* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
           
          [00:00:02]
GOOD AFTERNOON, EVERYONE. 
          WELCOME TO OUR ECONOMIC WORKFORCE DEVELOPMENT COMMITTEE MEETING HERE ON THIS 11TH DAY OF FEBRUARY, 2020. 
          UM, WE HAVE A VERY EXCITING AGENDA TODAY. 
          WHERE ARE YOU? THERE YOU GO. 
          A VERY EXCITING AGENDA TODAY. 
          UH, BUT WE ARE GOING TO START WITH THE, UM, ROLE PLEASE. 
          TODAY'S DATE, TUESDAY, FEBRUARY 11TH, 2020. 
          REBECCA VRAN. 
          HERE. 
          SHIRLEY GONZALEZ. 
          PRESENT. 
          MELISSA GADDA. 
          MANNY ELIAS. 
          HERE, JOHN, COURAGE PRESENT. 
          CHAIRWOMAN. 
          WE HAVE A QUORUM 
          [1. 20-1757 Approval of the minutes from the Economic and Workforce
Development Committee meeting on January 7, 2020.]
EXCELLENT. 
          IN A WORKFORCE DEVELOPMENT COMMITTEE MEETING ON JANUARY 7TH, 2020. 
          WITH THE MINUTES WE'RE IN YOUR PACKETS, I'LL ENTERTAIN A MOTION. 
          SO MOVE TO APPROVE THE MINUTES FROM JANUARY 20TH. 
          SECOND, WE HAVE A MOTION AND A SECOND TO APPROVE THE MINUTES OF THE E W D C MEETING ON JANUARY 7TH. 
          ALL THOSE IN FAVOR SAY AYE. 
          AYE. 
          OPPOSED? SAME SIGN. 
          MOTION CARRIES. 
          [2. 20-1754 A briefing and possible action on consideration of the San Antonio
Economic Development Foundation 2020 Business Plan; and update
on the strategic planning process. [Carlos J. Contreras, III, Assistant
City Manager; Alejandra Lopez, Director]]
AND NEXT ARE ITEM. 
          THE ITEM TRULY OF THE DAY IS OUR BRIEF, A BRIEFING AND POSSIBLE ACTION ON CONSIDERATION OF THE SAN ANTONIO ECONOMIC DEVELOPMENT FOUNDATION 2020 BUSINESS PLAN, AND AN UPDATE ON THE STRATEGIC PLANNING PROCESS. 
          UM, ALEX, YOU WILL START US OFF. 
          WELCOME. 
          YES. 
          GOOD AFTERNOON, CHAIR AND COMMITTEE MEMBERS. 
          YOU'RE ALL FAMILIAR WITH THE LONGSTANDING RELATIONSHIP THAT WE HAVE WITH THE SAN ANTONIO ECONOMIC DEVELOPMENT FOUNDATION, AND IT ACTUALLY ALSO INCLUDES A CONTRACT THROUGH WHICH WE PROVIDE FINANCIAL SUPPORT FOR THE ORGANIZATION. 
          AND WHILE IT'S A MULTI-YEAR CONTRACT, CITY COUNCIL STILL APPROVES THE BUSINESS PLAN AS PART OF THAT CONTRACT, AND WHICH THAT SERVES AS A SCOPE OF WORK FOR THE AGREEMENT. 
          SO TODAY, JENNA SALCEDO HERRERA, THE PRESIDENT AND C E O OF THE ECONOMIC DEVELOPMENT FOUNDATION, WILL BE BRIEFING THE COMMITTEE ON THAT BUSINESS PLAN FOR 2020, AS WELL AS PROVIDING AN UPDATE ON THE REGIONAL STRATEGIC PLANNING PROCESS THAT THE ORGANIZATION HAS BEEN GOING THROUGH. 
          THANK YOU, ALEX. 
          AND JUST BEFORE YOU GET STARTED, JENNA, I KNOW, UM, JUST ON MANY PEOPLE'S MINDS, UH, SOMETHING THAT WE'VE ALREADY STARTED AND THAT YOU MAY HAVE READ UPON, IS OUR STATUS OF POVERTY REPORT THAT WAS RECENTLY RELEASED. 
          AND, UM, OUR CHAIR OF THE LAND USE AND PLANNING COMMITTEE, WE STARTED HAVING, UH, BRIEFINGS ABOUT THE, UH, STATUS OF POVERTY REPORT. 
          AND I KNOW WE WILL BE HEARING ABOUT THAT IN THIS COMMITTEE COMING UP, UM, VERY SOON. 
          AND SO I WANNA MAKE SURE THAT WE HAVE THAT ON TOP OF MIND AS WE'RE LISTENING TO THE BUSINESS PLAN MOVING FORWARD AS WELL. 
          AND I KNOW, JENNA, YOU'VE BEEN, UH, YOU'VE SEEN PORTIONS OF THAT TOO, SO, UM, WELCOME. 
          THANK YOU SO MUCH FOR BEING HERE. 
          LOOKING FORWARD TO THE PRESENTATION. 
          THANK YOU. 
          UH, CHAIRWOMAN GROTON, MEMBERS OF COUNCIL. 
          I AM EQUALLY AS EXCITED ABOUT GIVING THIS PRESENTATION TODAY. 
          I CAN ONLY HOPE THAT I LIVE UP TO YOUR EXPECTATIONS OF EXCITEMENT. 
          UM, BUT I DO APPRECIATE THAT YOU MENTIONED THE STATUS OF POVERTY, BECAUSE AS AN ECONOMIC DEVELOPMENT ORGANIZATION, UH, OUR LEADERSHIP AND REALLY THE ENTIRE SAN ANTONIO REGION IS THINKING ABOUT HOW WE CAN MOVE THE NEEDLE IN REGARDS TO ECONOMIC MOBILITY. 
          AND SO THERE'S BEEN A SIGNIFICANT MINDSET SHIFT, NOT JUST AT THE E D F, BUT WITH MULTIPLE ORGANIZATIONS AROUND OUR SAN ANTONIO COMMUNITY. 
          AND TODAY, YOU'RE, YOU'LL HEAR A LITTLE BIT MORE FROM ME ABOUT WHAT YOU CAN EXPECT TO SEE FROM THE E D F SPECIFICALLY IN 2020 AND BEYOND. 
          OH, THANK YOU. 
          I'M SORRY. 
          BEFORE WE TALK ABOUT WHERE WE'LL MOVE BEYOND 2020, I THINK IT'S ALWAYS IMPORTANT TO CALIBRATE, UM, THE COMMITTEE ON WHERE WE'VE BEEN AS AN ORGANIZATION. 
          AND SO THIS TIMELINE HERE REALLY CAPTURES SINCE THE INCEPTION OF THE E D F BACK IN 1975, HOW WE HAVE EVOLVED DRASTICALLY. 
          OUR PORTFOLIO OF SERVICES HAVE EXPANDED SIGNIFICANTLY. 
          OUR STRATEGIES HAVE ALSO EVOLVED, BUT AT THE END OF THE DAY, OUR MISSION REMAINS THE SAME. 
          AND THAT MISSION IS ABOUT JOBS, JOBS AND MORE JOBS FOR THE SAN ANTONIO COMMUNITY. 
          WHAT WE'LL TALK SPECIFICALLY ABOUT, UM, THROUGHOUT THIS PRESENTATION IS THE ORANGE SECTION OF THIS VISUAL THAT OUTLINES THE NEW S A E D F. 
          SO SINCE I'VE HAD THE PRIVILEGE OF JOINING THE ECONOMIC DEVELOPMENT FOUNDATION AND BRIEFING YOU ALL ON OUR PROGRESS, WHAT YOU'VE SEEN IS US REALLY BRING THE FOREFRONT SAN ANTONIO STRATEGY TO LIFE. 
          AND SO WE HAVE BEEN REPORTING, AS ALEX PREVIOUSLY MENTIONED, WE'VE BEEN REPORTING ON OUR KEY PERFORMANCE INDICATORS YEAR OVER YEAR, THAT CAPTURE AND OUTLINE FOREFRONT SAN ANTONIO DELIVERABLES WITH A TIME HORIZON THAT TOOK US TO THE END OF 2020. 
          AND SO WE'LL TALK A LITTLE BIT MORE ABOUT WHAT YOU'LL, UH, WHAT YOU CAN EXPECT TO SEE FROM US THIS YEAR. 
          NEXT SLIDE. 
          [00:05:02]
SO, FOREFRONT SAN ANTONIO WAS ABOUT A FEW THINGS. 
          IT WAS ABOUT STREAMLINING OUR OPERATION AND BRINGING, UH, DIFFERENT ORGANIZATIONS IN-HOUSE AT THE E D F. 
          SO WE INTEGRATED SA WORKS, RA IS HERE THIS AFTERNOON. 
          UM, OBVIOUSLY WE KNOW THAT WORKFORCE DEVELOPMENT IS THE END ALL BE ALL FOR ECONOMIC DEVELOPMENT PURSUITS. 
          UM, AND SPECIFICALLY WHEN WE TALK ABOUT, UH, INCOME INEQUALITY AND ECONOMIC SEGREGATION, WE KNOW AT THE E D F THAT WORKFORCE DEVELOPMENT IS THE SOLUTION. 
          IDEALLY, WE BRING QUALITY JOBS TO THIS COMMUNITY, BUT IT'S ALSO INCUMBENT UPON ALL OF US TO MAKE SURE THAT OUR SAN ANTONIO RESIDENTS ARE READY FOR THOSE JOBS THAT WE'RE SECURING. 
          IN ADDITION TO INTEGRATING SA WORKS, AS YOU KNOW, WE ALSO INTEGRATED THE FREE TRADE ALLIANCE BACK IN 2018, AND THAT WAS TO BRING ALL OF OUR INTERNATIONAL EFFORTS UNDER ONE ROOF. 
          SO PREVIOUSLY, THE FREE TRADE ALLIANCE WAS ACCOUNTABLE FOR TRADE AND EXPORT DEVELOPMENT, WHILE THE E D F WAS ACCOUNTABLE FOR FOREIGN DIRECT INVESTMENT. 
          TODAY WE HAVE ONE OPERATION THAT IS FOCUSED ON GLOBAL DEVELOPMENT AT THE E D F. 
          IN ADDITION TO THAT, WE'VE ALSO EXPANDED OUR, UH, PORTFOLIO OF SERVICES. 
          SO OBVIOUSLY WE'RE FOCUSED ON RETENTION AND EXPANSION, WE'RE FOCUSED ON ENTREPRENEURIAL DEVELOPMENT, AND AS I MENTIONED, WORKFORCE AND INTERNATIONAL. 
          AND LAST, BUT MOST IMPORTANTLY, WE HAVE REFINED OUR FOCUS ON TARGET INDUSTRIES. 
          SO IN 2016, IN THE LATTER PART OF 2016, WE MOVED AWAY FROM THE NOTION THAT ANY JOB WAS A GOOD JOB IN OUR COMMUNITY TO REALLY BEING FOCUSED ON THE TARGET INDUSTRIES THAT WE BELIEVED WE WERE UNIQUELY POSITIONED TO COMPETE FOR IN OUR COMMUNITY. 
          AND SO YOU'VE SEEN THAT WE'VE TRACKED OUR PERFORMANCE SPECIFICALLY TO TARGET INDUSTRY JOB CREATION, AND I AM PLEASED TO REPORT THAT IN 2019, WE SECURED OVER 80% TARGET INDUSTRY JOBS GOING FORWARD. 
          AND THIS WILL BE A LARGE, UH, PORTION OF OUR PRESENTATION TODAY. 
          GOING FORWARD, YOU WILL HEAR THAT THE E D F AS AN ORGANIZATION WILL EXPAND OUR SERVICE TERRITORY AND WILL BE MUCH MORE REGIONAL IN NATURE. 
          AND THIS IS REALLY, UM, BASED OFF OF BENCHMARKING THAT WE'VE DONE IN OTHER LARGE METROS INSIDE THE STATE OF TEXAS, BUT ALSO ACROSS THE COUNTRY. 
          THE BEST IN CLASS ECONOMIC DEVELOPMENT ORGANIZATIONS ARE FUNCTIONING AS REGIONAL EDSS AND SAN ANTONIO'S REALLY BEEN BEHIND THE TIMES, UH, IN THAT REGARD. 
          AND SO WE'LL MOVE FORWARD THERE. 
          UM, IN ADDITION, WE WILL BE FOCUSED ON HOLISTIC ECONOMIC DEVELOPMENT. 
          SO JOB NUMBERS AND CAPITAL INVESTMENT WILL CONTINUE TO BE IMPORTANT KPIS FOR US. 
          BUT YOU'LL HEAR, HEAR ME TALK A LOT ABOUT ECONOMIC MOBILITY, REDUCING POVERTY RATES AND SO ON AND SO FORTH WITH THIS HOLISTIC MODEL. 
          NEXT SLIDE. 
          SO THIS IS JUST A QUICK SNAPSHOT TO SHOW WHY WE HAVE ELECTED TO PURSUE A SIX MONTH BUSINESS PLAN IN 2020. 
          THIS IS NOT A VERY, UM, ORTHODOX APPROACH TO BUSINESS PLANNING. 
          MY, UH, STAFF CHALLENGED ME INITIALLY, MY EXECUTIVE COMMITTEE HAD A LOT OF QUESTIONS, BUT HERE'S WHY WE ELECTED TO DO THIS. 
          WE, IN 2019 ALREADY EXCEEDED OUR 2020 END OF YEAR CAPITAL INVESTMENT TARGET. 
          YOU WERE ALL HERE AND CELEBRATED WITH US. 
          UH, DURING OUR BILLION DOLLAR WEEK, WE COMMUNICATED THE NAVISTAR MANUFACTURING FACILITY, THE CHEN MANUFACTURING FACILITY, AND A SIGNIFICANT EXPANSION AT TOYOTA. 
          WE'RE EXTREMELY PROUD OF THAT PROGRESS. 
          BUT WHAT I'M SHOWING YOU HERE IS THAT WE HAVE ACHIEVED SOME OF THOSE END OF YEAR 2020 TARGETS, AND WE'RE STILL SHORT ON SOME OF THOSE END OF YEAR 2020 TARGETS. 
          WE COULD HAVE WAITED UNTIL THE END OF THE YEAR TO DEPLOY A NEW STRATEGIC PLAN AND PATH FORWARD. 
          BUT WHAT WE ELECTED TO DO WAS TO EXPEDITE THAT STRATEGIC PLANNING PROCESS. 
          AND SO OVER THE LAST SIX MONTHS, WE HAVE BEEN PLANNING AS AN ORGANIZATION AND AS A COMMUNITY FOR WHAT'S COMING BEYOND 2020. 
          AND WHAT WE'VE BASICALLY DECIDED TO DO WAS TO DEVELOP A SIX MONTH PLAN TO CLOSE OUT FOREFRONT SAN ANTONIO TO GET TO THESE AGGRESSIVE STRETCH TARGETS THAT WE'RE STILL SHY ON. 
          AND TO CLOSE THAT CHAPTER OF THAT STRATEGY AND MOVE FORWARD IN A BIGGER, BOLDER WAY. 
          WE HAVE A LOT OF MOMENTUM ON OUR SIDE WITH THE REGENT PROJECT, RECENT PROJECT ANNOUNCEMENTS, BUT THERE'S ALSO A LOT OF ENERGY AND EXCITEMENT ACROSS THE SAN ANTONIO COMMUNITY TO FOCUS ON BIGGER, BOLDER TRANSACTIONS AND ALSO BIGGER AND BOLDER COMMUNITY NEEDS AS THE COUNCILWOMAN, UH, AND CHAIRWOMAN BROUGHT UP EARLIER IN THIS SESSION. 
          AND SO THIS IS JUST A SNAPSHOT OF WHERE WE'RE AT TO THOSE END OF YEAR 2020 TARGETS AND WHERE WE EXPECT TO FOCUS GOING FORWARD. 
          NEXT SLIDE. 
          SO THE 2026 MONTH PLAN, UM, HAS SEVERAL KEY INITIATIVES, AND OBVIOUSLY THERE'S A LOT OF DETAIL BEHIND EACH ONE OF THESE INITIATIVES HERE, BUT I'D LIKE TO CALL YOUR ATTENTION TO A FEW, MAINLY THAT FIRST BULLET, THE REGIONAL ECONOMIC DEVELOPMENT PARTNERSHIPS. 
          THIS IS SIGNIFICANT. 
          THIS IS CHANGING THE WAY THAT WE OPERATE AS AN ORGANIZATION, AND WE HAVE SIX MONTHS TO FIGURE OUT HOW WE STRUCTURE THE INFRASTRUCTURE FOR CO-MARKETING WITH OUR REGIONAL ALLIES, REALLY ACROSS THE M S A, BUT ALSO HOW 
          [00:10:01]
WE WORK DEAL FLOW AND HOW WE SHARE DEALS WITH COMMUNITIES LIKE SHIRTS AND NEW BRAUNFELS AND CILO. 
          WE HAVE IN THE PAST BEEN VERY INFORMAL WITH OUR DEAL SHARING THERE. 
          UM, HIN IS A GREAT EXAMPLE OF THAT. 
          UM, BUT I WILL TELL YOU WITH THE MANUFACTURING DEALS WE'RE WORKING TODAY, WE HAVE BEEN THRUSTED INTO THIS TYPE OF MODEL WITHOUT THE, UH, FORMAL SERVICE LEVEL AGREEMENTS, MOUS, LETTERS OF INTENTS, WHATEVER WE WANT TO REFER TO THEM AS, BUT THAT FORMAL MODEL FOR THE REGIONAL PARTNERSHIP. 
          SO TODAY WE HAVE A SMALL COHORT OF REGIONAL ALLIES THAT ARE HELPING US DESIGN THAT. 
          AND WE HOPE THAT AT THE END OF THIS SIX MONTH BUSINESS PLAN, WE'LL BE READY TO HIT THE GAS PEDAL IN DEPLOYING THAT REGIONAL ECONOMIC DEVELOPMENT ORGANIZATIONAL MODEL. 
          IN ADDITION TO THAT, JUST ACROSS THE WAY YOU SEE TARGETED HIGH WAGE JOB ATTRACTION PLAN. 
          SO YEAR OVER YEAR, WE HAVE EXCEEDED ON OUR JOB COUNT NUMBERS, AND WE'VE DONE VERY WELL ON TARGET INDUSTRY RECRUITMENT AND EXPANSION. 
          WE NEED TO, HOWEVER, FOCUS ON HIGH WAGE JOBS THIS YEAR. 
          AND SO YOU'LL SEE THAT A LOT OF OUR INITIATIVES AND SUPPORTING TACTICS IN OUR SIX MONTH BUSINESS PLAN ARE FOCUSED ON HIGH WAGE JOB CREATION SO THAT WE CAN GET TO THOSE 2020 DELIVERABLES. 
          IN ADDITION TO THAT, YOU SEE THE BULLET FOR CAREER PATHWAYS MARKETING. 
          THIS IS HUGE. 
          AND SO I WANNA SPEND A LITTLE BIT OF TIME ON THIS INITIATIVE. 
          LAST YEAR, AS WE'VE MENTIONED, WE HAVE BEEN SUCCESSFUL IN, UH, SECURING SIGNIFICANT INVESTMENTS FROM MANUFACTURING OPERATIONS, BUT WE'VE ALL HEARD THAT ORGANIZATIONS LIKE TOYOTA AND HOLT KAT, OUR CONSTRUCTION INDUSTRY, A LOT OF OUR TRADE, UM, OPERATIONS ARE STRUGGLING TO HIRE TALENT. 
