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WE'RE GONNA GO AHEAD AND GET STARTED WITH OUR MEETING.
THE TIME IS, UM, 2:02 PM ON THIS WEDNESDAY, JUNE 16TH, OR JUNE 17TH, 2020.
GO AHEAD AND CALL OUR CITY COUNCIL B.
UH, MADAME CLERK, IF YOU CAN GO AHEAD AND READ THE ROLE.
COUNCIL MEMBER ANDREW SULLIVAN.
COUNCIL MEMBER CAB HDA IS OUT TODAY.
COUNCIL MEMBER COURAGE PRESENT.
WELL, GOOD AFTERNOON EVERYONE.
WE HAVE, UM, TWO ITEMS ON OUR AGENDA TODAY.
UM, ONE RELATED TO THE CENSUS AND THE OTHER TO IS CIVIC ENGAGEMENT, UH, PROCUREMENT.
SO, UH, WE'RE GONNA GO AHEAD AND, AND GO, UH, IN ORDER ONE THROUGH 10 TODAY.
UH, BUT WE'RE GONNA TAKE ONE ITEM AT A TIME, AND EVERYONE WILL HAVE SEVEN MINUTES ON EACH.
I DON'T THINK WE'RE, EVERYONE'S GONNA NEED ALL SEVEN MINUTES FOR BOTH, BUT WE'RE GONNA TAKE ONE ITEM AT A TIME, SO LEMME TURN IT OVER NOW TO CITY MANAGER ERIC WALSH.
UH, GOOD, UH, GOOD AFTERNOON, MAYOR COUNSEL.
[1. 20-3675 Briefing on the San Antonio/Bexar County Complete Count Committee and local efforts to ensure a complete count for the 2020 Census in response to COVID-19. [Carlos Contreras, Assistant City Manager; Jeff Coyle, Director, Government & Public Affairs]]
OUR FIRST, UH, BRIEFING TODAY, UH, WILL BE BY, UH, BERTHA RODRIGUEZ, OUR CENSUS ADMINISTRATOR, UH, WHO WILL GIVE YOU AN UPDATE ON THE, UH, COMBINED SAN ANTONIO AND BEXAR COUNTY COMPLETE COUNT COMMITTEE, AND OUR EFFORTS TO ENSURE THAT WE GET MAXIMUM PARTICIPATION IN THE 2020 CENSUS.AS WITH EVERYTHING ELSE, UH, COVID 19 HAS CHANGED SOME OF THE LANDSCAPE SIGNIFICANTLY FOR THE CENSUS.
AND BOTH THE FEDERAL GOVERNMENT AND, AND LOCAL, UH, GOVERNMENTS HAVE HAD TO REACT AND ADJUST TO, TO, UM, CHANGING TIMELINES.
THE US CENSUS BUREAU, UH, HAS POSTPONED THEIR FIELD OPERATIONS AND IN-PERSON DATA COLLECTION, AS I'M SURE MOST OF YOU'RE AWARE.
UH, AND THE END DATE, UH, FOR THAT COLLECTION OF DATA HAS BEEN EXTENDED TO OCTOBER 31ST, 2020.
I'M GLAD TO REPORT THAT THE STRUCTURES AND STRATEGIES THAT HAVE BEEN EMPLOYED BY THE, BY THE CITY COUNTY COMPLETE COUNT COMMITTEE HAVE REALLY, UH, SO FAR PROVEN TO BE, UH, UP TO THE TASK.
AND, UH, LOCALLY WE CONTINUE TO REVIEW THE DATA AND RESPOND TO THOSE NUMBERS.
UH, WITH THAT, I'LL PASS IT OVER TO BERTHA, UH, SO SHE CAN, UH, SHARE THE FULL PICTURE OF, UH, THE PRESENTATION OF WHERE WE'RE AT AS A COMMUNITY.
UH, AND, UH, THANK YOU MAYOR AND COUNCIL MEMBERS FOR THIS OPPORTUNITY TO PROVIDE AN UPDATE.
UH, THE LAST TIME THAT AN UPDATE WAS PROVIDED WAS BACK IN OCTOBER, IT SEEMS LIKE A LIFETIME AGO.
AND YES, AS ERIC MENTIONED, SO MUCH HAS CHANGED.
UM, BUT, UM, WE, AS ERIC SAID, FEEL, UH, VERY CONFIDENT THAT THE WORK THAT WE LAID OUT, UH, IN, IN COLLABORATION WITH THE COUNTY AND THE COMPLETE COUNT COMMITTEE, AND, AND WITH YOU AS, AS AN ORGAN ORGANIZ, AS, AS A, AS A BODY, UH, HAVE PROVEN TO BE FRUITFUL.
AND SO, I'M, I'M HAPPY TO BE HERE TO SHARE, UH, YES, WHAT WE'VE DONE, UH, IN LIGHT OF COVID, UH, WHAT OUR CURRENT, UH, NUMBERS ARE LOOKING TO, UH, BE AS OF TODAY AND, AND WHAT WE PROJECT THEM TO BE MOVING FORWARD.
I'LL ALSO WALK YOU THROUGH SOME PIVOTING STRATEGIES THAT WE, UH, MADE VERY INTENTIONAL DECISIONS TO IMPLEMENT IN THE MARKET, UM, IN, AT THE END, SHARE WITH YOU WHAT ARE SOME OF THE THINGS THAT WE'RE STILL CONCERNED ABOUT.
AND, UM, HOPEFULLY AT THE END OF THIS, UH, YOU KNOW, WE CAN HAVE SOME DIALOGUE ABOUT WHAT CAN WE STILL DO? WHAT ARE SOME IDEAS, UH, WE'RE, WE'RE CONSTANTLY SHARING WITH OUR STAKEHOLDERS AND COMMUNITY.
IF YOU HAVE AN IDEA, WE'LL MAKE IT HAPPEN.
WE'LL FIGURE OUT HOW TO MAKE IT HAPPEN,
BEFORE I GET INTO THE MEAT OF THE PRESENTATION, I JUST WANNA REVIEW ON THE NEXT SLIDE, UH, WHERE WE STARTED AND, AND WHAT OUR GOAL WAS.
AND, AND JUST SO THAT EVERYONE IS ON THE SAME PAGE, OUR ROLE IN THIS PROCESS IS TO SUPPORT THE CENSUS BUREAU IN GETTING THAT COMPLETE COUNT, BECAUSE WE'RE NOT ABLE TO GO INTO THE COMMUNITY AND COLLECT DATA.
OUR ROLE WAS TO CREATE, UM, A, A
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SUCH A HUGE CAMPAIGN AROUND PEOPLE ENGAGING IN THE CENSUS THAT THE WORKLOAD THAT THEY WOULD HAVE TO DO ON THE BACKEND WASN'T GOING TO BE SO GREAT.SO AGAIN, OUR FOCUS WAS THE COMPLETE COUNT OF ALL RESIDENTS.
AND, AND THEN AGAIN, UH, TARGETING THOSE POPULATIONS AT RISK, UM, RACIAL AND ETHNIC MINORITIES, HOUSEHOLDS WITH CHILDREN UNDER FIVE, WHICH, UH, CHILDREN UNDER FIVE WERE GREATLY UNDER COUNTED IN, IN 2010 SENIORS, SPECIFICALLY, THOSE, UM, THAT WERE, UH, NOT GOING TO BE ABLE TO ACCESS THE CENSUS QUESTIONNAIRE VIA, VIA THE INTERNET THIS TIME AROUND, UH, HOUSEHOLDS, UH, IN, IN, IN THE LOWER SOCIOECONOMIC DEMOGRAPHIC STATUS.
THOSE WITH LANGUAGE BARRIERS, YOU'RE FAMILIAR WITH THE TARGET POPULATIONS.
THE GOAL THAT, THAT THE BUREAU HAS SET FOR OUR AREA IS A 67% SELF RESPOND.
WHAT THAT MEANS IS THAT BY THE TIME THE BUREAU GOES INTO THE MARKET ON AUGUST 11TH, WE WILL WANT TO HAVE REACHED 67%.
THAT MEANS THAT THERE ARE FEWER CENSUS TAKERS THAT NEED TO GO KNOCK DOOR TO DOOR.
OBVIOUSLY, WE WANT TO KEEP GOING PAST THAT 67%.
UM, THAT ON THE TAIL END, WHEN I SHARE WITH YOU SOME OTHER DATA, UM, WE HAVE QUITE, UH, STILL A WAY, UH, YOU KNOW, WE'VE STILL GOT SOME WORK TO DO, BUT, UH, WE'RE, WE'RE, WE'RE DOING WELL, I'LL SHARE HOW WE'RE DOING, UM, IN A, IN THE NEXT SLIDE, BUT FOR THIS, FOR THE PURPOSE OF FRAMING WHERE WE ARE OVERALL, WE HAD
HERE'S WHERE WE ARE, UH, NATIONALLY, THE US CENSUS'S BUREAU HAS REACHED THEIR SELF RESPONSE GOAL.
THEY HAVE SET A 60% SELF RESPONSE GOAL FOR THEMSELVES.
UM, AS YOU CAN SEE, UNFORTUNATELY, TEXAS BEAR COUNTY AND SAN ANTONIO LAGGED BEHIND THE NATIONAL AVERAGE.
AND WHAT THAT TRANSLATES TO IN OUR COMMUNITY IS THAT 171 CENSUS TRACTS OUT OF THE TOTAL 372 IN OUR COUNTY, STILL HAVE, UH, SELF RESPONSE RATES UNDER 58%.
UM, AND SO WHAT WE'RE LOOKING AT DAILY ARE THESE SELF RESPONSE RATES.
AND WHAT WE'RE MEASURING OUR EFFORTS WITH AGAINST ARE THESE SELF RESPONSE RATES.
AND WE'RE FOCUSED ON THESE CENSUS TRACKS ON THE NEXT SLIDE.
UM, I JUST WANTED, UH, UH, TO SHARE A LITTLE BIT ABOUT WHAT I WAS SAYING EARLIER IN TERMS OF WHERE WE ARE TODAY, WHICH IS AT THE 58% AS OF THE 15TH, WHERE WE, WHERE WE NEED TO BE BASED ON THE GOAL THAT THE CENSUS BUREAU HAS FOR THIS AREA.
AND WHAT WILL HAPPEN BETWEEN AUGUST 11TH AND OCTOBER 31ST, IS THAT THE CENSUS WILL GO DOOR TO DOOR.
WHERE THAT BECOMES A LITTLE CHALLENGING IS, AND ALL OF YOUR ARE VERY FAMILIAR WITH THIS, IS THAT COVID HAS NOT GONE AWAY.
IN FACT, WE'RE, WE'RE SEEING SOME, SOME NEW DATA THAT, THAT SHARES THAT, THAT, THAT, THAT CONVEYS TO US THAT GETTING THE, THE, THE ENUMERATORS INTO THE MARKET IS GOING TO BE A CONTINUOUS CHALLENGE.
AS MUCH AS THE BUREAU HAS OPENED UP THE OPERATIONS LOCALLY AND ACROSS THE NATION TO START SOME OF THEIR, UH, ENUMERATION AT GROUP QUARTERS, FOR EXAMPLE, UM, WE'RE STILL HOPEFUL THAT THE BUREAU WILL BE ABLE TO BE IN THE MARKET ON AUGUST 11TH GOING DOOR TO DOOR, BUT THAT'S NOT A GUARANTEE.
AS ALL OF YOU KNOW, UH, SITUATION WE'RE DEALING WITH DOESN'T GIVE US A LOT OF GUARANTEES RIGHT NOW.
AND SO WE HAVE TO KEEP WORKING TOWARDS THAT SELF RESPONSE.
WE HAVE TO KEEP PUSHING OUR COMMUNITY TO UNDERSTAND, UNDERSTAND WHY THEY NEED TO RESPOND ON THEIR OWN.
UH, AND MAYOR, YESTERDAY YOU TALKED ABOUT, YOU KNOW, SHOUTING FROM THE TOP OF ROOFTOP FOR EVERYONE TO WEAR YOUR, THEIR MASKS.
AND I'LL BE STANDING ACROSS THE STREET FROM YOU ON THE OTHER BUILDING, SHOUTING THAT PEOPLE NEED TO FILL OUT THE CENSUS, UH, BECAUSE, UH, FROM EIGHT 11 TO 10 31, THAT'S A LOT OF HEAVY LIFTING THAT HAS TO GET DONE BY THE BUREAU IF WE, UH, CONTINUE TO SEE COVID AT THE RATES THAT WE HAVE.
SO, ON THE NEXT SLIDE, UM, JUST GONNA GIVE YOU AN OVERVIEW OF WHERE WE STARTED, BECAUSE I THINK THAT THIS IS, UH, VERY TELLING OF THE SUCCESS THAT WE'VE HAD IN OUR COMMUNITY.
OUR COMPLETE COUNT COMMITTEE, UM, SPENT AN ENTIRE YEAR PLANNING OUT HOW WERE WE GOING TO HAVE TARGETED AND EQUITABLE OUTREACH EFFORTS IN THOSE AT-RISK POPULATION AREAS.
THEY FORMED SUBCOMMITTEES CENTERED AROUND THOSE HARD TO REACH POPULATIONS, AND WE FORMED TASK FORCES THAT RIGHT BEFORE COVID, WE HAD NEARLY 60 ORGANIZATIONS THAT WERE WORKING WITH THE CITY AND THE COUNTY,
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AND THE COMPLETE COUNT COMMITTEE THAT WERE READY TO MOVE, THEY WERE READY TO ENGAGE, THEY WERE READY TO GET THE COUNT, UM, AND THEY WERE THE ONES THAT WERE GOING TO BE THOSE TRUSTED VOICES, THOSE DIRECT CHANNELS TO OUR POPULATIONS.AND ON THE NEXT SLIDE, UH, WE'LL, YOU KNOW, EVERYTHING CHANGED.
OUR WORLD AS WE KNOW IT CHANGED AND SENSES WAS NOT UNAFFECTED BY THAT.
OUR ENVIRONMENT INCLUDED STAY AT HOME WORK, SAFE ORDERS, SOCIAL DISTANCING.
IT INCLUDED THE CENSUS BUREAU ADJUSTING TIMELINES THAT WOULD GO FROM TWO WEEKS TO FOUR WEEKS, TO FINALLY THREE MONTHS TO OCTOBER 31ST.
AS ERIC MENTIONED, OUR DOOR TO DOOR DATA COLLECTION WAS PUSHED BACK, NOT ONLY FROM THE DOOR TO DOOR DATA COLLECTION, BUT FROM THE COLLECTION OF INDIVIDUALS THAT ARE HOMELESS, A COLLECTION FROM INDIVIDUALS THAT LIVE IN GROUP QUARTERS, OUR NURSING FACILITIES, OUR JAILS.
UM, AND SO ALL OF THOSE TIMELINES WERE SHIFTING ON A WEEKLY BASIS, IF YOU WILL.
AND SO OUR ENVIRONMENT ALSO INCLUDED, UH, THE SLOW DECLINE OF THE DAILY RESPONSE RATES, AND THAT'S A MEASURE THAT, UH, IS GOING TO TRULY BE IMPACTFUL TO US AS WE MOVE DOWN, UH, DOWN THE ROAD.
AND SO, IN, IN LIGHT OF THIS ENVIRONMENT, IT WAS TIME TO PIVOT.
I READ AN ARTICLE, AND THIS IS A QUOTE FROM THE DIRECTOR OF THE DECEN CENSUS OFFICE.
AND HE, HE, HE, HE WAS QUOTED AS SAYING, OF ALL OUR WORST NIGHTMARES OF THE THINGS THAT COULD HAVE GONE WRONG WITH THE CENSUS, WE DID NOT ANTICIPATE THIS SET OF ACTIONS.
AND I'M TELLING YOU, NOBODY PLANS CONTINGENCY LIKE THE FEDERAL GOVERNMENT AND NO CONTINGENCY PLAN.
AND I'M A STRATEGIC PLANNER BY NATURE.
AND MAN, IT, IT, IT HAS BEEN AN, UH, A CHALLENGING TIME, UH, TO ATTEMPT TO PIVOT CONSTANTLY IN, IN THE ENVIRONMENT THAT WE'RE IN, BUT WE'RE DOING IT.
AND, AND THAT'S, I THINK WHAT, WHAT I WANT TO LEAVE WITH YOU AT THE END IS THAT, THAT WE'RE DOING IT, BUT WE'VE HAD TO REALLY ADJUST.
AND ON THE NEXT SLIDE IS WHERE, UH, WE LAY OUT WHAT THOSE ADJUSTMENT STRATEGIES, WHAT THE SHIFT IN STRATEGY WAS.
WE LOST, UH, PROBABLY A MONTH AND A HALF WORTH OF KEY GRASSROOTS ACTIVATION OPPORTUNITIES, UH, FROM THE MAYOR AND THE JUDGE AND COMMUNITY LEADERS HAVING A, A MEDIA TOUR ON CENSUS DAY TO A WEEK LONG, UH, FAMILY WEEK THAT WE HAD PLANNED WITH NINE DIFFERENT EARLY ED INSTITUTION ORGANIZATIONS, UH, TO ALL OF THE, UH, K THROUGH 12 CAMPUS ACTIVITIES, ALL OUR HIGHER ED ACTIVITIES DISAPPEARED.
