LIKE NOT ENOUGH TIME WHEN WE, AS WE GET CLOSER EVERY DAY TO APRIL 1ST, 2020, WE WILL ALSO HAVE MEGAN DODGE, WHO IS THE, UH, ASSISTANT, UM, DIRECTOR FOR GOVERNMENT AND PUBLIC AFFAIRS.
WE'LL GIVE A SEPARATE, UH, ACCOUNTING IT, UH, FURTHER ON IN THE AGENDA.
BUT AT THIS TIME, WE WOULD LIKE TO MOVE ON TO OUR, OUR FEDERAL PARTNERS IN THIS ENDEAVOR.
SO THAT'S WHAT WE'RE HERE TO LEARN AND TO SHARE AND TO BREAK BREAD.
AND WE'RE KICKING THIS OFF BY LISTENING TO THE EXPERTS, THE CENSUS BUREAU, NO PRESSURE
UM, PARTNERSHIP COORDINATOR FOR SAN ANTONIO AND AUSTIN.
HE LEADS A TEAM OF PARTNERSHIP SPECIALISTS IN THE COORDINATION AND ENGAGEMENT WITH COMMUNITIES TO ESTABLISH SUPPORT FOR THE 2020 CENSUS.
I CAN IMAGINE HOW MANY EMAILS YOU WILL BE SENDING IN THE NEXT EIGHT MONTHS.
HE WILL ACCOMPLISH THIS BY ENGAGING WITH FOLKS LIKE US, UM, BOTH FROM COMMUNITY SECTOR,
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ALSO FROM FAITH-BASED SECTOR, AND ALSO GOVERNMENT AND BUSINESS SECTOR.UM, JULIO IS A CENSUS VETERAN.
YOU'RE BEEN THERE A LONG TIME.
JULIO IS A CENSUS VETERAN, HAVING WORKED IN TECHNICAL AND MANAGERIAL POSITIONS IN SEATTLE, WASHINGTON, DENVER, COLORADO, AND SAN ANTONIO.
PREVIOUS TO WORKING WITH A CENSUS, JULIO WAS AN EXECUTIVE AT U S A A, RESPONSIBLE FOR HIGH LEVEL CUSTOMER RELATIONS.
SHE IS A NATIVE, UH, TO SAN ANTONIO AND IS A PRODUCT OF THE PUBLIC SCHOOL SYSTEMS, TEXAS A AND M AND U T SS A.
THIS IS HER SECOND CENSUS ROUNDABOUT, RIGHT? DOES THAT SOUND RIGHT? AWESOME.
SHE'S A PARTNERSHIP SPECIALIST ASSIGNED TO THE COMPLETE COUNT COMMITTEE MEETING US.
SO SHE IS OUR RESOURCE, AND WE'LL CON AND CO WE'LL COORDINATE OTHER SPECIALIST SUPPORT FOR THE GROUP.
SHE RECENTLY, UM, HAS HAD PROFESSIONAL EXPERIENCE IN MUNICIPAL GOVERNMENT, LARGE SCALE TRANSIT OPERATIONS, AND AFFORDABLE HOUSING PREVIOUS TO HER PUBLIC SECTOR.
SHE SPENT 15 YEARS IN SENIOR MANAGEMENT WITH FEDEX.
LET'S GIVE THEM BOTH A ROUND OF APPLAUSE FOR JOINING US.
THEY, THEY ARE GONNA TAKE THE PODIUM RIGHT NOW AND, UM, WALK US THROUGH A COUPLE OF PIECES THAT GROUND US IN OUR WORK, AND AS WE LOOK THROUGH WHAT THEY'RE PRESENTING, FEEL FREE TO ASK QUESTIONS, UM, OR WRITE THOSE QUESTIONS DOWN.
WE ACTUALLY HAVE A SHEET, UM, THAT, THAT LOOKS A LITTLE, IT HAS THREE QUESTIONS ON IT, AND THE QUESTIONS ARE PRETTY BROAD AND GENERAL IN SCOPE.
HOWEVER, WE WANT YOU TO, TO AGGREGATE YOUR THOUGHTS IF POSSIBLE.
IT'S CALLED DIGESTING THE DATA.
AND OBVIOUSLY 20 MINUTES IS NEVER ENOUGH.
WHAT DID YOU LEARN FROM THE DATA THAT WAS NEW? WHAT DID YOU LEARN FROM THE DATA THAT AFFIRMED WHAT YOU BELIEVED IN? HOW WILL THE DATA HELP INFORM THE COMMITTEE'S EFFORTS IN GETTING A COMPLETE COUNT? AND OF COURSE, YOU CAN ADD MORE QUESTIONS AND COMMENTS AS WELL, UM, AS THEY PROCEED IN THEIR PRESENTATION.
SO THIS IS GOING TO BE ABOUT 20 MINUTES OF, OF A PRESENTATION THAT THE TEAM HAS WORKED ON, AND THEN WE WILL COME BACK TOGETHER AS A COMMITTEE TO TALK ABOUT SUBCOMMITTEES.
ALL RIGHT, FLOOR'S, YOURS, HELLO AGAIN.
ANA MENDOZA, PARTNERSHIP SPECIALIST.
I'D LIKE TO, UH, FIRST SAY THANK YOU TO THE SAN ANTONIO LIBRARY FOR HOSTING US AGAIN.
UH, THEY ARE EARLY ON, ONE OF OUR HEAVY HITTER PARTNERS.
ALSO, THANK YOU TO THE COUNTY BIBLIOTECH.
ALSO, THE US CENSUS HAS A, UH, NATIONAL PARTNERSHIP WITH THE AMERICAN LIBRARY ASSOCIATION.
SO WE ARE LOOKING AT THE LIBRARIES AS OUR STRATEGIC, ONE OF OUR STRATEGIC WEAPONS.
UH, BERTHA HAS DONE A FABULOUS JOB PUTTING THIS TOGETHER.
THANK YOU TO THE CO-CHAIRS, ESPECIALLY MS. REBECCA SIO AND LINDA RIVAS FROM THE COUNTY.
THEY'VE JUST THROWN OPEN THE DOORS TO US, VERY SMOOTH TRANSITION.
THEY BASICALLY SAID, JUST SEND ME THE EMAIL WHEN YOU'RE WORKING WITH SOMEONE IN OUR COUNTY.
UM, AND SOMETIMES WE MISS THE MARK.
BUT LET'S GO FORWARD AND LOOK AT AN OVERVIEW OF THE CENSUS.
UH, MS. ADE WAS SAYING, AND WHO'S FANG? FUN? OKAY, SO WE WEREN'T SURE HOW WE WERE GOING TO COORDINATE OUR PRESENTATION, BUT MS. FG FUNG MADE IT FROM AUSTIN, TEXAS.
AND SHE GOT A V I P PARKING, UH,
MS. FG FUNG IS WELL RESPECTED IN THE ASIAN COMMUNITY.
SHE WORKS ALONG THE I 35 CORRIDOR.
SHE COVERS BOTH AUSTIN AND SAN ANTONIO BECAUSE SHE'S SO WONDERFUL.
UH, SHE HAS A BACKGROUND IN INTERNATIONAL JOURNALISM, AND, UH, SO WE ARE HAPPY TO HAVE HER PART OF THE TEAM.
AND SHE ACTUALLY BEAT JULIO AND I HERE.
SO
WHAT'S AT STAKE FOR TEXAS? UH, WE USUALLY START WITH THIS SLIDE, ALTHOUGH THIS GROUP KNOWS THAT THERE IS A, UH, CONSTITUTIONAL BASIS FOR THE, UH, CENSUS, BUT WE WANNA REMIND EVERYBODY THAT THIS HAPPENS EVERY 10 YEARS.
DOES ANYBODY KNOW WHEN THE FIRST CENSUS OCCURRED? 17 NINE.
SO, UH, IT IS MANDATED BY THE CONSTITUTION, UH, CENSUS.
IT'S RE WE ARE REQUIRED TO KEEP THE
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INFORMATION CONFIDENTIAL FROM ANY OTHER FEDERAL, UH, ENTITIES AT THE FRONT.I HAVE A HANDOUT FOR YOU THAT YOU CAN LOOK AT.
UNLESS ANY OF US HAVE BEEN IN A WONDERFUL VACATION IN TAHITI OR A REMOTE ISLAND, WE ALL KNOW THAT PEOPLE ARE TALKING ABOUT RIGHT NOW.
WHAT ABOUT THE CITIZENSHIP QUESTION? WHAT'S GOING TO HAPPEN? ARE YOU GONNA SHARE THE DATA? HERE IS THE LAWS THAT PROTECT THE INFORMATION THAT'S GIVEN TO THE CENSUS.
THE CENSUS DOES, UH, HAVE INFORMATION THAT IT SHARES ONLY IN THE AGGREGATE OR STATISTICAL FORMAT.
SO WHAT THAT MEANS BASICALLY IS THEY MIGHT SAY, OH, THERE'S THIS MANY PEOPLE LIVING IN THIS CENSUS TRACK, BUT THEY DON'T SAY, ANA MENDOZA LIVES THIS.
NOW, ANYTIME I TALK TO PEOPLE, THERE'S ALWAYS A HISTORIAN IN THE ROOM WHO REMEMBERS THAT.
DURING WORLD WAR II, WE DID HAVE AN INSTANCE WHERE THE JAPANESE AMERICAN, UH, CITIZENS HERE IN THE US WERE INCARCERATED, SHAMEFULLY AND REGRETFULLY, UH, THE US CENSUS PROVIDED THAT DATA UNDER THE WAR POWERS ACT.
AFTER THAT POINT, THAT'S WHY YOU SEE BULLET POINT NUMBER FOUR AND BULLET POINT NUMBER SIX COME INTO PLAY.
DOES ANYBODY KNOW WHY IT'S 72 YEARS LIFESPAN? YEAH, IT WAS LIFESPAN OF A, A WOMAN IN, UH, 1950S.
I THINK NOW WE'RE ABOUT 80, RIGHT? YEAH.
SO ANYWAY, UH, SO THAT WAS WHY 72 YEARS? THE PEOPLE THAT ARE ALWAYS EXCITED ABOUT THAT 72 YEAR, UH, DEADLINE IS ANCESTRY.COM.
THEY'RE THE ONES THAT GET THE CENSUS DATA, UH, TO USE ON YOUR SEARCH, AND THAT'S WHY IT'S RELEASED AT THAT TIME.
APPORTIONMENT, THE CENSUS WAS INITIALLY SET UP FOR, UH, APPORTIONMENT, SHOWING YOU WHERE THE POPULATION WAS AND HOW THAT TRANSLATES INTO YOUR REPRESENTATION IN CONGRESS.
I REMEMBER WORKING 2010, AND WE WERE EXCITED THAT WE GOT FOUR MORE SEATS.
WHAT'S AT STAKE THIS TIME? POSSIBILITY FOR A LOW COUNT, WE COULD LOSE ONE TO TWO SEATS.
WE DO A GREAT JOB, WHICH I KNOW THIS TEAM IS GOING TO DELIVER.
THAT'S IMPORTANT BECAUSE THAT'S OUR VOICE IN GOVERNMENT.
MOST IMPORTANTLY, COUNTING FOR DOLLARS.
MISS ADE MENTION TO YOU ABOUT THE DOLLARS THAT COME INTO, UH, TEXAS.
WE HAVE OUT, WHEN, UH, THE STUDY WAS DONE WITH GEORGE WASHINGTON UNIVERSITY, THE ESTIMATE WAS THAT EACH PERSON IN THIS ROOM IS WORTH ABOUT $1,578 PER YEAR.