          AND THIS, THIS STRUGGLE OR CHALLENGE ISN'T UNIQUE TO SAN ANTONIO. 
          IT'S SOMETHING THAT, YOU KNOW, FOLKS ARE DEALING WITH ACROSS THE COUNTRY, AND CERTAINLY IN THE STATE OF TEXAS WHEN UNEMPLOYMENT NUMBERS ARE AT AN ALL TIME LOW. 
          BUT IN SAN ANTONIO, WE THINK WE CAN DO SOMETHING ABOUT IT. 
          AND SO WE ARE FOCUSING ON MARKETING SPECIFICALLY TO CERTAIN GEOGRAPHIES AROUND THE SAN ANTONIO COMMUNITY TO MAKE SURE THAT WE ARE HIGHLIGHTING MANUFACTURING AND TRADES AS AN IDEAL CAREER PURSUIT FOR YOUNG STUDENTS AND THEIR PARENTS THAT POTENTIALLY CAN BE UPSKILLED. 
          THERE'S A MODEL FOR THIS. 
          UM, AUSTIN HAS WORKED WITH TEXAS MUTUAL, WHO'S ACTUALLY OUR SEED FUNDER, UM, FOR THIS PROGRAM. 
          TOYOTA AND OTHERS ARE ALSO SUPPORTING THIS EFFORT FINANCIALLY. 
          UM, BUT THE IDEA IS THAT NOT ONLY ARE WE BUILDING OUT THE CAREER PATHWAY, BUT WE ARE MARKETING THIS CAREER PATHWAY TO YOUNG SAN ANTONIO SO THAT THEY KNOW THAT MANUFACTURING ISN'T WALKING INTO AN OLD DARK FACILITY. 
          THAT MANUFACTURING IS ABOUT ROBOTICS AND THE MANUFACTURING. 
          YOU CAN MAKE SIX FIGURES WORKING IN SOME OF THESE ORGANIZATIONS IN SAN ANTONIO. 
          AND SO THIS WILL BE A BIG FOCUS FOR US IN THE FIRST SIX MONTHS, AND WE'RE ASSUMING THAT IT'S GOING TO WORK EXTREMELY WELL. 
          AND WHEN IT DOES, WE'LL PROBABLY CONTINUE TO PURSUE THAT EFFORT INTO THE LATTER PART OF THE YEAR, ASSUMING THAT WE'RE ABLE TO, TO PURSUE ADDITIONAL FUNDING AS WELL. 
          OKAY, ONTO THE NEXT SLIDE. 
          THERE ARE A FEW OTHER INITIATIVES THERE, BUT I WON'T SPEND TOO MUCH TIME. 
          THE STRATEGIC PLANNING PROCESS, WHICH WILL BASICALLY OUTLINE WHERE WE GO FROM JUNE OF THIS YEAR FORWARD. 
          UM, I'VE HAD A CHANCE TO TALK TO YOU ALL ABOUT BRIEFLY. 
          UM, AND WE TALKED ABOUT THE DIFFERENT, UH, PHASES OF THIS WORK. 
          PHASE ONE WAS PRIMARILY RESEARCH, AND YOU SEE THERE THAT WE CONDUCTED STAKEHOLDER INTERVIEWS, FACILITATED FOCUS GROUPS. 
          WE ALSO DEPLOYED A COMPREHENSIVE REGIONAL SURVEY WITH OVER 5,000 RESPONSES. 
          PHASE TWO AND THREE WAS TO DIG DEEP INTO OUR PERFORMANCE TO LOOK AT AS A COMMUNITY WHERE WE STACK UP AGAINST A COMP SET OF 10 COMMUNITIES. 
          SOME OF THOSE COMMUNITIES WE COMPETE WITH REGULARLY FOR PROJECTS. 
          AND YOU'RE, YOU'LL HEAR THEM, AND YOU'RE PROBABLY FAMILIAR WITH SEVERAL OF THEM WHEN ALEX AND CARLOS AND TEAM BRIEF YOU ON OUR DEAL FLOW. 
          UM, BUT SOME OF THOSE COMMUNITIES WE ASPIRE TO COMPETE WITH, AND YOU'LL SEE THOSE DIFFERENT COMMUNITIES HERE IN A SECOND, BUT THEY INCLUDE FOLKS LIKE NASHVILLE, RIGHT? DENVER. 
          AND THEN OF COURSE, IN PHASE TWO, WE ALSO CONDUCTED A TARGET SECTOR ASSESSMENT. 
          SO I MENTIONED THAT BACK IN 2016 WHEN WE WORKED TO OPERATIONALIZE FOREFRONT SAN ANTONIO, THAT THERE WAS A FOCUS ON TARGET INDUSTRIES, BUT WE DID SOME WORK TO DIG A LITTLE BIT DEEPER INTO THOSE TARGET INDUSTRIES TO FIGURE OUT IF WE WERE, UM, STRUCTURING THEM APPROPRIATELY, IF THEY WERE STILL RELEVANT, IF THERE WAS ANYTHING THAT NEEDED TO BE CARVED OUT OR IF THERE WAS A WAY THAT WE COULD FOCUS OUR EFFORTS EVEN MORE. 
          AND THEN, OF COURSE, ON THE LAST BOX THERE, PHASES FOUR AND FIVE WERE TO DEVELOP THE REGIONAL ECONOMIC DEVELOPMENT STRATEGY AND CORRESPONDING IMPLEMENTATION PLAN. 
          I'VE TALKED ABOUT THIS A LOT, THAT WHEN I JOINED THE E D F I, UH, RAN AN INITIAL INVENTORY OF ALL THE ECONOMIC DEVELOPMENT STRATEGIES IN OUR COMMUNITY. 
          AND LET ME TELL YOU, THERE WERE ABOUT 50, OKAY? UM, AND I RECALL FINDING ONE FROM 2001 THAT THE CITY OF SAN ANTONIO HAD ACTUALLY HELPED DEVELOP AND RAN POINT ON DEVELOPING. 
          AND THERE WERE TWO SIGNIFICANT FINDINGS IN THAT STRATEGY, OR RECOMMENDATIONS I SHOULD SAY. 
          ONE WAS THAT WE NEEDED TO FOCUS ON INNOVATION, AND THE SECOND WAS THAT WE NEEDED TO 
          [00:15:01]
FOCUS ON WORKFORCE. 
          THAT WAS IN 2001. 
          AND TODAY, OR I SHOULD SAY IN 2017 WHEN WE INTEGRATED SA WORKS, WAS THE FIRST TIME THAT WE AS A COMMUNITY REALLY FOCUSED ON WORKFORCE DEVELOPMENT AS OUR MAIN ECONOMIC DEVELOPMENT STRATEGY. 
          SO WHAT'S KEY HERE IS THAT WE'RE NOT JUST FOCUSED ON BUILDING A STRATEGIC PLAN OR BUILDING A STRATEGIC DOCUMENT. 
          WE HAVE AN IMPLEMENTATION PLAN, AND WE FULLY PLAN TO EXECUTE ON IT. 
          NEXT SLIDE. 
          I'M GONNA GO BACK ONE. 
          SO WE HAVE SEVERAL, AS YOU KNOW, BECAUSE Y'ALL ARE SAN ANTONIO'S BIGGEST CHAMPIONS, WE HAVE SEVERAL ASSETS, AND I'M GOING TO HIGHLIGHT ONE IN PARTICULAR. 
          AND THAT IS THAT WE ARE DIVERSE AND CULTURALLY RICH. 
          AND SO YOU SEE HERE, OBVIOUSLY THAT WE'RE A MAJORITY MINORITY COMMUNITY, UM, AND WE ARE EXTREMELY PROUD OF THAT. 
          AND HERE WE'RE STACKING UP AGAINST A FEW OF THOSE METROS. 
          NOT ALL 10, BUT YOU SEE HOW WE RANK, AND THAT IS A SIGNIFICANT ASSET FOR US HERE IN THE SAN ANTONIO REGION. 
          NEXT SLIDE. 
          WE ALSO ARE EXPERIENCING EXPONENTIAL POPULATION GROWTH. 
          THIS SLIDE IS, UH, FASCINATING TO ME ACTUALLY, BECAUSE WE ALL KNOW THAT WE'RE EXPECTED TO, UH, DOUBLE BY WAY OF POPULATION SIZE IN THE COMING DECADES, ASSUMING THAT WE ALL FILL OUT OUR CENSUS. 
          UM, BUT WHAT WE HAVEN'T REALLY DUG TOO DEEP INTO IS WHERE ARE THOSE FOLKS COMING FROM AND WHERE ARE THOSE FOLKS GOING? AND THIS WORK THAT WE FACILITATED ALLOWED US TO DO THAT. 
          AND SO YOU SEE HERE OUR TOP SOURCES OF NET MIGRATION, UM, A LOT COMING FROM, UM, OUR BORDER COMMUNITIES IN THE STATE OF TEXAS. 
          UM, BUT LOOK AT THE TOP FEW METROS LIKE CHICAGO, LOS ANGELES, NEW YORK. 
          I CAN'T HELP BUT THINK THAT OUR PREVIOUS ASSET REGARDING OUR CULTURE AND LATINO HERITAGE ISN'T ONE OF THE MAIN REASONS THAT WE'RE EXPERIENCING THAT INFLUX OF TRAFFIC. 
          I'M ALSO GOING TO TALK A LITTLE BIT LATER ABOUT A POTENTIAL MEGA REGIONAL STRATEGY AND LOOKING DOWN SOUTH. 
          AND SO I'LL ASK THAT YOU RECALL SOME OF THESE STATISTICS, UM, NOT CAPTURED ON THIS SLIDE, BUT I THINK IT'S RELEVANT. 
          A LOT OF TIMES WE TALK ABOUT RETENTION OF TALENT AND THE ABILITY TO RECRUIT TALENT, AND THAT'S VERY IMPORTANT, RIGHT? WHEN YOU LOOK AT OUR WORKFORCE DEVELOPMENT STRATEGIES, WE LOOK AT DEVELOPMENT OF OUR PEOPLE, RETENTION OF OUR PEOPLE, AND, UH, ATTRACTION OF NEW FOLKS TO MARKET. 
          BUT WHEN YOU LOOK AT FOLK, EVERYBODY THINKS WE ARE LOSING MILLIONS TO AUSTIN, RIGHT? IF YOU LOOK AT THE NUMBERS OVER THE LAST FIVE YEARS, WE'VE LOST A NET OF 421 PEOPLE TO AUSTIN. 
          WE'VE LOST A LITTLE OVER A THOUSAND TO DALLAS. 
          BUT IT'S INTERESTING TO LOOK AT THE DATA AND TO LET THE DATA INFORM OUR STORIES AND OUR NARRATIVES. 
          UM, OFTENTIMES WE ARE OUR OWN WORST ENEMY WHEN WE'RE SHARING SOME OF THESE DIFFERENT NARRATIVES. 
          SO I THOUGHT IT WOULD BE IMPORTANT TO CALL THAT OUT. 
          NEXT SLIDE, CHALLENGES. 
          SO WE TALKED ABOUT SOME ASSETS AND WE'LL TALK ABOUT SOME CHALLENGES. 
          I THINK THAT IT'S IMPORTANT FOR US, UM, UM, AS THE ECONOMIC DEVELOPMENT LEADER IN OUR REGION, AND OF COURSE FOR YOU ALL, UM, AS OUR ECONOMIC DEVELOPMENT WORKFORCE COMMITTEE TO OBVIOUSLY BE THE BIGGEST CHAMPIONS FOR OUR SAN ANTONIO REGION. 
          AND I THINK WE CAN SAY THAT WE ALL ARE, BUT WE ALSO HAVE TO BE OBJECTIVE ABOUT THE PRODUCT THAT WE'RE SELLING IN OUR COMMUNITY. 
          AND HERE WE'RE TRACKING EDUCATIONAL ATTAINMENT RATES. 
          AND I THINK IT'S IMPORTANT TO SHOW THOSE BY RACE AND ETHNICITY. 
          ALSO IN COMPARISON TO OUR PEER COMMUNITIES. 
          THIS IS A CHALLENGE FOR US, AND THIS ISN'T NEWS TO YOU ALL. 
          YOU'VE SEEN DIFFERENT SLICES AND DICES OF THIS INFORMATION, BUT THE REASON I'M CAPTURING IT FOR YOU HERE IS BECAUSE WE HAVE SEEN IN OUR WORK AND IN OUR WORK WITH SA 2020 AND SO MANY DIFFERENT OTHER ORGANIZATIONS IN THIS COMMUNITY, INCLUDING UP PARTNERSHIP AND, AND OTHERS, THAT WE HAVE TO FOCUS ON EDUCATIONAL ATTAINMENT, COLLEGE READINESS, CAREER READINESS. 
          AND BY THE WAY, THIS ISN'T JUST FOUR YEAR DEGREES. 
          WE'RE ALSO CONCERNED WITH PROFESSIONAL CERTIFICATIONS. 
          IF YOU'RE LOOKING AT SPECIFICALLY MANUFACTURING THAT WE JUST TALKED ABOUT, OFTENTIMES YOU CAN PURSUE THAT CAREER PATHWAY WITH THAT TWO YEAR, UH, CERTIFICATION. 
          NEXT SLIDE. 
          THIS IS A WRAP UP COMPETITIVE SCORECARD. 
          AND I BELIEVE EACH OF YOU HAVE THE DETAIL BEHIND EACH ONE OF THESE DIFFERENT CATEGORIES. 
          THERE WERE ABOUT 20 INDICATORS ALIGNED TO EACH ONE OF THESE SCORECARDS. 
          THIS IS JUST, UM, THE WRAP UP, AND OBVIOUSLY IT'S NOT SHOWING US IN, IN, UM, ALL OF OUR GLORY, BUT WE ALSO KNOW THAT WE'VE GOT A LOT OF WORK TO DO. 
          AND AS I TALK WITH MY INTERNAL TEAM ABOUT THE GREAT YEAR THAT WE HAD IN 2019, AND CELEBRATING THAT BILLION DOLLAR WEEK CELEBRATING DEALS LIKE PENFED AND SO MANY OTHERS THAT CAME TO OUR COMMUNITY, WE STILL HAVE TO BE FOCUSED ON THE TREND LINES AND LOOKING AT THE TRUE ECONOMIC HEALTH OF THE SAN ANTONIO REGION. 
          IT'S NOT JUST ABOUT RECRUITING COMPANIES AND MAKING HEADLINES FOR THE DAY. 
          IT'S ABOUT LOOKING BEYOND 10, 20 YEARS FROM NOW TO A COMMUNITY THAT WE'D LIKE ALL OF OUR CHILDREN TO WANT TO LIVE, WORK, AND PLAY IN. 
          AND THESE NUMBERS DON'T BODE WELL FOR US. 
          BUT NOT TO BE TOO MUCH OF A DEBBIE DOWNER, WE BELIEVE THAT THIS IS A CALL TO ACTION, RIGHT? THERE ARE COMMUNITIES LIKE DETROIT 
          [00:20:01]
AND SO MANY OTHERS THAT HAVE EXPERIENCED CATASTROPHIC DOWNFALLS TO WHERE THE COMMUNITY MOBILIZES AROUND SOMETHING. 
          AND IN SAN ANTONIO, WE HAVE BEEN KIND OF A STEADY AS SHE GOES ECONOMY. 
          AND THAT'S BEEN GREAT FOR US. 
          BUT IT'S ALSO BEEN KIND OF A CHALLENGE BECAUSE WE HAVEN'T HAD ANYTHING TO MOBILIZE AROUND. 
          AND I WOULD SAY, UH, CHAIRWOMAN GRO THAT RIGHT NOW OUR CRISIS IS POVERTY. 
          UM, AND I BELIEVE THAT EDUCATIONAL ATTAINMENT AND FOCUSING ON, UH, DEVELOPING OUR LOCAL SAN ANTONIO RESIDENTS WILL BE THE MEANS FOR DRIVING ECONOMIC MOBILITY. 
          NEXT SLIDE. 
          SO HIGH LEVEL, UH, REGIONAL ASSESSMENT, UM, THAT INCLUDED OUR TARGET INDUSTRIES. 
          I WON'T GO INTO TOO MUCH DETAIL HERE, BUT BASICALLY I WANTED TO JUST CALL OUT THAT WE'RE MOVING AWAY FROM A WORLD WHERE WE HAD BOXES OF CYBERSECURITY, A BOX FOR BIO, A BOX FOR MANUFACTURING TO SAY THAT ALL OF OUR DIFFERENT INDUSTRIES ARE INTERDEPENDENT, RIGHT? CYBERSECURITY GOES ACROSS ALL OF OUR DIFFERENT INDUSTRIES. 
          YOU CAN ACTUALLY SAY THE SAME FOR TECH, RIGHT? I MEAN, THERE ARE SO MANY DIFFERENT INTERDEPENDENCIES ACROSS MULTIPLE INDUSTRIES THAT IT'S IMPORTANT TO SEE WHERE WE STACK UP AND WHERE OUR SPECIFIC, SPECIFIC VALUE PROPOSITION IS ON THE R AND D SIDE AND THE MILITARY SIDE OF THE HOUSE AS WELL, NOT JUST A VIEW ON THE PRIVATE SECTOR. 
          NEXT SLIDE, HIGH LEVEL RECOMMENDATIONS. 
          SO YOU'RE FAMILIAR WITH OUR CURRENT FOREFRONT, SAN ANTONIO STRATEGIC FRAMEWORK, RIGHT? THAT HAD THE DIFFERENT PILLARS. 
          THERE WAS A PILLAR FOR RECRUITMENT, A PILLAR FOR RETENTION AND EXPANSION. 
          WE HAD KIND OF A HORIZONTAL ARROW FOR WORKFORCE DEVELOPMENT, BUT EVERYTHING IN THERE CAN BE CAPTURED UNDER JOBS, RIGHT? WHAT WE'RE LOOKING AT NOW IS EXPANDING IN VERY SIMPLY, WE'RE LOOKING, EXPANDING OUR STRATEGIC FRAMEWORK TO FOCUSING ON JOBS, PEOPLE, AND PLACE, RIGHT? SO UNDER JOBS, YOU SEE THAT WE'LL BE DEPLOYING OUR REGIONAL APPROACH THAT I MENTIONED IS GOING TO BE A HUGE UNDERTAKING, AND IT'S GOING TO CHANGE THE WAY THAT WE FUNCTION AS AN ORGANIZATION. 
          UM, WE'LL ALSO BE FOCUSED ON UNIFIED CLUSTER AND MILITARY DEVELOPMENT, WHICH WILL BE ANOTHER SIGNIFICANT UNDERTAKING. 
          AND THE NEXT LEVEL MARKETING AND IMPROVED. 
          B R E. 
          THAT JUST MEANS DOING WHAT WE'RE DOING, BUT CONTINUING TO IMPROVE. 
          UM, AND I'D LOVE TO HAVE A CONVERSATION, ALEX, I'M, I KNOW WOULD, BUT JUST TALKING ABOUT OUR, UH, B R E NAVIGATOR APPROACH AND HOW WE PLAN TO WORK WITH NOT ONLY LOCAL HEADQUARTER OPERATIONS, BUT OTHER ORGANIZATIONS TO MAKE SURE THAT THEY'RE AS COMPETITIVE AS POSSIBLE AND GROWING IN OUR COMMUNITY. 