AND SO WHAT WE DID WAS WE WENT BACK TO THE DATA, JUST LIKE WHEN WE STARTED, WE WENT BACK TO THE DATA AND WE TOOK A LOOK AT WHAT WAS HAPPENING IN THE MARKET FROM A RESPONSE RATE PERSPECTIVE, AND WE CREATED SOME STRATEGIES AROUND THOSE DATA SETS.
UH, WE ALSO SHIFTED FROM A HIGH TOUCH HIGH, UH, FROM A HIGH TOUCH GRASSROOTS TO A HIGH MEDIA, UH, STILL ON THE PREVIOUS SLIDE, JOHN, THANK YOU.
UM, WE KNEW THAT IN ORDER TO, TO MAKE THIS, UH, TO KEEP THE MOMENTUM OF WHERE WE NEEDED TO BE, WE WERE GOING TO HAVE TO KEEP THE TOP OF MIND AWARENESS IN THE MARKET.
AND WE WERE, WE KNEW WE WERE GOING TO BE COMPETING, UH, WITH THE MESSAGE THAT WAS GONNA BE HARD TO BREAK THROUGH, BUT WE KNEW THAT WE HAD TO DO IT, UH, AND WE COULD NOT LET OUT.
AND SO, UH, WE ALSO EVALUATED THE EXISTING STRATEGIES WE HAD IN THE MARKET FROM IMMEDIATE PERSPECTIVE, UM, TO SEE IF, IF THOSE WERE, THOSE WERE WORKING AND IF WE NEEDED TO CONTINUE, OR IF WE NEEDED JUST TO PIVOT ON THOSE AS WELL.
WE MADE AN INTENTIONAL DECISION TO TAKE ALL OUR MEDIA PLANNING AND BUYING IN-HOUSE.
UM, AND, AND WHAT THAT ALLOWED US TO DO IS, A COUPLE OF THINGS HAVE THE FLEXIBILITY TO CHOOSE, UH, NON-TRADITIONAL MEDIUMS THAT MAYBE WE HADN'T CONSIDERED IN THE MARKET BEFORE, BUT IT ALSO ALLOWED US TO TAKE ABOUT A 45 TO $50,000 AGENCY FEE BUDGET AND REINVEST IT IN PAID MEDIA DIRECTLY.
AND SO, UM, I THINK THAT THAT HAS PROVEN TO BE A, A GOOD DECISION.
AND WE'RE, WE HAD TO QUICKLY MOVE FROM AN EDUCATION AWARENESS PHASE UNTIL IT GET COUNTED NOW.
I MEAN, WE WENT STRAIGHT TO, UH, THIS IS WHY IT'S IMPORTANT THEY GET COUNTED NOW.
UH, AND THEN WE WORKED CLOSELY WITH OUR LOCAL COMPLETE COUNT COMMITTEE, BUT ALSO WITH THE NATIONAL ORGANIZATIONS AND ADVOCACY GROUPS TO ENSURE THAT THE MESSAGING THAT WE HAD AROUND CENSUS WAS MINDFUL OF THE CRISIS THAT THE COMMUNITY WAS FACING.
AND WE DID NOT WANT TO APPEAR TONE DEAF, TONE DEAF IN ANY OF OUR MESSAGING.
UH, WE KEPT THE PULSE ON SOME OF THE STRATEGIES THAT WERE BEING IMPLEMENTED, AND WE FOUND THAT, UH, THE BEST MESSAGING STRATEGY WAS THOSE THAT TIED SENSES
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WITH WHAT WAS GOING ON WITH COVID TO TIE SENSES WITH THE IMPORTANCE OF HAVING THE FUNDS AVAILABLE TO KEEP THE PROGRAMMING AND SERVICES THAT WERE SO CRITICAL TO US DURING COVID MEAL DISTRIBUTIONS AT THE K THROUGH 12 CAMPUSES ARE EMERGENCY SERVICES, UM, AND HOUSING, UM, ECONOMIC DEVELOPMENT AND EMPLOYMENT.SO, UM, THOSE ARE THE STRATEGIES THAT WE PIVOTED TO.
ON THE NEXT PAGE, I JUST WANTED TO SHARE THAT PART OF THE WORK THAT WE'VE BEEN DOING HAS BEEN DATADRIVEN, AND WE HAVE HA WE HAVE BEEN VERY, UH, FORTUNATE TO HAVE COLLABORATED EARLY ON.
IN FACT, UH, WE STARTED THIS COLLABORATION LAST YEAR BECAUSE WE KNEW THAT THE REAL TIME DATA THAT THE BUREAU WAS GOING TO MAKE AVAILABLE TO US WAS GONNA BE SO VALUABLE TO US AS WE OPTIMIZE OUR EFFORTS.
SO WE COLLABORATED WITH CI NOW WHO ACTUALLY RECEIVED, UH, A GRANT FROM THE SAN ANTONIO AREA FOUNDATION, AND THEY'VE, UH, DEVELOPED THIS DASHBOARD, UH, THAT WE'LL BE LAUNCHING.
AND THIS IS JUST MEANT TO SHOW YOU THE, THE LANDING PAGE, AND NOT TO LOOK AT THE, UH, THE DATASET, UH, BUT WHAT CI NOW HAS, UH, HAS ALLOWED, UH, THIS, THIS COLLABORATION HAS ALLOWED US TO ENSURE THAT THE, THE MINUTE WE SEE A STRATEGY THAT WE THINK WILL WORK IN THE MARKET, WE'RE GONNA RUN THE NUMBERS AGAINST IT, AND THEN WE'RE GONNA SEE WHERE DO WE NEED TO BE.
AND, UM, WE'RE VERY APPRECIATIVE OF THAT PARTNERSHIP, AND WE'RE VERY APPRECIATIVE, THE SAN ANTONIO FOUNDATION FOR SEEING THE VALUE IN DATA AND, AND IN, AND, AND IN HELPING US TO MAKE THOSE DECISIONS.
UH, ON THE NEXT SLIDE, I WANTED TO SHARE THE MAP OF WHAT WE LOOK LIKE AS A COMMUNITY IN TERMS OF SELF RESPONSE RATES.
THE LIGHTER, THE SHADED AREA, THE LOWER THE SELF RESPONSE IS, YOU'LL SEE THAT UNFORTUNATELY, IT'S IN THE, HIS, IN, IN AREAS THAT HAVE HISTORICALLY, UM, UH, HAD, UH, SOCIOECONOMIC, UH, ISSUES THAT THE INNER CORE, UM, THE SOUTHERN PART OF OUR COUNTY.
UH, WE'VE GOT POCKETS ON THE NORTHWEST, THAT HIGH, HIGH IMMIGRANT IMMIGRANT POPULATIONS.
UM, AND, AND SO WHEN WE DID THE ANALYSIS TO SEE, UH, WHAT THE DEMOGRAPHICS OF THESE LOW RESPONSE AREAS WERE, WE FOUND THAT WHAT WE KNEW TO BE TRUE AT THE BEGINNING WAS PANNING OUT.
AND THAT WAS THAT WE WERE GOING TO HAVE, UH, CERTAIN POPULATIONS THAT WERE JUST NOT GOING TO SELF RESPOND ON THEIR OWN.
AND WE FOUND THAT THESE FOUR CHARACTERISTICS WERE RISING TO THE TOP, AND THAT WE NEEDED TO ENSURE AN EQUITABLE OUTREACH TO THESE POPULATIONS, UM, RACIAL AND ETHNIC MINORITIES, RENTERS THAT ARE VERY MOBILE, AND, UH, THOSE WITH LIMITED INTERNET ACCESS AND THOSE HOUSEHOLDS AND LOWER SOCIOECONOMIC BACKGROUNDS.
AND SO ON THE NEXT SLIDE, UH, I'LL START TO REVIEW WHAT WE DID FROM A TACTIC PERSPECTIVE.
SO WE, UH, HAD LAST FALL, UM, PROCURED THE SERVICES OF A, OF AN AGENCY THAT WOULD PROVIDE A SOCIAL MEDIA CAMPAIGN.
AND WE LAUNCHED A SOFT LAUNCH, A NON-PAID ORGANIC, UH, LAUNCH, UM, IN JANUARY.
UM, THE SOCIAL MEDIA CAMPAIGN WAS, WAS AND HAS ALLOWED US THE ABILITY TO GEOTARGET OUR POPULATIONS AS WELL AS GEOFENCE, UH, COMMUNITY ORGANIZATIONS IN THE LOW, LOWER SELF RESPONSE RATES.
UM, WE DECIDED TO USE A VARIETY OF SOCIAL, CH SOCIAL, SOCIAL CHANNELS AND CONTENT TO DRAW IN THE DIFFERENT POPULATIONS.
AND WHAT WE FOUND IS THAT JUSTICE HAD OCCURRED ACROSS THE NATION, UH, WITH, UH, ORGANIZATIONS MOVING TO DIGITAL, THAT THIS WAS THE MOST NIMBLE AND RESPONSIVE MEDIUM THAT WE COULD HAVE IN PLACE, UM, AND THAT WE COULD USE THE SELF RESPONSE RATES TO ACTUALLY AL ALTER OUR MESSAGE, ALTER OUR TIMING, ALTER OUR, UH, INVESTMENTS TO ENSURE WE HAD PEAK PERIODS DURING OUR CAMPAIGN.
UM, AND IT, AND, AND WE INITIALLY TOOK THE LEAD FROM THE CENSUS BUREAU, UM, WHO OF THE $500 MILLION THAT THEY'RE GOING TO INVEST IN THE CENSUS, 30% OF THEIR BUDGET WAS DIRECTED TOWARDS DIGITAL.
AND SO WE KNEW THAT THIS WAS GOING TO BE A, A, A HUGE COMPONENT OF WHAT WE WOULD HAVE TO DO.
AND, AND, AND THE BUREAU'S, UH, COMMUNICATION PLAN, UH, TALKS ABOUT SOCIAL MEDIA.
IT SAYS, ESPECIALLY ON A LOCAL LEVEL, DIGITAL MEDIA MORE THAN ANY OTHER MEDIUM CAN DELIVER TAILORED MESSAGING TO TARGET AUDIENCES AND CAN BE OPTIMIZED IN NEAR REAL TIME.
AND THAT'S EXACTLY WHAT WE FOUND TO BE TRUE.
UM, ON THE NEXT PAGE, UM, ARE THE RESULTS OF OUR CAMPAIGN.
AND IT IS DOING EXTREMELY WELL.
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IMPRESSIONS ACROSS OUR PLATFORM.OUR ENGAGEMENTS ARE UP TO 22,000, WHICH MEANS THAT PEOPLE ARE NOT JUST VIEWING IT, BUT THEY'RE ACTUALLY, UM, INTERACTING WITH IT, WHICH MEANS THE MORE THAT SOMEONE SPENDS INTERACTING WITH A MESSAGE, THE HIGHER THE LIKELIHOOD THAT THAT A CALL TO ACTION WILL OCCUR.
WE ALSO HAVE, UH, OVER 13,000 POST CLICK LINK CLICKS, WHICH MEANS THAT PEOPLE ARE COMING TO OUR WEBSITE FOR ADDITIONAL INFORMATION.
AND THE FIRST THING YOU SEE ON OUR WEBSITE, AND I HOPE YOU'VE ALL BEEN ON THERE, IS A BUTTON THAT SAYS, TAKE THE CENSUS.
AND SO WITH THE RESULTS THAT WE WERE SEEING, UM, IN OUR PHASE TWO COMING INTO THE MARKET WHERE WE WERE GOING TO BE FOCUSING ON THOSE TARGET POPULATIONS, WE FELT THAT THE SOCIAL MEDIA AS AN UNDERPINNING MEDIUM WAS BEING VERY SUCCESSFUL.
ON THE NEXT SLIDE, I WA I WANTED TO JUST SHARE, UH, THE CREATIVE CONTENT THAT'S BEEN DEVELOPED BY THE AGENCY THAT WE'RE, THAT WE, UM, BROUGHT ON BOARD.
UM, IT SPANS THE MESSAGING ACROSS ALL OF THE POPULATIONS.
IT IS MESSAGING IN BOTH ENGLISH AND SPANISH.
IT INCLUDES OVER SIX DIFFERENT TYPES OF, UH, CONTENT, UH, VIDEO, VIDEO SERIES, CAROUSELS, STORIES, GEO FILTERS,
AND WE'RE LEVERAGING THE ORGANIC CONTENT COMING OUT OF EITHER STATE ADVOCACY GROUPS, NATIONAL ADVOCACY GROUPS, LOCAL ORGANIZATIONS, UH, TO KEEP CENSUS ON OUR PLATFORMS. AND WE'RE ALSO USING, FOR EXAMPLE, YOU'LL SEE OUR, OUR P S A CAMPAIGN.
THEY'RE DOWN AT THE BOTTOM RIGHT HAND CORNER.
UM, SO THAT AT ANY POINT IN TIME THAT WE WANT TO PUT OUT MESSAGES, WE HAVE CONTENT AVAILABLE, WE'VE CURATED IT, AND WE HAVE IT AVAILABLE.
UM, THE BEAUTY OF SOCIAL MEDIA IS YOUR, YOUR CREATIVE CONTENT, YOUR STRATEGY CAN STAY THE SAME AS YOU CAN SEE OUR EYE COUNT BECAUSE STRATEGY DOWN AT THE BOTTOM, BUT YOUR POST MESSAGING CAN CHANGE.
AND THAT'S WHAT BECOMES VERY, VERY IMPORTANT AS WE'VE BEEN PIVOTING AROUND COVID ON THE NEXT SLIDE, I WANTED TO WALK YOU THROUGH, UM, THE EVALUATION THAT WE DID ON THE MORE NON-TRADITIONAL MEDIUMS. UM, AND WHAT WE FOUND WAS THAT, UM, BECAUSE DURING THIS DAY AT HOME ORDERS, PEOPLE WERE AT HOME, AND IF THEY DID NEED TO TRAVEL, THEY WERE TRAVELING TO GET THEIR GROCERIES AND THEIR MEDICINE OR BASIC NEEDS, UH, FOR THOSE THAT WERE GOING TO WORK, THEY WERE STILL NEEDING TO GAS UP THEIR CARS.
UM, AND SO WE LOOKED TO AIR TO MEDIUMS THAT WOULD MEET THE RESIDENTS, RESIDENTS WHERE THEY WERE.
AND SO OUR FIRST, UH, UH, STRATEGY OUT THE DOOR WAS TO GO TO THE HOMES, WAS TO ACTUALLY GO AND DROP 175,000 DOOR HANGERS IN 116 CENSUS TRACKS THAT WERE IDENTIFIED AS HAVING BEEN EITHER HARD TO COUNT IN 2010 FOR SHOWING LOW SELF RESPONSES IN 2020.
UM, WE THEN DECIDED THAT IF PEOPLE WERE GONNA BE ON THE ROAD, THEN WE WANTED TO BE IN AS CLOSE TO THE NEIGHBORHOODS AS WE COULD.
AND WE, UH, UH, HAD, UH, OVER THE STREET BANNERS PLACED IN 80 DIFFERENT UNIQUE CROSS STREETS LOCATIONS OVER THE COURSE OF THE LAST 12 WEEKS.
UH, WE WANTED TO, WE WANTED TO LEVERAGE AND, UH, LEVERAGE MAY BE THE WRONG WORD, BUT, UM, WHERE INDIVIDUALS WERE REALLY NEEDING TO BE, AND THAT A LOT OF THE, UH, REASONS TO BE OUT OF YOUR HOME DURING THIS TIME PERIOD WAS TO GET YOUR BASIC NEEDS LIKE GROCERIES AND MEDICINES.
AND SO WE KNEW THAT THE LARGER GROCERS, UNFORTUNATELY, WERE STRUGGLING THROUGH SOME PRODUCT AVAILABILITY, AND THAT PEOPLE WERE LOOKING TO OTHER STORES FOR THAT PRODUCT.
AND WE ALSO KNEW THAT THERE'S SOME AREAS OF OUR COMMUNITY, WHICH UNFORTUNATELY AS FOOD DESERTS DON'T HAVE LARGE GROCERS IN THEIR COMMUNITIES.
AND THESE FAMILIES AND INDIVIDUALS TURN TO, UH, STORES LIKE THE FAMILY DOLLAR AND DOLLAR GENTLEMAN.
SO WE, WE IMPLEMENTED A CASH RECEIPT CAMPAIGN, AND, AND WHAT WE KNOW FROM COUPON RESEARCH IS THAT INDIVIDUALS WHO SHOP AT FAMILY DOLLAR AND DOLLAR GENERAL ARE TRAINED TO LOOK AT THE BACK OF THEIR RECEIPT BECAUSE THESE TWO, UH, STORE CHAINS OFFER CONTINUOUS COUPON AND OPPORTUNITY.
SO WE KNEW THAT THIS WOULD BE SOMEWHERE THEY WOULD BE LOOKING FROM A GAS PUMP PERSPECTIVE.
WE WERE ABLE TO CREATE, UH, BOTH ENGLISH AND SPANISH 15 SECOND, UH, CENSUS MESSAGES AND RUN THEM ACROSS 1,190 PUMPS.
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FAR, THAT CAMPAIGN HAS DELIVERED 101.8 MILLION IMPRESSIONS, AND THAT, THAT MEANS THAT 1.8 MILLION INDIVIDUALS HAVE ACTUALLY SEEN THESE GAS PUMPS AS SO WE'RE, WE'VE BEEN VERY, VERY, UH, PLEASED SO FAR WITH THAT CAMPAIGN.UH, THE VIA TRANSIT WAS A NO COST STRATEGY, BUT I WANTED TO INCLUDE IT BECAUSE AGAIN, IT WAS IN THE MARKET IN A PLACE WHERE PEOPLE WERE STILL NEEDING TO BE.