OKAY? THE CENSUS ONLY HAPPENS EVERY 10 YEARS, SO WE'RE EACH WORTH SOME $15,000.
SO WHAT ARE THE CHANCES THAT WE COULD MISS A THOUSAND PEOPLE IN SAN ANTONIO AND NOT COUNT 'EM? PRETTY, PRETTY REASONABLE.
I MEAN, IT, IT, IT CAN HAPPEN.
SO WHEN WE START LOOKING AT HOW MUCH MONEY, IF WE MISS 4,000 PEOPLE IN TEXAS IN, UH, ONE YEAR, WE'RE LOOKING AT $6,000,312.
OKAY? THAT'S MONEY OUT OF OUR COMMUNITY PROJECTS AND PROGRAMS. IN 10 YEARS, IT'S 63 MILLION.
THIS, WE FIND IS, HAS BEEN THE BIGGEST MOTIVATOR TO GET PEOPLE TO RESPOND TO THE CENSUS.
UH, THE APPEAL TO CIVIC DUTY AND, UM, INCREASING CONGRESSIONAL VOICES DOESN'T SEEM TO RESONATE IN THIS TIME.
RIGHT NOW, WHAT IS RESONATING IS THE DOLLARS IN THE COMMUNITY.
THE FUNDING, AGAIN, IS TIED TO THINGS LIKE HOUSING ASSISTANCE, C D B G, MEDICAL ASSISTANT, YOUR, YOUR SNAP CHIP HIGHWAY PLANNING.
HOW MANY OF US HIT ALL THE POTHOLES ON THE WAY HERE? THAT'S WHAT DELAYED ME.
SO, UNEMPLOYMENT, INSURANCE, DISASTER RECOVERY, AND THEN, UH, EARLY HEAD START IN ADULT EDUCATION.
SO, TO SUMMARIZE, THE DECENNIAL CENSUS IS USED TO FOR APPORTIONMENT, FOR DRAWING CONGRESSIONAL LEGISLATIVE SCHOOL DISTRICTS AND VOTING PRECINCTS, ENFORCING THE VOTING AND CIVIL RIGHTS LEGISLATION, DISTRIBUTING FUNDS, INFORMING DECISIONS ON FEDERAL, TRIBAL, STATE, AND LOCAL GOVERNMENTS, AND INFORMING YOUR ORGANIZATIONAL DECISIONS FOR BUSINESSES AND NON-PROFITS.
WHAT ARE WE DOING DIFFERENTLY? IN 2020? WE'RE, UH, INTRODUCING NEW TECHNOLOGY TO MAKE IT EASIER THAN EVER FOR INDIVIDUALS TO RESPOND.
FOR THE FIRST TIME, YOU'LL BE ABLE TO RESPOND ONLINE, BY PHONE OR BY MAIL.
AND OF COURSE, THE, THE LAST WAY THAT YOU CAN RESPOND IS IF SOMEONE COMES TO YOUR DOOR.
SO REALLY, IT'S FOUR METHODS OF RESPONDING.
WE'LL USE THE, WE HAVE USED THE DATA THAT THE PUBLIC HAS ALREADY PROVIDED
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TO CUT DOWN ON HOUSEHOLD VISITS.WE HAVE A VERY MOBILE POPULATION, SO WE HAVE TO BE ABLE TO REACH OUT AND PROVIDE EQUITY TO OUR COMMUNITIES AS WE'RE OPERATING THE CENSUS.
IT'S THE BIGGEST PEACETIME OPERATION THAT OCCURS EVERY 10 YEARS.
WE'RE BUILDING MORE, UH, ACCURATE ADDRESS LISTS AND AUTOMATING OUR FIELD OPERATIONS COMMUNITIES HAVE A CHANCE TO PARTICIPATE IN UPDATING THOSE ADDRESS LISTS WITH THE LUCA PROGRAM.
THAT'S THE LOCAL, UH, UPDATE OF CENSUS ADDRESSES.
ALSO, RIGHT NOW, WHAT WE ARE GETTING READY TO START, AND I'VE WORKED WITH THE CITY OF SAN ANTONIO TO START THIS CONVERSATION, IS THE NEW CONSTRUCTION.
SO THE CENSUS NEEDS TO KNOW, SINCE 2010, WHAT ARE THE NEW ADDRESSES FROM MARCH OF LAST YEAR TO PROJECTED APRIL OF 2020? WHAT DO WE SEE COMING ON BOARD FOR NEW, UH, RESIDENTIAL AREAS, ESPECIALLY THE APARTMENTS AND MULTI-FAMILY UNITS? HERE'S WHERE WE WORK TOGETHER.
COMMUNITY PARTNERSHIP AND ENGAGEMENT.
THERE ARE 300 PARTNERSHIP SPECIALISTS WORKING WITHIN THE COMMUNITIES HERE IN TEXAS.
FROM THE 2010 CENSUS, WE HAD ABOUT 789.
THAT OVERALL THROUGH THE UNITED STATES, HAS INCREASED ABOUT 1500.
SO WE REALIZED, UH, EARLY ON THAT ENGAGING THE COMMUNITY WAS THE BEST WAY TO GET A GOOD RESPONSE ON THE CENSUS.
THEY KNOW YOU, YOU ARE THE TRUSTED VOICES.
IF I GO TO THE DOOR, THEY'RE, THEY'RE GONNA SAY, WHO IS THIS PERSON? WE DON'T KNOW HER.
BUT IF THEY SEE SOMEBODY, IF THEY SEE MISS
WE'RE ENCOURAGING COMMUNITY PARTNERS TO MOTIVATE AND SELF RESPOND.
AND WE'RE ENGAGING, AGAIN, GRASSROOTS.
THIS REALLY IS AT THIS POINT FOR THE CENSUS EIGHT MONTHS EARLY.
IT'S REALLY AN EDUCATION PROCESS.
PEOPLE SEEM TO BE GENERALLY AWARE OF THE CENSUS.
THEY JUST DON'T KNOW HOW IT MATTERS NECESSARILY.
HERE ARE THE PHASES THAT WE'RE IN RIGHT NOW.
WE HAVE, UH, AGAIN, EDUCATION PHASE AND THEN, UH, AROUND APRIL, AND YOU'LL SEE THESE OVERLAPPING.
UH, I KNOW THE SLIDE SAYS SEPTEMBER, 2019 ON THE, UH, ENGAGING AND EDUCATING, BUT ACTUALLY THAT'S ONGOING.
'CAUSE WE'RE GONNA FIND THAT EVEN AS WE'RE GETTING READY TO PARTICIPATE IN THE CENSUS, WE'RE STILL EDUCATING.
UM, WE HAVE THE PROMOTION PHASE, UH, FROM APRIL 19 TO JANUARY, 2020.
IN JANUARY, YOU'RE GONNA START SEEING A LOT OF MEDIA, A LOT OF THINGS HAPPENING ON YOUR RADIO, ON TELEVISION.
WE HAVE A LOT OF PARTNERSHIPS IN THE MEDIA.
WE HAVE A NEW ME MEDIA SPECIALIST THAT JUST STARTED THIS WEEK.
SO WE'RE EXCITED TO HAVE HER ON BOARD AND, UH, HELP US TAILOR OUR MESSAGE TO THE RIGHT COMMUNITY MEMBERS.
AND AGAIN, THE LAST PHASE IS THE MOTIVATION AND ACTION PHASE.
THIS IS WHEN WE START TALKING ABOUT GETTING PEOPLE READY TO RESPOND.
SO, UH, THE MOTIVATION PHASE, AND, UH, THERE'S SOME KEY DATES THAT YOU NEED TO KNOW ABOUT.
MARCH 23RD IS THE FIRST RESPONSE DATE.
ACTUALLY, CENSUS DATE IS WHEN? DOES EVERYBODY KNOW? IT'S APRIL 1ST, 2020, EVERYBODY SAYS, YEAH, APRIL ONE, EVERYBODY SAYS, WOW.
SO, BUT YOU CAN RESPOND AS EARLY AS MARCH 23RD.
ALSO, UM, LAST RESPONSE, SELF RESPONSE DATE IS JULY 23RD.
YOU'LL SEE A SERIES OF MAILERS COMING THROUGH.
UH, I KNOW PEOPLE ARE THINKING, THIS IS ONLY, WE CAN ONLY DO ONLINE, BUT REALLY BY THE THIRD MAILER, IF WE DON'T GET A RESPONSE, YOU'RE GONNA GET A FORM IN THE MAIL.
OKAY? SO AFTER THAT POINT, UH, WE'LL START LOOKING AT NON RESPONSES AND THEN VISITING YOU AT HOME.
AND THAT IS JUST A BRIEF, BRIEF OVERVIEW.
IS IT HOT IN HERE, OR AM I SWEATING?
OKAY, NOW, LET ME TELL YOU THIS, THIS IS KIND OF WONKY, OKAY? AND THE CENSUS USUALLY DOESN'T PRESENT THIS, BUT IT PROVIDES A FOUNDATION FOR THE TYPES OF RESPONSES AND WHAT WE'RE GOING TO DO, HOW WE GOT TO WHERE WE ARE ABOUT OUR COMMUNICATION MODEL.
THIS IS THE, UH, CBAM S CENSUS, BARRIERS, ATTITUDES, AND MOTIVATION STUDIES.
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UH, WAS HOPING TO JOIN US.AND SO NOW, UH, WITH THE TECHNICAL DIFFICULTIES THAT WE HAD IN GETTING HER HERE IN THE RIGHT TIMING AND EVERYTHING, I'LL BE PRESENTING HER RESEARCH.
SO THIS IS LIKE NO PRESSURE, RIGHT? WHAT EXACTLY IS 2020? CBA M S THE 2020 CBA S IS PART OF THE RESEARCH FOUNDATION SUPPORTING THE 2020 CENSUS INTEGRATED PARTNERSHIP AND COMMUNICATION CAMPAIGN.
THAT MEANS IT'S THE FOUNDATION FOR US TO DO OUR WORK IN PARTNERSHIP.
THE PURPOSE OF CBA S IS TO UNDERSTAND THE ATTITUDES TOWARD THE CENSUS, THE BARRIERS THAT MAY INHIBIT PARTICIPATION, AND THE MOTIVATORS THAT WILL, THAT WILL FACILITATE SELF RESPONSE.
THE 2020 C B A M SURVEY WAS ADMINISTERED FROM FEBRUARY TO APRIL, 2018 TO 50,000 ADDRESSES IN ALL 50 STATES IN DC UH, YOU CAN READ THE SLIDE, SO I'M NOT GONNA READ EVERYTHING TO YOU.
BUT THERE IS, THERE WAS AN OVERSAMPLING OF ASIANS, BLACKS, HISPANICS, AND OTHER SMALL SAMPLE RACES.
ROUGHLY 17,500 PEOPLE RESPONDED.
AND SO WHAT WE WERE DOING IS KIND OF DOING A TEST RUN.
THEY WERE ABLE TO RESPOND ONLINE OR ON A SURVEY.
AFTER THAT, WE HELD FOCUS GROUPS, 42 FOCUS GROUPS, UH, CONDUCTED WITH 11 AUDIENCES ACROSS 14 LOCATIONS.
16 OF THE FOCUS GROUPS WERE NON-ENGLISH.
THESE ARE THE FOCUS GROUPS THAT WE INCLUDED IN OUR DISCUSSION.