          BUT BEYOND JUST JOBS, WE'RE GOING TO FOCUS ON PEOPLE AND FOCUS ON PEOPLE IN A BIG WAY. 
          YOU ALL ARE FAMILIAR WITH WHAT OUR SA WORKS TEAM DOES. 
          OUR SA WORKS, UH, COUNCIL IS CHAIRED BY KATE ROGERS, WHO'S VERY PLUGGED INTO WORKFORCE DEVELOPMENT AND, AND REALLY EDUCATION IN OUR SAN ANTONIO COMMUNITY. 
          BUT WE'RE GOING TO TAKE OUR CURRENT WORK-BASED LEARNING PROGRAMS AND A LOT OF WHAT WE'RE DOING, UH, IN PARTNERSHIP WITH ALAMO COMMUNITY COLLEGE AND OTHER SAN ANTONIO EDUCATIONAL ORGANIZATIONS TO FOCUS ON SOME OF THE INITIATIVES THAT WE HAVE CAPTURED HERE. 
          SO WE'RE DOUBLING DOWN ON PEOPLE AND PLACE IS ACTUALLY AN AREA THAT WE HAVE NEVER FOCUSED ON AS AN ORGANIZATION. 
          YOU KNOW, WE HAVE, UH, I SHOULDN'T SAY NEVER, UH, OF COURSE SUPPORT CARLOS AND, UM, THE AIRPORT ON OUR PURSUIT OF NONSTOP SERVICE. 
          THAT'S JUST SOMETHING THAT AS, AS WE'RE LOOKING AT SELLING THE SAN ANTONIO COMMUNITY, IT MAKES, IT MAKES SENSE TO, TO FOCUS ON BETTER CON CONNECTIVITY. 
          I'M ALSO, UH, SUPPORTIVE OF VIA AND THEIR PLANS TO PROVIDE BETTER SERVICE TO OUR COMMUNITY. 
          BUT THIS EFFORT IS TO TAKE OUR PLACE INITIATIVES AND AGAIN, DO BIGGER AND BETTER, RIGHT? SO HOW CAN WE REALLY SUPPORT CARLOS AND TEAM? WHAT WOULD IT LOOK LIKE IF THE PRIVATE SECTOR REALLY RALLIED BEHIND NONSTOP SERVICE? AND WE'RE EXPLORING SOME OPPORTUNITIES THERE TO INCLUDE, UH, POTENTIAL AIRLINE INCENTIVES. 
          OBVIOUSLY WE'D HAVE TO FUNDRAISE FOR THAT, BUT THAT'S ASSUMED HERE IN OUR PLAN. 
          UH, TRANSPORTATION, OF COURSE, IS A BIG, UM, ELEMENT THERE AS WELL. 
          AND THEN BRAND, WE ALWAYS TALK ABOUT BRAND AND WHAT THAT LOOKS LIKE, HOW WE TELL OUR SAN ANTONIO STORY, BUT KEEPING IN MIND THAT EVERYTHING THAT WE'LL DO UNDER THIS NEW STRATEGIC PLAN IS REGIONAL. 
          THIS IS NOT JUST ABOUT THE SAN ANTONIO BRAND, IT'S ABOUT THE SAN ANTONIO REGIONAL BRAND. 
          AND SO YOU'LL SEE A LOT FROM US THIS YEAR ON HOW WE PLAN TO BETTER TELL THE SAN ANTONIO REGIONAL STORY. 
          AND YOU'LL PROBABLY ALSO SEE SOME WORK IN HOW WE BETTER TELL OUR STORY AS AN ORGANIZATION. 
          I MEAN, THINK ABOUT IT. 
          WE HAVE, SINCE I JOINED THE ORGANIZATION, WE'VE INTEGRATED TWO NONPROFITS. 
          WE'RE GROWING OUR SERVICE TERRITORY. 
          WE'VE NEVER REALLY BEEN A FOUNDATION. 
          UM, AND SO YOU'LL PROBABLY SEE SOME WORK FROM US THERE AS WELL. 
          NEXT SLIDE, UM, RECOMMENDATIONS GOING FORWARD, AND THEN I'LL PAUSE FOR SOME Q AND A. 
          I'M SURE THERE ARE SEVERAL GOOD QUESTIONS. 
          UM, AS I MENTIONED, UH, WE'RE GOING TO PURSUE A FOCUS ON JOBS, PEOPLE, AND PLACE, UM, UNDER THE MEGA REGIONAL STRATEGY. 
          SO WE FIRST HAVE TO GET OUR HOUSE IN ORDER AS IT RELATES TO OUR REGION. 
          AND THAT SMALL SUBCOMMITTEE RIGHT NOW OF REGIONAL ECONOMIC DEVELOPMENT ALLIES IS HELPING US DEFINE SPECIFICALLY WHAT THAT SERVICE TERRITORY IS. 
          IT'S LOOKING LIKE THE M S A, BUT IT MIGHT GO A LITTLE BIT, UH, 
          [00:25:01]
MORE BROAD THAN THAT. 
          BUT WHEN WE DISCUSS A MEGA REGIONAL STRATEGY, A LOT OF FOLKS IN OUR PRIVATE SECTOR AND PUBLIC SECTOR IN SAN ANTONIO CHALLENGE US TO THINK A LOT ABOUT AUSTIN AND BETTER CONNECTIVITY UP NORTH. 
          AND WHILE I THINK THAT IS A WINNING STRATEGY, YOU ALSO SAW WHERE A LOT OF OUR TALENT IS COMING FROM. 
          AND SO I DO THINK THAT THERE'S GREATER OPPORTUNITY TO CONNECT DOWN SOUTH AS WELL, UH, WHEN WE'RE PURSUING THAT MEGA REGIONAL STRATEGY. 
          AGAIN, THAT'S BEYOND THIS, THIS CURRENT PLAN. 
          AND THEN, OF COURSE, AS I MENTIONED, MODERNIZED, B R E AND CLUSTER DEVELOPMENT, WHICH WILL BE A SIGNIFICANT, UH, UNDERTAKING FOR US. 
          SO TACTICALLY, AND YOU CAN GO TO THE NEXT SLIDE, I THINK WE JUST HAVE DISCUSSION HERE. 
          SO TACTICALLY, OVER THE NEXT SIX MONTHS, WE'LL BE WORKING TO CLOSE OUT FOREFRONT SAN ANTONIO. 
          AS I MENTIONED, WE STILL HAVE GOALS THAT WE NEED TO ACHIEVE. 
          WE'VE EXPEDITED THE TIMEFRAME FORM FOR THOSE GOALS, AND WE EXPECT TO ACHIEVE THEM BY MAY OF THIS YEAR TO TRULY CLOSE THE CHAPTER OF FOREFRONT SAN ANTONIO. 
          BUT ALSO OVER THE NEXT SIX MONTHS, WE HAVE TO GEAR UP TO BE ABLE TO DEPLOY THIS NEW REGIONAL ECONOMIC DEVELOPMENT STRATEGY. 
          WHAT DOES THAT MEAN? IT MEANS A GOVERNANCE OVERHAUL. 
          IT MEANS LOOKING AT A REDEFINED SCORECARD FOR TRACKING, FOR, UH, TRACKING OUR PERFORMANCE AND TRACKING OUR PROGRESS TOWARDS THAT REGIONAL STRATEGY. 
          UH, IT MEANS SIGNIFICANT FUNDRAISING TO GET THERE. 
          WE PROBABLY NEED TO DOUBLE OUR BUDGET, AND WE'RE PREPARED TO DO IT. 
          AND WE'VE GOT THE PRIVATE SECTOR RESOURCES THAT ARE WILLING TO ROLL UP THEIR SLEEVES AND GET THERE. 
          UH, YOU ALL AS A COMMITTEE AND THE CITY OF SAN ANTONIO, OUR PARTNERS AT THE STAFF LEVEL AND LEADERSHIP LEVEL HAVE ALWAYS BEEN SUPPORTIVE OF THE E D F AND WHAT WE DO. 
          WE'RE HOPING THAT, WAS THAT A CLAP I HEARD FROM ALEX ? UH, WE'RE HOPING THAT THIS, WE SEE GREATER FINANCIAL SUPPORT FROM OUR REGIONAL PARTNERS, BUT ALSO THE PRIVATE SECTOR COMMUNITY, AND I'M CONFIDENT THAT WE'RE GOING TO GET THERE. 
          WITH THAT, I WILL PAUSE FOR, UH, ANY QUESTIONS, CHALLENGES OR COMMENTS THAT YOU HAVE. 
          THANK YOU, JENNA, UH, VERY MUCH FOR ALL OF THIS. 
          YOU HAVE BEEN VERY BUSY, UM, WITH A LOT THAT'S GOING ON. 
          AND, UH, CONGRATULATIONS TO YOU, YOUR EXECUTIVE COMMITTEE, ALL OF THE TEAM THAT'S BEEN REALLY DOING A LOT OF WORK AND A LOT OF DATA AND RESEARCH. 
          UM, I AM CURIOUS, YOU SAID BACK UP, WE HAD SOME MORE INFORMATION ON, UH, FROM WHAT THE DETAILS WERE ON ONE OF THESE SLIDES. 
          I THINK IT WAS THE COMPETITIVE SCORECARD. 
          MM-HMM. 
          . 
          SO LET'S START THERE. 
          AND I THINK THIS IS ONE OF THE MORE, UM, TELLING ONES THAT I WANNA, THAT I WANNA KIND OF DIG IN ON BECAUSE YOU HAD THIS ASSESSMENT, THIS REGIONAL ASSESSMENT, AND YOU'RE LOOKING AT, UM, THE CHALLENGES AND SAN ANTONIO OUT OF THE 11, WE SCORED NINTH OUT OF EVERYONE. 
          UM, AND WHAT WAS INTERESTING WAS, FOR ME, LOOKING AT THIS QUALITY OF LIFE IS, UM, NUMBER 10. 
          AND THIS IS SLIDE NUMBER. 
          COULD YOU PUT THAT SLIDE, SLIDE 10? I BELIEVE IT IS. 
          UM, THE QUALITY OF LIFE IS, IS NUMBER 10. 
          SO I'M TRYING TO LOOK AT THE BACKUP SLIDES TOO. 
          SO CARLOS CAN PROBABLY CHIME IN HERE AS WELL. 
          YOU'LL SEE THAT CRIME ACTUALLY DIDN'T SCORE VERY WELL THERE. 
          UM, AND WE HAD A LOT OF CONVERSATIONS ABOUT PERCEPTION VERSUS REALITY. 
          YEAH. 
          AND SO AFTER TALKING, UH, WITH CARLOS AND ERIC THERE, UM, WE HAD A GREATER EXPLANATION FOR WHAT CRIME MEANT. 
          OKAY. 
          DO YOU REMEMBER THE MISDEMEANORS? UH, CAN YOU TALK A LITTLE BIT ABOUT THAT, COUNSEL? WE'LL GET SOME MORE, MORE ACTION, MORE DETAIL ON THAT. 
          BUT IT, IT, IT, THERE'S A LOT OF PROPERTY DAMAGED CLIENT CRIME THAT, THAT HAS BEEN SORT OF, UH, UM, HAS A GREATER IMPACT ON PEOPLE AS OPPOSED TO SAY, UM, YOU KNOW, CRIME AGAINST A PERSON. 
          AND SO THAT HAS AN IMPACT ON PEOPLE, ON PEOPLE'S OPINIONS. 
          AND SO WE GOTTA DIG MORE INTO DETAIL ABOUT THAT, BUT WE'LL PROVIDE AN UPDATE ON ALL OF THOSE TO YOU. 
          SO I THINK WHAT'S INTERESTING, LOOKING AT APPENDIX F UNDER THE QUALITY OF LIFE, IF, IF Y'ALL AREN'T THERE, Y'ALL CAN GO THERE. 
          IT'S SLIDE 21, UM, QUALITY OF LIFE. 
          IT DOES INCLUDE CRIME, PROPERTY CRIME CHANGE IN VIOLENT CRIME RATE PER 100,000. 
          AND THOSE ARE BOTH NUMBER 10. 
          WE RANK NUMBER 10, COMMUNITY AND WALKABILITY. 
          UM, THAT WAS, THAT'S INTERESTING. 
          YEAH. 
          AND THEN AFFORDABILITY AND COST OF LIVING, PERCENTAGE OF RENTERS, 30% PLUS OF INCOME ON RENT, WERE NUMBER 10. 
          BUT THE COST OF LIVING INDEX IS NUMBER ONE. 
          UM, HOUSING AFFORDABILITY INDEX IS FOUR, WHICH IS, IS GOOD. 
          I LIKE THESE, THESE DETAILS. 
          SO WE, WE ARE GONNA TAKE A LITTLE TIME RIGHT HERE TO LOOK AT THESE. 
          WE, UM, SO IN ADDITION TO THE HARD DATA, RIGHT? YEAH. 
          WE ACTUALLY FACILITATED THAT SURVEY. 
          YEAH. 
          UM, AND SO WHAT I WAS MENTIONING ON THE KIND OF PERCEPTION VERSUS REALITY, WE ACTUALLY IN THE SURVEY FROM A QUALITY OF LIFE PERSPECTIVE, SCORED VERY, VERY WELL. 
          AND 
          [00:30:01]
SO WHEN WE TRUED UP THE PERCEPTION VERSUS REALITY, FOLKS FELT VERY SAFE IN THE SAN ANTONIO COMMUNITY. 
          AND SO IT DIDN'T NECESSARILY TRUE UP WITH THESE NUMBERS. 
          AND SO I THINK IT'S, IT'S VERY INTERESTING TO ACTUALLY SEE THAT ANALYSIS AS WELL, AND HOW THE PERCEPTION VERSUS REALITY DIDN'T ALWAYS SYNC UP. 
          UM, THERE WAS ALSO SOMETHING, UH, I BELIEVE IT WAS IN THE BUSINESS SCORECARD THAT, UH, TALKED ABOUT PERMITTING. 
          AND SO WE HAD A LOT OF FOLKS FROM THE DEVELOPMENT COMMUNITY SAY, NO, SAN ANTONIO IS THE BEST OF THE BEST WHEN IT COMES TO PERMITTING, ESPECIALLY WHEN YOU'RE COMPARING AGAINST THESE OTHER PEERS LIKE AUSTIN, ET CETERA. 
          UM, BUT THANK YOU. 
          I APPRECIATE THAT LEVEL OF DETAIL AS WELL. 
          AND SO THE, UM, THE RECREATION, VOLUNTEERISM AND HEALTH IS ALSO PART OF QUALITY OF LIFE. 
          MM-HMM. 
           AND, UM, THE COMMUNITY, THE COMMUTING AND WALKABILITY, I THINK THAT'S INTERESTING. 
          WHERE IT SAYS, MEAN TRAVEL, TIME TO WORK, WE'RE NUMBER THREE OUT OF ALL OF THEM. 
          AND HOURS LOST IN CONGESTION, OR NUMBER TWO JUST TO TAKE A LOOK AT. 
          AND SO, UM, YOU SAID THAT YOU HAD THE TRUE UP THROUGH THE SURVEY AS WELL MM-HMM. 
          , AND I'D BE REALLY, UH, CURIOUS TO SEE HOW ALL OF THAT, UM, PLAYS OUT. 
          AND YOU'RE RIGHT WITH THE BUSINESS ENVIRONMENT AND WHAT THAT PLAYS OUT IN, INTO. 
          UM, SO THANK YOU FOR THAT. 
          I THINK THIS IS, IS VERY TELLING WITH OUR COMPETITIVE SCORECARD, BUT IT, YOU'RE RIGHT, IT DOES SHOW THAT WE NEED A LOT OF WORK TO BE DONE. 
          UM, I WANNA LOOK AT OUR TAR YOUR TARGET INDUSTRIES, UM, ON SLIDE NUMBER 11, AND YOU CAME, YOU'RE LOOKING AT, AND I'LL END UP WITH THE REGIONAL CONCEPT TOWARDS THE END, THE MEGA REGIONAL, UH, TOWARDS THE END. 
          SO, UM, YOU KNOW, YOU TALKED ABOUT JOB, JOB JOBS. 
          I'M THINKING THERE'S, THERE'S JOBS, THERE'S GOOD JOBS, THERE'S GREAT JOBS. 
          MM-HMM. 
          , THOSE ARE WHAT I, I WANT TO, TO SEE AND HAVE HERE IN THE SAN ANTONIO AREA. 
          AND I THINK WE'RE HAVING A NICE COMBINATION OF THEM SO FAR. 
          UM, BUT THE TARGET INDUSTRIES HAVE CHANGED BECAUSE YOU HAVE LIFE SCIENCES AND IS THAT BIOSCIENCES? YES. 
          IT'S ALSO INCLUDED IN THERE. 
          YES. 
          OKAY. 
          AND THEN MANUFACTURING AND DISTRIBUTION. 
          SO I WANNA TALK A LITTLE BIT ABOUT DISTRIBUTION. 
          WHAT DO YOU, AND, UH, WHAT DO YOU MEAN BY DISTRIBUTION? SO, FOR EXAMPLE, UM, LET'S SEE WHAT I CAN SHARE HERE PUBLICLY. 
          UH, FOR EXAMPLE, AS WE'RE WORKING WITH NAVISTAR TO BUILD UP THEIR SUPPLIER, UH, NETWORK HERE IN SAN ANTONIO MM-HMM. 
          , THERE WILL BE A FAIR SHARE OF MANUFACTURING SUPPLIERS, BUT THEY ALSO HAVE TO BUILD UP THEIR DISTRIBUTION NETWORK AS WELL. 
          MM-HMM. 
          , UH, SO LET'S CALL IT, YOU KNOW, 10 DIFFERENT ORGANIZATIONS THAT WE'RE ABLE TO RECRUIT TO SUPPORT THE NAVISTAR FACILITY. 
          AND I WOULD SAY AT LEAST TWO OF THOSE ARE GOING TO HAVE TO BE DISTRIBUTION, UH, OPERATIONS NOW HERE. 
          AND ACTUALLY THERE WAS A LOT OF ROBUST CONVERSATION IN OUR STRATEGIC PLANNING PROCESS WITH ALEX AND HER PEERS AROUND THE REGION. 
          UM, BECAUSE FOR EXAMPLE, WHILE ALEX AND THE CITY COUNCIL MIGHT NOT PRIORITIZE A DISTRIBUTION FACILITY WITHIN, UH, CITY LIMITS BASED OFF OF WAGES OR THAT TYPE OF OPERATION SHIRTS, NEW BRAUNFELS AND OTHER FOLKS AROUND THE REGION WOULD VERY MUCH PRIORITIZE THEM AND LIKELY INCENTIVIZE THEM. 
          AND SO, GOING BACK TO WHAT YOU SAID ABOUT THE REGIONAL APPROACH, THESE TARGET INDUSTRIES ARE FOR THE ENTIRE REGION. 
          AND WHAT WE KNOW IS HOW THE CITY OF SAN ANTONIO AND OR THE CITY OF NEW BRAUNFELS AND SO ON AND SO FORTH, WILL PRIORITIZE THESE INDUSTRIES AND WHAT TOOLS THEY'LL BRING TO BEAR IN HELPING US CLOSE THESE DEALS. 