AND, UH, THE PART, THE COLLABORATION WITH VIA INCLUDES THAT, UH, THEIR, THEIR FLEET DIGITAL MONITORS ARE CONTINUOUSLY RUNNING A CENSUS MESSAGE ON THEM.
AND ON THE NEXT SLIDE, I JUST WANTED TO TA TO KIND OF TOOT OUR HORN HERE WITH A VISUAL OF OUR CREATIVE.
WE'RE, WE'RE VERY EXCITED THAT THE BRANDING AND THE LOGO THAT WE DEVELOPED LAST YEAR, UM, HAS PROVEN TO BE, UH, UH, MARKETABLE.
WE'RE ABLE TO ADJUST IT AND, AND MAKE IT FIT THE MEDIUMS THAT WE NEED TO.
I ALSO AM AM EXCITED TO REPORT THAT OUR, OUR TOOLKIT SECTION OF OUR WEBSITE GETS HITS, AND WE GOT A CALL FROM NEW JERSEY, AND THEY WANTED TO KNOW IF WE COULD HELP THEM, UM, PUT TOGETHER A DOOR HANGER, UH, SIMILAR TO WHAT WE HAD.
AND, UH, WE'RE, WE'RE, WE'RE EXCITED WHEN THOSE THINGS HAPPEN BECAUSE WE, WE FEEL LIKE IT, IT IS CUTTING THROUGH, UH, THE COMPETING MESSAGES IN THE MARKET.
ON THE NEXT SLIDE, I WANTED TO SHARE THAT IN ADDITION TO THOSE TARGETED AND EQUITABLE MEDIA STRATEGIES THAT WERE NON-TRADITIONAL AND THAT MET THE RESIDENTS WHERE THEY WERE AS THEY WERE CONDUCTING ALLOWABLE ACTIVITIES, WE ALSO KNEW WE, WE NEEDED A DIVERSIFIED MEDIA MIX.
WE KNEW THAT THERE WOULD BE SOME THAT WERE NOT DIGITALLY ENGAGED, AND WE WANTED TO ENSURE THAT WE COULD COMMUNICATE WITH THEM AS WELL.
WE'VE GOT A, A 12 WEEK CAMPAIGN THAT KICKED OFF A COUPLE OF WEEKS AGO WITH THE EXPRESS NEWS, SAN ANTONIO OBSERVER, ZA, SOUTH SIDE REPORTER, UH, THE J B S A NEWSPAPER.
BECAUSE WE HAVE SUCH A LARGE MILITARY POPULATION IN OUR COMMUNITY, UH, WE'RE ALSO, WE'RE ALL, WE WERE ALSO ABLE TO NEGOTIATE, UH, SOME DIGITAL, UH, BANNERS ON THE MY SA UH, AT NO COST, WHICH WOULD GET, WHICH WILL GARNER US OVER 3 MILLION, UH, PAGE VIEWS PER MONTH.
SO, UH, THAT'S, THAT'S IN AN EFFORT TO REACH THE NON DIGITALLY ENGAGED.
ALTHOUGH WE DO KNOW FROM RESEARCH THAT EVEN THOSE THAT ARE IN HOUSEHOLDS WITH NO CONNECTIVITY, UH, THEY ARE USING MOBILE, HANDHELD MOBILE DEVICES, UH, AT A PERCENTAGE THAT IS, THAT IS HIGH, THAT WAS HIGH PRE COVID, AND THAT IS EVEN HIGHER NOW.
AND THAT INCLUDES AFRICAN AMERICANS AND HISPANICS AND ASIANS.
AND, AND, AND, AND WHAT WE ALSO KNOW IS THAT, UM, EVEN THOSE THAT MAY NOT HAVE THE, SOME OF, SOME OF OUR DIGITAL DEVICES AND, AND, AND, UM, SERVICES ARE NOT THAT, UH, TO, UM, COUNCILWOMAN ANDREW SULLIVAN'S POINT DURING A MEETING THIS PAST WEEK WHERE SHE MENTIONED THAT THE FEDERAL GOVERNMENT ALSO HAS A PROGRAM WHERE THEY ISSUE A HANDHELD DEVICES.
SO WE THINK THAT DIGITALLY ENGAGING WITH OUR COMMUNITY IS, IS EFFECTIVE, BUT WE ALSO KNOW WE HAVE TO HAVE A DIVERSE MEDIA PLAN.
UH, WE ALSO ARE GOING TO BE IMPLEMENTING A JUNIOR BILLBOARD CAMPAIGN.
IT CAN ALSO BE REFERRED TO AS POSTERS OR, UH, FORTIES, UH, IF YOU'RE IN THE MEDIA MARKET.
UM, AND THIS IS EXCITING BECAUSE THIS WAS A STAKEHOLDER THAT CAME TO US AND SAID, WE HAVE A PREPAID MEDIA CAMPAIGN, AND WE ARE WILLING TO SWAP OUT OUR MESSAGE IF YOU PAY FOR THE PRODUCTION OF THE POSTER AND THE PLACEMENT.
AND THESE ARE THE KIND OF IDEAS THAT I MENTIONED EARLY ON AT THE BEGINNING THAT WE REALLY ARE LOOKING FOR.
UM, IF THERE ARE NO COSTS, THE BETTER.
UM, BUT IF WE NEED TO, WE CAN CERTAINLY PROVIDE, UM, SOME DOLLARS TO MAKE 'EM HAPPEN.
THIS LAST STRATEGY WE'RE VERY EXCITED ABOUT, IT'S OUR TEXTING STRATEGY.
AND WE HAVE, UH, THERE, THERE WERE CERTAIN POPULATIONS THAT WE JUST WERE NOT ABLE TO GET TO BEFORE COVID.
OUR FAMILIES IN OUR K THROUGH 12 SYSTEM ARE YOUNG AND MOBILE IN OUR HIGHER ED INSTITUTION.
AND SO WE'VE, WE'VE FOUND A STRATEGY THAT ALLOWS US TO GO BACK TO GO BACK HISTORICALLY AND TARGET MOBILE DEVICES ON THOSE SITE LOCATIONS PRE COVID.
AND SO WE'RE ACTUALLY ABLE TO IDENTIFY MOBILE DEVICES THAT HAD BEEN, UM, AT THE LOCAL ELEMENTARY SCHOOL, OR THAT HAD BEEN AT
[00:30:02]
AL, OR U T S A.AND THAT BECOMES IMPORTANT BECAUSE RIGHT NOW, ONE OF THE, UH, MOST CHALLENGING TARGET POPULATIONS THAT THE BUREAU IS FACING COUNTING IS THAT HIGHER ED POPULATION.
THERE'S NO WAY TO REACH THEM, AND THERE'S NO WAY TO COMMUNICATE TO THEM WHERE THEY SHOULD BE COUNTED.
UH, BUT WE HAVE FOUND A WAY, AND WE'RE GOING TO IMPLEMENT THAT.
UH, STARTING NEXT WEEK, WE'RE ALSO GOING TO BE FOCUSING ON 64 OF OUR HOUSING PROPERTIES IN SAN ANTONIO AND BEXAR COUNTY.
UH, AGAIN, ALL WITH THE AIM TO REACH THOSE AUDIENCES THAT WE'RE GOING TO BE CHALLENGING TO COMMUNICATE WITH.
UM, AND, AND ALL THIS EFFORT IS TO ENSURE THAT WE HAVE TARGETED AND EQUITABLE STRATEGIES IN THE MARKET.
UH, SO ON THE NEXT SLIDE, I WANTED TO ALSO SHARE WITH YOU THAT NOT ALL THE PLANNING WAS IN VAIN.
NOT ALL OF THE WORK WITH OUR, WITH OUR ORGANIZATIONS, UM, HAS GONE TO WASTE.
WE WERE ABLE TO SECURE $320,000 FROM PRIVATE FOUNDATIONS, SAN ANTONIO, SAN ANTONIO AREA FOUNDATION, UH, THE HOG FOUNDATION, THE TEXAS POOLED FUND, AND THE ORINGER FOUNDATION.
AND WHAT WE'VE BEGUN TO SEE IS THAT ORGANIZATIONS HAVE NOW DECIDED THAT THEY CAN MESSAGE CENSUS WITH THEIR EITHER COVID RELIEF EFFORTS OR THEIR DAILY OPERATIONS EFFORTS.
TO GIVE YOU A SENSE OF WHAT'S HAPPENING IN THE MARKET, A LOT OF WHAT YOU'LL SEE IS DIGITALLY DRIVEN.
AND AGAIN, ACROSS THE NATION, CENSUS WENT FROM GRASSROOTS TO HIGH MEDIA AND TO DIGITAL.
AND, UM, COUPLE OF EXAMPLES HERE OF SOME OUTREACH THAT IS INCORPORATED INTO THE DAILY WORKS OF AN, OF, OF AN ORGANIZATION.
THE MEXICAN, MEXICAN AMERICAN UNITY COUNCIL, UM, DURING THEIR FOOD DISTRIBUTION OR THEIR RENT CHECK PICKUP OR THEIR WELLNESS VISITS ARE, ARE MESSAGING THE CENSUS.
UH, WE ALSO HAVE RAS WHO, DURING THEIR LEGAL CONSULTATIONS VIA EITHER THE PHONE OR MAIL, ARE INCLUDING A CENSUS MESSAGE.
UH, PARENT EDUCATORS AT THE MARTINEZ STREET WOMEN'S CENTER DURING THEIR PHONE CALLS, WHERE THEIR CLIENTS DO NOT END THE CALL WITHOUT SAYING, HAVE YOU FILLED OUT YOUR SENSES? UH, AND SO I WANTED TO ENSURE, I WANTED TO MAKE SURE THAT YOU WERE AWARE THAT WE ARE STILL VERY CONNECTED WITH THOSE ORGANIZATIONS, THAT WERE THE TRUSTED VOICES.
UH, WE ARE WORKING WITH THEM AND PROVIDING RESOURCES, FUNDING TO HELP THEM IMPLEMENT THEIR OUTREACH STRATEGIES.
ON THE NEXT SLIDE, UH, WHAT I WANTED TO SHARE WAS THAT THEIR, THIS COMMUNITY TOTALLY HAS OWNED THE CENSUS.
THIS COMMUNITY HAS TAKEN OWNERSHIP OF THE CENSUS.
AND, AND WHAT WAS JUST SO EXCITING AND, AND, AND, AND WONDERFUL TO SEE IT WAS, IT WAS ORGANIZATIONS THAT WERE REALLY STRUGGLING DURING COVID.
I MEAN, OUR HIGH, OUR, OUR ISDS THAT WERE HAVING TO FIGURE OUT HOW DO WE CONTINUE TO EDUCATE OUR CHILDREN WHEN THEY'RE NOT IN OUR CLASSROOMS. WE SAW, UM, YOU KNOW, UH, E-BLASTS COMING OUT OF S A S D ROBOCALL COMING OUT OF EAST CENTRAL HIGH, UH, SOCIAL MEDIA ACROSS THE BOARD WITH, WITH THE ISDS.
AND, AND, AND AN EXCITING PIECE TO ME WAS WHEN I GOT A CALL FROM MY NIECE WHO SAID, UH, SEE ALBERTA, I HAVE A CENSUS QUESTION FOR YOU.
AND OF COURSE, YOU KNOW, I WAS LIKE, ALL EARS.
AND IT WAS PART OF THE DISTANCE LEARNING THAT N I SS D WAS DOING, UH, USING RESOURCES FROM THE BUREAU, UM, TO MESSAGE THE CENSUS THROUGH HOMEWORK.
UM, AND SO OTHER ACTIVITIES INCLUDED DISTRIBUTING CENSUS CARDS WITH THE STUDENT MEALS THAT WERE GOING OUT AT THE DIFFERENT CAMPUSES, UM, AMONG OUR ELECTED OFFICIALS.
AND, AND, AND YOU ARE, ARE, HAVE BEEN HUGE ADVOCATES.
AND, AND WE ARE SO APPRECIATIVE OF THAT BECAUSE, UH, AS YOU USE OUR SOCIAL MEDIA TO RETWEET, RETWEET, AND REPOST AND SHARE, AND EVEN FOR SOME OF YOU WHO'VE CREATED YOUR OWN POSTS THAT WE CAN THEN RETWEET AND POST, THEY, THEY ALLOW US TO KEEP THE MESSAGE LOCAL AND ALLOW US TO HAVE A MESSAGE OUT THERE THAT SAYS, AS A COMMUNITY, THIS IS IMPORTANT.
UM, THERE, THE P S A CAMPAIGN, UM, THAT YOU'VE SEEN HOPEFULLY RUNNING ON OUR, ON OUR, UM, T B S A AS WELL AS TOWN HALL EVENTS THAT HAVE BEEN HELD AT THE STATE AND THE NATIONAL LEVEL BY MEMBERS, UH, AT THE LEGISLATIVE, UH, LEVEL HERE IN THE STATE AND IN CONGRESS.
[00:35:01]
ALSO STEPPED UP.WE SAW SAWS DO A DIRECT MAIL PIECE, AS WELL AS THE TAX ASSESSOR HAS RECENTLY JUST SENT OUT A 50,000, UH, MAIL, DIRECT MAIL PIECE.
UH, THE USE OF SOCIAL MEDIA, AGAIN, IT JUST HAS TAKEN OVER OUR, UH, EFFORTS, UM, AND OUR MEDIA PARTNERS.
I, I WILL SAY THAT THE BUREAU IS INVESTING DOLLARS INTO MEDIA.
HOWEVER, WE HAVE SEEN SUCH A PARTNERSHIP WITH OUR MEDIA.
UH, I HAD MARY RUN SOME NUMBERS TODAY, AND IN MARCH, APRIL AND MAY, WE HAD CENSUS COVERED 14 DIFFERENT TIMES IN THAT THREE MONTH PERIOD.
AMONG, AMONG ALL OF THE OTHER MEDIA NEWS THAT WERE CENTERED AROUND COVID.
UH, WE HAVE LIVE DJ READS, I DON'T KNOW YOU, MANY OF YOU MAY NOT LISTEN TO ENO, BUT, UH, THE DJ WILL MAKE LIVE READS, AND THERE IS NO TRUSTED VOICE LIKE A DJ TO THE LISTENERSHIP OF THAT RADIO STATION.
UM, SO WE'RE VERY, UH, PLEASED THAT, AGAIN, THE PARTNERSHIPS THAT WE CREATED PRIOR TO COVID ARE, ARE BEING FRUITFUL.
ON THE NEXT SLIDE, I I, IN, IN BEING CLOSE TO WRAPPING UP, I WANTED TO SHARE THAT WHAT WE'RE DOING IS WORKING, UH, OUR, OUR COMPLETE COUNT COMMITTEE ENGAGEMENT AND THE COMMITMENT FROM THE CITY AND THE COUNTY IN TERMS OF THE DOLLARS THAT THEY HAD INVESTED IN.
AND IN TERMS OF THE OUTREACH THAT YOU CONTINUE TO DO, UM, NATIONALLY IN AREAS WITH POPULATION OF A MILLION OR MORE, WE ARE RANKED FORTH ACROSS THE COUNTRY.
UH, WE'RE, I, I WANTED TO POINT OUT THAT ALTHOUGH SAN JOSE AND SAN DIEGO ARE DOING IT PHENOMENALLY WELL, AND I HAVE SOME AMAZING COLLEAGUES THAT I WORK WITH OUT THERE, I DO WANNA POINT OUT THAT CALIFORNIA IS INVESTING $187 MILLION IN OUTREACH AND, AND, AND, AND MARKETING.
AND SO, UM, I THINK WE'RE DOING PRETTY WELL, UH, WHEN YOU COMPARE TO, TO SOME OF THE ACTIV THAT'S GOING ON IN THE OTHER AREAS, UH, STATEWIDE, WE'RE RANKED NUMBER ONE AHEAD OF OTHER MAJOR METRO AREAS.
AND AS A COUNTY, UH, WE'RE RANKED FORTH.
AND I THINK THAT THAT, UH, IS STILL VERY GOOD.
WE ARE, UM, TRENDING AND HAD TRENDED VERY WELL.
AND SO THE LAST SLIDE IS, UM, THE NEXT SLIDE IS, IS, IS WHERE I WANNA KIND OF FOCUS OUR EFFORTS AS I WRAP UP.
AND THAT IS THAT UNFORTUNATELY WE HAVE SEEN A DECLINE IN OUR, OUR DAILY RESPONSE RATE.
AND WHAT THAT MEANS IS THAT, UH, AT 0.1% DAILY RESPONSE RATE IS GONNA TAKE US A LONG, LONGER TIME TO GET TO THE 67%.
SO, UH, I, I WILL LEAVE YOU WITH THE CHALLENGE TO CONTINUE TO, UM, HELP US MESSAGE THE CENSUS THROUGH YOUR PLATFORMS, THROUGH OTHER, OTHER MEANS WHERE YOU COMMUNICATE WITH YOUR CONS CONSTITUENTS.
SO, UM, AND THEN THE LAST SLIDE, I WAS JUST GONNA LEAVE IT UP FOR ANY DISCUSSION ABOUT THE MEDIA.
AND ERIC, I'LL TURN IT BACK TO YOU.
THIS IS THE FIRST ITEM, UH, FOR OUR AGENDA TODAY.