MOVING ON TO SOME OF THE FINDINGS, WHICH IS KIND OF THE MEAT OF THE PROGRAM.
IN 20 10, 80 6% OF ALL RESPONDENTS SAID THAT THEY WOULD, THEY INTENDED TO PARTICIPATE IN THE CENSUS, AND THAT THEY WERE HIGHLY MOTIVATED TO RESPOND.
IN ACTUALITY, WHEN THEY MAILED IN THEIR RESPONSES, IT WAS ACT, THAT RESPONSE RATE WAS ACTUALLY QUITE A BIT LOWER, IS AT 67%.
SO, WE CAN INFER THAT THE RESPONSE IN 2020 IS LIKELY TO BE SIMILAR OR PERHAPS EVEN LOWER, GIVEN THE, UH, CURRENT ANGST ABOUT THE QUESTION THAT WILL BE INCLUDED.
WHAT WE'RE FINDING AS WE'RE TALKING, AS WE WENT THROUGH THE C B A M STUDY, IS THAT THE BIGGEST BARRIER TENDS TO BE A KNOWLEDGE GAP.
AGAIN, MOST PEOPLE ARE AWARE OF THE CENSUS IN GENERAL, BUT THEY DON'T KNOW HOW IT AFFECTS THEM.
SO IF WE DON'T KNOW HOW IT AFFECTS US, WE'RE NOT LIKELY TO JUMP IN AND PARTICIPATE.
WHEN YOU THINK ABOUT IT, UH, WHEN WE'RE LOOKING AT, UH, WHEN WE TARGET, LET'S SAY, 18 TO 24 YEAR OLDS, THIS TIME AROUND ON THE CENSUS, 10 YEARS AGO, THEY WERE EIGHT AND 14.
SO WHO DID THE CENSUS? THEIR PARENTS.
SO NOW WHO DOES THEIR CENSUS? THE PARENT? NO, I'M KIDDING.
SO WHO'S SO
THEY'RE CON THERE'S SOME CONFUSION BECAUSE WE'RE LOOKING AT, IF THEY'RE IN SCHOOL AT THE UNIVERSITY, WHERE DO THEY GET COUNTED? THEY GET COUNTED AT SCHOOL.
THEY MIGHT BE THINKING, OH, I GOT THIS, BUT I GUESS MOM'S DOING IT 'CAUSE I'M REALLY FROM SAN ANTONIO.
YOU KNOW, EVEN THOUGH THEY'RE GOING TO SCHOOL ELSEWHERE.
WHAT THAT MEANS TO THE UNIVERSITIES IS THEY NEED TO BE MOTIVATED.
UH, IF THEY HAVE DORMS AND THEY HAVE STUDENTS LIVING ON CAMPUS, THEY NEED TO BE MOTIVATED TO HAVE A COMPLETE COUNT COMMITTEE LIKE WE DO, BUT ON CAMPUS.
AND SO ALSO, WHEN YOU THINK ABOUT SAN ANTONIO HOUSING AUTHORITY, COMPLETE COUNT COMMITTEES ARE DONE THROUGHOUT THE COMMUNITY, NOT JUST AT THE GOVERNMENT LEVEL.
WHEN PEOPLE ARE TALKING ABOUT THE THE CENSUS, IT'S LIKE, ISN'T THAT WHEN PEOPLE WANNA KNOW EVERYTHING? LET'S LOOK AT SOME OF THE KNOWLEDGE GAPS.
WE ASKED PEOPLE A SERIES OF QUESTIONS, SOME TRUE AND SOME FAULTS AS TO WHETHER THERE WERE ACTUAL, WHAT THE ACTUAL USES OF THE CENSUS WERE.
WE FOUND THAT THERE'S A RELATIONSHIP BETWEEN CENSUS KNOWLEDGE AND THE INTENT TO RESPOND.
CBA M'S RESEARCH UNCOVERED SPECIFIC GAPS IN THE PUBLIC'S UNDERSTANDING OF HOW THE 2020 CENSUS WILL BE USED.
80% DID KNOW THAT IT, IT DID REFLECT CHANGES IN POPULATION, UH, CHARACTERISTICS OF THE UNITED STATES, WHICH IS GREAT.
THEY ALSO, HALF OF THOSE 80% KNEW THAT THE CENSUS IS USED TO DETERMINE HOW MANY REPRESENTATIVES EACH STATE WILL HAVE IN CONGRESS.
BUT AT THIS POINT, THEY STILL DON'T REALIZE, WE'RE STILL NOT TALKING ABOUT HOW THE MONEY COMES INTO THE COMMUNITY.
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HERE.WE ASKED RESPONDENTS WHETHER IT WAS TRUE OR FALSE, THAT THE CENSUS COUNTS BOTH CITIZENS AND NON-CITIZENS, WHICH IS TRUE.
THE CENSUS IS MADE TO COUNT ALL RESIDENTS, REGARDLESS OF IMMIGRATION STATUS THAT ARE HERE ON APRIL 1ST, 2020.
55% OF THE RESPONDENTS OVERALL ANSWERED CORRECTLY.
HOWEVER, 68% OF THE HISPANIC POPULATION, UM, IT WAS, EXCUSE ME, IT WAS 48% OF THE HISPANIC POPULATION THAT THERE WAS SOME CONFUSION ON, DO I COUNT OR NOT? DO I ANSWER THIS OR NOT? THERE'S SOME NUANCES WITHIN THIS DATA ABOUT RESPONSE LEVELS AND WHO IS SUPPOSED TO RESPOND? IT IS EVERYONE HERE ON APRIL ONE.
HERE ARE THE CONCERNS THAT YOU WILL BE DEALING WITH AS A COMPLETE COUNT COMMITTEE AND IN YOUR WORK IN REACHING OUT TO YOUR COMMUNITIES.
UH, GENERAL LACK OF, UH, GENERAL SENSE OF APATHY ABOUT THE CENSUS, CONCERNS ABOUT DATA CON, CONFIDENTIALITY AND PRIVACY.
FEAR OF REPERCUSSIONS, MEANING, UH, YOU'RE GOING TO USE THE DATA TO DOWNLOAD TO ICE TO, UH, ANY OTHER FEDERAL ORGANIZATION, DISTRUST IN GOVERNMENT AND FEW PERCEIVED BENEFITS.
DOES IT MATTER IF I'M PERSONALLY COUNTED? PEOPLE WEREN'T ALWAYS SURE IF IT WAS IMPORTANT THAT THEY PARTICIPATE.
UH, WE HAVE QUOTES FROM PEOPLE ABOUT, UH, WHAT THEY SAW AS THE GOVERNMENT'S ROLE IN, UH, PROTECTING THEIR DATA OR NOT, AS THIS QUOTE SHOWS.
I'M, I'M JUST BLASTING THROUGH.
I I DON'T WANNA READ EVERY QUOTE BECAUSE THEY GET WORSE AND WORSE.
THIS IS REALLY THE SUMMARY QUOTES, UH, THAT YOU CAN SEE ABOUT PEOPLE'S CONCERN.
IT'S THROUGHOUT THE UNITED STATES.
IT'S THE CURRENT POLITICAL CLIMATE.
AND, UM, IT'S ALSO BASICALLY LACK OF KNOWLEDGE.
IF YOU DON'T KNOW, WE CAN'T COMBAT ANY OF THE MISPERCEPTIONS.
SO THAT'S WHY EVERYONE IN THIS ROOM IS AN EDUCATOR.
WE HAVE OUR, OUR EDUCATOR HAT.
THIS IS A CONTINUATION OF SOME OF THE, UH, UH, FINDING THAT WE HAD WITH ATTITUDES AND BARRIERS.
THE CONCLUSION IS IT'S NOT ENOUGH THAT THE CENSUS, UH, GUARANTEES THE CONFIDENTIALITY OF THE DATA.
UH, OUR VOICES IN THE COMMUNITY HAVE TO BE ABLE TO EDUCATE AND ENCOURAGE AND GIVE THEM THE CONFIDENCE TO RESPOND.
JUST BECAUSE WE HAND A FLYER OUT TO, TO OUR COMMUNITIES DOESN'T MEAN THAT'S ENOUGH.
AS MY FRIEND DWAYNE WAS TALKING TO ME THE OTHER DAY IN A COMMITTEE MEETING, WE'RE LIKE, WHAT DO WE DO? HOW DO WE GET THE COUNT? HOW DO WE GET PEOPLE INTERESTED? AND HE REMINDED ME, YOU KNOW WHAT, IN SOME COMMUNITIES, NO MATTER WHAT THE MESSAGE IS, THEY'RE GOING TO BE AFRAID.
SO IT'S REALLY GOING TO BE ABOUT A, A RISK ANALYSIS AND SENDING THE, SELLING THE BENEFITS OF IT.
LET ME SHOW YOU ONE OF THE TOOLS THAT YOU'LL BE USING FOR, UH, IDENTIFYING YOUR COMMUNITY, UH, MEMBERS AND THEIR LOCATION.
UH, RESPONSE OUTREACH AREA MAPPER.
PLEASE DON'T LOOK FOR R O M E OR YOU'LL BE L O S T.
UH, SO ROME IS OUR TOOL THAT EVERYONE CAN USE TO ACCESS CENSUS TRACK DATA.
WHY WOULD THAT BE IMPORTANT? YOU CAN PINPOINT MAYBE LOW RESPONSE AREAS.
THIS IS, SO WHAT YOU'RE SEEING RIGHT NOW IS A MAP OF THE UNITED STATES.
THE DARKER THE BLUE-GREEN COLOR, THE HIGHER THE NON-RESPONSE RATE.
SO THAT'S KIND OF BACKWARDS, BUT THE DARKER THE COLOR, THE MORE WORK WE HAVE TO DO.
THAT'S HOW IT TRANSLATES TO THIS GROUP.
SO LET'S SEE IF WE CAN ZOOM INTO BEAR COUNTY.
SO WHAT FUN, FUN IS GONNA DO IS SHE WENT TO THE SEARCH BAR, PUT BEAR COUNTY, WE HAVE NAVIGATION BUTTONS ON THE LEFT HAND SIDE, YOU SEE THE PLUS AND THE MINUS.
YOU DON'T NEED ANY SPECIAL SOFTWARE OR ANYTHING.
THIS IS ANY WEB BROWSER THAT YOU LIKE CAN USE THIS MAPPING TOOL.
SO AS WE LOOK AT BEXAR COUNTY AND WE ZOOM IN, WE START SEEING SOME DARKER COLORED
[00:30:01]
AREAS.AND IF WE CLICK ON ANYONE, WE'LL START, YOU CLICK ON THAT AND YOU CAN SEE THE CHARACTERISTICS.
SO IN THIS PARTICULAR TRACK, 1701, WE SEE THAT THERE'S A 30% NON-RESPONSE RATE.
SO 30% OF PEOPLE DIDN'T EVEN RESPOND TO THE CENSUS.
AND THEN TO HELP YOU WITH YOUR STRATEGIES, IT GIVES YOU DEMOGRAPHICS.
HOW MANY ARE RENTERS, HOMEOWNERS, WHAT, WHAT ARE THE AGES? OUR TARGET POPULATIONS HAVE BEEN CHILDREN ZERO TO FIVE.
WE MISSED ALMOST A MILLION CHILDREN IN 20 10, 18 TO 24, BECAUSE YOUNG FOLKS ARE VERY MOBILE.
THEY'RE GETTING OUTTA SCHOOL THEIR FIRST JOBS, SENIORS AND ELDERS DISABLED.