          SO I GUARANTEE YOU THAT FOR SOME OF THESE DIFFERENT FOLKS THAT WE'RE RECRUITING TO SUPPORT NAVISTAR, A LOT OF THEM WILL END UP IN SAN ANTONIO, AND A FEW OF THEM WILL LIKELY END UP AROUND THE REGION AS WELL. 
          BUT THAT'S WHAT WE MEAN BY DISTRIBUTION. 
          ON SLIDE NUMBER FOUR, YOU TALKED ABOUT NEW HIGH WAGE JOBS PERCENTAGE. 
          UM, WE HAVEN'T MET THAT ONE YET 'CAUSE IT WAS, YOUR GOAL WAS 50%, YOU HIT, UH, 42% ACTUAL, TELL ME WHAT THE HIGH, THE NEW HIGH WAGE, WHAT IS THE HIGH WAGE, WHAT IS OUR DEFINITION OF HIGH WAGE? UH, NORTH OF 50,000 IN THE SAN ANTONIO COMMUNITY. 
          AND SO A LOT OF OUR OUTREACH THAT YOU'LL SEE THIS YEAR THAT YOU'LL HEAR, UH, ALEX REPORT BACK WILL BE FOCUSING ON CYBERSECURITY AND TECH. 
          WE HAVE A LOT OF OUTREACH TO THE BAY AREA, A LOT OF OUTREACH TO DC. 
          UM, WE'VE ALSO WORKED OVER THE LAST FEW YEARS TO CHANGE THE NARRATIVE WITH SITE SELECTION CONSULTANTS MM-HMM. 
          , UM, BECAUSE THOSE ARE THE FOLKS, OBVIOUSLY THAT ARE INFORMING C-SUITE EXECUTIVES IN THIS DECISION MAKING PROCESS. 
          AND SO FOR YEARS, WE HAVE BEEN KNOWN AS A LOW COST COMMUNITY. 
          WE HAVE BEEN A TARGET FOR CALL CENTERS, AND THAT TAKES TIME TO CHANGE THAT NARRATIVE. 
          BUT EVERY TIME THAT MY TEAM AND I ARE OUT, I HAVE A GREAT BUSINESS DEVELOPMENT TEAM THAT TRAVELS REGULARLY. 
          AND EVERY TIME WE'RE OUT, WE'RE TALKING ABOUT HOW SAN ANTONIO HAS TRANSFORMED AND HOW WE ARE, UH, POISED IN PRIME FOR HIGH WAGE OPERATIONS. 
          AND I'M NOT JUST MEANING THE, THE HEADQUARTERS TOO, YOU KNOW, THE HQ TWO VERSIONS OF AMAZON. 
          I MEAN, ANYTHING NORTH OF 50,000. 
          SO, YOU KNOW, THOSE JOBS THAT TOYOTA WILL BRING, UM, THOSE JOBS THAT SOME NAVISTAR SUPPLIERS WILL BRING, WILL MEET THOSE CRITERIA AS WELL. 
          [00:35:01]
THANK YOU. 
          AND I, I AM, UH, VERY HAPPY TO SEE THE, UM, REGIONAL ASSESSMENTS OF THE TARGET INDUSTRIES LOOKING AT MILITARY MM-HMM. 
          , UM, AS ONE OF THE, THE AREAS WITH THE DEFENSE AND TECH AND TRAINING, CYBERSECURITY, DATA SCIENCES, MILITARY MEDICINE. 
          UM, I THINK THAT'S EXTREMELY IMPORTANT FOR US TO DO. 
          AND ONE OF THE THINGS THAT REALLY, UM, WAS IRKSOME AT THE U L I PRESENTATION WAS THE GENTLEMAN, UH, WITH C B R E, WHO WAS SPEAKING WHEN HE WAS TALK, WHEN IT WAS ALMOST LIKE A SURPRISE TO HIM THAT SAN ANTONIO WAS MILITARY CITY. 
          MM-HMM. 
          . 
          AND THE FIRST THING THAT HE THINKS ABOUT WHEN HE WAS TALKING ABOUT MILITARY CITIES WAS SAN DIEGO. 
          SO THAT'S SOMETHING THAT WE, WE KNOW WHAT WE HAVE HERE. 
          IT'S ABOUT TELLING OUR STORY. 
          IT'S ABOUT THE BRANDING OF WHAT WE HAVE, AND THAT WHEN ANYBODY LOOKS TO DEVELOP ANYWHERE, THAT WE SHOULD ALWAYS BE THEIR FIRST CITY WHEN THEY THINK ABOUT THE MILITARY. 
          THAT'S RIGHT. 
          UM, AND SO WHATEVER WE CAN DO IN ORDER TO BECOME ON MESSAGE AND ALIGNED IN THE MESSAGING WHENEVER WE GO OUT, I THINK IS EXTREMELY IMPORTANT. 
          AND THIS CAN HELP US WITH THE TARGETED INDUSTRIES AND WITH SHARING OUR MESSAGE WHEREVER WE GO, UM, ECONOMIC DEVELOPMENT WISE. 
          AND AS WE, WE EITHER RETAIN OR, UH, RECRUIT PEOPLE HERE. 
          UM, I'M GONNA YIELD THE FLOOR TO MY COUNCIL COLLEAGUES WHO I KNOW HAVE QUESTIONS. 
          I MAY HAVE A COUPLE MORE, BUT I KNOW THIS IS GONNA BE VERY SIGNIFICANT. 
          UM, ALEX CARLOS, FOR US MOVING FORWARD, JUST LOOKING AT OUR POLICY DECISIONS OF WHERE WE NEED TO GO. 
          BECAUSE IF S A E D F IS LOOKING AT THIS IN A REGIONAL ASPECT, IN A MEGA REGIONAL ASPECT, AND WE ALSO CONTRIBUTE TO, UM, S A E D F, WE HAVE TO FIGURE OUT HOW WE PLAY. 
          WE HAVE TO MAKE THE POLICY, POLICY DECISION OF WHERE WE, UM, FIT IN THIS WHOLE, UH, SITUATION NOW, ESPECIALLY IN LIGHT OF AS WE'RE LOOKING AT THE STATUS OF POVERTY REPORT AND AS WE'RE LOOKING AT DIFFERENT, UM, PRIORITIES, BUT ALSO JUST DIFFERENT INCENTIVES OR POLICY CONVERSATIONS WE'RE ALREADY HAVING AT THE ECONOMIC DEVELOPMENT LEVEL. 
          UM, ARE WE GOING TO INCENTIVIZE 10 YEARS AT A HUNDRED PERCENT FOR A BUILDING, OR DO WE NEED TO CHANGE THAT? DO WE NEED TO LOOK AT THAT OUR, UM, OUR UPSKILLING AND OUR, OUR AREAS THAT WE KNOW NEED CONTINUE INVESTMENT, UM, LIKE THE NAVISTAR, LIKE THE T J X, LIKE OTHER, UM, LOCATIONS MM-HMM. 
          . 
          SO WE NEED TO MAKE SURE THAT THESE INVESTMENTS AND THE RECRUITMENT THAT COMING TO SAN ANTONIO IS ALL OVER THE CITY AND SPRINKLES ALL OVER THE CITY. 
          BUT AS WE CONTINUE TO DO THIS, AND WE'RE LOOKING AT IT AS A LARGER ASPECT, WE, TO MY COLLEAGUES HERE ON, ON THIS COMMITTEE, WE'RE GONNA HAVE TO FIGURE OUT WHERE WE ARE GOING TO, UM, BE SETTLED IN ALL OF THIS REGIONAL CONVERSATION TOO. 
          SO, UM, I'D LOVE TO, TO HAVE WHATEVER COMMENTS OR QUESTIONS TO MY COLLEAGUES. 
          COUNCIL MEMBER. 
          COUNCIL MEMBER. 
          THANK YOU. 
          THANK YOU. 
          CHAIRWOMAN. 
          UM, ON, I THINK IT'S SLIDE NINE, YOU MENTIONED A REGIONAL ASSESSMENT CHALLENGES AND THAT POINTS TO EDUCATIONAL ATTAINMENT. 
          IS THAT THE NUMBER ONE MOST CHALLENGING CAUSE OF THE GAPS IN K P I? IT IS. 
          OKAY. 
          YEAH, IT IS. 
          SO, SO FOR EXAMPLE, YOU KNOW, WE'RE, WE'RE OUT ATTEMPTING TO RECRUIT, WE'RE QUOTE UNQUOTE HIGHWAY WAGE JOBS TODAY, BUT LET'S CALL IT A REGIONAL HEADQUARTERS, LET'S CALL IT A HEADQUARTERS OPERATION, RIGHT? SAN ANTONIO STRUGGLES TO EVEN GET ON THE RADAR FOR THOSE OPPORTUNITIES WE HAVE YET TO RECEIVE. 
          UM, DURING MY TIME ON THE JOB, I TAKE THAT BACK, WE'VE RECEIVED ONE, AND IT WAS AMAZON BECAUSE IT WAS CROWDSOURCE, BUT WE'VE YET TO RECEIVE AN R F P FOR A HEADQUARTERS OPERATION BECAUSE WE DON'T MEET THE MINIMUM CRITERIA WHEN IT COMES TO EDUCATIONAL ATTAINMENT. 
          EVERY HEADQUARTERS OPPORTUNITY WE'VE BEEN ABLE TO RECRUIT IS BECAUSE WE HAVE PROACTIVELY GONE AFTER THEM, RIGHT? AND WE ARE KNOCKING ON THEIR DOORS, WE'RE TALKING TO SITE SELECTORS, WE'RE TRYING TO MAKE THESE DEALS HAPPEN. 
          BUT UNTIL WE TRUE UP EDUCATIONAL ATTAINMENT AND, AND TO BE HONEST, POVERTY SHOWS UP FOR THOSE SITE SELECTORS AS WELL. 
          WHEN THOSE SITE SELECTORS ARE LOOKING AT OUR COMMUNITY, THESE SCORECARDS IN THE BACK THAT WE'RE BLEEDING RED, THOSE ARE WHAT THEY SEE. 
          UM, AND SO IT BECOMES A CHALLENGE WHEN WE'RE TRYING TO RECRUIT HIGH WAGE OPERATIONS. 
          OTHER THAN EDUCATIONAL ATTAINMENT, WHAT OTHER, UM, WHAT OTHER CHALLENGES ARE THERE? WHAT ARE THE TOP THREE SAY? SO I WOULD SAY, UM, EDUCATIONAL ATTAINMENT IS NUMBER ONE. 
          MM-HMM. 
          , UH, CONNECTIVITY IS NUMBER TWO. 
          AND THAT'S NOT JUST REGARDING THE AIRPORT, YOU KNOW, AIRLIFT IS IMPORTANT, BUT CONNECTIVITY AROUND THE COMMUNITY. 
          IN FACT, I JUST, UM, INGEST MENTIONED THE, UH, AMAZON R F P, BUT THAT WAS REALLY A PLAYBOOK FOR WHAT, YOU KNOW, ORGANIZATIONS OF THE FUTURE ARE LOOKING FOR. 
          AND SO THEY WANTED TO BE IN THE URBAN CORE. 
          THEY NEEDED A LARGE, YOU KNOW, AMOUNT OF SQUARE FOOTAGE CONTIGUOUS SPACE THAT WE DIDN'T HAVE AT THE TIME, BUT THEY WANTED TO BE IN THE URBAN CORE. 
          THEY WANTED TO HAVE THE WALKABILITY AND CONNECTIVITY OF PUBLIC TRANSIT. 
          THEY, OF COURSE, NEEDED A CERTAIN AMOUNT OF AIRLIFT. 
          UM, BUT I THINK CONNECTIVITY, NOT JUST AROUND YOUR COMMUNITY, BUT TO OTHER LARGE METRO AREAS OR 
          [00:40:01]
OTHER ECONOMIES AROUND THE STATE EVEN, UM, IS ALSO IMPORTANT. 
          UM, AND THEN JUST, UH, THE QUALITY OF LIFE AND QUALITY OF PLACE. 
          SO OFTENTIMES WHEN WE'RE COMMUNICATING, UM, WITH DIFFERENT, UH, CEOS OR C-LEVEL EXECUTIVES, THEY WANT TO KNOW ABOUT YOUNG PEOPLE AND THEIR PERCEPTIONS OF THE COMMUNITY BECAUSE EVERY SINGLE DECISION THEY MAKE IS ABOUT TALENT AND NOT JUST THE EXISTING TALENT. 
          THEY'RE WILLING TO RECRUIT TALENT, BUT HOW CAN THEY DO THAT? WHAT IS THE LIKELIHOOD OF DOING THAT WITHIN SAN ANTONIO? I'LL TELL YOU, VICTORY CAPITAL HAS HAD A GREAT SUCCESS IN HIRING LOCALLY, BUT THEN ALSO RECRUITING FROM THEIR, THEIR FOLKS OUT OF CLEVELAND INTO THE MARKET AS WELL. 
          UM, BUT THOSE I'D SAY ARE THE TOP THREE. 
          OKAY. 
          THANK YOU. 
          SO CONVERSELY, WHAT IS WORKING THAT DOES STRENGTHEN THE, THE PIPELINES BETWEEN WORKFORCE AND THE PROJECTS? MM-HMM. 
          , UM, COLLABORATION IS NUMBER ONE. 
          OKAY. 
          SO, OVER THE LAST FEW YEARS, THERE HAS BEEN GREAT COLLABORATION WITH OUR PARTNERS AT THE CITY AND OUR PARTNERS AT THE COUNTY IN ALLOWING E D F TO LEAD. 
          WHEN I JOINED THE ORGANIZATION, THERE WAS A LOT OF CONFUSION ABOUT WHO WAS ON FIRST AND WHO WAS ON SECOND. 
          TODAY THAT IS VERY CLEAR. 
          E D F IS OUT MARKETING AND GENERATING LEADS FOR THE COMMUNITY. 
          BECAUSE WE'RE ALIGNED IN OUR STRATEGIC OUTREACH, WE ARE ALIGNED ON THE TARGET INDUSTRIES, WE'RE ALIGNED ON, ON LOOKING FOR SPECIFIC HIGHWAY OPERATIONS. 
          SO DOWNSTREAM, WHEN WE HAVE THOSE COMPANIES HERE IN THE SAN ANTONIO COMMUNITY VISITING WITH ALEX AND OR DAVID MARQUEZ AT THE COUNTY, IDEALLY THOSE ARE PROJECTS THAT THEY'RE INTERESTED IN AND WE'RE NOT WASTING THEIR TIME. 
          SO I THINK COLLABORATION IS, IS NUMBER ONE. 
          I ALSO THINK OUR FOCUS, OUR REFINED FOCUS, YOU KNOW, WE ALL HAVE A FINITE AMOUNT OF RESOURCES. 
          THAT'S TIME, THAT'S MONEY. 
          AND SO WHEN WE'RE TALKING ABOUT OUTBOUND PROACTIVE OUTREACH, WHEN MY BUSINESS DEVELOPMENT TEAM AND I ARE IN CERTAIN GEOGRAPHIES, BOTH DOMESTICALLY AND INTERNATIONALLY, THOSE NEED TO BE THE GEOGRAPHIES THAT WE BELIEVE WE CAN GENERATE LEADS WITHIN OUR TARGET INDUSTRIES. 
          AND SO WE'VE WORKED THROUGH BROOKINGS TO IDENTIFY THOSE INTERNATIONAL GEOGRAPHIES, AND I THINK AMY WILL BRIEF YOU ALL ON A LITTLE BIT OF THOSE ACTIVITIES TODAY. 
          UM, BUT THEN DOMESTICALLY AS WELL. 
          AND SO THAT'S ALSO WORKING. 
          AND THEN LAST BUT NOT LEAST, I THINK THE PRIVATE SECTOR ENERGY AROUND WHAT WE'RE DOING, UM, IS THE BEST. 
          I'VE SEEN IT CERTAINLY SINCE I'VE BEEN AT THE E D F, AND I WOULD ARGUE IT'S PROBABLY THE MOST EXCITEMENT THAT WE'VE SEEN IN THE SAN ANTONIO COMMUNITY FOR A FEW DECADES. 
          OKAY. 
          UM, I'M ESPECIALLY INTERESTED IN, IN B R E MM-HMM. 
          , UM, REALLY KIND OF HELPING AND REWARDING BUSINESSES THAT ARE LOYAL TO, TO US. 
          RIGHT. 
          TO SAN ANTONIO. 
          UM, WHAT DO YOU THINK IS THE MOST MEASURABLE ELEMENT THAT IMPACTS SCALE FOR THE B R E PROGRAM? AND BY THAT YOU MEAN THE ABILITY FOR THESE ORGANIZATIONS TO GROW MM-HMM. 
          ? YES. 
          SO LET ME ANSWER THAT IN TWO DIFFERENT WAYS. 
          UM, OUR B R E PROGRAM AS IT EXISTS TODAY, AND WHERE I SEE IT GOING INTO THE FUTURE, UM, WE HAVE EVOLVED OUR PROGRAM FROM SIMPLY FOCUSING ON B R E VISITS, RIGHT? SO GETTING OUT AND HAVING CONVERSATIONS WITH LOCAL COMMUNITIES TO FOCUSING ON WHAT WE CALL B R E ASSIST, RIGHT? SO THAT COULD BE ANYTHING FROM, YOU KNOW, ACCESS TO WORKFORCE DEVELOPMENT PARTNERS IN THE COMMUNITY, LIKE ESSAY WORKS OR WORKFORCE. 
          SO SOLUTIONS ALAMO COULD BE ACCESS TO CAPITAL. 
          IT COULD BE THAT THEY HAVE, UH, TRAFFIC CONGESTION ISSUES IN FRONT OF THEIR WORK COMPLEX THAT THEY NEED ADDRESSING, UM, COULD BE POWER ISSUES, ET CETERA. 
          AND SO WE HAVE BEEN, UH, REALLY GREAT GOING BACK TO THAT COLLABORATION AROUND MOBILIZING AROUND THEIR DIFFERENT NEEDS. 
          UM, SOMETIMES WHEN THEY'RE CONTEMPLATING SIGNIFICANT EXPANSIONS, WE GET INTO A CONVERSATION ABOUT WHAT CAN BE INCENTIVIZED AND WHAT CAN'T. 
          AND I KNOW THAT YOU ALL ARE ALWAYS LOOKING AT, AT YOUR DIFFERENT POLICIES. 
          I THINK OUR JOB IS TO MAKE SURE THAT LOCAL COMPANIES ARE AS COMPETITIVE AS POSSIBLE UPSTREAM SO THAT IT DOESN'T BECOME AN INCENTIVE BATTLE DOWNSTREAM. 
          AND WHAT I MEAN BY THAT, AND I'M GOING TO, UH, TRANSITION INTO OUR B R E PROGRAM OF THE FUTURE THAT ALEX AND I ARE VERY EXCITED ABOUT. 
          WE ARE GOING TO BE FOCUSING ON NOT JUST SUPPORTING COMPANIES LIKE TOYOTA AND H E B AND VALERO, BUT A LOT OF OTHERS IN OUR COMMUNITY BY HELPING THEM TO MAP OUT THEIR SUPPLY CHAIN. 
          SO FOR EXAMPLE, WE'VE DONE THIS WITH TOYOTA, SO USE IT AS A PLAYBOOK, BUT THE CLOSER THEIR SUPPLIERS ARE TO TOYOTA, THE LOWER THEIR COST PER VEHICLE PRODUCTION, RIGHT? SO WE KNOW THAT WE CAN POSITION TOYOTA TO BE COMPETITIVE WELL INTO THE FUTURE. 