SO WE'RE GONNA GO THROUGH DISCUSSION NOW ON, ON CENSUS UPDATE.
AND SO WE'LL START WITH COUNCIL MEMBER TREVINO.
UH, THANK YOU MAYOR, UH, GREAT PRESENTATION AND CERTAINLY JUST APPRECIATE ALL THAT, UH, YOU'RE DOING BERTHA, TO, TO KEEP THIS ON THE FOREFRONT.
AND SO I'M GLAD THAT THIS IS PART OF OUR B SESSION TODAY.
AND I'LL, I'LL SIMPLY START OFF BY, UH, POINTING OUT THAT, UH, ONE OF YOUR SLIDES YOU MENTIONED, ONE OF THE HARDEST TO, TO GET AHOLD OF IS, IS RENTERS.
UM, SO MY ASK IS, UH, OF CITY STAFF AND, AND, AND, AND YOU AS WELL, BERTA, IS THAT THERE MIGHT BE A WAY TO COMBINE A LOT OF THE, THE EFFORTS THAT WE'VE BEEN DOING LATELY WITH REGARDS TO RENTERS, UH, AND, AND, AND MAYBE, UH, PROVIDE SOME LINKS OR, UH, CONNECTIVITY TO MAKE SURE THAT, YOU KNOW, THE, SOME OF THE AREAS WHERE YOU MIGHT BE SEEING SOME GAPS, UM, MAYBE, MAYBE THEY COULD, UH, WE CAN PROVIDE A SORT OF A BACKSTOP, UM, AS WE'RE TALKING ON MANY, MANY RENTERS THROUGH OUR EMERGENCY FUND.
UH, WE MIGHT SIMPLY ASK THE QUESTION IF THEY, IF THEY FILLED OUT THEIR CENSUS OR, OR, OR EVEN JUST GET A SIMPLE POLL GOING REGARDING THAT.
SO, UM, JUST JUST TO COMMENTARY ON THAT, AND I, AGAIN, I, I WOULD ASK MAY MAYBE THERE'S A WAY THAT STAFF, STAFF CAN DO THAT.
UM, ANOTHER ONE IS JUST SIMPLY H HOW DO THESE NUMBERS COMPARE TO, TO THE LAST CENSUS AND HOW WE'RE, HOW WE'RE, UH, PERFORMING AND, UH, AND, AND DO WE KNOW, UM,
[00:40:01]
ARE, ARE SOME, ARE SOME AREAS ALMOST ALWAYS UNDERPERFORMING? AND CAN, CAN COUNCIL OFFICES GET A A LIST OF THE TRACKS THAT, THAT ARE UNDERPERFORMING SO THAT MAYBE WE CAN SEE WHAT WE CAN DO TO HELP, UH, PICK THOSE UP? UH, YES, WE COULD CERTAINLY PROVIDE THAT COUNCILMAN.AND, UM, HOW WE'RE PERFORMING TO 2010, UH, BECOMES A LITTLE CHALLENGING BECAUSE, UH, BECAUSE OF THE TIME THAT THE TIMELINE HAVING SHIFTED, AND SO EVERYTHING IS BEING PUSHED BACK.
AND SO WHERE, WHERE WE WOULD'VE HAD THE END OF THE SELF RESPONSE, UH, WE, IT'S NOW PUSHED BACK A MONTH AND A HALF.
UM, I CAN TELL YOU THAT WE, WE WOULD, WE WOULD NOT HAVE MET THE GOAL HAD ON MAY THE 13TH, WHEN OUR ORIGINAL SELF RESPONSE TIME PERIOD WOULD'VE ENDED, WE WOULD NOT HAVE MADE IT.
AND SO THE EXTENSION HAS ALLOWED US THAT ABILITY TO CONTINUE TO PUSH SELF RESPONSE.
UM, BUT NOW WHAT WE TRY TO MEASURE OURSELVES AGAINST IS THAT 67% THAT THE, THAT THE BUREAU IS USING AS A GAUGE TO HOW, HOW MUCH AND HOW MANY RESOURCES THEY NEED TO DEPLOY ON THE BACK END TO COLLECT THE DATA.
AND SO IF WE COME IN AT, WE'RE NOT GONNA COME IN AT 60, BUT IF WE WERE TO COME IN AT 60, THAT MAKES, THAT MAKES IT MUCH HARDER FOR THEM IF THEY HAVEN'T PLANNED FOR THOSE RESOURCES.
AND SO THEY'RE PLANNING THEIR RESOURCES AGAINST THAT 60%, 67%.
SO I HOPE THAT ANSWERS YOUR QUESTION.
WELL, I MEAN, PARTLY, I MEAN, I THINK THAT, YOU KNOW, UH, JUST TO DEMONSTRATE THAT, THAT WE DEFINITELY HAVE MORE WORK TO DO.
AND SPEAKING OF MORE, UH, WORK, AND I THINK, UH, I'D LIKE TO UNDERSTAND, UH, WHO WE'RE, WHO WE'RE PARTNERING WITH.
AND, AND CERTAINLY WHAT COMES TO MIND IS, UH, SOME, SOME, SOME FOLKS WHO HAVE BEEN VERY FOCUSED ON THIS DECADE AND, AND FOCUSED ON A LOT OF THE DATA AND, UH, UNDERSTANDING HOW WE CAN BE MORE DATA-DRIVEN.
AND I'M SPEAKING OF SA 2020, HAVE WE PARTNERED WITH THEM AND, AND, AND WORKED WITH THEM ON, ON STRATEGIES TO, TO ENGAGE MORE PEOPLE ON THE CENSUS.
AND SO, UH, MOLLY IS A MEMBER OF OUR COMPLETE COUNT COMMITTEE, AND MARY KATE SITS ON OUR TASK FORCE.
AND SO WE ARE PARTNERING WITH SA 2020.
UH, I KNOW THAT THEY'RE DOING GREAT WORK, UH, REGARDING THESE NUMBERS.
UM, AND THEN LASTLY, I THINK, YOU KNOW, BEFORE THIS CRISIS, UH, CERTAINLY WE, WE SAW YOU AT ALL OUR EVENTS AND WE, WE WERE SO APPRECIATIVE AND, AND WELCOME, UH, THE FACT THAT YOU WOULD BE PRESENT AT OUR NEIGHBORHOOD MEETINGS OR, OR OUR PUBLIC SAFETY MEETINGS, UM, OR ALL OUR DISTRICT ONE GATHERINGS.
UH, BUT WITH THAT GONE, UM, YOU KNOW, HOW CAN, HOW CAN, AND MAYBE YOU CAN JUST, THIS COULD BE JUST AN EMAIL THAT YOU SEND LATER AS YOU THINK ABOUT IT, BUT HOW CAN THE COUNCIL OFFICES, UH, DIRECTLY AND SPECIFICALLY HELP YOU IN A SIMILAR WAY? HOW CAN WE PROVIDE YOU SOME ADDITIONAL SUPPORT, UH, MOVING FORWARD TO, TO KEEP THAT COMMUNICATION, UH, GOING OUTWARD? AND THANK YOU.
AND I, I WILL DEFINITELY CIRCLE BACK, UH, WITH YOUR OFFICE, COUNCILMAN.
I CAN SAY THAT, UH, IMMEDIATELY THAT WHATEVER MEANS OF COMMUNICATION YOU STILL HAVE WITH YOUR CONSTITUENTS MESSAGE THE CENSUS.
AND SO WE'VE ALL HAD TO SHIFT WITH HOW WE COMMUNICATE WITH OUR, WITH OUR COMMUNITY.
YOU HAVE, SO WHAT ARE THE WAYS THAT YOU'RE CONTINUING TO DO THAT? AND IF, FOR EXAMPLE, YOU HOLD A VIRTUAL TOWN HALL AND YOU THINK, YOU KNOW, UH, WE CAN GET, UH, BE TO COME IN AND TALK FOR THREE MINUTES, UH, I MEAN, I DON'T KNOW IF I CAN TALK FOR THREE MINUTES, BUT, UH, IF, IF THAT'S WHAT YOU NEED, WE'RE, WE'RE AT THE READY.
WELL, THANK YOU, BERTHA, YOU, YOU TALKED WITH JUST ENOUGH TIME TO LEAVE ME A LITTLE OVER A MINUTE, AND I JUST WANNA THANK YOU AND, AND, AND ALL YOUR STAFF HARD WORK ON, ON BEHALF OF THE CITY.
UH, THIS IS VERY IMPORTANT TO ALL OF US.
COUNCIL MEMBER ANDREW SULLIVAN.
UM, I WANNA SAY THANK YOU, BERTHA.
I KNOW THAT, UH, YOU WERE ABLE TO DO A TOWN HALL, UH, FOR DISTRICT TWO PRIOR TO COVID HITTING, AND WE JUST WANNA SAY THANK YOU FOR THE WORK THAT YOU'RE DOING.
UM, THE ONLY QUESTION THAT I REALLY HAVE FOR YOU AT THIS TIME IS, ARE WE USING THE CITY'S, UM, NEXT DOOR APP, UM, ACCESS TO PUSH THIS? YES, MA'AM.
SO THAT'S JUST ONE OF THE THINGS I WAS WONDERING BECAUSE I DIDN'T SEE IT UP THERE.
AND THEN WE ARE WORKING WITH A A R P AND BILLS ON WHEELS TO MAKE SURE THAT THE SENIORS, UM, THAT DON'T HAVE THAT DIGITAL ACCESS, UM, RECEIVE INFORMATION AS WELL.
IN FACT, A A R P HAS AN AMAZING NATIONAL,
[00:45:01]
UH, PARTNERSHIP WITH THE BUREAU THAT IS TRICKLING DOWN IN OUR COMMUNITY.JOHN BOSCOS WITH A R P IS ON OUR COMPLETE COUNT COMMITTEE.
UM, AND, AND SO YES, AND THE MEALS ON WHEELS IS ALSO ON OUR COMPLETE COUNT COMMITTEE, UH, WHAT WE'RE DOING.
UH, UH, SO YES, WE, WE ARE PARTNERING WITH THEM.
YOUR TEAM HAS DONE SOME GREAT WORK, AND I LOVE WATCHING ALL OF THE VIDEO FOOTAGE THAT COMES ACROSS ON, ON INSTAGRAM AND CAPTURING THAT.
SO THANK YOU SO MUCH FOR THE WORK YOU'RE DOING.
WE'LL CONTINUE TO PUSH OUT THE INFORMATION ON THE IMPORTANCE.
UM, DO YOU KNOW, IF WE DON'T MEET OUR TARGET, DO YOU KNOW HOW MUCH OUR COMMUNITY STANDS TO LOSE THIS, THIS CENSUS? SO WE HAVE A STATE NUMBER OF $300 MILLION A YEAR THAT THE STATE WOULD LOSE IF THERE WAS EVEN A 1% UNDER COUNT.
AND THAT'S THE NUMBER THAT WE FOCUS ON, BECAUSE WHEN WE TRY TO DO IT LOCALLY, UH, IT GETS A LITTLE, UH, COMPLICATED.
YOU KNOW, DO WE ONLY HAD DATA THAT HAD, UH, NUMBERS RELATED TO HEALTHCARE ACCESS? AND SO WE TRY TO USE THAT STATE NUMBER TO SHOW, AND THAT'S A SIGNIFICANT AMOUNT OF MONEY BECAUSE MONEY THAT THE STATE GETS, WE GET.
AND SO WE NEED TO BE AWARE, UH, THAT UNFORTUNATELY AS A STATE WE'RE, WE'RE NEEDING TO IMPROVE OUR EFFORTS AS WELL, BUT WE'LL TAKE CARE OF OUR IMMEDIATE COMMUNITY FIRST.
WELL, THANK YOU SO MUCH AGAIN FOR YOUR WORK.
COUNCIL MEMBER ANDREW SULLIVAN, COUNCIL MEMBER GRA THANKS, UH, BETA, THANK YOU VERY MUCH.
UH, EXTREMELY WONDERFUL WORK THAT YOU AND THE TEAM ARE DOING.
AND I THINK THE SECOND BIGGEST WORD THAT PEOPLE HAVE BEEN USING IS LIKE, PIVOT.
UM, THANK YOU ALSO TO OUR, UH, CITY STAFF, BECAUSE I KNOW DURING OUR SAFETY SUPPLY KIT GIVEAWAY, WE DID HAVE, UH, CENSUS INFORMATION IN THOSE BAGS TO ALL OF OUR SMALL BUSINESSES.
SO THAT WAS GREAT WORK, JUST, UM, SEEING THE OPPORTUNITY AND MAKING THE MOST OF EVERY OPPORTUNITY WHEN WE GET IN FRONT OF PEOPLE.
SO TO THAT END, UM, YOU MENTIONED THE SCHOOL DISTRICTS WERE GIVING OUT CENSUS INFORMATION WITH SOME OF THE STUDENT MEALS.
ARE WE GIVING OUT CENSUS INFORMATION FOR THOSE SUMMER FOOD PROGRAMS, OR HAVE WE DONE THAT AND ARE WE WE'VE NOT DOING THAT.
WE'VE NOT MADE THAT CONNECTION YET, COUNCILWOMAN, BUT THANK YOU.
I, I MEAN, I, IF WE CAN MAKE SURE THAT WE GET, UM, IT CONNECTED TO OUR PARKS AND OUR SUMMER FOOD, UH, PROGRAMS TO THE FAMILIES, I THINK THAT'S IMPORTANT AS WELL AS TO OUR, IF I DON'T KNOW ERIC IF WE'VE DONE THIS YET, BUT OUR, UH, WALKUP C OVID 19 TESTING SITES.
I KNOW THERE'S ONE AT BURBANK AND OTHER, AND IT'S BEEN GOING AROUND.
I THINK WE NEED TO MAKE SURE THAT WE HAVE THAT CONNECTION WITH OUR WALKUP COVID TESTING SITES.
AND, UM, CAN YOU REMIND ME, UH,
SO FOR THE SOCIAL MEDIA, IT'S THE BERRY GROUP.
AND FOR, SO THAT'S JUST, THEY'RE DOING THE BRANDING AND, AND EVERYTHING THAT WE'RE WORKING ON, THEY'RE DOING THE SOCIAL MEDIA CREATIVE CONTENT.
THE BRANDING WAS DEVELOPED IN HOUSE.
AND, UM, DO YOU KNOW HOW THE SCHOOL DISTRICTS ARE, OR ARE THE SCHOOL DISTRICTS CONTINUING TO DO THE PUSH RIGHT NOW WITH THE CENSUS? I KNOW THAT WAS A BIG LOSS.
UM, IT WAS A BIG, IT WAS A BIG LOSS NOT TO HAVE THAT FACE-TO-FACE, BUT I KNOW THEY DID WHAT THEY COULD.
UM, SO DO YOU KNOW IF THE SCHOOL DISTRICTS ARE DOING CONTINUED PUSH? AND THEY HAVE, AND, AND I, I HIGHLIGHTED A FEW OF THOSE.
UH, BUT BECAUSE IT'S NOT AT THE LEVEL THAT WE HAD PLANNED IS WHY WE WILL BE FOCUSED.
OUR WHY, WE'LL FOCUS OUR TEXTING STRATEGY, OUR PHASE ONE TEXTING STRATEGY ON THOSE ISDS THAT ARE IN THE LOW SELF RESPONSE TRACKS.
UM, AND THAT, AGAIN, STARTS NEXT MONDAY, AND WE CAN IDENTIFY EACH CAMPUS AND CREATE A ONE MILE GEOFENCE AROUND IT TO TARGET THE FAMILIES WITHIN THAT AREA.
SO YES, THEY ARE CONTINUING SOME EFFORTS AND WE ARE VERY, UH, HAPPY THAT THEY HAVE, BUT WE'RE GONNA GIVE THEM A LITTLE HELP.
YEAH, AND I KNOW THAT THERE'S A NEW, UH, LOCAL COMMUNITY NEWSPAPER THAT'S OUT AND ABOUT IN THE COMMUNITY, UM, THAT'S BEEN COMING TO NEIGHBORHOODS.
I THINK THAT COULD BE ANOTHER GREAT, UM, AVENUE
[00:50:01]
OF REACHING OUT TO PEOPLE.AND ANY CONVERSATION ABOUT WHY A RESPONSE RATE MAP IS STILL, UM, IN, IN THAT AREA? IS IT BECAUSE OF THE LIMITED INTERNET ACCESS OR ANY OTHER IDEAS? SO THE CHARACTERISTICS THAT WE SEE ARE THE, UH, THAT THESE AREAS TEND TO BE HIGHER IN RACIAL AND ETHNIC MINORITIES TEND TO BE TO BE HIGHER IN INDIVIDUALS WITH LOWEST LOWER INCOME LEVEL.
UH, THEY TEND TO BE HIGHER IN RENTER, UH, IN, IN INDIVIDUALS WHO RENT.
AND THE DIGITAL DIVIDE DOES PLAY INTO THAT.
UH, AND SO THOSE WERE THE COMMON CHARACTERISTICS THAT ROSE TO THE TOP WHEN WE ANALYZED THE CENSUS TRACKS WITH THE LOWEST SELF RESPONSES.
WELL, THANK YOU AGAIN FOR YOU AND YOUR TEAM AND ALL OF THE MEMBERS OF THE COMPLETE COUNT COMMITTEE ON THE COUNTY SIDE.
AND WE STILL HAVE A LOT OF WORK TO DO.