WHY? BECAUSE THEY'RE STATIONARY.
SO WE LOOK AT MEALS ON WHEELS, SERVICE PROVIDERS, LOOKING AT THE SOCIAL SERVICE MODEL TO GET TO THEM.
SO AS YOU ZOOM IN AND OUT OF THIS TOOL, YOU'LL BE ABLE TO TARGET YOUR PARTICULAR AREAS THAT CORRESPOND TO YOUR OUTREACH AND THEN TAILOR THE MESSAGE.
THERE IS A FREE WEBINAR, UH, THAT IS ON THE CENSUS WEBSITE, CENSUS.GOV.
YOU TYPE IN ROME, OR EXCUSE ME, YOU TYPE IN WEBINARS AND THERE IS A RECORDED PRESENTATION.
IF YOUR COMFORT LEVEL IS LOW FREE, JUST YOU DON'T HAVE TO SIGN IN OR R S V P OR ANYTHING.
UH, I THINK BERTHA IS TELLING, WAS TELLING ME EARLIER THAT EVERYBODY'S GONNA HAVE SOME WORK OR SOME, UH, ASSISTANCE WITH THIS.
WE ARE HERE TO HELP YOU WITH ANY INFORMATION.
THIS IS THE TIME TO OPEN THE DOORS, GET THE INFORMATION FLOWING, SHARE THE INFORMATION.
YOU HAVE ME, FONG, AND ABOUT 10 TO 12 OTHER, UH, SPECIALISTS WORKING WITH YOU TO, TO HELP YOU ALONG THIS PROCESS.
ALTOGETHER, AUSTIN AND SAN ANTONIO WILL PROBABLY HAVE CLOSE TO 40 TO 45 PARTNERSHIP SPECIALISTS.
WE'LL BE DOING THE SAME THING THAT YOU'RE DOING AND LEVERAGING YOUR COMMUNICATIONS AND YOUR CONTACTS SO THAT WE CAN WORK SIDE BY SIDE IN GETTING A GOOD COUNT.
THE GOAL OF THE CENSUS IS TO COUNT EVERYONE ONCE, ONLY ONCE AND IN THE RIGHT PLACE.
SO THANK YOU AGAIN FOR YOUR COMMITMENT.
THIS IS GONNA BE HARD WORK, BUT I THINK THAT THE BENEFITS TO THE COMMUNITY ARE GOING TO BE GREAT.
SO ROXANA DID THIS IS, UH, AMERICAN COMMUNITY SURVEY.
I WAS NOTICING LIKE, BECAUSE I WOULDN'T SEE IT EXACTLY, WAS IT THAT, OR THE CURRENT POPULATION SURVEYS ARE EVERY, YOU KNOW, THOSE UPDATES FROM EVERY YEAR.
THE UP WITH A C S IT, IT IS A COMBINATION OF A C S AND THEN THE LOW RESPONSE SCORE IS AN INTERNAL FIGURE THAT'S BASED ON, UH, PROJECTING WHAT THE MAIL RESPONSE RATE IS GOING TO BE.
SO IT IS A C S WE'RE GETTING READY TO UPDATE THIS MAPPING TOOL BECAUSE WE DON'T EVEN HAVE LIKE THE HUNDRED 16TH CONGRESSIONAL, UH, FIGURES YET.
SO THAT'S AN EXCELLENT QUESTION.
IT IS A C S AND A PROJECTION BY THE CENSUS.
NOW WE CAN UTILIZE THIS ABSOLUTELY.
YEAH, YOU CAN GO TO RIGHT NOW.
THANK YOU VERY MUCH FOR THE INFORMATION ON THE CITIZEN QUESTIONS.
I KNOW, I THINK I HEARD THAT THEY DID THAT IN MAYBE 1950 OR SO.
AND FROM THAT, WAS THERE ALSO A DECREASE IN THE NUMBER OF PEOPLE THAT COMPLETED? AND MY QUESTION IS, IF PEOPLE SAY, WELL, I'LL JUST USE THAT QUESTION.
IF ANYBODY DIDN'T HEAR THE QUESTION, IT WAS, WASN'T THE UH, CITIZENSHIP QUESTION USED BEFORE? YES.
THE LAST TIME IT WAS USED WAS 1950.
YOU ALSO SEE IT ON THE LONG FORM, UH, WHICH IS THE A C S.
THAT'S THE WORKHORSE THAT, THAT WE HAVE FOR US.
WE DID SEE A DECREASE IN PARTICIPATION WHEN THE, THE CENSUS, UH, QUESTION WAS PREVALENT ON THE FORUMS. WHAT I'M ADVISING COMMUNITIES, WHAT WE'RE ADVISING IS PLAN FOR THE QUESTION TO BE THERE, BECAUSE THEN WE CAN GET IN FRONT AND EDUCATE.
IF WE'RE WAITING FOR JUNE, WHENEVER THE SUPREME COURT MAKES A DECISION, WE MIGHT LOSE SOME TIME.
DOESN'T SOUND LIKE IT'S A LOT OF TIME, BUT IT'S SUPPOSED TO.
WE'RE WE'RE READY TO PRINT, WE'RE JUST WAITING FOR WHAT THE QUESTION IS GOING TO BE.
IF IT'S GOING TO BE INCLUDED AND WE'RE READY TO GO RIGHT NOW, THE CENSUS WILL BE 11 QUESTIONS LONG.
THE SECOND PART OF OUR QUESTION IS, AND WHAT IF WE SKIP A QUESTION? I'VE HEARD TWO THINGS.
I'VE HEARD COMMUNITIES SAY, YOU KNOW WHAT,
[00:35:01]
NONE OF US ARE ANSWERING THE CITIZENSHIP QUESTION.NO MATTER WHO WE ARE, WE'RE GOING TO, WE'RE GONNA PROTEST AND CALL IT NONE OF YOUR BUSINESS.
UM, AND THEN I SEE THE OTHER, UH, THAT IS, WE'RE ALL GONNA SAY YES.
UH, DON'T DO THAT UNLESS IT'S TRUE.
OKAY? UM, SO WHAT, WHAT HAPPENS FROM, WE DON'T ADVOCATE, WE'RE NON-PARTISAN.
WE WANNA COMPLETE COUNT AND WE WANT ALL THE QUESTIONS ANSWERED.
HAVING SAID THAT, IF A QUESTION IS SKIPPED OR SOMETHING HAPPENS AND YOU KNOW YOU DON'T PARTICIPATE FULLY, THAT TRIGGERS A NON-RESPONSE FOLLOW UP VISIT.
WHEN YOU HAVE SOMEONE THAT'S, THAT TRIGGERED A NON-RESPONSE FOLLOW UP, WE WANNA ALSO MAKE SURE THAT THE WAY WE TALK ABOUT IT ISN'T PUNITIVE.
RIGHT? BECAUSE WE DON'T WANNA SAY, OKAY, WE DON'T WANNA, WE DON'T WANNA DO THAT.
OKAY? WHAT WE WANNA SAY IS SOMETHING LIKE, IF YOU, CAN WE ASSIST YOU? IS THERE ANYTHING THAT WE CAN DO TO HELP YOU ANSWER THIS QUESTION? AGAIN, MOTIVATING WITH ALL THE POSITIVES, UH, AT THAT POINT, WELL, THERE MIGHT BE SOMEONE THAT VISITS YOU TO HELP YOU COMPLETE THE REST OF THE SURVEY.
OKAY? SOMETHING LIKE THAT, RATHER THAN IF THEN, YOU KNOW, LET'S NOT DO THE IF THEN, BECAUSE THAT'S PRETTY INTIMIDATING.
JUST A CLARIFICATION, ROSANNA, IS THE BUREAU STILL LOOKING TO SEE WHAT TYPE OF RESPONSE IT WOULD BE? UH, FOR EXAMPLE, A PHONE CALL, ENUMERATOR, ET CETERA? IS THAT YES, LOGICALLY AT THIS POINT, IT AUTOMATICALLY, IN OUR FRAMEWORK, IT AUTOMATICALLY TRIGGERS A RESPONSE.
BUT IN REALITY, WHAT IF EVERYBODY IN THE UNITED STATES DID THAT? THE MOST EXPENSIVE, UH, FOLLOW UP IS THE DOOR TO DOOR.
ARE WE REALLY GONNA CHASE AFTER A QUESTION THAT WAS ADDED AT THE END? I, IT'S HARD TO KNOW.
UH, BUT THAT DECISION WILL BE MADE, UH, AS WE PROGRESS AND AS WE GET THE ACTUAL VERBIAGE AND THE RULING FROM THE SUPREME COURT.
SO LET'S SAY DOOR TO DOOR, CAN'T GET AHOLD OF HIM.
WORST CASE SCENARIO, IF ONE QUESTION IS SKIPPED, IF THAT QUESTION OR ANOTHER ONE AND IT NEVER GETS ANSWERED, DOES THE RESPONSE GET THROWN OUT? NO.
THE RESPONSE, THE QUESTION WAS IT, LET'S SAY THAT WE MAKE VARIOUS ATTEMPTS TO GET, UH, A FULL RESPONSE FROM A PARTICIPANT AND WE DON'T GET IT.
WE ALSO HAVE RESPONSES WHERE WE USE YOUR NEIGHBORS AND PEOPLE THAT LIVE AROUND YOU.
THAT IS NOT THE TYPE OF RESPONSE WE PREFER, BUT WE WILL USE IT BECAUSE HERE'S WHAT WE WANT.
WE WANT THE MOST ACCURATE DATA SO THAT WE CAN KNOW HOUSEHOLDS AND FAMILY.
IF THEY ASKED ME, OH, HEY, ROSANNA, YOUR NEIGHBOR, YOU KNOW, SHE HAS IRREGULAR HOURS.
WE HAVEN'T BEEN ABLE TO CATCH HER.
DO YOU KNOW WHEN SHE, YOU KNOW, DOES SHE, DOES SHE STILL LIVE? YES, SHE DOES.
WELL, HOW MANY CHILDREN? WELL, I ALWAYS SEE TWO.
BUT WHAT IF GRANDMA'S THERE, OR WHAT IF THE BABIES, I MEAN, YOU KNOW, SO, SO WE ALWAYS WANT A HIGH SELF RESPONSE.
WE DO USE OTHER TYPE OF RESPONSES.
WHAT KIND OF INFORMATION SHOULD WE BE SHARING WITH, UH, SO I'M REPRESENTING ST.
WHAT KIND OF INFORMATION WOULD BE SHARING WITH OUR STUDENTS TO PREVENT ANY POTENTIALS IN TERMS OF SOMEONE FOLLOWING UP AND ASKING SUCH INFORMATION? IS THERE GONNA BE SOME SORT OF IDENTIFICATION OF THE INDIVIDUAL THAT WILL BE ASKING THESE QUESTIONS? THAT WAY FOLKS JUST WON'T START ANSWERING QUESTIONS WITHOUT VERIFYING? RIGHT.
SO THE CENSUS WORKERS THAT WILL BE OUT IN THE FIELD, UH, WILL HAVE ID BADGES, WILL LIKELY HAVE A CENSUS BAG OF SORTS THAT SAYS US CENSUS ON IT.
UH, THERE WILL BE VISITS USUALLY ON WEEKENDS, NIGHTS WHEN PEOPLE ARE HOME.
SO THERE WILL BE SOME IDENTIFYING INFORMATION WITH THE PERSON.
AND IF THERE'S A QUESTION OR A CONCERN, THEY CAN ALWAYS CALL THE LOCAL OFFICE.