          AND BY THE WAY, THAT INVESTMENT IN THEIR NEW LINE IS POSITIONING US FOR DECADES TO COME. 
          THAT IS A HUGE, HUGE INVESTMENT AND A HUGE SENSE OF, UH, PRIDE IN OUR COMMUNITY FROM TOYOTA LEADERSHIP. 
          UH, BUT IF WE'RE ABLE TO MAP OUT THEIR SUPPLY CHAIN, BRING THEIR SUPPLIERS CLOSER TO THEM, MAKE THEM MORE SUCCESSFUL, THEN WE CAN IMAGINE THAT THERE WILL BE CONTINUED GROWTH FOR TOYOTA WELL INTO THE FUTURE. 
          THE SAME THING CAN BE SAID FOR H E B. 
          THE SAME THING CAN BE SAID FOR VALERO. 
          SO FIGURING OUT, I'M USING SUPPLY CHAIN AS AN EXAMPLE, BUT FIGURING OUT WHERE THE PAIN POINTS ARE FOR THESE ORGANIZATIONS AND WORKING WITH, LET'S CALL IT A BOEING OR LOCKHEED, THOSE OPERATIONS, THEY'RE COMPETING WITH OTHER BOEINGS ACROSS THEIR, THEIR PORTFOLIO. 
          THEY'RE, UH, TOYOTA'S COMPETING WITH OTHER TOYOTA, UH, PLANTS AROUND THE COUNTRY. 
          AND SO WE NEED TO MAKE SURE THAT THEY'RE AS COMPETITIVE AS POSSIBLE TODAY, NOT JUST WAITING 
          [00:45:01]
TILL THERE'S AN OPPORTUNITY TO EXPAND AND FIGURING OUT HOW WE INCENTIVIZE THEM, BECAUSE THAT'S NOT GOING TO MOVE THE NEEDLE FOR THESE . 
          YES, MA'AM. 
          THANK YOU FOR YOUR QUESTIONS. 
          THANK YOU. 
          COUNCIL MEMBER, UH, COUNCILWOMAN GONZALEZ. 
          THANK YOU. 
          AND THANK YOU COUNCILWOMAN FOR THOSE QUESTIONS. 
          I THINK THAT HELPED ME A LITTLE BIT, TRY TO MAKE SENSE OF IT. 
          UM, I GUESS JUST TO GIVE YOU SOME FEEDBACK, JENNA, I DON'T LIKE THIS REGIONAL APPROACH. 
          UH, I DON'T, I DON'T LIKE, UH, THAT WE ARE CONTINUING, YOU KNOW, I MEAN, I THINK YOU EVEN USED THE WORD MEGA HERE. 
          MM-HMM. 
          , MEGA REGION, GEOGRAPHY. 
          UM, AND PERHAPS, YOU KNOW, WE HAVE A LITTLE BIT OF CLARITY AND DIRECTION AS WE HAVE THE POVERTY REPORT AND RECOGNIZING THAT, UM, PEOPLE THAT ARE RECRUITED, UH, TO SAN ANTONIO BECAUSE OF JOBS OR INDUSTRIES THAT ARE RECRUITED HERE, UM, BECAUSE OF JOBS ARE GENERALLY WEALTHIER. 
          ARE THEY, ARE, THEY'RE GETTING THOSE HIGH PAYING JOBS. 
          THEY'RE MORE EDUCATED, UH, THEY'RE WIDER THAN OUR COMMUNITY. 
          AND MOST OF THE GROWTH THAT WE'RE EXPERIENCING AND WILL EXPERIENCE OVER THE NEXT DECADE OR SO IS LARGELY INTERNAL, UH, LARGELY LATINO AND LARGELY UNEDUCATED. 
          UH, SO COUNCIL, WOMEN'S QUESTIONS WERE, UM, I THINK ON POINT, WHAT ARE THE BARRIERS? AND, YOU KNOW, YOU MENTIONED THE EDUCATIONAL ENTERTAINMENT, UH, ATTAINMENT, UH, POVERTY AND, UM, LACK OF CONNECTIVITY. 
          UH, AND SO I FEEL LIKE BY FOCUSING ON THOSE REGIONAL AREAS, IT REALLY JUST TAKES AWAY FROM OUR CITY. 
          UM, BECAUSE WE ARE THEN EMPHASIZING GROWTH IN OUTLYING AREAS, IT WOULD ALSO CONTINUE GROWTH IN THE RE GROWTH IN THE REGIONAL CENTERS. 
          UH, AND WE KNOW THAT NOT ALL OF THE, I THINK THERE WERE ONLY TWO REGIONAL CENTERS, OR MAYBE THERE WAS ONLY ONE SOUTH OF 90, SOUTH OF DOWNTOWN, I THINK ONLY BROOKS. 
          UH, SO TWO, THE MAJORITY OF THEM WERE ALSO TO THE NORTH. 
          UH, AND SO I, I JUST, I, I'M, I FEEL LIKE IT, IT'S THE WRONG DIRECTION. 
          AND PERHAPS, UM, JUST ENLIGHTENED WITH THE POVERTY REPORTS AND, AND SORT OF THE, THE STATS THAT WE'VE BEEN GIVEN LATELY, UM, DON'T LEND THEMSELVES TO A REGIONAL, UM, PERSPECTIVE. 
          WELL, A, A REGIONAL SUPPORT, UH, YOU KNOW, SO, UM, THAT, THAT IT'S THAT WHAT YOU HAVE PRESENTED HERE IS GONNA ENCOURAGE SPRAWL DEVELOPMENT BECAUSE PEOPLE WANNA LIVE WHERE THE JOBS ARE. 
          AND IF WE'RE ENCOURAGING DEVELOPMENT IN THESE RE IN THESE AREAS THAT ARE MORE REGIONAL, THEN IT WOULD DETRACT FROM DEVELOPMENT IN OUR URBAN AREA AND THEREFORE NOT GIVE US THE EDUCATIONAL ATTAINMENT WE NEED AND THE DIRECT, DIRECT RESOURCES IN OUR EXISTING AREA. 
          SO WE KNOW THAT IN, UM, WE'VE SEEN GREAT EXAMPLES OF THE PRIVATE SECTOR, UH, PARTNERING WITH, UH, SS A S D, FOR EXAMPLE, TO IMPROVE EDUCATIONAL ATTAINMENT. 
          UM, A AND M SAN ANTONIO JUST PARTNERED, WHICH WITH EDGEWOOD TO DO MORE, UM, IMPROVE THE EDUCATIONAL ATTAINMENT FOR THAT SCHOOL DISTRICT. 
          AND SO I, I'M AFRAID THAT WHAT YOU'VE PRESENTED HERE IS GONNA JUST DETRACT FROM SOME OF THE OS EFFORTS TO TRY IMPROVE THE EDUCATIONAL ATTAINMENT OF OUR EXISTING COMMUNITY. 
          YEAH. 
          SO FOR CLARITY, UM, AND I APPRECIATE YOUR PERSPECTIVE, UH, FOR CLARITY, WHEN WE TALK ABOUT A REGIONAL APPROACH, OUR WORKFORCE EFFORTS AND EVERYTHING THAT ROMAN AND TEAM ARE DOING TO PROVIDE OPPORTUNITY ARE FOCUSED ON SAN ANTONIO AND ALL THESE DIFFERENT COMMUNITIES HAVE THEIR OWN WORKFORCE INITIATIVES AS WELL. 
          WHEN WE TALK ABOUT A REGIONAL APPROACH TO ECONOMIC DEVELOPMENT, SIMPLY WHAT THAT MEANS IS THAT WHEN WE'RE OUT RECRUITING FOLKS INTO THE MARKET, THAT WE HAVE GREATER TOOLS TO SECURE THEM. 
          SO FOR EXAMPLE, WE WANT THE NAVI STARS OF THE WORLD AND ALL OF THEIR SUPPLIERS TO BRING JOBS SO THAT OUR SAN ANTONIANS, WHEN WE EQUIP THEM WITH THE EDUCATIONAL ATTAINMENT TO GET THOSE JOBS, WE'LL HAVE READY FOR THEM. 
          WE HAVE GOT TO NOT JUST FOCUS ON DEVELOPING OUR PEOPLE. 
          WE'VE GOT TO PRODUCE THE GOOD JOBS AND THE GREAT JOBS FOR OUR SAN ANTONIANS TO, TO WANT TO STAY HERE AND TO WANT TO GROW INTO. 
          AND SO WHEN WE TALK ABOUT THE REGIONAL APPROACH, WE'RE NOT TRYING TO FOCUS ON ALL THESE DIFFERENT ISDS AND ALL THESE DIFFERENT COMMUNITIES. 
          WE ARE GOING TO CONTINUE TO FOCUS OUR WORKFORCE DEVELOPMENT EFFORTS HERE. 
          BUT THE REGIONAL APPROACH IS SIMPLY SAYING THAT WE NOW HAVE MORE LAND AND WE HAVE MORE TOOLS TO BRING THESE FOLKS INTO THE REGION SO THAT IF THEY LIVE HERE, THEY CAN WORK IN SHIRTS AND VICE VERSA. 
          THAT'S SIMPLY WHAT WE MEAN THERE. 
          IT'S FOR EMPLOYMENT OPPORTUNITY. 
          SO I, I, I THINK THAT'S WHAT GIVES ME 
          [00:50:01]
PAUSE. 
          I'M NOT FULLY ON BOARD WITH WHAT YOU'RE PRESENTING HERE BECAUSE I, I AM CONCERNED ABOUT THAT REGIONAL APPROACH OF BEING ABLE TO LIVE OTHER PLACES AND WORK OTHER PLACES. 
          I THINK IT ENCOURAGES SPRAWL, UH, AND, UM, PEOPLE WANT TO BE ABLE TO DRIVE VERY QUICKLY. 
          ALTHOUGH I, I, I, I'VE NOT HAD A DEEP DIVE INTO SOME OF THE APPENDIX, AND I ALWAYS THINK IT'S CURIOUS, YOU KNOW, ABOUT, UM, I MEAN JUST EVEN AUSTIN OR DALLAS, WHEN IT TALK, WHEN WE TALK ABOUT, UM, ABOUT, UM, CONGESTION AND THAT, THAT THEY, THAT, FOR EXAMPLE, AUSTIN HAS SOME OF THE WORST CONGESTION AND SO DOES HOUSTON, AND SOME SO DOES DALLAS, BUT IT DOESN'T IMPACT QUALITY OF LIFE. 
          SO PEOPLE STILL FIND, UH, FINE, UH, LIKE THOSE, THOSE MARKERS DON'T SEEM TO BOTHER PEOPLE OR DISCOURAGE INVESTMENT OR, UH, DISCOURAGE, UH, ECONOMIC DEVELOPMENT. 
          THEY SEEM TO, THEY'RE BALANCED WITH OTHER INDICATORS. 
          UH, RIGHT. 
          SO I MEAN, IT, IT, IT SEEMS LIKE, WHILE WE TALK ABOUT THIS A LOT, I'M, YOU KNOW, I'VE BEEN A BIG SUPPORTER OF INVESTING IN TRANSIT, HAVING ALTERNATIVE TRANSPORTATION, UM, MOSTLY FOR POOR PEOPLE BECAUSE THAT'S WHO USES IT. 
          UH, AND WE'RE TRYING TO IMPROVE THEIR QUALITY OF LIFE, I BELIEVE, AND GET THEM TO THEIR DESTINATIONS, UH, WITH AN ALTERNATIVE, BUT NOT TO RELIEVE CONGESTION. 
          IT REALLY IS IN MY MIND, TO CONNECT PEOPLE TO SERVICES. 
          AGREED. 
          SO, I, I, YOU KNOW, I GET A LITTLE BIT CONCERNED THAT, YOU KNOW, WE HIGHLIGHT SOME OF THOSE THINGS, UM, AS A DETRACTOR, SO THAT, THAT WE SHOULD RELIEVE CONGESTION OR WE, UH, BECAUSE IT ENCOURAGES ECONOMIC DEVELOPMENT. 
          'CAUSE IT DOESN'T SEEM TO HAVE AN IMPACT. 
          WE KNOW SOME OF THE CITIES IN THE WORLD THAT, OR RATHER IN THE COUNTRY THAT ARE THRIVING, HAVE LOTS OF TRAFFIC AND LOTS OF CONGESTION. 
          SO I, UH, I GUESS I, I AM CONCERNED THAT YOUR MODEL IS, IS WELL ENCOURAGE SPRAWL BECAUSE YOU'RE SUGGESTING YOU CAN LIVE ANYWHERE AND WORK ANYWHERE. 
          IT, IT WAS, IT HAS BEEN VERY RECENT. 
          UM, UH, I THINK SINCE WE'VE BEEN LEARNING ABOUT THE AIRPORT AND THE POTENTIAL EXPANSION OF THE AIRPORT OF WHAT WE DO WITH OUR AIRPORT, THAT OTHER AREAS VIEW US AS REGIONAL, RIGHT? THAT MOST PEOPLE THAT ARE TRAVELING FOR BUSINESS OR OTHERWISE, UH, DON'T FEEL ANY PAUSE TO FLYING INTO AUSTIN TO WORK IN SAN ANTONIO FOR A, A DAY OR TWO DAYS. 
          WHICH, LIKE, I WOULD NEVER THINK TO FLY OUT OF AUSTIN, UM, TO TRAVEL, BECAUSE IT, TO ME, THAT'S TOO FAR. 
          UH, BUT MOST PEOPLE DON'T REALLY SEE IT, THAT IF YOU'RE TRAVELING FROM ANOTHER AREA, THEY DO SEE US AS A REGION. 
          AND SO I CAN SEE HOW THAT WOULD BE IMPORTANT TO ATTRACT BUSINESSES FROM OTHER AREAS. 
          BUT IF OUR FOCUS IS REALLY TO IMPROVE THE QUALITY OF LIFE OF OUR EXISTING CONSTITUENCY, UH, AND IMPROVE THEIR EDUCATIONAL ATTAINMENT, I'M, I'M AFRAID THAT THIS IS NOT GONNA GET US THERE. 
          UM, SO I JUST, I WANNA GIVE YOU THAT FEEDBACK. 
          MAYBE AS WE KIND OF WORK THROUGH SOME OTHER QUESTIONS, UM, YOU KNOW, SOME OTHER THINGS WILL COME TO MIND, BUT, BUT THAT'S SORT OF WHAT, WHAT I'M LEFT WITH WITHOUT HAVING REALLY DUG DEEP INTO THIS, THIS APPENDIX. 
          NO, THANK YOU. 
          THANK YOU. 
          COUNCIL MEMBER, COUNCIL MEMBER COURAGE. 
          THANK YOU. 
          MADAM CHAIR. 
          YOU'VE EMPHASIZED, AND I THINK ON THE RIGHT TRACK, WE HAVE TO EMPHASIZE EDUCATION AND, UH, WORKFORCE DEVELOPMENT, UH, FROM A REGIONAL PERSPECTIVE, WHAT ARE SOME OF THE OTHER RESOURCES OUT THERE THAT MAYBE WE HAVEN'T HAD IN SAN ANTONIO THAT ARE AVAILABLE IN THE REGION TO CONTRIBUTE TO THAT? THAT IS A GREAT QUESTION. 
          AND BY THAT DO YOU MEAN WHAT OTHER REGIONAL EDS ARE DOING? OR WHAT OTHER REGIONAL COMMUNITIES ARE DOING? YEAH, I'M GONNA DEFER RAM. 
          DO YOU KNOW, I, I WOULD SAY WHEN WE'RE LOOKING AT BENCHMARKING AND WHAT THE CITY OF SAN ANTONIO NECESSARILY HASN'T HAD ACCESS TO, WE'RE LOOKING BEYOND JUST OUR REGIONAL PARTNERS, YOU KNOW, ACROSS THE ENTIRE COUNTRY. 
          SO, FOR EXAMPLE, UH, ROMAN, ROMAN AND TEAM ARE BENCHMARKING WITH THE NATIONAL MANUFACTURERS ASSOCIATION ON OUR CAREER PATHWAYS WORK TO FIGURE OUT HOW WE CAN ALIGN WITH WHAT THEY'RE DOING. 
          UM, BUT I DON'T KNOW, AND WE CAN FOLLOW UP WITH YOU ON THAT. 
          I DON'T KNOW IF SPECIFIC PARTNERS LIKE SHIRTS OR SINE HAVE ANYTHING SUPER INNOVATIVE THAT WE'RE NOT DOING TODAY. 
          UM, I FIGURE THAT THEY WILL ACTUALLY LEARN FROM US IN THE PROCESS. 
          THEY'VE ALREADY STARTED TO DEPLOY OUR WORK-BASED LEARNING PROGRAMS, JOBS, SHADOW, INTERNSHIPS, ET CETERA. 
          BUT I DON'T KNOW ABOUT ON THE FLIP SIDE WHAT WE COULD PICK UP FROM THEM ON WORKFORCE, BUT WE CAN DIG INTO THAT. 
          IS THE REGION PRETTY MUCH FROM NEW BRAUNFELS SOUTH TO FLORESVILLE AND ALL THE WAY UP TO BERNIE OR, OR FURTHER PRECISELY, YEAH. 
          SO OUT TO BANDERA, MAYBE? YEAH. 
          SO RIGHT NOW IT'S, IT'S THE M S A. 
          OKAY. 
          BUT WE'RE WORKING WITH THAT GROUP TO FIGURE OUT WHAT THE FORMAL SERVICE TERRITORY WOULD BE. 
          YEAH. 
          BECAUSE 
          [00:55:01]
WHEN I THINK OF EDUCATION AND THE QUALITY OF, UH, THE WORKFORCE, UH, I, I THINK MANY OF US RECOGNIZE THAT THERE ARE A LOT OF, UH, OTHER COMMUNITIES THAT HIGH HAVE HIGHER ACHIEVEMENT LEVELS WITH THEIR STUDENTS. 
          UH, AND I WONDER, DOES THAT MEAN THAT ANY NEW BUSINESSES WE START TALKING ABOUT ARE GONNA SAY, WELL, WE WANNA SETTLE IN COMAL COUNTY 'CAUSE THEIR SCHOOLS ARE BETTER, OR WE WANNA SETTLE IN SHIRTS BECAUSE THEIR SCHOOLS ARE BETTER, OR NEW BRAUNFELS, OR, BUT WE DON'T REALLY WANT TO GO TO SAN ANTONIO. 
          AND FROM A REGIONAL PERSPECTIVE, THAT MAY BE GOOD, BUT FROM A PERSPECTIVE OF SAN ANTONIO MM-HMM. 
          , YOU KNOW, ARE WE GONNA GET THE KIND OF PAYBACK FOR OUR INVESTMENT? ARE WE GONNA BE ABLE TO FIND HIGH WAGE JOBS FOR OUR CITIZENS? OH YEAH. 
          A LOT OF OUR CITIZENS AREN'T GONNA BE ABLE TO DRIVE UP TO NEW BRAUNFELS OR SHIRTS TO TAKE A JOB THAT PAYS $20 AN HOUR. 
          'CAUSE THEY MAY NOT EVEN OWN A CAR, OR WE DON'T HAVE PUBLIC TRANSPORTATION THAT CAN GET THEM THERE AND BACK. 