I I WANT TO BE THE BEST IN TEXAS, AND I WANT US TO BE THE BEST COUNTY, UM, IN TEXAS AS WELL.
UM, I KNOW THERE MAY BE OTHER COUNTIES WITH LESS PEOPLE AND A HIGHER RESPONSE RATE, BUT WE CAN DO OUR PART TO BE THE BEST, UM, IN THE LARGER CITIES.
UH, AND WE'LL CONTINUE TO DO OUR PARTS.
I KNOW, UM, YOU SAID THAT THEY WILL BE GOING OUT IN PERSON STARTING WHEN AUGUST 11TH.
UM, AND TO THAT POINT, TO MY COLLEAGUES, IF ANY OF US ARE DOING, UH, BACKPACK GIVEAWAYS, DRIVE-THROUGH BACKPACK GIVEAWAYS, I KNOW WE ARE.
AND WE WILL BE DOING IT, UM, AT THE END OF JULY.
SO IT'S STILL MAYBE A CHANCE IN ORDER TO GET PEOPLE TO DO A SELF RESPONSE TO REACH OUT.
SO WE'LL BE MAKING SURE THAT WE HAVE A CENSUS INFORMATION THERE FOR OUR DRIVE-THROUGH BACKPACK GIVEAWAY.
AND, UM, I JUST WANNA THANK YOU AGAIN AND ALL OF OUR MEMBERS WHO ARE WORKING SO DILIGENTLY, I KNOW ON MY TEAM, UH, ENRIQUE
SO, UM, WITH THAT, THOSE ARE ALL MY QUESTIONS.
COUNCIL MEMBER GRO, COUNCIL MEMBER, UH, ROCHA GARCIA.
UM, I'VE, I'VE BEEN PROUDLY DISPLAYING MY CENSUS CENTER, UH, AT THE FIELD OFFICE.
I'M WEARING MY CENSUS SHIRT TODAY, WHICH I'VE, UH, BEEN WEARING REGULARLY.
IT'S, UH, IT'S A LITTLE JY ALREADY, UH, IN FACT.
SO, UM, THANK YOU FOR ALL OF THE EFFORTS.
I DO WANNA ASK A QUICK QUESTION.
CAN YOU, UM, AND MAYBE I MISSED THIS, UH, OR I KNOW YOU SAID IT BY BRINGING THIS IN-HOUSE, YOU SAID WE SAVED, DID YOU SAVE 40 TO 50,000 OR 40 TO 50% OFF OF AGENCY FEES? I, I'M SORRY, I COULDN'T, I CAN'T REMEMBER.
YEAH, IT WAS ABOUT 40 TO 50,000, UM, THAT WE HAD ALLOCATED AS PART OF OUR LARGER BUDGET.
SO THEN, UM, QUESTION, UH, HAD, DID WE ALSO DO, I, I LOOKED AT YOUR MEDIA FLOW CHART AND I NOTICED THERE WAS A, UNLESS I MISSED IT, THERE WAS, WAS THERE ANY POSTCARDS? IT WOULD'VE BEEN THE DOOR HANGER STRATEGY THAT WE IMPLEMENTED.
WE DID, WE CHOSE NOT TO DO A DIRECT MAIL POSTCARD STRATEGY BECAUSE AT THE TIME, THE BUREAU WAS STILL MAILING OUT THEIR INITIAL PACKET AND THEIR REMINDERS.
AND SO WE DIDN'T WANT TO, UH, HAVE, UH, OURS GET LOST IN THE SHUFFLE.
AND SO OUR, OUR, OUR DECISION WAS TO DO THE DOOR HANGER, UM, STRATEGY.
SO, UM, AGAIN, I'M A BIG BELIEVER IN, IN POSTCARDS, UH, ESPECIALLY IN D FOUR, IF YOU TAKE A DRIVE AROUND ANY ONE OF OUR CLASSIC NEIGHBORHOODS, UM, THEY HAVE THE BEAUTIFUL, UH, IN THEIR PROUD TO HAVE, UH, THEIR MAILBOXES.
I MEAN, DECORATED YOU, I, I'VE TAKEN TONS OF PICTURES OF DIFFERENT MAILBOXES AND, AND PEOPLE STILL ACTUALLY LOOK FORWARD TO THE MAIL.
A LOT OF OUR OLDER POPULATION, THAT IS THE WAY THAT THEY, UM, RESPOND.
SO I, I JUST WANTED TO KIND OF PLUG, PLUG IN, AND I USE THIS ALL THE TIME, BUT ELECTED OFFICIALS, WHEN THEY'RE RUNNING FOR OFFICE, THEY SEND POSTCARDS OUT ALL THE TIME.
SO IF IT WORKS FOR THEM, I THINK, UH, MAYBE A STRATEGY OF THINKING OF THAT, HOW TO REACH SOME OF THESE TARGETED OR SOME OF THESE AREAS THAT HAVEN'T, UM, UH, SENT IN THEIR, THEIR POST OR THEIR, UH, CENSUS FORMS. SO JUST F Y I AND THEN ALSO RADIO BUYS.
UM, YOU MENTIONED, I THINK, UH, UH, UH,
AND SO OUR EFFORTS COMPLEMENT THE OVERARCHING BROADCAST MEDIA THAT THEY'RE, UH, PUMPING INTO THE MARKET WITH DOLLARS.
AND THEN HAVE WE ALSO REACHED OUT TO, UM, OUR, OUR ORGANIZING GROUPS TO HELP? UH, I, I KNOW YOU HAD RAAS ON THERE, FOR INSTANCE, I DIDN'T SEE COPS METRO OR TOP, OR EVEN LIKE THE APARTMENT ASSOCIATION OR, UH, UH, SAHA.
I, I KNOW WE'RE IN SOME AREAS, BUT
[00:55:01]
DID WE REACH OUT TO ALL OF THOSE GROUPS AS WELL? YES.AND, AND THIS IS JUST A SAMPLE OF THOSE, UH, SAHA, UH, RICHARD CUS ON OUR COMPLETE COUNT COMMITTEE, UH, WE MET, UM, WITH COUNCIL COURAGE, UH, OFFICE, UH, WITH THE SAN ANTONIO APARTMENT ASSOCIATION.
WE HAD A STRATEGY IN PLACE THAT WE'RE GONNA CIRCLE BACK TO NOW, AND OF COURSE, TAKE INTO ACCOUNT WHAT COUNCILMAN VINNO SAID.
UH, SO YES, WE HAVE, UH, PART COLLABORATIONS WITH THE ORGANIZATIONS THAT YOU MENTIONED, COUNCILWOMAN.
AND THEN ALSO THE STREET BANNERS.
UM, I I, I SAW WHEN THEY WERE PLACED, THEY STARTED IN APRIL.
SO, UM, I'D LOVE TO KNOW WHAT LOCATIONS IN D FOUR WERE USED.
AND ALSO DID YOU USE ROBOCALLS? WE HAVE NOT INSTITUTED ROBOCALLS.
WE KNOW THAT SOME, UH, I AN I S D, UH, DID USE ROBOCALL.
AND THEN, UM, IS THERE GOING TO BE MORE, UH, DOOR HANGERS MAYBE IN AREAS THAT HAVE HAD, HAVEN'T HAD AS MUCH RESPONSE? AND SO WE'RE LOOKING AT THAT, AND THE CHALLENGE BECOMES THAT AS YOU GET, FOR EXAMPLE, TO A 50% RESPONSE RATE, UH, YOU WILL DROP AT ALL THE HOUSES WITHIN THAT CENSUS TRACK AND POTENTIALLY HAVE A 50% WASTE.
AND SO THE STRATEGY BECOMES A LITTLE BIT, UH, TRICKY BECAUSE, UH, WE CAN'T IDENTIFY BY HOUSEHOLD WHO HAS RESPONDED, SO WE HAVE TO DO A BLANKET DROP, AND SO WE WANNA BE EFFICIENT WITH OUR DOLLARS.
AND SO, UH, THAT YEAH, THAT'S FINE.
UM, AND I'M ASSUMING THAT WE HAVE 'EM AT ALL METRO, UH, METRO HEALTH, UH, COVID TESTING LOCATIONS.
WE'RE PUSHING THERE WHEN PEOPLE COME GET TESTED OR AT THE FOOD BANK, EVEN DISTRIBUTIONS.
SO WITH FOOD BANK, WE'RE ACTUALLY, UH, WE HAVE A DISTRIBUTION THIS COMING FRIDAY, AND WE, AND FOOD BANK IS ON OUR COMPLETE COUNT COMMITTEE, SO WE'RE PARTNERING THAT, UH, COUNCILMAN
UM, AND THEN ALSO, CAN YOU GIMME A TOTAL COST, WELL, YOU SAID THE VIA WRAPS, I'M ASSUMING WE PAID FOR THE VIA WRAPS BECAUSE THOSE ARE VERY EXPENSIVE, BUT IT LOOKS LIKE WE DIDN'T PAY FOR THE DIGITAL MARQUIS.
CAN YOU GIMME AN ESTIMATE OF WHAT THAT IN KIND CONTRIBUTION IS FROM VIA YES.
AND IT'LL BE THE DIGITAL AND THE WRAPS COUNCILWOMAN.
WE ACTUALLY DIDN'T PAY FOR THE WRAPS AS WELL.
THAT WAS VERY GENEROUS OF THEM THEN.
I, I'D LOVE TO SEE WHAT THAT TOTAL, UM, UH, AGAIN, I SEE THAT AS AN IN-KIND CONTRIBUTION.
AND, UH, I, I, I, I WOULD LOVE TO SEE WHAT THAT IS.
ALSO, UM, ON THE HANDHELD MOBILE DEVICES, AND THIS IS A SECOND TIME I HEAR THIS.
I THINK JEFF COYLE REFERENCED IT THE FIRST TIME YOU ALL RESEARCHED, OR YOU ALL REFERENCED SOME RESEARCH OR, OR REFERRED TO SOME RESEARCH.
UM, UH, IN, IN MY AREA, IT'S STILL LOOKING LIKE BE INEFFECTIVE TO USE MOBILE OR TO USE EVEN SOME, UH, DIGITAL ACCESS.
UM, BECAUSE KIDS TURN BACK IN THEIR IPADS, FOR INSTANCE, OVER THE SUMMER.
UM, A LOT OF PEOPLE HAVE BURNER PHONES.
SOME OF THEM, UM, ARE DISCONNECTED.
BUT YOU ALL KEEP REFERENCING RESEARCH.
I HAVE A HARVARD EDUCATED GRAD ON MY STAFF WHO, UM, IS WORKING DILIGENTLY TO FIND THAT RESEARCH AND WE CAN'T FIND IT.
SO IF YOU COULD SHARE IT WITH ME, I, I'D LOVE TO SEE, UM, SOME OF THAT RESEARCH AND I'D LOVE TO LOOK AT A LITERATURE REVIEW, SOME OF THE BACKGROUND INFORMATION ON THAT, BECAUSE, UM, I, I'M WONDERING WHERE THEIR SAMPLE, UH, IS THAT THEY'RE DOING THIS RESEARCH ON.
AND, AND I DON'T KNOW THAT, UH, OR I WANNA MAKE SURE THAT IT'S IN, UH, UNDER, UH, UM, OR UNDERREPRESENTED COMMUNITIES.
BUT THAT'S ALSO, IF YOU CAN SHARE THAT WITH ME, I'D LOVE TO SEE IT.
AND, AND, AND JUST TO GIVE YOU A PREVIEW, IT'LL BE THE NIELSEN RATING, NOT NECESSARILY LITERATURE OR RESEARCH.
AND, AND SO FROM A MEDIA PERSPECTIVE, AND, AND THAT'S THE MIND FRAME WE'VE BEEN IN FOR ABOUT 12 WEEKS.
UH, WE WENT TO, UH, THE NIELSEN RATINGS THAT GAVE US THE PERCENTAGE OF USAGE.
SO, BUT I CAN CERTAINLY SHARE THAT MM-HMM.
SO, AND I THINK WE HAVE INTERRUPTION OF SERVICES, UM, DATA ON THE, AND, AND SO, UH, THE, I, I KNOW WHAT YOU'RE SAYING.
AND SO SOME OF THE 55% ARE AT 44,000 BELOW, UM, TYPE DEMOGRAPHIC.
SO I WAS, WE WERE LOOKING FOR THE, UM, THE, THE OTHER SIDE OF IT.
COUNCIL MEMBER ROCHA GARCIA, UM, COUNCIL MEMBER GONZALEZ.
UH, THANK YOU BERTHA, FOR THE PRESENTATION.
SO I JUST, UH, I DID, YOU SAID THAT YOU'LL START GOING AND DOING YOUR IN-PERSON, UM, UH, PRESENTATION OR IN-PERSON DOOR KNOCKING ON AUGUST 11TH? THE US CENSUS BUREAU WILL BE, YES, MA'AM.
BUT, UH, SO I WONDER IF THERE, UM, YOU KNOW, I KNOW THAT WE WERE TRYING TO RECRUIT VERY HEAVILY, YOU KNOW, EARLY ON GETTING PEOPLE TO BLOCK WALK.
ARE WE STILL DOING THAT OR HAS THAT FALLEN OFF GIVEN THE DIFFICULTY OF GOING DOOR TO DOOR? WE HAVE, UH,
[01:00:01]
DIS DIS UH, UH, DISCONTINUED, UH, FOR NOW ANY BLOCK WALKING.UH, AND WE DON'T PLAN TO USE THAT AGAIN IN, UH, STARTING IN AUGUST.
AND THAT WILL ALL DEPEND ON WHAT, WHAT OUR ENVIRONMENT LOOKS LIKE AROUND COVID AND, UH, WHAT THE BUREAU IS, UH, DIRECTING FROM THEIR PERSPECTIVE.
BECAUSE A COUPLE OF THINGS WERE GONNA HAPPEN.
WE WERE GONNA BLOCK WALK BEFORE THE DOOR TO DOOR ENUMERATORS WENT INTO THE MARKET SO THAT THERE WOULDN'T BE A CONFUSION.
AND SO ONCE THE ENUMERATORS HIT THE STREET, UH, WE WILL BE IN, IN A SITUATION WHERE THE BUREAU DIDN'T WANT IT TO BE.
AND SO WE WOULD WORK WITH THEM TO ENSURE THAT IF WE DID ANY BLOCK WALKING, UH, IT WOULDN'T INTERFERE WITH THEIR OPERATIONS.
AND SO WE'LL JUST HAVE TO, I GUESS, UM, PLAY THAT BY EAR.
I JUST, I KNOW THAT, YOU KNOW, GIVEN THE DESIRE FOR SUMMER EMPLOYMENT, YOU KNOW, ESPECIALLY FOR YOUNG PEOPLE, SINCE THERE'S NO INTERNSHIPS AVAILABLE ANYMORE, AND I KNOW THE CITY, YOU KNOW, WE HAD A BIG PROGRAM FOR SUMMER INTERNS THAT I THINK IS NO LONGER.
UM, SO JUST WONDERING, I, IS THERE ANY JOB OPPORTUNITIES TEMPORARY, EVEN FOR YOUNG PEOPLE THAT, UM, YOU KNOW, THAT COULD HELP FILL THAT GAP? I'M SORRY.
THAT CAN WHAT? THAT IT CAN HELP FILL THE GAP OF THE SUMMER JOBS THAT WE, UH, OFTEN PROVIDED HERE AT THE CITY.
AND SO I KNOW THAT THE BUREAU IS STILL ACCEPTING APPLICATIONS FOR ENUMERATORS, UH, BECAUSE ONCE THEY START TO REACH OUT TO THE PEOPLE THAT WERE ACTUALLY, UH, TOLD THAT THEY WOULD BE ENUMERATORS, THEY'RE GOING TO HAVE TO VERIFY THAT THEY'RE STILL INTERESTED.
AND SO THEY WANNA MAKE SURE TO HAVE, UH, BACKFILLED THE, THAT GAP THAT MAY EXIST.
SO I KNOW THE BUREAU STILL HAS THEIR JOBS, UH, WEBSITE UP.
AND IF I, IF I COULD ADD COUNSEL, I MEAN, THIS IS JEFF.
UM, IT'S VERY BENEFICIAL TO US TO HAVE LOCAL PEOPLE APPLYING AND TAKING THESE JOBS SO THAT THE PEOPLE SHOWING UP AT, AT YOUR FRONT DOOR ARE, ARE FRIENDLY FACES.
AND I KNOW YOUR DISTRICT AND MANY OTHERS HAVE HELPED HOST JOB FAIRS FOR THE BUREAU IN, IN YOUR DISTRICTS.
AND, UM, WE CAN CERTAINLY PASS ALONG MORE INFORMATION ABOUT UPCOMING OPPORTUNITIES.
SINCE I THINK, YOU KNOW, PERHAPS ALSO THAT'S CHANGED A LOT.
YOU KNOW, THE, THE, PERHAPS THE PEOPLE THAT MAY HAVE BEEN WILLING TO GO BEFORE WOULD LESS WILLING TO GO NOW.
UM, UH, AND ESPECIALLY IF IT'S AUGUST, I MEAN, THERE'S NO SUMMER OR, YOU KNOW, WELL, I, I KNOW EVERYTHING'S SORT OF UP IN THE AIR, BUT, UM, YOU KNOW, I PERHAPS LIKE, UH, WE, UM, CAN CONTINUE TO WORK ON THAT SIDE OF IT AS WELL.
SO, I, I THINK THAT'S ALL THE QUESTIONS THAT I HAVE.