THEY CAN ALS ALWAYS SAY, YOU KNOW WHAT? THERE'S SOMEBODY HERE, IT'S KIND OF FLAKY.
THEY DIDN'T HAVE THEIR BADGE OR SOMETHING.
THEY BETTER NOT HAVE, THEY BETTER HAVE THEIR BADGE.
BUT, UH, IF, IF THEY DON'T, WE CAN CONTACT THAT PERSON AND FACILITATE SOME OTHER TYPE OF OUTREACH TO GET 'EM TO PARTICIPATE.
WHAT WILL CENSUS WORKERS NEVER ASK? THEY'LL, WHAT WILL CENSUS WORKERS NEVER ASK? SOCIAL SECURITY.
YEAH, SOCIAL SECURITY BANK NUMBERS, UH, UH, YOU KNOW, THINGS LIKE THAT.
THEY'RE GONNA ASK NOD ON THE QUESTIONNAIRE.
THINGS THAT ARE NOT ON THE QUESTIONNAIRE, THEY'RE, THEY'RE NOT GONNA SAY, UH, NOW THE LONG FORMS, YOU KNOW, PEOPLE THAT ARE FAMILIAR WITH THE LONG FORMS THEY REMEMBER AND DO YOU RENT? AND HOW MUCH IS YOUR MORTGAGE? BUT THINGS THAT ARE
[00:40:01]
LIKE, UH, PERSONAL INFORMATION, SECURE BANKING, SOCIAL SECURITY, UM, THINGS LIKE THAT.YOU'LL NEVER GET A QUESTION LIKE THAT.
AND JUST SO THAT THE COMMITTEE KNOWS THAT'S THE CHARGE WE WILL HAVE, WE WILL HAVE THE CHARGE TO ENSURE THAT WE CREATE A STRATEGY THAT IS EFFECTIVE AND CULTURALLY RELEVANT TO THOSE INDIVIDUALS WHO, UM, HAVE A HIGH FEAR OF WHAT THE CITIZENSHIP QUESTION RAMIFICATIONS COULD BE.
WE'LL HAVE THE COMMITTEE ENSURING THAT WE HAVE A STRATEGY TO MESSAGE THAT IN THE RIGHT WAY THROUGH ALL THE MEDIUMS THAT REACH THE TARGET POPULATIONS BEING LATINOS, AFRICAN AMERICANS, ASIANS, ET CETERA.
THAT IS WHY WE'RE HERE TO LEARN ABOUT THIS RESEARCH.
UH, THANK YOU ROSANNA AND THE BUREAU FOR THE RESEARCH.
JUST TO JUST EMPHASIZE THE, THE IMPORTANCE OF THAT RESEARCH IS THAT IT HAS BEEN STATISTICALLY, UH, BUILT SO THAT IT CAN BE PROJECTABLE AND IT, EVEN THOUGH IT WAS NATIONALLY DONE, WE CAN LOOK AT THE DATA AND WE CAN SAY THAT IS RELEVANT TO HERE IN BEXAR COUNTY.
UH, WHEN WE LOOK AT THE MOTIVATORS THAT WE DIDN'T GET A CHANCE TO GO THROUGH, WE START TO SEE WITH REGARD TO THE BARRIERS, WITH REGARD TO THE ATTITUDES, THEY ARE DEFINITELY SOME BARRIER, SOME MOTIVATORS THAT WE KNOW WILL GET INDIVIDUALS TO RESPOND.
AND WE'LL BE GOING THROUGH THAT DATA AT A DEEPER LEVEL WITH EACH OF THE SUBCOMMITTEES OVER THE SUMMER.
SO DON'T FEEL IF YOU MISSED SOMETHING HERE THAT IT, YOU KNOW, WASN'T ALL ENCAPSULATED.
I WANNA MAKE SURE THAT YOU UNDERSTAND THE ROME APPLICATION AND HOW IMPORTANT IT'S GONNA BE TO OUR WORK.
THE ROME DATA WAS BUILT FROM THE PAST DEC ESSENTIAL INFORMATION, AND IT HIGHLIGHTS WHAT WE KNOW TO BE TRUE ABOUT THOSE THAT ARE LEAST LIKELY TO SELF RESPOND.
AND THE BUREAU HAS DONE AN AMAZING JOB OF IDENTIFYING SOCIOECONOMIC AND DEMOGRAPHIC CHARACTERISTICS THAT WILL ALMOST TO THE T INDICATE THEIR LIKELIHOOD TO SELF RESPOND.
AND WE ARE CALLING THOSE TARGET POPULATIONS.
WE'RE GONNA REVIEW THOSE A AFTER A WHILE THOUGH.
ONE OF THE THINGS THAT WE DO UNDERSTAND ABOUT THE DIGITAL DIVIDE AND THE RURAL IS, UH, THE RURAL AREAS AND, AND THE COUNTY ARE, ARE VERY MUCH, UH, ON TOP OF HELPING US UNDERSTAND THIS.
BUT ONE OF THE THINGS WE DO KNOW FROM RESEARCH IS THE FACT THAT THE, THIS MOBILE DEVICE IS AT A HIGH PERCENTAGE USAGE AMONG ALL OUR TARGET POPULATIONS.
EVEN THOUGH YOU MAY NOT HAVE ACCESS WITHIN YOUR HOME, UH, UH, INTERNET ACCESS, OR EVEN THOUGH YOU ARE WITHIN THAT DIGITAL DIVIDE, UM, AREA, UH, THERE IS A WAY TO GET TO, BUT REMEMBER, THIS IS NOT THE MOBILE AND THE INTERNET.
IT'S NOT THE ONLY WAY WE'RE GOING TO HAVE TO PROMOTE THIS.
THERE IS GOING TO BE THREE, INCLUDING FOUR FROM THE ENUMERATORS, BUT THREE VERY DISTINCT WAYS.
AND WHAT WE ARE GOING TO MESSAGE IS THAT YOU WILL HAVE THE OPPORTUNITY TO FILL THE CENSUS IN A MODE THAT YOU ARE MOST COMFORTABLE IN, WHETHER IT BE MOBILE, WHETHER IT BE MAIL, OR WHETHER IT BE TELEPHONE.
AND SO OUR JOB AS A COMMITTEE WILL BE TO ENSURE THAT THE COMMUNITY KNOWS THAT THERE ARE DIFFERENT ACCESS MODES TO THE QUESTIONNAIRE.
SO, AND I'M GONNA TURN IT BACK TO THE CO-CHAIRS AND WE'RE GONNA MOVE ON TO THE NEXT SECTION.
WASN'T THAT EXCITING AND RIVETING?
I, YOU PROBABLY ALL HAVE A LOT MORE QUESTIONS, SO PLEASE DON'T FEEL LIKE YOU HAVE TO STOP.
UM, IN TERMS OF, WE'RE GONNA GET IN OUR SUBCOMMITTEES AND BE ABLE TO GO A LITTLE BIT MORE IN DEPTH, UM, SHORTLY AFTER THIS PRESENTATION ABOUT THE COMPLETE COUNT COMMITTEE, RIGHT? THIS IS FORWARD.
AND THAT'S JUST HAS THE COMMITTEE STRUCTURE, SO THEY'RE HANDING OUT YES.
UM, THE ACTUAL SAN ANTONIO AND BEXAR COUNTY COMPLETE COUNT COMMITTEE OPERATING GUIDELINES.
SO LET'S GIVE, UH, A MINUTE OR TWO TO GET THOSE HANDED OUT.
AS, AS YOU START TO REVIEW THE, UM, THE, THE HANDOUT.
WHAT WE'RE TRYING TO DO IS, IS, IS GIVE YOU A FEEL FOR, FOR WHAT IT IS THAT'S GOING TO BE OUR WORK PROGRAM FOR THE NEXT EIGHT TO 10 MONTHS.
THE, THE COMPLETE COUNT COMMITTEE IS GOING TO SUPPORT AND GENERATE, UM, ALL OF THE, ANY WAY THAT WE CAN TO REACH TO OUR COMMUNITY AND ENSURE THAT WE DO HAVE A GOOD COUNT IN 2020.
THE COMMITTEE IS, IS WORKING WITH THE CITY, WITH THE COUNTY, UH, AND ALL OF OUR COMMUNITY PARTNERS AS THEY'VE BEEN IDENTIFIED ALONG WITH THE, WITH THE US CENSUS BUREAU TO HELP PROMOTE THE IMPORTANCE AND PURPOSE OF THE CENSUS.
AND WE ARE A VOLUNTEER COMMITTEE.
WE HAVE BEEN, UM, ASKED TO BE PART OF THE COMMITTEE, EITHER THROUGH THE CITY OR THROUGH THE COUNTY REPRESENTATIVES, AND, UH, TO WORK WITH OUR CONSTITUENT GROUPS IN ORDER TO ENSURE A GOOD COUNT WE'RE CHARGED WITH OBTAINING AN ACCURATE AND COMPLETE POPULATION COUNT FOR SAN ANTONIO BEAR COUNTY.
AND THE COMPLETE COUNT COMMITTEE HAS BEEN A PART OF THE, THE CENSUS OPERATIONS FOR AT LEAST FOR A GOOD THREE, FOUR CENSUS COUNTS,
[00:45:01]
UM, IN THE PAST.SO THIS IS A, A SET THING THAT IS ALWAYS DONE DURING EVERY CENSUS PERIOD.
AND THE CRAZINESS ALWAYS STARTS JUST ABOUT THIS TIME.
UM, AND WE ALL BECOME VERY GOOD FRIENDS OVER THE NEXT YEAR AND A HALF.
AND REALLY, AND WE'LL BE NAMING OUR, OUR GRANDCHILDREN AND OUR GODCHILDREN AFTER, AFTER ONE OF YOU ALL BELIEVE ME, BECAUSE IT'S, IT'S GOING TO BE THAT INTENSE AND THAT CLOSE FOR, FOR, FOR A GOOD TIME PERIOD.
AND, UH, EVEN SOME OF US MAY WANT TO VOLUNTEER AND BECOME ENUMERATORS AS WELL WHEN THAT, WHEN THAT PROCESS COMES ON.
SO THERE IS A LOT OF THINGS THAT WE NEED TO DO AND, AND TODAY WE HOPE TO SET THE GROUNDWORK AND THAT YOU BECOME THAT TRUSTED ENVOY WHEN YOU GO OUT TO, UM, TO WORK WITH YOUR COMMUNITIES AND YOUR CONSTITUENCIES.
ON THAT NOTE, UM, WE ARE ACTUALLY RECORDING THIS MEETING, JUST AS YOU MAY HAVE SEEN AN EMAIL GO OUT.
AND IT'S REALLY TO PRESERVE THE PROCESS AND TO MAKE SURE OTHERS HAVE ACCESS TO THIS IN TERMS OF EITHER LATER, IMMEDIATELY, UM, AND MAYBE FOR 2030, I DON'T KNOW IF THEY'LL USE VIDEO ANYMORE.
SO REBECCA TALKED TO YOU ABOUT OUR CHARGE IN TERMS OF, AT A REALLY HIGH LEVEL, I JUST WANNA GO OVER THE COMMITTEE STRUCTURE.
UM, YOU ALL HAVE YOUR EXPERTISE, YOUR INDUSTRY, YOUR PASSION, AND AS IT RELATES TO THAT, OUR COMPLETE COUNT COMMITTEE STRUCTURE, UM, AS REBECCA MENTIONED, WE ARE A VOLUNTEER COMMITTEE AND REALLY OUR CHARGE IS TO IMPLEMENT AND SUPPORT THE WORK PLAN OF BOTH THE CITY AND THE COUNTY ALONG WITH THE CENSUS TO ENSURE THAT WE ACTUALLY, AND YOU'LL HEAR A NUMBER LATER, INCREASE, UM, OUR COUNT AT THE END OF THE DAY.