          SO I THINK THOSE ARE SOME OF THE, THE THINGS THAT I, I'M CONCERNED ABOUT WHEN WE SAY WE ARE GOING TO DO A, A REGIONAL ECONOMIC EFFORT. 
          I UNDERSTAND CONCEPTUALLY WHAT THAT MEANS. 
          AND I THINK ALL OF US WOULD, WOULD LIKE TO BELIEVE THAT ANY KIND OF REGIONAL ECONOMIC DEVELOPMENT BENEFITS EVERYBODY. 
          MM-HMM. 
          . 
          BUT WE'VE GOT SOME CORE PROBLEMS IN SAN ANTONIO THAT WE NEED TO ENSURE THAT ANY KIND OF REGIONAL PROSPERITY TRICKLES DOWN. 
          ALTHOUGH I MAY HATE TO SAY THAT, BUT GETS NO, I THINK THAT THAT GETS DOWN TO THE AREAS IN OUR, OUR CITY THAT NEED THAT KIND OF, UH, EDUCATIONAL SUPPORT, ECONOMIC SUPPORT, HOUSING SUPPORT, TRANSPORTATION SUPPORT, THINGS LIKE THAT. 
          SO I'D LIKE TO SEE WHERE WE CAN IDENTIFY OR BELIEVE WE CAN GET THAT TO BE A BENEFIT TO THOSE PARTS OF OUR COMMUNITY. 
          YEAH. 
          AND I, I AGREE WITH THAT 120%. 
          SO THE REALITY OF HOW, UH, DIFFERENT ORGANIZATIONS ARE ASSESSING OUR, OUR WORKFORCE CAPACITY, OUR LABOR MARKET IS BY M S A TODAY. 
          SO THEY'RE NOT LOOKING AT SCHOOL DISTRICT BY SCHOOL DISTRICT PERFORMANCE WHEN THEY'RE LOOKING TO LOCATE, BECAUSE THEY KNOW REALISTICALLY WHERE THEY'RE GOING TO PULL THAT TALENT FROM. 
          AND SO, JUST LIKE AIRLINES AREN'T DISTINGUISHING BETWEEN SAN ANTONIO AND AUSTIN, THEY SEE US AS ONE MARKET. 
          THESE DIFFERENT, UH, CEOS AND SITE SELECTORS ARE LOOKING AT THE BROADER REGION TODAY. 
          SO WHEN THEY'RE MAKING DECISIONS ON SAN ANTONIO, THEY'RE LOOKING AT THE LABOR POOL FROM ACROSS THE ENTIRE M S A. 
          SO WE'RE JUST EVOLVING THE APPROACH TO BE MORE STRUCTURED AND FORMAL IN THAT REGARD. 
          UM, BUT SAN ANTONIO IS ALWAYS THE PREFERENCE BECAUSE A LOT OF THESE COMPANIES WANT TO BE WITHIN THE URBAN CORE, SPECIFICALLY ON THE PROFESSIONAL SIDE. 
          YOU THREW ME A CURVE WHEN YOU SAID THE COMPANIES DON'T EVALUATE THE DIFFERENCE BETWEEN SAN ANTONIO AND AUSTIN'S AIRPORTS. 
          BECAUSE I, I FIND THAT HARD TO BELIEVE. 
          WE DON'T GO IN INTERNATIONALLY. 
          WE DON'T GO TO ALL THE DIRECT CITIES THAT THEY DO. 
          OH, NO. 
          BUT IF THEY'RE SERVING AUSTIN, THEY THINK THEY'RE SERVING SAN ANTONIO. 
          THEY'RE, THEY'RE, THEY'RE CHECKING THE BOX. 
          ABSOLUTELY. 
          MR. UH, COUNCILMAN, WE'VE TALKED TO A LOT NUMBER OF AIRLINES, AND THEY'RE, WHEN THEY'RE THINKING ABOUT EXPANSION, THEY'RE THINKING, WE'VE GOT AN ASSET IN THE REGION, THE AUSTIN REGION, AND THAT'S, THAT'S FINE. 
          SIMILARLY IN SAN ANTONIO, BUT WE HAVE ACCESS TO FLIGHTS IN MEXICO. 
          THE MEXICAN AIRLINES LOOK AT THAT AND SAY, THAT'S COVERING AUSTIN. 
          THAT TAKES CARE OF THEIR WORK. 
          IT'S, IT'S PRIMARILY INTERNATIONAL, BUT IT'S TOO DOMESTIC AS WELL. 
          I, I KNOW I HAVE SOME OTHER QUESTIONS. 
          I'D LIKE TO HAVE MAYBE AN INDIVIDUAL SIT DOWN WITH YOU SOMETIME TO TALK ABOUT THIS SOME MORE. 
          I APPRECIATE THAT. 
          THANK YOU. 
          THANK YOU, MADAM CHAIR. 
          THANK YOU. 
          COUNCIL MEMBER. 
          BE, UH, COUNCILWOMAN GONZALEZ IS A HUNDRED PERCENT CORRECT. 
          UH, IT DOESN'T SEEM TO ME LIKE TRANSPORTATION IS WHAT LEADS, UM, THE, UM, IS WHY WE'RE GETTING OUR LUNCH EATEN BY OTHER, UH, OTHER CITIES. 
          RIGHT? I MEAN, IT'S CERTAINLY IMPORTANT. 
          IT'S NOT TO DISCOUNT IT, BUT, UM, YOU KNOW, WE JUST CAME FROM WASHINGTON, DC AND WE, AND YOU KNOW, IF ANYBODY WHO'S TRAVELED TO SEATTLE KNOWS THAT YOU TAKE YOUR LIFE IN YOUR OWN HANDS WHEN YOU GET ON THOSE ROADS, RIGHT? , AND IT'S STUPID TO OWN A CAR WHILE YOU'RE UP THERE, BECAUSE YOU'RE JUST GONNA BE LOCKED IN TRAFFIC. 
          AND YET THEY'RE EATING OUR LUNCH AND THEY'RE EATING OUR LUNCH IN EDUCATIONAL ATTAINMENT. 
          THAT'S RIGHT. 
          I MEAN, THAT'S REALLY WHAT IT IS. 
          UM, AND WE'VE BEEN HEARING THIS FOR, YOU KNOW, EDUCATIONAL ATTAINMENT HAS BEEN OUR ACHILLES HEEL SINCE BEFORE YOU AND I WERE BORN. 
          MM-HMM. 
          . 
          UM, AND SO, YOU KNOW, WHY AUSTIN, AUSTIN, DESPITE ITS COST OF LIVING AND DESPITE ITS ATROCIOUS TRAFFIC HAS PEOPLE WHO CAN JUST SIM SIMPLY PUT, IT, CAN JUST READ AND WRITE BETTER THAN OUR PEOPLE. 
          UH, OR AT LEAST THEY KNOW HOW TO READ AND WRITE. 
          RIGHT. 
          WELL, HERE WE'VE GOT A MAJOR LITERACY PROBLEM AND, YOU KNOW, UH, A MATH LITERACY PROBLEM AS WELL. 
          AND SO, UM, MY, MY QUESTION FOR YOU IS, WE KNOW WHAT THE PROBLEM IS, YOU KNOW, THANK YOU, DOCTOR. 
          YOU'VE DIAGNOSED IT. 
          SO WHAT DO YOU WANT US TO DO ABOUT IT? I MEAN, IS THERE A CALL TO ACTION TO CITY COUNCIL FROM YOU? UH, IS THERE SOME SORT OF POLICY FIX THAT YOU WOULD LIKE US TO SEE US LEAN IN ON? BECAUSE 
          [01:00:01]
IF IT'S EDUCATION, I SCRATCH MY HEAD AND WONDER, YOU KNOW, TO WHAT EXTENT IS THERE A LEVER THAT WE CAN PULL MM-HMM. 
           FROM THE DAIS UP HERE TO MAKE SOME KIND OF DIFFERENCE? I APPRECIATE THAT QUESTION. 
          UM, YOU KNOW, WHEN WE WERE GOING THROUGH THIS EFFORT, I HAD TO CONTINUOUSLY REMIND MYSELF THAT WE CAN ONLY CONTROL WHAT'S WITHIN OUR PURVIEW, RIGHT? RIGHT. 
          AND SO THE E D F IS AN ORGANIZATION THAT'S FOCUSED ON JOBS. 
          AND SO EVEN THOUGH WE'VE EVOLVED OUR FRAMEWORK, WE'RE EVOLVING OUR SERVICE TERRITORY, WE'VE GOTTA FOCUS ON OUR MISSION AND WHAT WE'RE HERE TO DO. 
          RIGHT? AND SO, AS WE WERE, UM, IDENTIFYING DIFFERENT INITIATIVES WITHIN THE PLAN, UH, SOME OF THOSE WOULD FALL UNDER EED F'S PURVIEW TO EXECUTE ON. 
          AND SOME OF THOSE WOULD REQUIRE US PARTNERING WITH OTHER ORGANIZATIONS AROUND THE SAN ANTONIO COMMUNITY. 
          SO SPECIFIC TO E D F, WE HAVE SOME VERY REAL INITIATIVES UNDERWAY THAT WE BELIEVE CAN HELP MOVE THE NEEDLE ON EDUCATIONAL ATTAINMENT. 
          BUT, AND I'LL, UH, HIT ON SOME OF THOSE IN A SECOND. 
          BUT AS A COMMUNITY, I HAVE BEEN, UH, SO EXCITED TO HEAR SO MANY DIFFERENT ORGANIZATIONS TALKING ABOUT EDUCATIONAL ATTAINMENT, UH, OR LACK THEREOF, AND WHAT WE NEED TO DO TO RALLY AROUND IT. 
          SO A 2020 HAS ARTICULATED IT AS A PRIORITY, UH, PARTNERSHIP HAS, THE CHARLES BUTT FOUNDATION IS INVESTING MILLIONS OF DOLLARS INTO EDUCATIONAL ATTAINMENT. 
          SAME THING FOR CITY EDUCATION PARTNERS, WHICH IS KIT'S ORGANIZATION. 
          AND SO, FOR THE FIRST TIME IN SEVERAL DECADES THAT WE'VE BEEN ALIVE, UM, THE MAJORITY OF OUR SAN ANTONIO COMMUNITY ON THE PRIVATE AND PUBLIC SIDE ARE FOCUSED ON IT. 
          I THINK OUR CHALLENGE HAS BEEN, WHAT IS IT? RIGHT? WE ALL HAVE A DIFFERENT NARRATIVE FOR EXPLAINING WHAT THE CHALLENGES ARE, RIGHT? SO I'M PRESENTING ONE TO YOU TODAY. 
          UM, AND IF YOU WERE VISITING WITH A DIFFERENT ORGANIZATION, THEY MIGHT SHARE A DIFFERENT EDUCATIONAL ATTAINMENT CHALLENGE. 
          UM, I WAS IN ONE OF THE ROBUST, MOST ROBUST CONVERSATIONS I'VE EVER HAD AROUND THIS IN AN UP PARTNERSHIP BOARD MEETING WHERE PEDRO MARTINEZ SAID, UM, LOOK, WE'RE TALKING ABOUT ALAMO PROMISE AND PROVIDING, UH, SUBSIDIES TO BASICALLY TAKE S A I D STUDENTS AND TO PURSUE A TWO YEAR TRACK FOR THEM, RIGHT? TO HELP THEM WITH UPWARD MOBILITY. 
          BUT HE PROVIDES LUNCH, HE PROVIDES AFTERSCHOOL CARE, AND HE PROVIDES SO MANY DIFFERENT SERVICES, WRAPAROUND SERVICES AROUND THESE STUDENTS THAT WHEN THEY THEN, UH, PURSUE THE ALAMO PROMISE DEGREE TRACK, THEY LOSE ALL THOSE WRAPAROUND SERVICES. 
          MM-HMM. 
          . 
          SO, SA WORKS AS AN EXAMPLE OF WHAT'S WITHIN OUR PURVIEW. 
          UM, SA WORKS IS GOING TO BE SUPPORTING THE MENTORSHIP COMPONENT OF ALAMO PROMISE. 
          AND WE BELIEVE THAT THAT IS ONE OF MANY WRAPAROUND SERVICES THAT WILL MAKE THOSE STUDENTS SUCCESSFUL. 
          I'M ALSO A FIRM BELIEVER IN OUR WORK-BASED LEARNING PROGRAMS. THEY'VE BEEN RECOGNIZED BY BROOKINGS AND FOLKS FROM AROUND THE COUNTRY. 
          UM, BECAUSE THOSE INTERNSHIPS AND JOB SHADOW DAYS ALLOW YOUNG SAN ANTONIO STUDENTS, AND WE TYPICALLY FOCUS ON S A I S D AND EDGEWOOD AND ALL THESE DIFFERENT SCHOOL DISTRICTS, THEY, THEY ALLOW THEM THE OPPORTUNITY TO BECOME AWARE OF THESE DIFFERENT DEGREE TRACKS LIKE CYBERSECURITY AND MANUFACTURING THAT THEY WOULDN'T OTHERWISE KNOW. 
          UM, BUT WE HAVE MULTIPLE INITIATIVES CAPTURED IN THIS PLAN THAT WE WILL EITHER LEAD AND THAT WE CAN WITH SOME OF THEM SUPPORT. 
          UM, BUT WHAT'S MOST EXCITING IS I THINK THIS DECADE IS GOING TO BE ABOUT EDUCATION IN OUR COMMUNITY. 
          UM, IF WE CAN GET RALLIED AROUND WHAT TO FOCUS ON, I WOULD LOVE TO BE ABLE TO SHARE WITH YOU, HERE'S THE SOLUTION FOR CITY COUNCIL TO ADOPT. 
          UH, ALL I KNOW TODAY IS WHAT E D F CAN ADOPT, BECAUSE THAT'S WHAT I CAN CONTROL. 
          YEAH. 
          AND, UM, AND, AND I, I CERTAINLY DON'T EXPECT YOU TO ANSWER FOR, UH, YOU KNOW, THE, THE POOR PLANNING OR THE POOR EXECUTION OF, YOU KNOW, PRIOR, UH, YOU KNOW, LEADERS HERE IN SAN ANTONIO. 
          I MEAN, WE, WE ARE PREGNANT WITH THIS PROBLEM. 
          UM, AND IT DOESN'T REALLY MATTER HOW WE GOT HERE. 
          WE'RE PREGNANT, RIGHT? YEAH. 
          UM, AND I AM, UH, I'M THE, I THINK I'VE GOT THE REPUTATION FOR BEING THE CITY COUNCILMAN WITH, YOU KNOW, THE MOST AMOUNT OF CYNICISM AND THE LEAST AMOUNT OF FILTERS. 
          AND SO, I'LL TELL YOU , UM, I, I'M REALLY CONCERNED, RIGHT? BECAUSE I'VE BEEN HERE 30 YEARS AND EVERY DECADE HAS BEEN THE DECADE OF EDUCATION, UM, SINCE I'VE BEEN HERE, HERE, RIGHT? AND, UM, YOU KNOW, TO THE EXTENT THAT WE'VE GOT AN ESSAY 2020, AND THAT WE'VE GOT THIS NEW PLAN AND THAT NEW PLAN EVERY DECADE, WE'VE HAD THE EXACT SAME PLANS, REPACKAGED, RELOADED, AND REHEATED, RIGHT? AND THEY ALL KIND OF LOOK THE SAME, RIGHT? AND, UM, I'M EXCITED ABOUT WHAT YOU'RE PUTTING IN FRONT OF ME, BUT I'VE BEEN EXCITED FOR THE PAST 30 YEARS. 
          EVERY TIME SOMEBODY PUTS AN ECONOMIC DEVELOPMENT REGIONAL PLAN IN FRONT OF ME, , IT REALLY DOESN'T LOOK TOO DIFFERENT FROM THE OTHER ONES, RIGHT? BE, AND IT'S HARD TO HAVE THEM LOOK DIFFERENT FROM THE OTHER ONES BECAUSE YOU'RE PLAYING POKER WITH THE CARDS YOU'VE BEEN DEALT JENNA, RIGHT? MM-HMM. 
          , AND YOU'VE BEEN DEALT A CITY WHO'S GOT REALLY, REALLY BAD EDUCATIONAL ATTAINMENT WHO DOESN'T SEEM TO BE IMPROVING. 
          UH, YOU KNOW, AND IT DOESN'T SEEM TO BE IMPROVING IF I SAY 2020 HAS BEEN AROUND FOR HOW LONG? ABOUT A DECADE. 
          YEAH. 
          I MEAN, HOW'S YOUR EDUCATIONAL ATTAINMENT, YOU KNOW, UH, ARE WE GONNA CALL IT ESSAY 2040 AND THEN HOPE FOR THE BEST? YOU KNOW, AND IT'S NOT THEIR FAULT. 
          IT'S ALL OF OUR FAULTS FOR MAYBE CONTINUING TO TELL OURSELVES THIS LIE THAT, YOU KNOW, WE'RE GONNA 
          [01:05:01]
SOLVE IT RIGHT NOW, AS OPPOSED TO COMING TO GRIPS WITH THE FACT THAT MAYBE WE'RE NOT SOLVING THE RIGHT PROBLEMS TO SOLVE, RIGHT? MM-HMM. 
          , UH, AND NOT GOING ABOUT IT THE SAME WAY. 
          AND SO I'M, UM, YOU KNOW, I'M PART OF THE PROBLEM. 
          UH, I THINK ALL OF US ARE, UH, YOU KNOW, WE KEEP WE KEEP KIND OF DOING THE SAME THING OVER AND OVER AGAIN. 
          I'D LIKE TO FIGURE OUT, UH, TO CHALLENGE YOU GUYS TO BE REALLY INNOVATIVE AND TELL US HOW THIS IS GONNA BE DIFFERENT. 
          UM, AND I HAVEN'T HEARD THAT TODAY, AND MAYBE, MAYBE I JUST WASN'T PAYING ATTENTION WHEN YOU TOLD ME HOW THIS IS GONNA BE DIFFERENT FROM EVERYTHING WE'VE EVER DONE BEFORE, BUT MM-HMM. 
          UM, ON EDUCATIONAL ATTAINMENT. 
          YEAH. 
          AND YOU CAN TELL I'M WEARING MY GRUMPY PANTS TODAY, AND SO, UH, NO, NO, YOU'RE FINE. 
          BUT THAT, THIS REALLY WORRIES ME, RIGHT? MM-HMM. 
          , AND, UH, I'LL NEVER TURN DOWN ANY GOOD JOBS REGARDLESS OF WHERE THEY COME FROM. 
          THEY CAN COME FROM CHINA, INDIA, YOU KNOW, UP NORTH, DOWN SOUTH. 
          UM, A GOOD JOB IS A GOOD JOB. 
          AND, UM, BUT THE COUNCILWOMAN AND THE COUNCILMEN ARE CORRECT, RIGHT? UM, WE ARE WHAT WE CONSIDER TO BE, UH, YOU KNOW, THOSE THINGS THAT ARE MOST IMPORTANT ACCORDING TO OUR, UH, ACCORDING TO OUR REPORT CARD HERE, RIGHT? UH, REALLY WE OUGHT TO BE FOCUSING ON WAGES AND POVERTY AND, YOU KNOW, AND EDUCATION, UM, MAKING ME SCRATCH MY HEAD AND WONDER, YOU KNOW, IS WHY ARE WE THROWING A HUNDRED PERCENT OF OUR ENERGY BEHIND TRANSPORTATION IN, YOU KNOW, THIS, THIS CYCLE IN THE NEXT, WHEN WE OUGHT TO BE LOOKING AT THESE OTHER TWO THINGS AND MAYBE THROWING A HUNDRED PERCENT OF OUR ENERGY BEHIND THOSE. 