I KNOW IT'S, UM, SUCH A CHALLENGING TIME.
SO, UM, I GUESS MAYBE ONE OTHER QUESTION I HAVE IS THAT, YOU KNOW, I KNOW THAT WE HAD, WE DID HAVE A MARKETING STRATEGY, UM, WITH SOCIAL MEDIA AND OTHERS, BUT, UM, HAS IT CHANGED, UH, I MEAN, PERHAPS THE MESSAGING CHANGES.
I KNOW THAT WE WERE IN OUR MEETING YESTERDAY AT JEFF, YOU KNOW, WE TALKED ABOUT HOW DO WE COMMUNICATE WITH PEOPLE NOW THAT THERE'S BEEN THIS ANOTHER SURGE TO REMIND THEM THAT, YOU KNOW, WE'RE, WE ARE STILL TRYING TO KEEP OUR DISTANCES AND USE MASKS AND ALL THESE THINGS.
SO HOW ABOUT ANY, UM, NOW THAT, YOU KNOW, WE'RE EXTENDING THE DEADLINE FOR THE CENSUS, DO YOU CHANGE THE MESSAGING TO KIND OF REMIND PEOPLE THAT WE'RE STILL IN THAT PHASE? YES.
COUNCILWOMAN, AND THAT'S THE, UH, BENEFIT OF THE SOCIAL MEDIA FLEXIBILITY AND, AND, AND BEING ABLE TO CHANGE THE POST CONTENT.
UH, THE STRATEGY OF THE VISUAL OR THE STRATEGY OF THE REASON TO PARTICIPATE IN THE CENSUS FROM A CREATIVE CONTENT STAYS THE SAME.
BUT WHAT WE CAN CHANGE IS THE POST MESSAGE.
AND, AND THAT CAN BE DONE, UH, IN FIVE MINUTES.
AND SO YES, WE'RE DEFINITELY ADJUSTING OUR MESSAGE, UM, AS WE PROCEED THROUGH THESE DIFFERENT PHASES.
WELL, THAT'S ALL THE QUESTIONS I HAVE.
UM, COUNCIL MEMBER CAB IS AT HER SON'S GRADUATION.
SHE'LL MOVE NOW TO COUNCIL MEMBER SANDOVAL.
THANK YOU, MAYOR
I KNOW THAT EVERYTHING YOU AND THE COMPLETE COUNT COMMITTEE DO IS ABOVE AND BEYOND, UH, WHAT THE CENSUS BUREAU IS DOING.
AND, UM, I WANNA THANK THE COUNCIL, EVERY SINGLE MEMBER WHO SUPPORTED THIS ITEM IN THE BUDGET BECAUSE IT'S SO, UH, IT'S SO IMPORTANT.
SO, UM, THANKS TO EVERYONE AND TO, UH, TWO PEOPLE FROM DISTRICT SEVEN WHO WORK ON THE COMPLETE COUNT COMMITTEE THERE, DR.
[01:05:01]
CENTER, AND, UM, WELL, IT'S NO LONGER THE HEALTH SCIENCE CENTER AND, UH, AND SELENA PENA, UM, WHO IS ONE OF THE, THE COACHES.UM, A COUPLE OF QUESTIONS FOR YOU, VISTA.
UM, HOW OFTEN IS THE COMMITTEE MEETING NOW THAT, UM, YOU KNOW, WE'RE IN THIS COVID SITUATION? WHAT, WHAT IS THAT WORKING OUT TO LOOK LIKE? SO WE HAVE ACTUALLY NOT, UH, HAD A MEETING.
UH, WE HAVE HELD OFF ON THOSE.
UH, AND WE'RE WORKING, UH, TOWARDS HAVING OUR FIRST VIRTUAL MEETING NOW THAT, UH, THE AVAILABILITY TO, TO DO THAT, UH, HAS BECOME, UH, A LITTLE EASIER TO DO.
UM, SO WE, WE ARE IN COMMUNICATION WITH OUR STEERING COMMITTEE.
UH, WE ARE, UH, USING OUR, UM, EMAIL AND OF COURSE TALKING TO INDIVIDUALS.
WE'RE IN COMMUNICATION, UH, WITH OUR TASK FORCE CHAIRS AS WELL, AND THEY ARE REACHING OUT TO THE ORGANIZATION.
UM, SO WE'VE NOT HAD A FORMAL MEETING.
I MEAN, UM, I THINK AS LONG AS WE'RE RELYING ON THOSE VOLUNTEERS TO HELP US, I MEAN, THAT'S WHY I PUT DR.
I THOUGHT SHE WOULD HAVE SOME GOOD IDEAS, UH, TO SHARE, UM, ESPECIALLY GIVEN THE CHALLENGES RIGHT.
SO, UM, I, I WOULD JUST, UH, UNDERSCORE HOW IMPORTANT IT IS TO, TO MAKE SURE THAT WE KEEP THEM IN ENGAGED AND THAT WE DRAW FROM THEIR IDEAS AND, AND THEIR SUPPORT.
UH, SO I'M GLAD TO HEAR THAT YOU WILL BE CONVENING, UH, SOON.
UM, THE, UH, ANOTHER QUESTION I HAVE IS, WHAT ARE THE ENUMERATORS DOING RIGHT NOW? THE PEOPLE WHO HAVE BEEN HIRED BY THE CENSUS, WHAT, WHAT IS THEIR CURRENT JOB? SO THEY WERE ACTUALLY NEVER BROUGHT ON BOARD.
THEY WERE GIVING, THEY WERE GIVEN NOTICE THAT THEY WOULD BE HIRED, BUT NO ONE STARTED IN THE POSITIONS OF AN ENUMERATE MM-HMM.
AND SO THEY WILL COME ON CLOSER TO AUGUST 11TH, I GUESS? YES, MA'AM.
UM, COULD YOU, UH, WALK ME THROUGH HOW IS THE RESPONSE RATE DETERMINED? SO, ON A DAILY BASIS, THE CENSUS BUREAU LOOKS AT THOSE THAT HAVE GONE ONLINE TO RESPOND, AND THEY TRACK THEIR MAIL RETURN RATE OUT OF THE DISTRIBUTION CENTERS, AND, UH, THEY TRACK THEIR INCOMING CALLS.
AND SO THOSE THREE MEASUREMENTS, THOSE THREE, UH, MEANS OF FILLING OUT YOUR CENSUS ARE TRACKED ON A DAILY BASIS.
AND, UH, BUT WHAT NUMBER IS THAT COMPARED TO, BECAUSE WE, WE GET A PERCENTAGE, RIGHT? SO WHAT'S, BASICALLY, WHAT'S THE DENOMINATOR ON THAT? OH, SO IT'S THE TOTAL HOUSEHOLD IN THE COMMUNITY.
SO FOR US, I THINK IT'S A LITTLE OVER 600,000 HOUSEHOLDS THAT THEY'RE COMPARING, UH, THE RATE OF RESPONSE TO.
AND SO EACH HOUSEHOLD, EACH CENSUS TRACK HAS A HOUSEHOLD NUMBER.
AND SO IF, IF THEY SEE THAT A, A, THAT A RESPONSES CAME FROM A PARTICULAR HOUSE, UH, CENSUS TRACK, THEN THE DENOMINATOR BECOMES THE HOUSEHOLD FOR THAT CENSUS TRACT.
BUT AS A COUNTY, THEN THE DENOMINATOR BECOMES THE HOUSEHOLD NUMBER FOR THE ENTIRE COUNTY.
AND THE NUMBER OF HOUSEHOLDS IS BASED ON, ON, WHAT IS THAT? THE LAST CENSUS? WHAT'S, WHAT'S THE NUMBER OF HOUSEHOLDS BASED ON? SO IT'S BASED ON ACTUAL, UH, DATA THAT THEY GATHERED OVER THREE, THEY STARTED THREE YEARS BEFORE THE CENSUS TO GATHER HOUSEHOLD INFORMATION.
UH, THIS TIME AROUND, THEY USED, UH, VERY HIGH TECH, UH, APPROACHES WHERE THEY ACTUALLY COULD USE, UH, GEO INFORMATION TO LOOK AT DIFFERENT AREAS OF, OF, OF THE COMMUNITY AND SEE THE NUMBER OF HOUSEHOLDS.
BUT THEY ACTUALLY ALSO WENT INTO THE MARKET, RIGHT, UH, UH, IN, UH, IN THE FALL AND DID A VISUAL CONFIRMATION OF ABOUT ONE THIRD OF OUR HOUSING STOCK, THE HOUSING STOCK THAT THEY HAD NOT BEEN ABLE TO CONFIRM DOES IT EXIST.
WE ALSO PARTICIPATED IN A NEW HOUSING, UM, UH, PROJECT WITH THE BUREAU WHERE WE, UH, PROVIDED THE BUREAU INFORMATION ABOUT ANY NEW HOUSING BASED ON PERMITTING.
AND, AND ACTUALLY, WE ACTUALLY SENT OUR STAFF OUT FOR A VISUAL OBSERVATION AS WELL, ANALYSIS.
AND SO THE, THE HOUSEHOLD, UH, THAT'S HOW THE HOUSEHOLD, UH, NUMBERS HAVE BEEN DETERMINED BY THE BUREAU.
UM, SO, UH, MY OTHER QUESTION IS, IF WE DON'T HAVE ENUMERATORS, CAN WE HAVE, UH, VOLUNTEERS OR OUR PEOPLE, UM, UH, DOING SOMETHING? I KNOW YOU SAID YOU DON'T WANNA DO DOOR TO DOOR TO DOOR, BUT I'M
[01:10:01]
WONDERING, UH, CAN WE BE AT, UH, LIKE THE COUNCIL WOMAN SAID ABOUT THE SCHOOL PICKUPS, OR EVEN AT GROCERY STORES, OR EVEN AT OUR LIBRARIES NOW THAT THEY'RE GOING TO BE OPENING THEM AND, UH, PEOPLE ARE GONNA COME AND USE THE, THE DIGITAL MEDIA.AND LEMME TELL YOU WHY I THINK, UM, IN PERSON IS SO IMPORTANT.
AND, AND PLEASE CORRECT ME IF I'M WRONG, IF I'M DIGITALLY CONNECTED AND I SEE AN AD, I CAN CLICK THROUGH AND ACTUALLY COMPLETE WHAT YOU'RE ASKING ME TO DO.
BUT IF I'M NOT SEEING THAT AD DIGITALLY, OR IF I'M HEARING IT ON THE RADIO, IT IS GREAT TO, TO GET ME TO THINK ABOUT IT, BUT I CAN'T FEEL THE DEAL, RIGHT?
SO EVEN THE ROBOCALL THAT WOULD, YOU KNOW, ASK YOU TO DO IT, AND THEN WE COULD SAY, PRESS ONE TO COMPLETE YOUR CENSUS FORM NOW, LIKE, THAT'S, THAT'S WHAT SEALS THE DEAL.
SOMEONE WAS TALKING ABOUT ELECTIONS, YOU KNOW, THAT'S WHAT WE TRY TO DO BEFORE WE, UH, BEFORE WE WALK AWAY FROM THAT HOUSEHOLD.
UM, AND WE NEVER KNOW WHAT HAPPENS IN THE BOOTH, RIGHT? BECAUSE WE'RE NOT THERE.
BUT WE TRY TO GET THAT VERBAL, UH, CO CONFIRMATION.
SO I GUESS I'D, I'D LIKE TO EXPLORE, UM, ASK YOU TO EXPLORE WAYS THAT WE CAN DO THAT AND BE HAPPY TO TALK TO YOU OFFLINE FOR, UH, FOR MORE BRAINSTORMING.
MY, MY QUESTIONS HAVE BEEN ANSWERED.
UH, I'M CURIOUS AS WHEN AND HOW OFTEN DO WE GET UPDATES FROM THE CENSUS TO SHOW THE KIND OF PROGRESS THAT WE'RE MAKING, UH, IN THE, IN THE ADS THAT WE'RE PUTTING OUT OR ANY OF THE OTHER PRODUCTS OR EFFORTS THAT WE'RE PUTTING FORWARD? SO WE ACTUALLY DON'T HAVE, UH, UPDATES FROM THE CENSUS IN THAT REGARD.
AND WITH REGARD, AND IN TERMS OF THE, THE MEDIA AND THE ADVERTISING THAT WE'RE PUTTING IN THE MARKET, UNLESS THERE IS A BUILT-IN MECHANISM OF CONVERSION WITHIN ANY MARKETING AND MEDIA STRATEGY, WE CAN'T REALLY CO UH, CORRELATE THE RESPONSE WITHIN A CENSUS TRACK AS TO WHETHER A CAMPAIGN WAS SUCCESSFUL.
THE GOAL OF OUR MEDIA AND OUR, AND OUR CAMPAIGN HAS BEEN TO CREATE AWARENESS TO KEEP THIS TOP OF MIND AND TO HAVE MULTIPLE TOUCHES IN THE MARKET THAT WOULD EVENTUALLY LEAD, UH, TO A CALL TO ACTION.
AND SO, UH, AND THAT'S INDUSTRY-WIDE, WHEN YOU LOOK AT MEDIA AND MARKETING AND ADVERTISING.
WHEN YOU SAY WE'RE AT 58.1%, THOUGH, WE MUST GET SOME FEEDBACK FROM THE CENSUS BUREAU.
AND WHEN YOU SAY, GO AHEAD, GO AHEAD, JEFF.
I THINK SHE'S ASKING HOW REGULARLY THOSE RESPONSE RATES THAT WE POST ON THE WEBSITE ARE UPDATED.
SO THE BUREAU UPDATES THEM MONDAY THROUGH FRIDAY, AND THEN WE UPDATE THEM MONDAY AND FRIDAY.
I'M SORRY, I MISUNDERSTOOD YOUR QUESTION, COUNCILMAN.
NO, WELL, IT'S ALL KIND OF RELATED.
I WAS HOPING WE MIGHT BE ABLE TO GET IT ALL THE WAY DOWN TO, UH, THE CENSUS TRACK THE RESPONSES, BUT THEY DON'T GIVE US THAT INFORMATION.
WE DO GET IT AT THE CENSUS TRACK LEVEL, AND WE DID HAVE CI NOW RUN SOME ANALYSIS FOR US ON, UM, ON A, A FEW OF THE CAMPAIGNS.
BUT WHAT WE'RE FINDING IS THAT, AGAIN, WHEN, WHEN YOU DO MARKETING AND MEDIA OVERALL MARKETING AND MEDIA IN THE COMMUNITY, IT'S HARD TO ATTRIBUTE ONE EFFORT OR CAMPAIGN INTO ONE PARTICULAR CENSUS TRACK.
AND SO, WHAT THE HOPE IS, IS THAT, THAT EVERYBODY'S RISING AT THE SAME LEVEL.
AND SO OUR GAUGE HAS BEEN THAT AT THE NATIONAL LEVEL, WE'RE ABLE TO SEE THE DAILY RESPONSE RATE, AND THAT LOCALLY, THE GOAL IS TO STAY EITHER AT PAR OR ABOVE, BUT NEVER TO DROP BELOW THE DAILY RATE.
I UNDERSTAND IT'S DISAPPOINTING THOUGH, THAT WE CAN'T MEASURE THE SUCCESS OF, OF DIFFERENT AD PROGRAMS. I MEAN, I COULD UNDERSTAND IF YOU WERE DOING THREE OR FOUR TOGETHER AT ONE TIME, BUT I WOULD THINK IF YOU SPACE THEM OUT, THE RESULTS KIND OF REFLECT WHAT PEOPLE ARE HEARING.
BUT IF WE'RE NOT DOING THAT, OR WE CAN'T DO THAT, THAT'S THE WAY IT IS.
UH, YOU TALKED ABOUT TEXT MESSAGING, AND I THINK THAT'S VERY USEFUL.
I THINK PROBABLY EVEN IN SOME OF OUR, YOU KNOW, MOST DISADVANTAGED COMMUNITIES, UH, CELL PHONES OR MOBILE PHONES ARE, ARE PRETTY PREVALENT.
I WOULD EXPECT IT HAS TO BE IN THE NINETIES.
I KNOW AS I WAS A TEACHER YEARS AGO, THE KIDS WOULD COME TO SCHOOL EVERY DAY AND THEY ALMOST ALL HAD A PHONE.
SO FROM THAT PERSPECTIVE, I THINK TEXT MESSAGES CAN BE VERY EFFECTIVE.
UH, DO WE HAVE THE ABILITY TO DO A REVERSE NINE ONE ONE MESSAGE TO MOBILE PHONES AND CELL PHONES IN OUR COMMUNITY? UH, I'M GONNA LEAVE THAT TO JEFF.
[01:15:01]
UH, WE DO HAVE THAT CAPABILITY, UH, THROUGH THE E O C.WE, UM, IT, IT'S A, IT'S A PRETTY ALARMING MESSAGE TO GET, UH, TYPICALLY RESERVED FOR, FOR EMERGENCIES.
SO WE ACTUALLY TALKED ABOUT IT EARLY ON IN THE COVID, UH, RESPONSE AND, AND DECIDED NOT TO, TO PANIC EVERYBODY, BUT WE DO HAVE, IN A, IN A TRUE EMERGENCY, THE ABILITY TO REVERSE NINE ONE ONE, UH, CALL PEOPLE THROUGHOUT THE COMMUNITY.
ERIC MAY WANT TO ADD, BUT THAT'S MY UNDERSTANDING OF IT.