THAT IS OUR, THAT'S WHY WE ARE HERE, OUR REAL CHARGES.
WE NEED MORE PEOPLE TO RESPOND.
AND AS YOU ALL HAVE ALLUDED, THIS MEANS THAT WE HAVE TO RECOGNIZE, RESPECT THE BARRIERS AND POTENTIAL ASSUMPTIONS, UM, THAT COULD LIMIT, UM, OUR SUCCESS.
THE COMMITTEES, UM, THE SUB, THE COMMITTEES WILL BE ANNOUNCED, THE CO-CHAIRS WE'RE GONNA HAVE, UM, BERTA AND LINDA COME UP AND TALK ABOUT THOSE.
AND THE STRUCTURE AROUND IT WILL BE TWO CO-CHAIRS.
AND THE REASON WHY IS BECAUSE WE KNOW WE HAVE LIFE AND WORK, UH, UPON US.
AND TO BALANCE THAT OUT, WE WANNA MAKE SURE WE ALSO KEEP THINGS MOVING FORWARD.
AND THE SUBCOMMITTEES WILL BE CHARGED TO FOCUS WITHIN, AS YOU CAN SEE HERE, THE SEVEN DIFFERENT OPTIONS AS IT RELATES TO AREAS OF EXPERTISE.
UM, REBECCA WILL TALK A LITTLE BIT MORE ABOUT SUBPOPULATIONS AS IT RELATES TO THESE COMMITTEES.
YOU ALL WILL SERVE AS WORKING COMMITTEES AS WELL.
AND SO THOSE MEETINGS SHOULD HAPPEN PRIOR TO AS OFTEN AS, UM, WITH URGENCY AND CARE AS IT RELATES TO, UM, YOUR NEEDS AND DESIRES TO LEARN, TO IMPLEMENT, AND TO SHARE INSIGHTS AS IT RELATES TO THE, THE SEVEN THAT ARE BELOW THERE.
NOT ONLY THAT, YOU WILL HAVE DEDICATED TEAM MEMBERS TO SUPPORT YOU.
SO YOU'RE NOT DOING THIS ALONE.
THAT'S SUPER IMPORTANT TO UNDERSTAND IS THAT COLLECTIVELY, UH, OUR GOAL IS NOT TO BE IN A RACE, BUT ALSO TO REALLY BE MOVING FORWARD TOGETHER SO THAT WE MEET MILESTONES OF SUCCESS, WE UNDERSTAND DATA AS WELL, AND THAT WE SHARE INSIGHTS AS WE MOVE FORWARD TOO.
SO OUR GOALS REALLY HERE ARE TO HELP YOU LEAD US, NOT US, LEAD YOU, UM, FROM A SUBCOMMITTEE PERSPECTIVE, I'M NOT GONNA READ EVERYTHING HERE.
UH, I THINK YOU ALL CAN READ MORE AS IT RELATES TO THE SUBCOMMITTEES, BUT I'LL PAUSE THERE TO SEE IF YOU HAVE ANY QUESTIONS BEFORE WE PIVOT OVER TO THE TARGET POPULATIONS, WHICH REBECCA WILL COVER.
THERE'S 26 OTHER LEADERS, UM, ASIDE FROM THE CITY OF SAN ANTONIO WHO ARE, UH, AWARE OF THIS IMPORTANT WORK.
AND I THINK WE, YOU HAVE A TEAM MEMBER WHO'S LEAD WITH THAT, RIGHT? YEAH.
DWAYNE, RIGHT? DWAYNE AND HEATHER.
SO THEY ARE OUR LIAISONS AND LEADS AS IT RELATES TO OUTREACH WITHIN THE SUBURBAN COMMUNITIES AND, AND BEYOND THAT, RIGHT? REBECCA'S GONNA TALK ABOUT OUR TARGET POPULATIONS, AND THEN THE TEAM WILL ANNOUNCE THE CO-CHAIRS.
UH, AND THEN WE WILL MOVE INTO THOSE SUBCOMMITTEES AS, AS YOU LOOK ON YOUR, AS YOUR ON YOUR CHART.
PROBABLY ON THE THIRD PAGE IT TALKS ABOUT THE SUBCOMMITTEES AND THE NEED FOR LOOKING AT TARGET POPULATIONS.
AS YOU RECALL, WHEN WE, UH, WHEN WE DID THE KICKOFF BACK ON APRIL FOOL'S DAY, UH, WE, WE WERE VERY SPECIFIC.
THE, ESPECIALLY THE, THE JUDGE AND THE MAYOR WERE VERY SPECIFIC IN TALKING ABOUT THE TARGET POPULATIONS.
AND EACH OF THESE SUBCOMMITTEES WILL ALSO BE DEALING WITH TARGET POPULATIONS WITHIN THOSE SUBCOMMITTEE GROUPS.
WE'LL BE LOOKING AT, UM, RACIAL AND ETHNIC COMMUNITIES, INDIVIDUALS WITH LANGUAGE BARRIERS, HOUSEHOLDS WITH CHILDREN UNDER AGE FIVE, YOUNG AND MOBILE FROM 18 TO 34 PERSONS EXPERIENCING HOMELESSNESS.
AND YOU CAN SEE THAT THAT COULD BE IN
[00:50:01]
ANY OF THESE SUBCOMMITTEES, IT DOESN'T MATTER.IT, IT, IT DOESN'T MATTER WHERE THEY, UM, WHAT COMMITTEE YOU'RE ON, BECAUSE THESE ARE ALL OF THE KINDS OF THINGS THAT YOU'RE GONNA BE DEALING WITH PERSONS WITH DISABILITIES, SENIORS, UM, RENTERS AND MULTI, MULTI-FAMILY HOUSING, UH, INDIVIDUALS WHO HAVE LOW INTERNET, UH, CAPABILITIES OR ACCESS TO THE INTERNET.
SO NOT ONLY ARE OUR, OUR LIBRARIES AND OUR BIBLIOTECH GONNA BE BUSY, BUT OUR, OUR CHURCH HALLS AND OUR SENIOR CI AND OUR SENIOR CITIZEN CENTERS AS WELL ARE ALSO GOING TO BE BUSY.
AND WE WILL BE UTILIZING THOSE PARTNERSHIPS THAT YOU ALL HAVE BEEN ABLE TO ESTABLISH O OVER OVER THE YEARS WITH YOUR, UM, WITH YOUR ORGANIZATIONS AS WELL.
SO, AND THE REASON WHY WE DID THAT, IT'S KIND OF BACKWARDS BECAUSE YOU WOULD THINK, WELL, WE'RE JUST GONNA HAVE A COMMITTEE DEALING WITH TARGET POPULATIONS.
BUT THEN WHEN YOU THINK ABOUT THE TARGET POPULATIONS THAT WE'RE GOING TO BE DEALING WITH, THEY'RE ALL A LITTLE BIT OF A PART OF EACH GROUP.
THEY'RE PART OF THE FAITH-BASED, THEY'RE PART OF THE, UH, EDUCATION SUBCOMMITTEE.
THEY'RE PART OF RURAL, SUB SUBURBAN AND, AND, UH, OUTLIER AREAS.
THEY'RE PART OF BUSINESS AND LABOR.
THEY'RE PART OF THE GOVERNMENT, MILITARY, AND VETERANS.
SO ALL OF THESE SUB SUBGROUPS, THESE TARGET POPULATIONS ARE EMBEDDED IN EACH OF THESE COMMUNITIES.
AND THAT'S WHAT WE'RE TRYING TO DO IN DEALING WITH THE, WITH, WITH THESE TARGET POPULATIONS, IS HAVING YOUR AREA OF EXPERTISE, WHETHER IT'S MEDIA, COMMUNITY AND FAITH-BASED, WHETHER IT'S EDUCATION OR, OR RURAL AND SUBURBAN, THAT YOU ALSO LOOK AT IT WITH THE INTENT TO MAKE SURE THAT OUR TARGET AREAS AS WELL AS JUST THE, THE BASIC AREAS THAT YOU DEAL WITH ON A DAILY BASIS, WHO WOULD BE ABLE TO RESPOND WILLINGLY AND WITH ALL OF THE KNOWLEDGE THERE AND SAY, YES, I, I BELIEVE IN THIS.
I I I THINK IT'S THE RIGHT THING TO DO, BUT THEN ASK THEM, INVOLVE THEM TO HELP US WITH THE TARGET POPULATIONS THAT ARE SO IMPORTANT TO MAKE SURE THAT OUR ACCOUNT IS, IS SPECIFIC.
SO WITH THAT, WE, I, WE WOULD LIKE THIS, UH, LET, UH, BERTA TO TALK TO YOU ALL ABOUT THE STEERING COMMITTEE.
NOW THE STEERING COMMITTEE WAS APPOINTED BY THE MAYOR AND THE JUDGE.
THOSE INDIVIDUALS WERE ASKED TO SERVE SPECIFICALLY AS STEERING COMMITTEE MEMBERS TO HEAD UP THE SPECIFIC SUBCOMMITTEE.
SO WITH THAT BERTA, THANK YOU.
SO, UH, BASED ON THE SUBCOMMITTEE FORMATION, UH, THE CO-CHAIR, THE CO-CHAIRS FOR THE COMMITTEE REACHED OUT TO THE STEERING COMMITTEE WITH A REQUEST TO SERVE AS, UH, SUBCOMMITTEE CO-CHAIRS.
AND I KNOW THAT I HAVE NOT HAD A CHANCE TO GO INTO MY EMAIL BOX, SO IF YOU DID RESPOND TO ME IN YOUR NAME DOESN'T APPEAR AS ACCEPTED, PLEASE UH, KNOW THAT, UH, UM, IT WAS BUSY MORNINGS, BUT HERE THUS FAR, WE HAVE FOR COMMUNITY FAITH-BASED, WE HAVE MOLLY GLARY FROM, UH, HAVEN FOR HOPE, AND DEAN CHERYL, WHO HAVE ACCEPTED TO BE SUBCOMMITTEE CO-CHAIRS.
UH, WE HAVE FOUR GOVERNMENT, MILITARY AND VETERANS, SINA DE LOS SANTOS AND MARIO O BLATO, WHO HAVE ACCEPTED TO BE CO-CHAIRS FOR THAT SUBCOMMITTEE.
UH, FOR THE MEDIA SUBCOMMITTEE, WE HAVE TUESDAY NIGHT FROM SAGE, AND I'M SORRY, UH, UH, SARAFINA DE LOS SANTOS WITH JOINT BASED SAN ANTONIO AND MARIO ELLO WITH, UH, SAN ANTONIO FOOD BANK FOR, UH, THE BUSINESS SUBCOMMITTEE.
WE HAVE KEN YANG YU AND WITH THE SAN ANTONIO CHINESE AMERICAN CITIZENS ALLIANCE.
AND RICHARD PARIS PEREZ WITH THE SAN ANTONIO CHAMBER OF COMMERCE HAVE ACCEPTED TO BE CO-CHAIRS FOR THAT SUBCOMMITTEE.
FOR THE EDUCATION, WE HAVE SUSAN THOMPSON WITH HAVANA AND, UH, CELINE GOMEZ FROM MI FAMILIA JUTA.