          AND SO, I MEAN, IT'S, IT'S ACADEMIC, RIGHT? AND CERTAINLY UP FOR DEBATE. 
          AND I'D BE CURIOUS TO HEAR WHAT YOUR BRIEFING IS GONNA BE WHEN YOU GO TO COUNCILMAN CURTIS'S OFFICE, AND YOU GUYS CAN DEBATE IT. 
          HE'S THE EXPERT ON EDUCATION ON THIS COUNCIL. 
          BUT, UM, UM, ANYWAY, THOSE ARE MY COMMENTS. 
          YEAH. 
          I, I DON'T KNOW WHERE TO, I I'M STILL SORT OF TRYING TO FIGURE OUT WHAT YOU WANT US TO DO THOUGH. 
          YEAH. 
          SO, I, I THINK ALL OF YOUR COMMENTS WERE RIGHT ON THE MARK. 
          IN FACT, I'VE AGREED WITH THE MAJORITY OF WHAT'S BEEN SAID HERE. 
          UM, I'LL TELL YOU WHAT'S DIFFERENT IS THAT THIS IS E D F THAT WE'RE TALKING TO ABOUT TODAY, RIGHT? WE'RE TALKING ABOUT, SO WHAT I NEED FROM YOU IS I NEED, UH, YOU TO APPROVE THE SIX MONTH BUSINESS PLAN, RIGHT? AND THAT WE'RE MOVING FORWARD. 
          I'M TALKING TO YOU GUYS ABOUT BEYOND THE SIX MONTH PLAN, BECAUSE I THINK IT'S SO RELEVANT FOR WHAT WE'RE DOING TODAY. 
          AND I'M NOT STANDING IN FRONT OF YOU AS THE RESIDENT EXPERT ON TRANSPORTATION OR ON EDUCATION. 
          I AM YOUR CHIEF SALESPERSON FOR SAN ANTONIO. 
          AND SO WHAT'S DIFFERENT IS THAT E D F IS STANDING BEFORE YOU TODAY SAYING THAT WE ARE NO LONGER JUST FOCUSING ON JOBS, THAT WE ARE GOING TO PUT OUR TIME, EFFORT, AND OUR MONEY BEHIND EDUCATIONAL ATTAINMENT AND TO WHAT, RIGHT? THAT'S TO BE DETERMINED, RIGHT? AND HOW THAT'S TO BE DETERMINED, BUT DIFFERENT THAN WHERE WE'VE BEEN OVER THE LAST 45 YEARS OF OUR EXISTENCE, IS THAT WE REALIZE THAT WE'VE GOT TO MOVE THE NEEDLE ON EDUCATIONAL ATTAINMENT. 
          AND THEN, OF COURSE, THE REGIONAL ASPECT OF WHAT WE'RE DOING IS GOING TO TRANSFORM OUR OPERATION. 
          AND SO THAT'S VERY NEW FOR US. 
          THAT WAS A GREAT ANSWER. 
          UH, BUT NOT TO THE QUESTION I ASKED YOU. 
          YEAH. 
          UH, WHAT DO YOU WANT US TO DO? I MEAN, YOU SAID, I DON'T WANT YOU JUST TO APPROVE THE SIX MONTH PLAN. 
          YOU'RE GONNA GET THAT APPROVAL. 
          YEAH. 
          FOCUS ON, IF THERE'S NOTHING, THEN THAT'S FINE. 
          I MEAN, UH, BUT WHAT DO YOU WANT? I, WHAT DO YOU WANT FROM THAT? I SAY FOCUS ON, FOCUS ON EDUCATIONAL ATTAINMENT. 
          AND EVERY SINGLE POLICY DECISION THAT YOU MAKE, I DON'T CARE WHAT IT IS, I DON'T EVEN KNOW WHAT'S ON YOUR RADAR TODAY, BUT EDUCATIONAL ATTAINMENT NEEDS TO BE YOUR PRIORITY AND MY PRIORITY NOT JUST THIS YEAR, BUT FOR YEARS TO COME IF WE WANNA BUILD OUT THE ECONOMY THAT WE BELIEVE SAN ANTONIO DESERVES. 
          MM-HMM. 
          , THANK YOU. 
          UM, YOU KNOW, SO LOOKING AT JOBS, PEOPLE PLACE, AND YOU HAVE THAT, UM, WITH THE ACCESSIBLE FOR THE PEOPLE, ACCESSIBLE EDUCATION AND EMPLOYMENT, GRADUATION, RETENTION DIRECT TO COLLEGE, AND LOOKING AT THIS BACKUP INFORMATION WITH THE ECONOMIC PERFORMANCE, THE WAGES, INCOME AND POVERTY AVERAGE ANNUAL WAGE, WE'RE NUMBER 11. 
          SO TO YOUR MEMBERS OF S A E D F, WHY DO THEY, DO THEY SAY THAT OUR AVERAGE ANNUAL WAGE IS NUMBER 11 OF ALL OF THIS IS BECAUSE OF OUR EDUCATIONAL ATTAINMENT? NO, BUT TO BE FAIR TO THEM, I'M NOT SURE I'VE POSED THAT DIRECT QUESTION. 
          UHHUH, , UM, YOU KNOW, OUR, OUR RESEARCH IS BASED OFF OF COMPARISONS TO OTHER COMMUNITIES, RIGHT? SO I'M NOT KIND OF SITTING IN FRONT OF OUR, OUR DIFFERENT INVESTORS ASKING WHY THE WAGES ARE WHAT THEY ARE. 
          I THINK THE WAGES ARE BLACK AND WHITE NUMBERS ON PAPER, RIGHT? UM, TO ANSWER YOUR SPECIFIC QUESTION, IF I'M UNDERSTANDING IT CORRECTLY, MM-HMM. 
          , OUR INVESTORS, UM, AND NOT JUST OUR INVESTORS, I SHOULD SAY. 
          THOSE COMPANIES THAT WE RECRUIT TO THE MARKET AS WELL, BECAUSE THEY'RE NOT ALWAYS ONE AND THE SAME. 
          I THINK THEY'RE INTERESTED IN THE MARKET FOR A VARIETY OF REASONS, AND THEY'VE ACTUALLY SEEN YEAR OVER YEAR OUR MEDIAN HOUSEHOLD INCOME GROW, RIGHT? OUR WAGES ARE GROWING. 
          AND THAT'S A BEAUTIFUL THING BECAUSE IN MY OPINION, THAT MEANS THAT WE'RE PURSUING THE RIGHT JOBS. 
          UM, BUT WHAT I BACK INTO IS AN APPROACH TO LOOK AT YOUR QUESTION AND COUNCILMAN S THE SAME WAY, RIGHT? WE ACTUALLY ARE MAKING PROGRESS ON PROFESSIONAL CERTIFICATIONS. 
          I THINK IN THE LAST FIVE YEARS, WE'VE INCREASED THAT NUMBER BY 49%. 
          WE'VE INCREASED WAGES WHERE WE HAVEN'T 
          [01:10:01]
NECESSARILY CAUGHT UP IS IN THE GROWTH IN OUR PEER COMMUNITIES. 
          SO WE'RE LAST, AND UNFORTUNATELY WE'RE GETTING LASTER. 
          RIGHT? I SEE, I SEE WHAT YOU'RE SAYING. 
          'CAUSE WE'RE IMPROVING, WHICH IS GREAT. 
          WE'RE IMPROVING ON BOTH OF THOSE STATS. 
          AND THOSE ARE JUST TWO OF A THOUSAND IN HERE. 
          WE'RE IMPROVING, BUT WE'RE NOT IMPROVING FAST ENOUGH. 
          AND TO YOUR POINT, COUNCILMAN IMPLIES WE STARTED FROM WAY BEHIND THE CURVE. 
          AND SO IF SAN ANTONIO TRULY WANTS TO COMPETE, WE'VE GOTTA DOUBLE DOWN AND WE'VE GOTTA OUTPACE THE IMPROVEMENT OF OUR DIFFERENT PEER COMMUNITIES BECAUSE FOLKS LIKE SEATTLE, FOLKS LIKE AUSTIN ARE JUST MOVING FULL STEAM AHEAD AND OUTCOMPETING US OKAY. 
          ON BOTH FRONTS. 
          THAT'S, THAT'S, UH, THAT'S A VERY GOOD ANSWER. 
          THAT'S A VERY GOOD PERSPECTIVE THERE. 
          AND, YOU KNOW, AND ONE OF THE THINGS I'M, I'M GONNA LEAVE WITH YOU TOO, AS WE'RE LOOKING AT, UM, YOU KNOW, YOU DIDN'T MENTION THIS, BUT I, I DO WANNA TALK ABOUT OUR FEDER, OUR FOREIGN DIRECT INVESTMENTS, BUT MORE OF THE INTERNATIONAL THAT YOU'RE LOOKING AT TOO, WHERE, UH, I KNOW WE HAD OUR CONVERSATION ABOUT THE INTERNATIONAL, OUR PASSPORT AND WHERE WE ARE LOOKING AT INTERNATIONALLY. 
          SO WHERE IS, WHEN YOU WERE DOING ALL OF THIS ASSESSMENT, WHERE DID YOU ALL FIND YOUR INTERNATIONAL? UM, UH, SO IT'S ASSUMED THROUGHOUT. 
          SO IT'S, IT'S CAPTURED IN THE JOBS BUCKET, SO TO SPEAK, IF YOU'RE LOOKING AT THE FRAMEWORK, BUT IT'S ASSUMED THROUGHOUT. 
          SO FOR THOSE TARGET INDUSTRIES OF FOCUS TO GROW THEM, WE HAVE DOMESTIC AND INTERNATIONAL MARKETS OF PREFERENCE OR PRIORITY MM-HMM. 
          . 
          AND SO THAT'S WHERE WE WILL BE INVESTING OUR, OUR TIME AND MONEY, UM, NOT JUST BY BOOTS ON THE GROUND, UH RIGHT. 
          WE'LL SEND FOLKS TO CERTAIN MARKETS. 
          WE'RE CONTEMPLATING, UH, LEAD GENERATION FIRMS AND, AND CONSULTANTS IN CERTAIN MARKETS, BUT WE'RE ALSO PLACING, UH, YOU KNOW, DIGITAL ADS IN CERTAIN MARKETS, AGAIN, BOTH DOMESTICALLY AND INTERNATIONALLY. 
          SO DOES THE S A E D F, UM, INTERNATIONAL MARKETS LINE UP TO WHERE THE CITY OF SAN ANTONIO WAS GOING AS WELL? A HUNDRED PERCENT. 
          OKAY. 
          YEAH, A HUNDRED PERCENT. 
          OUR, THE PASSPORT WORK WAS DONE IN COLLABORATION THROUGH BROOKINGS AND E D F, AMY AND SARAH ARE THE ROCK STARS BEHIND THAT ACTIVITY. 
          YES. 
          THEY'RE, UM, AND THEN, UH, LASTLY, YOU KNOW, BECAUSE OF THE INTERNATIONAL CONVERSATION AND BECAUSE WE'RE LOOKING AT DIFFERENT RECRUITMENT AND SOME OF THE COMPANIES THAT ARE COMING AND LOOKING AT SAN ANTONIO, THEY ARE USED TO WORKING IN SOME OF OUR IN CHICAGO AND OTHER PLACES, AND ON THE EAST COAST IN AREAS THAT DO HAVE, UM, UH, LABOR THAT DO HAVE, UM, OTHER ELEMENTS TOO. 
          SO, AND THAT DO HAVE HIGHER WAGES THAN 50,000. 
          AND SO WHAT I JUST WANNA SHARE IS THAT WHEN THESE COMPANIES THAT COME FROM THE CZECH REPUBLIC, FROM FRANCE, FROM WHEREVER, WHEN THEY SAY, OKAY, WELL WE'RE GONNA OFFER $60,000 FOR, YOU KNOW, THE, UM, UM, ENTRY OR MID LEVEL COMING FORWARD THAT WE DON'T UNDERCUT OURSELVES OR SELL OURSELVES SHORT IN ORDER TO KIND OF GET THE WIN FOR THIS, WE WANNA MAKE SURE THAT WE CONTINUE, IF THAT'S WHAT THEY'RE COMING IN WITH, THAT WE'RE LIKE, OKAY. 
          YES. 
          BECAUSE OUR, OUR MEMBERS ARE OUR RESIDENTS, I SHOULD SAY, OUR WORKERS, WE KNOW, YES, THEY MAY NOT HAVE THAT EXACT EDUCATION, EDUCATIONAL ATTAINMENT OR CERTIFICATION RIGHT NOW, BUT GOSH DARN IT, THEY WILL WORK HARD FOR THE, FOR THEIR COMMUNITY AND FOR, AND TO GET THAT EDUCATIONAL ATTAINMENT AND CERTIFICATION THAT THEY NEED IN ORDER TO FILL THAT. 
          MM-HMM. 
          , YOU KNOW THAT, I KNOW THAT. 
          AND WE NEED TO MAKE SURE THAT ALL OF THOSE THAT WE'RE TALKING TO THE COMPANIES AND ALL OF OUR MEM YOUR MEMBERS WITH S A E D F BULLY KNOW THAT. 
          AND I THINK THEY DO, OBVIOUSLY. 
          AND I THINK THAT'S PART OF OUR CULTURAL, WHY THE CULTURAL, UM, ONE OF OUR GREATEST ASSETS IS OUR CULTURAL, UM, DIVERSITY. 
          DIVERSITY IS ALSO BECAUSE THE LATINO COMMUNITY IS A FIERCELY LOYAL COMMUNITY. 
          MM-HMM. 
          ONCE YOU ARE HERE, AND ONCE YOU SHOW THAT RESPECT AND THAT, THAT I WILL WORK FOR YOU, WE, WE WILL BE LOYAL AND WE WILL HAVE YOUR BACK JUST, YOU KNOW, ASK THE SPURS AND ASK H E B I MEAN, BUT IT IS ABSOLUTELY. 
          UM, I THINK THAT'S ONE OF, AND WE WILL WORK HARD FOR YOU AS LONG AS YOU CONTINUE TO INVEST IN ME. 
          THAT'S RIGHT. 
          AND THOSE FEW EMPLOYERS, I HAVE TO MENTION THIS. 
          YEAH. 
          BECAUSE AS WE CONTINUE TO, TO GROW THE CORPORATE BASE IN OUR COMMUNITY, THINK ABOUT TOYOTA, RIGHT? THINK ABOUT VICTORY CAPITAL. 
          THINK ABOUT EVEN T J X, THESE DIFFERENT EMPLOYERS, THEY ARE NOT ONLY PROVIDING JOBS, UH, FOR OUR SAN ANTONIO RESIDENTS, THEY'RE INVESTING MONEY TO UPSKILL OUR SAN ANTONIOS, RIGHT? MM-HMM. 
           TO, TO PROMOTE WITHIN AND TO THEM AND TO BREAK GENERATIONAL CYCLES, CYCLES OF POVERTY. 
          AND THEN THERE ARE ORGANIZATIONS LIKE TOYOTA SPECIFICALLY THAT ARE PUT PUTTING IN A LOT OF MONEY INTO PROGRAMS LIKE ALAMO PROMISES AND, AND ESSAY WORKS AND OTHER COMMUNITY, UH, ORGANIZATIONS THAT ARE RALLYING AROUND ADDRESSING EDUCATIONAL ATTAINMENT. 
          AND SO, UH, WHEN WE TALK ABOUT EDUCATIONAL ATTAINMENT AND THE CHALLENGE AND EVERYTHING THAT YOU ALL CAN DO TO SUPPORT IT, UM, I WOULD BE REMISS IF I DIDN'T MENTION THAT OUR CORPORATE COMMUNITY IS DOING THEIR FAIR SHARE AS WELL. 
          AND NOT JUST OUR CURRENT CORPORATE, UH, EMPLOYERS, BUT NEW CORPORATE EMPLOYERS TO THE MARKET WANT TO HELP. 
          [01:15:01]
NAVISTAR IS ALREADY TALKING ABOUT BUILDING UP A PROGRAM WITH A C C D AROUND THEIR 4.0 MANUFACTURING, UM, CERTIFICATION. 
          RIGHT? SO THESE EMPLOYERS ARE STEPPING UP TO PROVIDE EMPLOYMENT OPPORTUNITIES AND TO BUILD IN OUR WORKFORCE OF THE FUTURE. 
          MM-HMM. 
          , UM, YES. 
          COUNCIL MEMBER, UH, COURAGE. 
          YES. 
          I, I HAD ONE OTHER THOUGHT. 
          UM, YOU KNOW, WE'RE TALKING ABOUT HAVING A WORKFORCE TO ATTRACT, UH, A LOT OF BUSINESSES, GOOD BUSINESSES, GOOD PAYING JOBS. 
          AND I KNOW WE'VE TALKED WITH, UH, AMONG OURSELVES THAT SAN ANTONIO HAS, UH, A GREAT COMMUNITY OF, UH, MILLENNIALS AND THAT MORE MILLENNIALS ARE COMING TO SAN ANTONIO. 
          DOESN'T THAT ADD TO OUR WORKFORCE AND COULDN'T E D F OR THE CITY BE DOING MORE TO ATTRACT THOSE MILLENNIALS TO SAN ANTONIO SO THAT WE'VE GOT A WORKFORCE HERE FOR BUSINESSES THAT WANT TO COME AS WELL AS CONTINUE TO DEVELOP THE EDUCATIONAL PROGRAM YES. 
          SO THAT WE HAVE MORE INTERNAL RATHER THAN EXTERNAL, UH, WORK. 
          SO HAVE YOU THOUGHT ABOUT THAT AND, AND THE IDEA THAT WE'VE BEEN ATTRACTIVE TO MILLENNIALS SO FAR? YES. 
          SO THAT'S A, AN EXCELLENT POINT. 
          SO WHEN WE TALK ABOUT OUR TARGET MARKET, UM, FOR OUR DIFFERENT ADVERTISING, UM, OUTREACH, IT'S OF COURSE TO THE CEOS, RIGHT? AND THE SITE SELECTORS, BUT IT'S ALSO TO TALENT, UM, TO YOUNG TALENT SPECIFICALLY, RIGHT? IN DIFFERENT MARKETS. 
          WE WOULD LOVE TO, IN ADDITION TO DEVELOPING OUR OWN TALENT, WE'D LOVE TO BE ABLE TO RECRUIT TALENT IN AS WELL. 
          UM, AND SO EVERYTHING OUTLINED IN OUR STRATEGIC OUTREACH ASSUMES THAT WE'VE EVEN, UM, ENTERED INTO PARTNERSHIPS WITH, WITH LOCAL, UH, EMPLOYERS THAT ARE IN NEED OF SPECIFIC TYPES OF TALENT, RIGHT? TECH TALENT AND, AND FOCUSING ON GEOFENCING IN CERTAIN GEOGRAPHIES TO ATTRACT THAT TALENT INTO THE MARKET, RIGHT? UM, BUT YOU CAN'T JUST TELL A STORY FOR SAN ANTONIO. 
          WE ALSO HAVE TO MAKE SURE THAT WE'RE THE COMMUNITY THEY WANNA LIVE IN. 