WELL, LET ME JUST GIVE YOU MY OPINION ON THAT.
IF THIS COMMUNITY IS GOING TO LOSING BILLIONS OF DOLLARS OVER THE NEXT 10 YEARS, BECAUSE WE HAVE 50 OR A HUNDRED THOUSAND PEOPLE WHO DON'T RESPOND TO ME, THAT'S GONNA CREATE AN EMERGENCY.
AND I CAN'T SEE WHY WE CAN'T MAKE SOME PUBLIC STATEMENTS THAT ON A CERTAIN DAY WE WILL BE USING THE REVERSE 9 1 1 SYSTEM TO TRY AND CONNECT PEOPLE TO THE, UH, TO, UH, GETTING INVOLVED IN FILLING OUT THEIR, UH, CENSUS INFORMATION.
UH, I, I THINK IT'S WORTH EXPLORING FURTHER.
WE JUST CAN'T LEAVE BEHIND 50 OR A HUNDRED THOUSAND PEOPLE, UH, AND NOT GET THEM COUNTED.
AND, UH, SO I'M, I'M JUST REALLY CONCERNED ABOUT THAT.
SO I HOPE IT'S SOMETHING WE GIVE MORE CONSIDERATION TO.
AND MAYOR, THAT'S ALL THAT I HAD TO SAY.
COUNCIL MEMBER FERRY, SIR, I, UH, I DON'T HAVE ANY QUESTIONS.
ALL MY QUESTIONS WERE ANSWERED.
COUNCIL MEMBER PERRY AND, AND BERTA AND TO YOUR TEAM, THANK YOU VERY MUCH, UH, FOR THE WORK THAT YOU'RE DOING.
THERE'S, UM, YOU KNOW, OUTSIDE OF THE CRISIS RESPONSE, THERE'S NOT A MORE CRITICAL THING THAT WE'RE WORKING ON RIGHT NOW THAN TO ENSURE THAT OUR COMMUNITY IS REPRESENTED BY AN ACCURATE COUNT, WHICH WE'LL HAVE, UH, LONG LASTING EFFECT.
SO, UH, TO THE COMPLETE COUNT COMMITTEE, ALL THE VOLUNTEERS, AND TO YOUR TEAM, BERTHA, THANK YOU VERY MUCH FOR THE WORK THAT YOU'RE DOING.
ALRIGHT, UH, TURN IT BACK NOW TO, UH, CITY MANAGER WALSH FOR THE SECOND ITEM.
[2. 20-3690 Pre-Solicitation Briefing on Resident Connection Platform [Ben Gorzell, Chief Financial Officer; Laura Mayes, Assistant Director, Government and Public Affairs]]
IS, UM, UH, IS AN UPDATE ON, ON, UM, I, I AM SORRY.UM, THE, OUR SECOND ITEM IS AN UPDATE, A PRES SOLICITATION BRIEFING, UH, ON A, ON A RESIDENT CONNECTION PLATFORM.
UM, WE'RE BACK TO SOME, UH, REGULAR BUSINESS.
IT'S BEEN A WHILE SINCE WE'VE DONE A PRES SOLICITATION BRIEFING, BUT THIS IS AN IMPORTANT ONE THAT I WANTED TO INCLUDE ON THE AGENDA.
THE GOVERNMENT AND, UH, G P A WILL BE SEEKING PROPOSALS FOR A TECHNOLOGY PLATFORM FOR ENHANCED RESIDENT ENGAGEMENT THROUGHOUT THE CITY.
UM, CURRENTLY WE USE A, A, A VARIETY OF TECHNOLOGY SOLUTIONS TO, UH, MANAGE THIS, UH, THESE EFFORTS.
AND THE PLATFORM THAT, UH, LAURA'S GONNA TALK TO YOU ABOUT, UH, HAS HERE IN A SECOND, HAS FIVE CORE COMPONENTS.
ONE IS A CONSTITUENT MANAGEMENT TOOL, UH, WHICH ALLOWS, UH, STAFF TO BETTER UNDERSTAND RESIDENT NEEDS.
UM, WE ALSO HAVE A BOARDS AND COMMISSION APPLICATION, UH, SYSTEM, UH, THE MANAGEMENT OF OUR CITY COUNCIL, UH, AGENDA AND COUNCIL COMMITTEE AGENDA PROCESSES, UH, THE CREATION OF SURVEYS AND A COMPREHENSIVE, UH, ORGANIZATION WIDE, UH, UH, EVENTS CALENDAR.
SO, I MEAN, AS YOU KNOW, ALSO, THERE HAS BEEN A BIG, UH, EFFORT OF THIS COUNCIL AND, UM, THROUGH MY ISSUANCE OF A ADMINISTRATIVE DIRECTIVE TO OPERATIONALIZE MANY OF THE PRINCIPLES THAT, UM, THAT I THINK WE'VE ALL COME TO EXPECT UNDER PUBLIC PARTICIPATION.
AND, UM, ONE OF THE THINGS THAT I THINK, UH, I THINK WE ALL NEED TO, TO, TO KEEP IN MIND, AND I, AND CERTAINLY THE STAFF IS THINKING THROUGH IT, AND YOU DISCUSSED SOME OF THIS AS YOU DISCUSSED, THE, THE CENSUS, UH, ITEM, UM, ENGAGEMENT OF THE PUBLIC IN SOME CASES HAS BEEN INTERRUPTED, AND WE'VE HAD TO ADJUST HOW WE DO THAT.
AND, UM, I'VE HAD SEVERAL CONVERSATIONS WITH COUNCILWOMAN SANDOVAL TO, UM, FURTHER, UH, HAVE THOSE CONVERSATIONS THROUGH HER COUNCIL COMMITTEE BECAUSE WE DO NEED TO CONTINUE TO ADJUST.
UM, THIS ITEM IS A HIGH PROFILE SOLICITATION.
IT WILL BE ON THE MARKET FOR TE UH, 60 DAYS.
AND, UH, WE ANTICIPATE, UM, UH, EVALUATING PROPOSALS AT THE END OF SUMMER AND BRINGING IT TO COUNCIL, UH, IN OCTOBER.
UH, SO WITH THAT, I'M GONNA TURN IT OVER TO LAURA MAYS FOR THE BRIEFING.
LAURA, UH, GOOD AFTERNOON, MAYOR AND COUNCIL.
THANK YOU FOR YOUR TIME TODAY.
AND I'M, I'M GLAD THAT THIS IS THE ITEM THAT'S COMING AFTER THE CENSUS UPDATE, BECAUSE I THINK IT,
[01:20:01]
IT REALLY TIES TOGETHER THE IMPORTANCE OF A PLATFORM LIKE THIS THAT CAN BRING ALL OF OUR CHANNELS UNDER ONE UMBRELLA AND MAKE IT EASIER FOR RESIDENTS TO ENGAGE WITH US.SO, I WANNA SET THE STAGE A LITTLE BIT, AND, YOU KNOW, WE LIVE IN AN AGE WHERE YOU CAN BINGE WATCH ANY TELEVISION SHOW YOU WANT ON ANY CHANNEL OR DEVICE THAT YOU WANT.
UM, WE'RE IN AN AGE WHERE, AS I AM ON MY FINAL CONFERENCE CALL OF THE DAY, MY HUSBAND CAN GO PICK UP OUR DAUGHTER FROM DAYCARE, AND I CAN GET A TEXT MESSAGE ALERT WITH EXACTLY WHAT SHE DID DURING THE DAY, RIGHT DOWN TO HER SNACK.
AND THAT'S HOW EASY IT SHOULD BE FOR US TO COMMUNICATE WITH OUR RESIDENTS AND FOR THEM TO BE INVOLVED IN THE POLICY MAKING PROCESS.
SO, WITH THAT, UM, IF WE CAN GO TO THE NEXT SLIDE.
UH, WHAT WE'RE TRYING TO DO IS HAVE A RESIDENT CENTRIC APPROACH TO PUBLIC ENGAGEMENT WITH THE CITY OF SAN ANTONIO.
NOW, WE'VE TALKED A LOT ABOUT TECHNOLOGY AND THIS BEING A TECHNOLOGY SOLUTION, BUT WHAT WE WANT, WHAT WE WANT TO DO IS PUT TOGETHER A PLATFORM INTERNALLY SO THAT WHEN WE INTERACT WITH OUR RESIDENTS, WE'RE REACHING THEM IN THE CHANNELS THAT THEY MOST WANT TO USE, WHETHER THAT'S A TEXT MESSAGE, A POSTCARD, A VIRTUAL MEETING NEXT DOOR, OR THEIR FAVORITE STAKEHOLDER ORGANIZATION THAT THEY'RE PART OF.
SO, A LITTLE BIT OF HISTORY BEHIND THIS.
SO THE CITY MANAGER ALLUDED TO, UM, THE ESSAY SPEAKUP CAMPAIGN BEGAN AS A LITTLE BUDGET SURVEY WITH A FEW QUESTIONS BACK IN 2015.
AND THAT HAS SINCE EXPANDED BOTH IN PARTICIPATION BUT ALSO IN SCOPE.
UM, AND YOU'VE SEEN THAT GO FROM BEYOND THE BUDGET TO NOW SURVEYS ABOUT ANYTHING FROM, UH, BILLBOARDS, DIGITAL BILLBOARDS TO THIS, UM, TO PUBLIC PARTICIPATION ITSELF, TO HEALTH PRIORITIES, TO NOW EVEN C OVID 19.
COUNCILWOMAN SANDOVAL IN FEBRUARY OF LAST YEAR, FILED A, EXCUSE ME, OF 2018, FILED A C C R TO ASK US TO LOOK AT THE WAY WE DO PUBLIC PARTICIPATION IN THE CITY AND FIND AREAS OF IMPROVEMENT.
AND THAT'S EXACTLY WHAT WE STARTED DOING IN 20, IN JULY OF 2018, THE CITY IMPLEMENTED SOME MINIMUM STANDARDS OF PUBLIC PARTICIPATION.
UM, AND I WANNA CLARIFY THIS BETWEEN THE GUIDING PRINCIPLES, WHICH ARE WHAT COUNCIL ADOPTED IN DECEMBER OF 2019, THE MINIMUM STANDARDS GIVE US SOME GROUNDWORK FOR SOME FRAMEWORK FOR ACROSS THE ENTIRE ORGANIZATION SO THAT EACH DEPARTMENT CAN MANAGE THEIR CAMPAIGN AND REACH THEIR AUDIENCES IN THE PLATFORMS THAT THEY'RE MOST COMFORTABLE WITH AND THAT THE RESIDENTS WANT TO USE.
BUT THERE'S A MINIMUM STANDARD OF WAYS THAT PEOPLE CAN EXPECT TO ENGAGE WITH THE CITY.
TO THAT EFFECT, THE CITY MANAGER ALSO, UM, AUTHORIZED A, AN ADMINISTRATIVE DIRECTIVE IN FEBRUARY OF 2019 THAT OPERATIONALIZED THOSE GUIDING PRINCIPLES.
AND OF COURSE, JUST THIS MONTH WE LAUNCHED A VIRTUAL PUBLIC COMMENT.
UM, SO ON THE NEXT SLIDE, I WANNA GO THROUGH SOME OF THOSE, UM, GUIDING PRINCIPLES, BECAUSE THESE ARE REALLY THE OVERARCHING GOALS THAT FRAME THIS ENTIRE CONVERSATION.
AND THESE ARE THE THINGS THAT WE WANNA KEEP IN MIND AS WE COMMUNICATE WITH OUR RESIDENTS.
NUMBER ONE, THAT ALL ENGAGEMENTS ARE MEANINGFUL.
SO IF YOU'RE TUNING IN ON FACEBOOK HERE, AND I SEE A FEW COMMENTS COMING THROUGH OUR, OUR FEED HERE, SOMEBODY SAYS, GREAT IDEA.
WE HOPE THAT YOU STAY ENGAGED WITH THIS PROJECT AND STAY PART OF THE PROCESS, AND THAT IT'S MEANINGFUL, THAT WE'RE TRANSPARENT, THAT WE BROADCAST OUR MEETINGS, THAT MINUTES ARE AVAILABLE ONLINE, THAT WE TAKE A SURVEY, WE TELL YOU WHAT'S NEXT, AND WE POST THE RESULTS OF THOSE SURVEYS, UM, THAT WE'RE RESPECTFUL, THAT WE'RE RESPECTFUL OF YOUR TIME, THAT WE'RE RESPECTFUL OF THE, OF THE WAY YOU LIKE TO ENGAGE WITH US, AND THAT WE MAKE IT EASY TO PROVIDE DIFFERING VIEWPOINTS TO US, THAT WE'RE INCLUSIVE, THAT WE FOCUS ON EQUITY, THAT WE REACH A BROAD RANGE OF STAKEHOLDERS.
UH, NEXT SLIDE, PLEASE, THAT WE'RE ACCESSIBLE.
SO YOU'VE SEEN MORE A S L INTERPRETATION.
UH, WE HAVE SPANISH LANGUAGE INTERPRETATION AVAILABLE FOR OUR PUBLIC MEETINGS, UM, AND WE'RE TRYING TO DO MORE TO BE MORE ACCESSIBLE AND INCLUSIVE OF EVERYONE.
WE'RE INFORMATIVE, WE'RE RESPONSIVE, AND OF COURSE, WE'RE TIMELY.
SO WE MAKE SURE TO REACH OUT TO YOU AT THE RIGHT TIME IN EACH KEY DECISION MAKING PROCESS.
THIS IS SOMETHING YOU'RE GONNA HEAR ME TALK A LOT ABOUT IN THIS PRESENTATION, IS THAT WE'RE REACHING PEOPLE IN A WAY THAT'S CONVENIENT TO THEM AND IN A WAY THAT'S CONTINUOUS TO THEM.
SO WHEN YOU ENGAGE WITH US ON A BUDGET SURVEY, THAT SHOULDN'T BE THE END OF YOUR ENGAGEMENT WITH US.
WE WOULD HOPE THEN THAT WE PROMPT YOU WITH WHEN THAT BUDGET IS COMING UP FOR A VOTE WHEN THOSE PUBLIC MEETINGS ARE, OR IF YOU REALLY ARE ENGAGED WITH US AND YOU'VE TAKEN ALL 43, 43 SOMETHING SURVEYS THAT THE CITY HAD AVAILABLE LAST YEAR, WELL, MAYBE YOU'RE THE RIGHT CANDIDATE FOR A BOARD OR COMMISSION FEE.
AND WE WANNA MAKE SURE THAT YOU HAVE THOSE, UH, OPPORTUNITIES PRESENTED TO YOU.
SO LET'S GO THROUGH SOME OF THE CORE COMPONENTS OF THIS PLATFORM.
NUMBER ONE IS A CONSTITUENT MANAGEMENT PIECE.
MANY OF YOUR OFFICES HAVE BEEN PILOTING SOMETHING CALLED INTERNET QUORUM THAT GIVES YOU A WAY FOR RESIDENTS, UM, TO PROACTIVELY MANAGE THEIR OWN RELATIONSHIP WITH THE CITY.
SO WHAT DOES THAT MEAN? UM, IT MEANS THAT YOUR RESIDENT, IN THEORY, WOULD BE ABLE TO SUBSCRIBE FOR UPDATES ON PARTICULAR ISSUES OR IDEAS THAT THEY CARE MOST ABOUT.
SO IF YOU HAVE SOMEONE WHO'S REALLY, REALLY PASSIONATE ABOUT ANIMAL CARE SERVICES AND COUNCILWOMAN GONZALEZ, LET'S SAY THEY'RE CALLING YOUR OFFICE EVERY OTHER DAY AND SENDING YOU MESSAGES ABOUT HOW MUCH THEY CARE ABOUT THAT ISSUE, WELL, YOU SHOULD BE ABLE TO THINK, HUH, WELL, MAYBE THIS PERSON WOULD BE A GOOD FIT FOR THE ANIMAL CARE SERVICES BOARD.
[01:25:01]
S MIGHT SAY, WELL, WE SHOULD MAKE SURE THAT THEY'RE AWARE OF THE UPCOMING SURVEY OPPORTUNITIES OR EVENTS THAT WE HAVE COMING UP.SO CONSTITUENT MANAGEMENT PUTS IT IN THE EYES OF THE RESIDENT AND ALLOWS THEM TO OPT IN AND PROACTIVELY MANAGE THEIR RELATIONSHIP WITH THE CITY BOARDS AND COMMISSIONS.
UM, WE'VE TALKED A LOT ABOUT THIS PROCESS AND, AND SOME NEED FOR IMPROVEMENT IN THAT AREA BECAUSE ONE, WE WANNA DIVERSIFY THE FOLKS THAT ARE INVOLVED IN THAT PROCESS.
AND TWO, IF ANYONE HAS EVER APPLIED FOR A BORDER COMMISSION SEAT, AND I KNOW I DID BEFORE I JOINED THE CITY ORGANIZATION, IT'S A LITTLE BIT CHALLENGING.
AND IN AN ERA, AGAIN, WHERE YOU CAN DO EVERYTHING FROM YOUR DEVICE, THE HOPE IS THAT THAT APPLICATION WOULD ALSO BE JUST AS NIMBLE AND BE ABLE TO DONE, BE ABLE TO BE COMPLETED WHEREVER YOU MIGHT BE.