UH, WE HAVE, UM, FOR THE RURAL UNINCORPORATED SUBURBAN CITIES, WE HAVE DWAYNE ROBINSON FROM BEXAR COUNTY CONSTITU SERVICES, AND HEATHER RAMON FROM SAN ANTONIO GESNER ENGINEERING.
SO THOSE ARE THE SUBCOMMITTEE, THOSE ARE THE INDIVIDUALS WHO HAVE SAID YES TO HELPING US AS A COMMITTEE GUIDE THE FORMATION OF OUR STRATEGIC WORK PLAN.
AND NOW WHAT WE WERE, UH, WE'RE GONNA GET AN OVERVIEW OF THE WORK PLAN THAT HAS BEEN DEVELOPED THUS FAR BASED ON STAKEHOLDERS MEETINGS FROM 2018.
I'D LIKE TO INVITE, UH, MEGAN DODGE WITH THE CITY OF SAN ANTONIO.
SO I'M JUST GONNA TAKE A FEW MINUTES TO TALK ABOUT KIND OF HOW WE GOT TO WHERE WE ARE, THE WORK THAT WE'VE DONE TO DATE, AND WHAT THE WORK PLAN LOOKS LIKE.
SO WE STARTED OVER A YEAR AGO WHEN THE CENSUS BUREAU REACHED OUT TO US, UM, TO THE CITY AND THE COUNTY AND SAID, HEY, WE REALLY NEED TRUSTED VOICES.
WE NEED A COMPLETE COUNT COMMITTEE.
WE WANT TO WORK WITH THE CITY AND THE COUNTY AND OTHER AGENCIES, OTHER ENTITIES TO ENCOURAGE EVERYONE TO PARTICIPATE IN THE CENSUS.
AND SO THAT'S WHERE WE STARTED.
WE, WE HAD A TRAINING MORE THAN A YEAR AGO, UM, INTERNALLY.
AND THEN WE REALIZED STAKEHOLDERS OUT IN THE COMMUNITY WHO ARE THOSE TRUSTED VOICES AND WHO WORK EVERY
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SINGLE DAY WITH PEOPLE, YOU KNOW, IN OUR DIVERSE COMMUNITY, ARE THE ONES THAT NEED TO GIVE US FEEDBACK ON HOW TO GET THIS COMPLETE AND ACCURATE COUNT.UM, BUT I JUST, REAL QUICK, I JUST WANTED TO MAKE SURE WE'RE ALL ON THE SAME PAGE AND I, I'M SURE THAT WE ARE, I KNOW THAT WE ARE IN, UH, YOU KNOW, GOT THAT GREAT PRESENTATION FROM THE CENSUS BUREAU.
WE ALL UNDERSTAND WHY AN ACCURATE AND COMPLETE COUNT IS IMPORTANT FOR OUR COMMUNITY BECAUSE IT MEANS WE'RE GETTING OUR FAIR SHARE OF FEDERAL FUNDS.
WE'RE GETTING OUR REPRESENTATION IN CONGRESS.
WE'RE ONE OF THE FASTEST GROWING COMMUNITIES IN THE UNITED STATES.
AND SO NOW IS THE TIME TO MAKE SURE THAT THAT GROWTH IS REFLECTED IN THE, IN THE CENSUS.
UM, THE DECENNIAL CENSUS, UM, WANTED TO TALK REAL QUICK ABOUT OUR PARTICIPATION GOAL.
WE KNOW AS, UM, SELENA MENTIONED, WE WANT TO DO BETTER AND WE NEED TO DO BETTER THAN 2010.
SO WE KNOW THAT IN 2010, THERE WERE SELF RESPONSE RATE RATE FOR SAN ANTONIO AND BEXAR COUNTY WAS ABOUT 73%.
THAT MEANS ONLY 73% OF OUR RESIDENTS TOOK THE, UM, PARTICIPATED IN THE QUESTIONNAIRE WITHOUT REQUIRING FOLLOW UP.
AND SO THAT'S REALLY GONNA BE OUR DRIVE, IS TO GET PEOPLE TO TAKE THAT QUESTIONNAIRE WITHOUT REQUIRING THAT ADDITIONAL FOLLOW UP.
AND SO THAT'S OUR ROLE AND WE KNOW THAT WE WANNA DO BETTER THAN THAT.
WE'LL BE WORKING TOGETHER, UM, TO CLARIFY SPECIFIC GOALS AND MILESTONES AS WE MOVE FORWARD, BUT THAT'S KIND OF WHERE WE'RE STARTING KNOWING THAT WE WANNA DO BETTER THAN WE DID 10 YEARS AGO.
SO HOW, HOW DID WE GET TO WHERE WE ARE NOW? UM, SO WE DID HAVE THOSE STAKEHOLDER MEETINGS 'CAUSE WE KNEW THAT WE NEEDED TO HEAR FROM THE EXPERTS THAT WORK OUT IN THE COMMUNITY EVERY SINGLE DAY.
SO WE HAD, UM, I THINK ACTUALLY MORE THAN 40 ORGANIZATIONS REPRESENTED AT TWO STAKEHOLDER MEETINGS, UM, REPRESENTING VARIOUS SECTORS, NONPROFIT, GOVERNMENT, UM, BUSINESS.
WE HAD SEVERAL CHAMBERS OF COMMERCE INVOLVED AND, AND STILL DO EDUCATIONAL ENTITIES AND VARIOUS COMMUNITY ORGANIZATIONS.
AND SO AT THOSE STAKEHOLDER MEETINGS, YOU KNOW, WE SHARED ABOUT WHY THE CENSUS IS IMPORTANT AND PRETTY SURE EVERYONE CAME ALREADY WITH A SHARED UNDERSTANDING AROUND THAT.
BUT THEN WE ALSO BROKE INTO TABLE DISCUSSIONS AND GOT FEEDBACK, UM, ON WHAT WE NEED TO DO LOCALLY, UM, WITHIN THE COMPLETE COUNT COMMITTEE AND WORKING WITH THE BUREAU TO GET, ENCOURAGE THAT, UM, COMPLETE AND ACCURATE COUNT.
SO WE GOT IDEAS AROUND COMMUNICATION STRATEGIES AROUND WHAT THE COMPLETE COUNT COMMITTEE SHOULD LOOK LIKE, WHAT EVERYONE SHOULD BE DOING, AND WE COMPILED ALL OF THAT FEEDBACK AND WE DEVELOPED A WORK PLAN.
SO I'M GONNA GIVE A REALLY HIGH LEVEL OVERVIEW, UM, OF WHAT THE WORK PLAN LOOKS LIKE, BUT PLEASE UNDERSTAND THAT IT'S A FLEXIBLE WORK PLAN.
AS SUBCOMMITTEES, UH, DIVE INTO THEIR WORK, UM, WE WILL BE MODIFYING AND THE WORK PLAN APPROPRIATELY.
AND WE'LL ALSO BE SHARING IN MORE DETAIL WHAT THE WORK PLAN LOOKS LIKE WITH THE SUBCOMMITTEE SO IT CAN HELP INFORM THE WORK THAT YOU'RE DOING.
BUT REALLY, THERE ARE TWO GOALS THAT WERE ESTABLISHED IN THE WORK PLAN BASED ON THE FEEDBACK AND BASED ON BEST PRACTICES, WHAT WE LEARNED, UM, OTHER COMMUNITIES ARE DOING, AND WHAT WE LEARNED FROM THE CENSUS BUREAU.
SO FIRST AND FOREMOST, OF COURSE, WAS TO IDENTIFY AND ESTABLISH A COMPLETE COUNT COMMITTEE TO ENSURE, ENSURE, UM, FULL PARTICIPATION IN THE CENSUS.
AND THEN THE SECOND ONE THERE B, IS JUST TO ENSURE THAT THE COMPLETE COUNT, COUNT COMMITTEE, UM, SUPPORTS THAT ONGOING COLLABORATION AMONG ORGANIZATIONS TO ACHIEVE THE ACCURATE COUNT.
AND SO, YOU KNOW, YOU ALL REPRESENT VARIOUS ORGANIZATIONS OUT IN THE COMMUNITY, BUT YOU'LL BE WORKING OVER THE NEXT, YOU KNOW, YEAR OR MORE TO, YOU KNOW, MAKE THOSE RELATIONSHIPS AND TO WORK THOSE RELATIONSHIPS WITH OTHER ORGANIZATIONS THAT YOU HAVE.
SO IT IT, THE, THE WEB CONTINUES AND BUILDS OUT FROM, FROM WHO WE REPRESENT HERE.
SO THOSE TWO REALLY, THAT SECOND ONE REALLY DESCRIBES THE ONGOING WORK THAT IT'S COLLABORATIVE PROCESS THAT YOU'LL BE WORKING IN SUBCOMMITTEES, UM, OVER THE NEXT SEVERAL MONTHS.
THE SECOND GOAL DESCRIBES SPECIFIC, UM, ACTIVITIES THAT WE KNOW THAT WE'LL NEED TO DO, WORKING WITH THE COUNTY, THE CITY, AND THE COUNTY, AND WORKING WITH THE COMPLETE COUNT COMMITTEE.
SO, UM, FIRST AND FOREMOST, WE KNOW THAT DATA NEEDS TO INFORM OUR ONGOING OUTREACH EFFORTS.
UM, THE ROME TOOL IS VERY HELPFUL INFORMATION.
IT HELPS US HAVE A TARGETED, UM, STRATEGY ON COMMUNICATIONS.
AND SO WE KNOW ALL OF THIS NEEDS TO BE DATA INFORMED WE WANT TO DEVELOP.
AND SO OVER HERE ON THE RIGHT SIDE, YOU'LL SEE SOME EXAMPLES, BUT KNOW THAT THERE ARE SEVERAL TACTICS THAT WE'VE DEVELOPED PER STRATEGY ON THE LEFT SIDE.
I JUST PULLED OUT SOME OF THE, A FEW EXAMPLES TO KIND OF GIVE YOU AN IDEA.
AND AGAIN, WE'LL BE SHARING MORE INFORMATION WITH YOU AS WE MOVE FORWARD.
SO WE KNOW THAT ON THE DATA SIDE, WE, WE NEED TO HAVE PERFORMANCE MEASURES AND TRACK IMPORTANT MILESTONES SO THAT WE KNOW THAT WE'RE MAKING PROGRESS TO OUR, TOWARD OUR GOAL OF A, AN ACCURATE COUNT, UM, DURING WHEN THE CENSUS IS ACTUALLY UNDERWAY.
SO, YOU KNOW, AFTER THE FIRST DATE THAT YOU CAN ACTUALLY START COMPLETING YOUR QUESTIONNAIRE IN LATE MARCH.
WE WANT TO BE USE DATA THAT'S REAL TIME DATA SO WE CAN SEE WHO AND WHERE PEOPLE ARE ACTUALLY PARTICIPATING IN THE CENSUS SO THAT WE CAN THEN, YOU KNOW, RUN MORE ADS IN THOSE AREAS THAT HAVE LOW RESPONSE RATES OR HAVE MORE COMMUNITY MEETINGS IN THOSE AREAS
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AND REALLY BE SMART ABOUT IT.WE ALSO KNOW THAT WE SHOULD USE EXISTING DATA, UM, SUCH AS VOTER PARTICIPATION RATES OUT IN THE COMMUNITY, AND ALSO PAST PARTICIPATION RATES IN THE CENSUS.
SO IF, IF SOMEONE HASN'T PARTICIPATED HISTORICALLY, WE KNOW THAT WE NEED TO MAKE SURE TO REACH OUT TO THE, TO THAT AREA.