          UM, RIGHT. 
          AND SO THERE'S, IT'S KIND OF A, A DOUBLE-EDGED SWORD THERE, BUT WE ARE FOCUSED ON IT. 
          UM, SOME OF THE STATS THAT WE'RE LOOKING AT WITH INBOUND MILLENNIAL TRAFFIC, I MEAN, WE'RE A YOUNG COMMUNITY. 
          WE'RE THE ONE OF THE YOUNGEST IN THE STATE OF TEXAS. 
          BUT WHAT WE'RE SEEING IS THE INBOUND TRAFFIC ISN'T ALWAYS THE MOST ED, UH, EDUCATED POPULATION. 
          SO IT'S EXACERBATING OR PULLING DOWN OUR EDUCATIONAL STATISTICS, EDUCATIONAL ATTAINMENT, STATISTICS, UM, SO THE DEVELOPMENT AND GROWTH SINCE IT'S ALSO FOR THOSE NEWCOMERS AS WELL. 
          THANK YOU. 
          WELL, THANK YOU FOR THIS PRESENTATION. 
          AND SO, UM, FOR CLARIFICATION, DID YOUR BOARD ALREADY APPROVE THIS, THIS PLAN? YES. 
          OKAY. 
          THEY DID. 
          MM-HMM. 
          . 
          ALRIGHT. 
          UM, AND I THINK YOU'VE HEARD SOME FEEDBACK HERE. 
          GREAT FEEDBACK. 
          THANK YOU. 
          FROM THE COUNCIL. 
          AND I KNOW, UM, THAT JUST GOING REALLY QUICKLY ON THE CORPORATE BOARDS AND, AND CORPORATIONS THAT ARE COMING AND INVESTING, I KNOW, UM, QUIZZING SOLUTIONS, THEY'RE STILL BUILDING UP. 
          THEY'RE NOT EVEN IN, UH, OPEN OR ANYTHING YET, BUT THEY'RE ALREADY SPONSORING. 
          YEAH. 
          UM, THE CUISINE SOLUTIONS RUGBY CUP MM-HMM. 
          , UM, AT THE FEBRUARY 29TH BECAUSE, UM, HE, UH, THE PRESIDENT, C E O LOVES RUGBY SO MUCH AND HE'S READY TO JUST MAKE HIS MARK HERE IN SAN ANTONIO THAT THEY'RE ALREADY SPONSORING THAT AT TOYOTA FIELD. 
          EVERYONE. 
          YEAH. 
          IF Y'ALL ARE INTERESTED. 
          YEAH. 
          , UM, IS THIS IN, IN COORDINATION WITH, LEO WAS TELLING ME THAT THEY'RE GOING TO START AN ANNUAL YES. 
          I THINK IT'S A, IS IT RUGBY OR SOCCER? IT'S RUGBY. 
          OKAY. 
          SO OAK AND B P S I THINK ALSO HAS A TEAM. 
          YES. 
          THEY'RE ALREADY ALREADY TALKING TO EACH OTHER ABOUT THAT . 
          UM, SO I THINK THAT JUST GOES TO SHOW HOW PEOPLE WANT TO INVEST IN OUR COMMUNITY. 
          MM-HMM. 
          , AND I THINK THIS IS WILL BE AN IMPORTANT CARLOS ALEX, AS WE HAVE A DEEPER DIVE, NOT JUST IN THIS PLAN AND YOU HAVE YOUR MEETING YEAR ONE-ON-ONE MEETING, BUT ALSO WITH OUR CONVERSATION OF THE STATUS OF POVERTY REPORT AND ALL OF THE DIFFERENT LAYERS THAT WE'RE GOING TO HAVE TO LOOK AT THIS AND SEE, UM, AS WE COLLABORATE TOGETHER. 
          'CAUSE THAT'S ONE OF THE MOST IMPORTANT THINGS THAT WE NEED TO DO HERE FOR THIS. 
          SO, UM, THANK YOU. 
          THANK YOU ALL VERY MUCH. 
          THANK YOU. 
          APPRECIATE YOUR SUPPORT. 
          THANK YOU. 
          UM, NEXT 
          [3. 20-1766 A briefing and possible action on "#GoSATX - A Day in San Antonio
for International Business Leaders and Entrepreneurs". [Carlos J.
Contreras III, Assistant City Manager; Alejandra Lopez, Director,
Economic Development Department]]
ITEM IS ITEM NUMBER THREE. 
          I HEAR WE'RE GONNA GO VERY QUICKLY ON THIS ONE. 
          UM, CARLOS, I THINK WE DO WOULD LIKE A MOTION ON THE BUSINESS PLAN TO MOVE FORWARD TO COUNCIL FOR, UM, FOR THE SIX MONTH BUSINESS PLAN MORE CON FOR CONSIDERATION FOR COUNCIL SIX MONTH BUSINESS PLAN. 
          CORRECT. 
          OKAY. 
          SO I WILL ENTERTAIN A MOTION. 
          SO MOVE. 
          OKAY. 
          WE HAVE A MOTION AND A SECOND TO MOVE THE S A E D F 2020 BUSINESS PLAN TO FULL COUNSEL CONSIDERATION. 
          ALL THOSE IN FAVOR SAY AYE. 
          AYE. 
          OPPOSED? WE HAVE ONE OPPOSITION. 
          UM, MOTION CARRIES. 
          THANK YOU. 
          HELLO ALEX. 
          WELCOME BACK. 
          A BRIEFING IMPOSSIBLE ACTION ON GO SAT, I'M SORRY. 
          HASHTAG GO SAT X A DAY IN SAN ANTONIO FOR INTERNATIONAL BUSINESS LEADERS AND ENTREPRENEURS. 
          SO OUR NEXT PRESENTATION IS VERY, 
          [01:20:01]
IS JUST A VERY SHORT BRIEFING ON OUR PLANNED ACTIVATION AS PART OF THIS YEAR'S SOUTH BY SOUTHWEST FESTIVAL, SOUTHWEST FESTIVAL THAT'S TAKING PLACE IN AUSTIN NEXT MONTH. 
          AMY RES JOINED OUR TEAM OVER A YEAR AGO AS ONE OF OUR ECONOMIC DEVELOPMENT MANAGERS AND SHE'S GONNA BE PROVIDING THIS PRESENTATION. 
          HELLO CHAIRWOMAN VERON AND THANK YOU FOR HAVING THE TIME FOR US TODAY AND COUNCIL MEMBERS. 
          UH, MY NAME AGAIN IS AMY CONTRERAS. 
          I'M WITH THE ECONOMIC DEVELOPMENT DEPARTMENT. 
          I'M A MANAGER IN THE DIVISION. 
          WE WANTED TO TAKE A FEW MINUTES TO GIVE YOU AN OVERVIEW OF WHAT WE'RE GONNA BE DOING FOR SOUTH BY SOUTHWEST THIS YEAR. 
          BEFORE I GET STARTED, I WANTED TO GIVE YOU A LITTLE BIT OF BACKGROUND ON WHAT WE'VE DONE IN THE PAST FEW YEARS TO GIVE YOU SOME CONTEXT. 
          AS YOU KNOW, SOUTH BY SOUTHWEST IS AN INTERACTIVE MUSIC ANNUAL FILM FESTIVAL THAT HAPPENS IN AUSTIN. 
          IT'S VERY WELL ATTENDED. 
          OVER 400,000 PEOPLE USUALLY GO. 
          IT'S A PRIME OPPORTUNITY TO SHOWCASE SAN ANTONIO'S STRENGTHS WE'RE RIGHT NEAR AUSTIN. 
          DURING 2016 AND 17, THE CITY SUPPORTED DIFFERENT INITIATIVES WITH VARIED OUTCOMES. 
          REALLY THERE WERE SOME GOOD, SOME NOT SO GOOD. 
          IN 2018, WE ASKED FOR GUIDANCE FROM THIS COMMITTEE AND ALSO FROM SEVERAL PARTNERS. 
          AND WE DETERMINED THAT A PHASED IN APPROACH WOULD BE GOOD FOR SOUTH BY SOUTHWEST. 
          WE, IN 2018, WE SPONSORED A BOOTH AT THE SOUTH BY SOUTHWEST JOB MARKET AND THAT WAS ORGANIZED BY TECH BLOCK IN 2019. 
          WE DID TWO INITIATIVES. 
          WE ALSO DID A BOOTH AT THE JOB MARKET SPONSORED BY US AND AND ORGANIZED BY TECH BLOCK. 
          AND THEN WE DID A STARTUP DAY FOR INTERNATIONAL VISITORS IN SAN ANTONIO. 
          THIS YEAR WE'RE GONNA REPEAT THE STARTUP DAY IN SAN ANTONIO AND IT'S GONNA BE CALLED, LIKE YOU SAID, HASHTAG GO AS A TX. 
          THANK YOU ISAAC. 
          SO I'LL TALK ABOUT GO S A TX FIRST. 
          THE GOAL OF THIS IS TO SHOWCASE SAN ANTONIO AND TO PROMOTE OUR CITY AS A POTENTIAL BUSINESS DESTINATION. 
          WE PLAN TO HAVE OVER 50 VISITORS FROM AROUND THE WORLD TO DATE. 
          WE HAVE RSVPS FROM COMPANIES IN THESE COUNTRIES. 
          YOU CAN SEE THEM. 
          WE HAVE CANADA, COLUMBIA, GERMANY, KOREA, MEXICO, AND WE EVEN HAVE CHILE. 
          SINCE THIS WAS PRINTED, I WANNA HIGHLIGHT A FEW. 
          UH, WE HAVE 10 STARTUPS THAT ARE COMING FROM KOREA AND THESE RESULTED FROM RELATIONSHIPS THAT WE MADE IN THE RECENT TRADE MISSION. 
          WE ALSO HAVE 10 WOMEN ENTREPRENEURS THAT ARE COMING FROM MEXICO, WHOM WE'VE BEEN COURTING FOR OVER A YEAR. 
          I ALSO WANTED TO MENTION THAT THIS REALLY, THIS INITIATIVE IS RECRUITING MILLENNIALS LIKE YOU WERE TALKING ABOUT COUNCILMAN COURAGE. 
          SO THIS IS MOST OF THE PEOPLE WHO WILL BE ATTENDING WILL BE MILLENNIALS. 
          UH, AGENDA PLEASE. 
          THANK YOU. 
          TO THE EXTENT PEOPLE ARE VISITING SOUTH BY SOUTHWEST, WE'RE GONNA OFFER A FREE SHUTTLE FROM AUSTIN TO COME HERE. 
          BUT SOME OF OUR GUESTS WILL BE JOINING US DIRECTLY IN SAN ANTONIO. 
          OUR GOAL IS TO HIGHLIGHT THE FEEL OF SAN ANTONIO AND THE OPPORTUNITIES AVAILABLE THAT YOU REALLY NEED TO BE HERE TO UNDERSTAND. 
          WE'RE GONNA HOST A WELCOME EVENT AT THE PEARL. 
          WE'RE GONNA HIGHLIGHT OUR UNESCO CREATIVE CITY OF GASTRONOMY, OUR RIVER WALK, OF COURSE, THE HOUSTON STREET TEST TECH DISTRICT. 
          AND THEN WE'RE GONNA HOST A SPEED PINCH, A SPEED PITCH EVENT WITH LOCAL INVESTORS. 
          IF YOU COULD CHANGE THE SLIDE, THE SPEED PITCH IS OUR ANCHOR EVENT. 
          FIRMS SUCH AS ADMIRAL CAPITAL, HOLT VENTURES SCALE WORKS, U SS A A LABS AMONG OTHERS ARE GONNA PARTICIPATE. 
          EACH VISITING COMPANY IS GONNA HAVE AN OPPORTUNITY TO SHARE THEIR STORY. 
          AND FOR THE WHOLE DAY WE HAVE GREAT LOCAL SUPPORT. 
          YOU CAN SEE THE LOGOS OF THE COMMUNITY PARTNERS WHO'VE OFFERED TO HELP S A E D F AND VELOCITY TEXAS. 
          THEY'RE GONNA SHOWCASE THEIR SOFT LANDING PROGRAMS AND THE GLOBAL GLOBAL ACCELERATOR PROGRAM. 
          WE'RE ALSO GONNA HIGHLIGHT CODE UP AS AN EXAMPLE OF WORKFORCE DEVELOPMENT AND GEEKED THEM IN TECH BLOCK ARE GONNA HELP SPOTLIGHT OUR TECH ECOSYSTEM. 
          NEXT ONE, THIS PROGRAM ALSO ALIGNS WITH OUR LARGER PASSPORT SAN ANTONIO INITIATIVE LIKE YOU WERE TALKING ABOUT. 
          AND TODAY WE ACTUALLY HAVE OUR METRO PRIORITY PLAN HOT OFF THE PRESSES FOR YOU. 
          SO WE'LL BE GIVING THAT TO YOU AFTERWARD. 
          BUT IN LOOKING AT THE MAKEUP OF LAST YEAR'S FOREIGN VISITORS, OUR TARGET COUNTRIES ARE WELL REPRESENTED. 
          IF YOU RECALL THEIR CANADA, GERMANY, JAPAN, KOREA, AND MEXICO. 
          WE'VE PURPOSELY CHOSEN TO DEEPEN OUR CONNECTIONS IN THESE MARKETS. 
          WE'VE REENGAGED PRIOR PARTICIPANTS. 
          WE HAVE SEVERAL PEOPLE WHO'VE SIGNED UP TO COME AGAIN, WHICH IS GREAT. 
          WE'VE COLLABORATED WITH OUR TRADE OFFICES IN MEXICO CITY AND IN TOKYO WE'VE RESEARCHED AND MADE NEW PARTNERS IN FRANKFURT, TORONTO, MONTREAL, AND SEOUL. 
          AND WE'VE ENGAGED CITY PARTNERS AND VIA VISIT SA TODAY, WE'VE INVITED OVER UP TO DATE, WE'VE INVITED OVER 400 POTENTIAL PARTICIPANTS AND THESE INCLUDE INCUBATORS THAT ARE IN ALL THESE CITIES. 
          AND SO THEY'RE PROPOSING IT TO THEIR PEOPLE AND OUR INVITATION THEMSELVES SHOW A MAP OF WHERE SAN ANTONIO IS IN THE, IN THE WORLD. 
          AND IT'S REALLY, UH, WE'RE HELPING PROMOTE NOT ONLY OUR LOCATION, BUT THAT THIS IS A AREA FOR MILLENNIALS AND FOR LOCAL INVESTMENT AS WELL. 
          NEXT ONE. 
          OKAY. 
          SO WHAT YOU DIDN'T HEAR US SAY IS THAT WE'RE GONNA BE HAVING A LARGE PRESENCE IN AUSTIN. 
          'CAUSE WE'VE DECIDED NOT TO DO THAT THIS YEAR. 
          AND THERE ARE A FEW REASONS WHY WE DECIDED NOT TO DO 
          [01:25:01]
THAT. 
          FIRST OF ALL, WE DID INITIAL OUTREACH WITH VARIOUS DEPARTMENTS AND WITH LOCAL LEADERS. 
          THE SAME GROUP THAT WE ASKED BEFORE, INCLUDING E D F, GEEKDOM, THE COUNTY B S A, THE AIRPORT AND LOCAL BUSINESSES. 
          AND WE FOUND A REALLY LUKEWARM REACTION TO INVESTING A LARGE AMOUNT IN SOUTHWEST. 
          SOUTHWEST TECH BLOCK WAS ONCE AGAIN READY TO COMMIT WITH US TO ORGANIZE A TALENT FOCUSED EFFORT AT THE JOB FAIR. 
          BUT THIS YEAR THERE WILL BE NO JOB FAIR. 
          SO INSTEAD WE WOULD HAVE TO DO A TRADE SHOW PRESENCE, WHICH IS WAY MORE EXPENSIVE. 
          UH, WE WILL BE ENGAGING WITH THE FOREIGN PAVILIONS THAT ARE GONNA BE AT SOUTH BY SOUTHWEST. 
          SO OUR ENGAGEMENT THIS YEAR IS GONNA BE MUCH MORE TARGETED ON THE INTERNATIONAL FOREIGN DIRECT INVESTMENT. 
          SO WE'RE HAVING OUR EVENT HERE AND WE'LL BE ENGAGING IN THE FOREIGN BOOTHS IN IN THE FESTIVAL. 
          THAT'S REALLY MY FULL PRESENTATION, SO IF YOU HAVE ANY QUESTIONS FOR ME, I'M HAPPY TO TAKE THEM. 
          THANK YOU. 
          ARE YOU LOOKING FOR ACTION ON THIS ITEM AS WELL? NO, IT'S JUST BRIEFING FOR YOUR INFORMATION. 
          OKAY, GREAT. 
          UM, AND SO YOU SAID YOU ALSO WERE GOING TO HAVE INVEST THE OTHER, UH, LOGOS ARE OUR INVESTORS. 
          HOW MUCH ARE WE AS A CITY MOVING FORWARD WITH THIS? SO RIGHT NOW WE, WE HAVE $10,000 IN OUR, IN OUR E D D BUDGET THAT WE'RE SPENDING ON THIS INITIATIVE. 
          YEAH. 
          AND THAT'S IT FOR THIS YEAR. 
          WOW. 
          OKAY. 
          GREAT. 
          ANY QUESTIONS FROM MY COLLEAGUES? ANY QUESTIONS? NO. 
          WELL THANK YOU VERY MUCH AMY. 
          I THINK WHAT'S EXCITING ABOUT THIS IS WE'RE ACTUALLY PUTTING ALREADY INTO ACTION SOME OF THE, THE VISIONING THAT WE WENT THROUGH WITH OUR WHOLE PASSPORT. 
          MM-HMM. 
          , UM, AND THE REGIONAL AND WITH OUR INTERNATIONAL BUSINESS AND OUR INTERNATIONAL STRATEGY. 
          SO CONGRATULATIONS. 
          I'M LOOKING FORWARD TO IT AND I'M LOOKING FORWARD TO IF ANY OF MY COUNCIL COLLEAGUES WANNA BE THERE FOR THE WELCOME EVENT OR JUST BE ABLE TO STOP IN AND SAY HELLO AND WELCOME THESE, UM, THESE, OUR INTERNATIONAL VISITORS WILL BE HAPPY TO DO THAT. 
          SO. 
          GREAT. 
          THANK YOU ALL VERY THANK MUCH. 
          OKAY. 
          AND WITH THAT, I BELIEVE THAT WAS THE LAST ITEM ON OUR AGENDA. 
          THANK YOU TO MY COLLEAGUES. 
          AND JUST, UM, AGAIN, SO YOU ALL KNOW WE WILL BE TAKING A LOOK AT SOME OF OUR, UM, STATUS OF POVERTY REPORT INFORMATION AND BRINGING THAT TO, UM, TO THIS, THIS COMMITTEE AND HAVING DISCUSSIONS ABOUT IT. 
          WE'LL BE LOOKING AT PROBABLY AROUND FIVE OF THE RECOMMENDATIONS COMING THROUGH THIS COMMITTEE. 
          UM, BUT I THINK IT'S GONNA BE GREAT LAYERING AND VERY TIMELY OF WHAT WE JUST HEARD FROM S A E D F. 
          SO WITH THAT WE STAND ADJOURNED. 
          THANK YOU ALL VERY MUCH. 
          THANK YOU.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.