SECOND, UM, WE NEED TO EXECUTE STRATEGIES TO OVERCOME AND MITIGATE BARRIERS.
SO THAT C B A M STUDY THAT THE BUREAU SHARED IS REALLY INFORMATIVE IN THIS AREA.
UM, A COUPLE THINGS THAT WE KNOW WE'LL NEED TO DO IS ADDRESS THAT DIGITAL DIVIDE.
EVERYONE TALKS ABOUT IT, BUT WE KNOW THAT SOME PEOPLE DO NOT HAVE ACCESS TO THE INTERNET AT THEIR, IN THEIR HOME.
SO WHAT CAN WE DO AS A COMMUNITY, AS A COMMITTEE, AS A COMMITTEE TO, TO PROVIDE THAT ACCESS AND TO MAKE SURE THAT PEOPLE HAVE THE TOOLS THAT THEY NEED.
AND IF THEY DON'T WANNA COMPLETE IT ONLINE, THAT THEY KNOW HOW THEY CAN DO IT, THAT THEY CAN DO IT VIA PHONE OR VIA MAIL.
UM, AND ALSO OF COURSE, IN OUR COMMUNITY, PROVIDING, UM, THE INFORMATION ABOUT THE CENSUS IN MULTIPLE LANGUAGES, UM, SO THAT PEOPLE RECEIVE IT AND UNDERSTAND, UM, WHY THE CENSUS IS IMPORTANT, AND THEN ALSO HOW TO PARTICIPATE.
JUST A COUPLE EXAMPLES MOVING THROUGH TO SEE, UM, WE KNOW THAT A BIG PART ABOUT THIS, UH, OF ALL OF THIS IS COMMUNICATIONS, RIGHT? SO DEVELOPING A MULTIMEDIA COMMUNICATIONS PLAN WITH A DISTINCT BRAND AND MESSAGING, THIS WAS REALLY, UM, INTERESTING TO ME BECAUSE, YOU KNOW, THE CENSUS BUREAU, THEY HAVE, THEY HAVE A LOT OF COLLATERAL THAT'LL BE COMING OUT AND THAT WE'LL BE USING.
UM, AND THAT WILL BE USED NATIONWIDE, UM, AROUND WHY THE CENSUS, HOW DO I PARTICIPATE, THAT SORT OF VERY IMPORTANT INFORMATION.
BUT WE GOT FEEDBACK FROM THE STAKEHOLDERS TOO.
THAT FOR OUR EFFORTS LOCALLY, WE SHOULD HAVE OUR OWN MESSAGE THAT'S REALLY COMPELLING.
AND, YOU KNOW, IT'LL BE INFORMED BY THE CENSUS DATA, UM, BY THE CENSUS BUREAU ON WHAT THEY'RE DOING.
BUT A LOCAL MESSAGE AND A LOCAL BRAND THAT'S REALLY COMPELLING TO OUR LOCAL COMMUNITY ABOUT WHY THE CENSUS IS IMPORTANT AND WHY WE SHOULD PARTICIPATE.
SO, UM, THAT WAS, THAT WAS SOME FEEDBACK THAT WE GOT.
UM, THE LAST TWO STRATEGIES WE WANTED TO SHARE WAS, UM, TO DEVELOP AND IMPLEMENT A PLAN.
NOW THAT WE HAVE, YOU KNOW, IN, IN C WE HAVE THE COMMUNICATIONS PLAN, WE HAVE THE, THE MESSAGING.
NOW WE NEED TO DISSEMINATE IT.
SO WE'LL HAVE A CENTRALIZED WEBSITE.
RIGHT NOW WE DO HAVE A WEBSITE THAT'S PART OF THE CI CITY'S WEBSITE.
UM, I THINK WE PROVIDED THE LINK TO YOU AND WE, WE CAN, AGAIN, THAT'S KIND OF, UM, A PLACEHOLDER RIGHT NOW.
WE WILL HAVE OUR OWN STANDALONE WEBSITE THAT'S A COMMUNITY RESOURCE THAT HAS INFORMATION ABOUT WHY THE CENSUS IS IMPORTANT.
IT'LL HAVE RESOURCES THAT ORGANIZATIONS CAN DOWNLOAD AND USE FOR THEIR, FOR THEIR, YOU KNOW, FOR THEIR CLIENTS, FOR THEIR CUSTOMERS.
UM, WE'LL HAVE A MEDIA STRATEGY TO, TO, YOU KNOW, ASK OUR LOCAL MEDIA TO COVER CENSUS ACTIVITIES AND, YOU KNOW, ASK THEM TO HELP US, UM, SHARE THAT MESSAGE WITH THE COMMUNITY ABOUT HOW TO PARTICIPATE.
OF COURSE, WE'LL BE USING SOCIAL MEDIA AND ALSO WE TALKED ABOUT THE NEED FOR AMBASSADORS, UM, THROUGHOUT THE COMMUNITY.
SO THOSE TRUSTED VOICES, YOU ALL THE, THE VERY IMPORTANT ROLE THAT YOU'RE PLAYING IN THIS, BUT THEN ALSO OTHERS THAT MAYBE AREN'T ON THIS COMMITTEE, BUT THAT CAN HELP US GET OUT TO PLACES LIKE CHURCHES, PLACES, SO OTHER PLACES OF WORSHIP, UM, YOU KNOW, SPECIFIC NEIGHBORHOODS.
SO TO HAVE AMBASSADORS THAT CAN EXPAND BEYOND THIS COMMITTEE AS WELL.
AND THEN FINALLY, UM, TARGETED COMMUNITY OUTREACH TO REACH ALL.
AND SPECIFICALLY WE TALKED ABOUT THE TARGETED POPULATIONS.
SO WE KNOW THAT WE NEED TO REACH EVERYBODY, BUT WE ALSO NEED TO REALLY DIVE INTO THOSE AREAS THAT WE KNOW, UM, ARE, YOU KNOW, HAVE NOT HISTORICALLY PARTICIPATED IN A CENSUS AT THE SAME LEVEL.
SO, UM, WE'LL BE FORGING PARTNERSHIPS WITH VARIOUS AGENCIES THROUGHOUT THE COMMUNITY.
UM, AND ALSO THERE HAVE BEEN SEVERAL QUESTIONS ABOUT, YOU KNOW, WHAT ABOUT, UM, YOU KNOW, HOMELESS POPULATION OR OTHER POPULATIONS THAT COLLEGE STUDENTS, THAT'S A GREAT EXAMPLE.
SO WE, WE, WE NEED TO UNDERSTAND AS A COMMITTEE, YOU KNOW, WHAT THE RULES AND STRATEGIES ARE ON THAT AND HELP SHARE THAT MESSAGE.
'CAUSE WE'LL BE GETTING A LOT OF QUESTIONS.
HEY, MY STUDENTS IN COLLEGE IN, IN INDIANA, SHOULD I COUNT THEM? SO WE NEED TO HELP KIND OF SHARE THAT MESSAGE ABOUT THOSE, UM, ABOUT THOSE, UM, PARTICULAR COMMUNITIES.
SO THAT IS WHERE WE ARE WITH THE WORK PLAN, BUT AGAIN, IT IS FLEXIBLE.
UM, WE'RE LOOKING FORWARD TO ALL THE WORK BY THE SUBCOMMITTEES AND I CAN TAKE ANY QUESTIONS OR BETTER YET, WE CAN DISCUSS AT THE SUBCOMMITTEE LEVEL AS WELL.
SO ONE THING BEFORE WE ALL RUN OUTTA HERE AND WE STILL HAVE SOME TIME.
WE STILL HAVE YOU FOR 30 MINUTES.
SO IF YOU COULD OPEN YOUR CALENDARS.
UM, WE'VE GOT TWO DATES THAT WE ARE SUPPOSED TO GATHER AGAIN AS A FULL COMMITTEE, AUGUST 19TH AND NOVEMBER 18TH.
ARE THE TWO DATES AT THE SAME TIME? UH, IS THE LOCATION HERE OR THAT'S TO BE DETERMINED? T B D T B D, BUT WE WANTED TO GET THOSE ON YOUR CALENDARS, SO PLEASE MAKE SURE TO TAKE THE TIME TO CONFIRM.
AND IT'S ON THE AGENDA AS WELL.
WE PUT THEM ON THE AGENDA JUST IN CASE.
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TO HAVE BERTA AND LINDA AND MEGAN, UH, BREAK US UP INTO OUR SUBCOMMITTEES.ALRIGHT FOLKS, WE'RE AT THAT MARK 1255 AND THERE'S A COUPLE OF HOUSEKEEPING ITEMS WE JUST WANNA COVER.
MAYBE THE FIRST THING IS WE HOPE THAT YOU ALL SET A DATE, UM, FOR YOUR NEXT MEETING.
AND IF SO, IF YOU COULD MAKE SURE THE TEAM MEMBER AT THE TABLE JOTS THAT DOWN AND OR VISIT LINDA OR BERTHA FOR THE DATE AND THE SUPPORT THAT YOU'RE GONNA NEED.
IF YOU HAVE ITEMS THAT YOU WANT BEFORE THAT MEETING, IT'S IMPORTANT THAT YOU ASK THOSE QUESTIONS, RIGHT? SO IF YOU WANNA SEE MORE DATA OR THINGS OF THAT NATURE.
WE'VE GOT FIVE MINUTES AND I WANNA HONOR YOUR TIME.
WE'RE GONNA, YOU CAN KEEP TALKING AFTER, LIKE, WE'RE NOT GONNA KICK YOU OUT.
I JUST WANNA RESPECT FOLKS TIME.
SO DATE DATA, RIGHT DATE AND DATA.
A COUPLE OF YOU HAVE ASKED A QUESTION ABOUT WHEN DOES MEDIA ROLL OUT IN COMMUNICATIONS.
WE'LL MAKE SURE TO HAVE A TIMEFRAME AROUND THAT.
UM, BOTH FROM THE CENSUS, UM, PERSPECTIVE AND ALSO THE CITY AND COUNTY PERSPECTIVE.
UM, MAKE SURE THAT, AGAIN, IF YOU NEED ANY SUPPORT SUCH AS INSIGHTS AND THINGS OF THAT NATURE TO REACH OUT TO THE TEAM.
ALSO, WE MENTIONED EARLIER, INVITE OTHERS TO THESE SUBCOMMITTEES THAT YOU FEEL SHOULD BE PART OF THIS CONVERSATION.
THE EARLIER WE DO IT, THE BETTER.
LASTLY, IF YOU ACTUALLY PARKED IN THE GARAGE AND GOT A TICKET, YOU WOULD NEED A VALIDATED TICKET.
AND THAT'S AT THE RESOURCE CENTER.
THEY'VE GOT AN OLD SCHOOL PUNCH CARD JUST LIKE AT SCHOOL.
UM, AND MAKE SURE YOU DO THAT OR YOU'RE HAPPY TO PAY THE $5 THAT IT CHARGES YOU.
SO EITHER WAY, UM, PLEASE DO AS YOU SEE FIT.
OUR NEXT MEETING IS AUGUST 19TH.
ON BEHALF OF, UM, BECKY CILLO AND I, WE APPRECIATE YOUR TIME, YOUR COMMITMENT, AND YOUR SUPPORT.
SO WITH THAT, WE ARE ADJOURNED.
YOU ARE MORE THAN LIKE, YOU ARE MORE THAN WELCOME TO STAY LONGER AS WELL.