AND ON THE STAFF SIDE OF THAT, UM, WE ALSO WANT TO RE MAKE THAT A LITTLE BIT MORE EFFICIENT SO THAT YOU AS COUNCIL MEMBERS ARE ABLE TO SEE THE APPLICATIONS THAT ARE IN QUEUE.
AND FOR STAFF TOO, INSTEAD OF HAVING TO MANUALLY P D F THINGS AND PRINT THINGS OUT, WE WOULD HOPE THAT IT'S A LITTLE BIT MORE AUTOMATED.
I'VE ALLUDED TO THIS A LITTLE BIT, WHERE PEOPLE, UM, WOULD HOPEFULLY BE ABLE TO OPT IN TO RECEIVING UPDATES ABOUT A PARTICULAR AGENDA ITEM, OR IF THERE'S A PUBLIC MEETING THAT'S TIED TO THE AGENDA ITEM, WE WANNA MAKE SURE THAT ALL THOSE SYSTEMS TALK TO EACH OTHER.
UM, NEXT STEP IS SURVEY MANAGEMENT.
SO WITH THOSE MINIMUM STANDARDS THAT WERE IMPLEMENTED BY THE CITY MANAGERS ADMINISTRATIVE DIRECTIVE, WE HAVE A CITYWIDE STANDARD OF SURVEY MANAGEMENT.
UM, BUT THAT DOESN'T PUT EVERYTHING UNDER ONE UMBRELLA.
IT MEANS EVERYONE CAN ASK THE SAME DEMOGRAPHIC QUESTIONS AND THEY REPORT THAT DATA TO US FOR IT TO BE ADDED TO THE SA SPEAKUP WEBSITE.
BUT RIGHT NOW, IT'S A MANUAL PROCESS THAT REQUIRES A LOT OF MANPOWER TO BE ABLE TO PULL THE ANALYTICS AND REPORTS.
UM, AND AS A RESIDENT, YOU ALSO KIND OF HAVE TO KNOW WHAT SURVEY YOU'RE LOOKING FOR.
WE WANNA MAKE IT EASIER FOR THEM TO OPT IN AND FIGURE OUT WHAT TOPICS ARE AVAILABLE FOR THEM TO PARTICIPATE IN.
AND FINALLY, A CALENDAR MANAGEMENT TOOL.
UM, CURRENTLY THE CALENDARS ARE ALL VERY SEPARATED ON THE CITY WEBSITE.
WE HAVE SMART KIOSK THROUGHOUT TOWN THAT WE HAVE TO MANUALLY PULL EVENTS FOR AND SUBMIT SO THAT THEY CAN GET ADDED TO THOSE KIOSK.
WE WANNA PULL IT ALL UNDER ONE UMBRELLA AND LET THE RESIDENT BE ABLE TO FILTER OUT THE OPPORTUNITIES THAT THEY'RE MOST INTERESTED IN, WHETHER THAT'S SELECTING IT BY COUNCIL DISTRICT, SELECTING IT BY FAMILY FRIENDLY EVENTS, OR MAYBE THEY'RE LOOKING FOR JUST SPECIFIC EVENTS ON CERTAIN TOPICS JUST TO MAKE IT EASIER FOR THEM TO FIND THOSE.
SO LET'S GO THROUGH SOME OF THE OPERATIONAL IMPACT.
UM, ONE, WE'RE THINKING FROM THE EYE OF THE RESIDENT.
SO ANYTHING THAT WE CREATE AND POST ON OUR WEBSITE, ANY PUBLIC ENGAGEMENT OPPORTUNITY OR BORDER BORDER COMMISSION APPLICATION WOULD BE DONE WITH THE RESIDENT IN MIND.
SO AS STAFF, IT'S EASY FOR US TO GET IN THE BUBBLE AND KNOW WHAT SOLUTIONS WORK FOR US INTERNALLY.
WE WANNA TAKE THAT LENS AND TAKE IT BACK TO THE RESIDENTS SO THAT WE UNDERSTAND THE WAY THEY THINK AND THE WAY THEY WORK SO THAT IT'S EASIER FOR THEM TO WORK WITH US.
WE ALSO WANNA HAVE A BETTER UNDERSTANDING AND A MORE HOLISTIC UNDERSTANDING OF OUR RESIDENTS.
SURVEYS, I THINK IS A GREAT EXAMPLE OF THAT.
SO ALL OF THAT DATA, IF WE PLANNING TAKES A SURVEY, IF ANIMAL CARE SERVICES TAKES A SURVEY, IF WE GET ONE ON THE BUDGET, THEY'RE ALL SEPARATE UNTIL WE COMPILE ALL THOSE RESULTS ALL AT ONCE.
BUT THIS PLATFORM WOULD ALLOW US TO THEN TAKE THAT DATA AND BE ABLE TO TRACK, UM, ON A REGULAR BASIS AND UNDERSTAND WHO'S RESPONDING AND WHERE WE NEED TO ADJUST SO THAT WE CAN GET MORE RESPONSES FROM PEOPLE AND MATCH THE DEMOGRAPHICS A LITTLE BIT MORE CLOSELY TO OUR COMMUNITY.
BETTER TARGETING OF INFORMATION.
I THINK THIS PLAYS REALLY WELL INTO THE CENSUS UPDATE THAT WAS JUST GIVEN.
AND, UH, THE DISCUSSIONS WE'VE HAD ABOUT COMMUNICATIONS ON C OVID 19, BEING ABLE TO HAVE ALL OF THIS INFORMATION IN A SINGLE PLATFORM WOULD MAKE IT EASY TO SELECT, WHICH RESIDENTS NEED TO HEAR THE INFORMATION IN THE CHANNELS THAT THEY'VE OPTED IN TO RECEIVE THE INFORMATION.
SO IF YOUR RESIDENT AND DISTRICT FOUR REALLY LIKES POSTCARDS, BUT IN DISTRICT NINE, THEY THROW 'EM STRAIGHT IN THE TRASH, WELL, WE KNOW THAT WE NEED TO TARGET THOSE MESSAGES BASED ON YOUR SPECIFIC DISTRICTS.
AND I'M JUST PICKING ON Y'ALL, THOSE ARE JUST EXAMPLES.
I'M SURE DISTRICT NINE RECYCLES THOSE AND DOESN'T THROW THEM AWAY.
THIS IS A BIG PART OF THIS, IS MAKING SURE THAT ANY PLATFORM, DATABASE, DATABASE, ANYTHING THAT'S SET UP HAS CONTINUITY.
NOT ONLY IF A DEPARTMENT INDIVIDUAL WERE TO LEAVE THE ORGANIZATION, BUT ALSO FOR COUNCIL OFFICES.
I KNOW MANY OF YOU, WHEN YOU CAME INTO OFFICE, IT WAS KIND OF LIKE, HERE ARE THE KEYS, OKAY, PUT IT TOGETHER.
AND WE WANNA MAKE SURE THAT EVERYTHING IS IN PLACE BECAUSE FOR THE RESIDENTS, THEY MIGHT FIGURE OUT WHICH DISTRICT THEY LIVE IN, BUT REMEMBERING THE COUNCIL OFFICE NAMES OR THE CONSTITUENT NUMBER TO CALL OR WHERE THE FIELD OFFICE IS, MIGHT BE A LITTLE BIT MORE CHALLENGING THAN IF THEY WERE TO JUST BE ABLE TO OPT IN ONCE AND WE'RE ALWAYS ABLE TO KEEP IN TRACK WITH THEM.
FINALLY, STREAMLINING PROCESSES.
I THINK THIS IS A BIG PART OF THE BOARDS AND COMMISSIONS PIECE THAT'S IMPORTANT, IS BEING ABLE TO STREAMLINE THAT PROCESS FOR TINA AND HER TEAM TO EXPORT RESULTS EASILY FOR APPLICATIONS THAT ARE AVAILABLE AND FOR YOU TO MAKE DECISIONS ON WHO'S THE BEST APPOINTEE FOR YOUR COUNCIL DISTRICT.
UM, FIRST OFF, THERE ARE A FEW THINGS WE WANNA CONSIDER.
NUMBER ONE IS PRIVACY AND SECURITY.
JUST BECAUSE A RESIDENT OPTS IN TO PROVIDE DATA DOESN'T MEAN
[01:30:01]
THAT WE CAN SELL IT.THERE ARE LAWS THAT GOVERN THE WAY THE INFORMATION IS USED.
YOU DON'T JUST OPT IN ONCE AND SUDDENLY YOU'RE ON EVERY EMAIL LIST OF THE CITY.
THIS IS ALLOWING THE RESIDENT TO OWN THEIR RELATIONSHIP WITH THE CITY AND FOR US TO BE GOOD STEWARDS OF THAT DATA.
AND THAT'S PART OF THIS, UH, R F P PROCESS, IS TO MAKE SURE THAT WE SELECT A VENDOR THAT HAS THOSE TWO THINGS AT THE TOP OF MIND.
THE SECOND IS MAKING SURE THAT WE'RE OVERCOMING THE DIGITAL DIVIDE.
THE TECHNOLOGY IS A FRAMEWORK FOR THE ORGANIZATION TO OPERATE, BUT THAT DOESN'T ELIMINATE THE NEED FOR GRASSROOTS ENGAGEMENT FOR PHONE CALLS.
ALL IT DOES IS PUT THE INFRASTRUCTURE IN PLACE FOR US TO HAVE THAT DATA READILY AVAILABLE AND FOR US TO COMMUNICATE PEOPLE AGAIN IN THE WAY THAT THEY WANT TO COMMUNICATE WITH US.
AND FINALLY, INTEGRATION WITH OTHER CITY OF SAN ANTONIO PLATFORMS. UH, THERE'S NO SENSE IN BRINGING ON A BIG COMPREHENSIVE TOOL IF IT DOESN'T TALK TO OUR OTHER SYSTEMS. UM, SO WE WANNA MAKE SURE THAT ANYTHING THAT WE DO WORKS TOGETHER WITH 3 1 1 THAT WORKS TOGETHER WITH OUR AGENDA SYSTEM, UM, WORKS TOGETHER WITH OUR SOCIAL MEDIA ACCOUNTS AND OUR EMAIL PLATFORMS AND OUR CLOUD STORAGE.
WE JUST WANNA MAKE SURE IT'S ALL TALKING TO EACH OTHER SO THAT WE CAN USE IT IN A, IN A MORE EFFICIENT WAY.
IN PHASE ONE, WE'LL BE LOOKING AT DOING THE CONSTITUENT MANAGEMENT RELATIONSHIP TOOL.
AND THE WAY YOU MIGHT THINK OF THIS IS IN THE PRIVATE SECTOR, IF YOU'RE WATCHING AT HOME, UM, THIS IS LIKE A CUSTOMER RELATIONSHIP, UH, PLATFORM.
SO IT'S ALLOWING YOU TO, UM, HAVE SOME INFORMATION ON THE RESIDENT, MAYBE UNDERSTAND HOW MANY TIMES THEY'VE CALLED OR WHO THEY'VE INTERACTED WITH, THAT YOU KNOW, WHAT ISSUES ARE AT TOP OF MIND FOR THEM.
AND THEN THE SECOND PIECE WOULD BE BOARDS AND COMMISSIONS.
UH, TO THAT EFFECT, WE'D BE DOING SOME OUTREACH, BOTH INTERNALLY AND EXTERNALLY.
INTERNALLY WOULD BE TO MAKE SURE THAT THE DEPARTMENTS ARE PROPERLY TRAINED IN THE PROCESSES, IF THERE WOULD BE ANY CHANGES AND ANY AUTOMATION.
AND ALSO FOR THEM TO UNDERSTAND HOW TO USE THE SYSTEM.
AND THEN EXTERNALLY, MAKING SURE THAT OUR RESIDENTS AND STAKEHOLDERS UNDERSTAND THE CHANGES IN THE WAY THEY MIGHT RECEIVE INFORMATION AND HOW IT CAN BE A LITTLE BIT EASIER FOR THEM.
AND IN PHASE TWO, WE'LL LOOK AT THE OTHER COMPONENTS OF THIS PLATFORM.
SO, A FEW WAYS THAT WE'RE GONNA MEASURE SUCCESS, AND I I WANNA PRE PREFACE THIS WITH THE IDEA THAT UNTIL WE SEE PROPOSALS FROM OUR VENDORS, THESE ENG, THESE, UM, PERFORMANCE INDICATORS MIGHT CHANGE A LITTLE BIT.
BUT THESE ARE SOME OF THE THINGS THAT CAME TO TOP OF MIND OF AREAS THAT WE KNOW WE WANNA LOOK AT FOR THINGS TO MEASURE.
SO NUMBER ONE, ENGAGEMENTS WITH THE CITY, WHETHER IT BE THROUGH APPLICATIONS FOR BOARDS OR COMMISSION SEATS, PARTICIPATION IN SURVEYS, ATTENDANCE AT EVENTS OR EVENT REGISTRATIONS, DIVERSITY OF PARTICIPANTS.
ARE WE MAKING SURE THAT WE'RE BETTER, BETTER REACHING THE DEMOGRAPHICS OF OUR COMMUNITY? UM, EMAIL LIST SIGNUPS.
ARE PEOPLE ACTUALLY SIGNING UP FOR EMAIL LISTS AND OPTING IN AND NOT OPTING OUT BECAUSE THEY DON'T LIKE WHAT'S BEING SENT TO THEM? UM, THOSE KINDS OF THINGS ARE ITEMS THAT WE COULD MEASURE WITH THIS PLATFORM.
UM, SO JUST AN OVERVIEW OF THIS SOLICITATION PROCESS.
THIS WILL BE A REQUEST FOR COMPETITIVE SEALED PROPOSALS.
UM, ESTIMATED COST IS 300,000 ANNUALLY FOR A THREE YEAR TERM WITH TWO ONE YEAR, UM, UH, OPTIONS TO EXTEND THIS.
UM, THAT COST IS ALSO THINKING ABOUT HOW WE MIGHT PHASE OUT PLATFORMS THAT ARE CURRENTLY IN EXISTENCE AND FOLD THEM INTO THE CURRENT, UM, INTO THIS PLATFORM.
SO 300,000 WOULD NOT BE ON TOP OF ANYTHING.
WE'RE CURRENTLY PAYING FOR SOME OPTIONS, UM, SUCH AS THE PILOT PROGRAM FOR INTERNET QUORUM.
IT WOULD BE PHASED INTO THIS TOTAL COST.
UM, AND THEN WE GO THROUGH TO SOME OF THE ADVERTISING HERE.
OF COURSE, ONT V S A, UM, THROUGH OUR CITY OF SAN ANTONIO BIDDING WEBSITE, THE EXPRESS NEWS, AND SOME TARGETED OUTREACH TO VENDORS THAT WE KNOW PROVIDE THESE KINDS OF SERVICES.
UM, SOME OF THE EVALUATION CRITERIA THAT YOU'LL SEE HERE IS STANDARD STUFF.
YOU'LL SEE BACKGROUND, EXPERIENCE, 25 POINTS, PROPOSED PLAN 40 POINTS.
SOMETHING I WANNA NOTE HERE IS THAT WHEN WE'RE ASKING FOR THESE PROPOSALS, THERE ARE FIVE COMPONENTS, AND SOME OF THEM ARE MUCH MORE RELATED TO EACH OTHER THAN OTHERS.
SO WE WANNA MAKE SURE TO PICK A VENDOR THAT CAN PROVIDE THESE SOLUTIONS AND PHASE THEM IN AND OUT.
AND THIS, UM, THE WAY WE SELECT A VENDOR DOESN'T MEAN THEY HAVE TO DO ALL FIVE OR THAT WE HAVE TO DO ALL FIVE.
IF A VENDOR COMES BACK AND WE FEEL REALLY COMFORTABLE WITH THREE OF THEM AND THAT WANNA ONLY MOVE FORWARD WITH THOSE, WE HAVE THE OPTION TO BE ABLE TO DO THAT AS WELL.
UM, AND THEN OF COURSE, UM, VETERANS, THE ADDITIONAL REQUIREMENTS THERE ARE NOT APPLICABLE FOR AN, UM, AN R F P OF THIS KIND.
UM, SO WANTED TO GO OVER THE EVALUATION COMMITTEE HERE.
UM, INTERNALLY ON THE VOTING SIDE, WE'LL HAVE, UM, CRAIG HOPKINS, WHO'S BEEN WORKING WITH ME ON THIS PROJECT.
KEVIN GOODWIN, TINA FLORES, JOHN PATRIK, EMILY MCGINN, AND MYSELF.
UM, ON THE, WE'RE ON THE STAFF SIDE WHERE FOLKS THAT WOULD INTERACT A LOT WITH THESE PLATFORMS, BUT ALSO COUNCILMAN SANDOVAL BROUGHT UP A GREAT RECOMMENDATION THAT WE ENGAGE SOME PEOPLE EXTERNALLY WHO WOULD BE USING THESE PLATFORMS AS WELL.
UM, SO MARGARET WILSON ANNALIA, WHO I THINK MANY OF YOU KNOW, SERVES ON THE PORT BOARD, UM, AND IS VERY ENGAGED, HAS, UH, KINDLY AGREED TO BE PART OF OUR EVALUATION COMMITTEE
[01:35:01]
AS ONE OF OUR RESIDENT MEMBERS.AND THEN CYNTHIA STEELMAN, WHO I HOPE IS WATCHING ONLINE AT HOME, AS I KNOW SHE OFTEN DOES, UM, VERY ENGAGED RESIDENT PART OF THE TIER ONE NEIGHBORHOODS COALITION, HAS ALSO AGREED TO BE PART OF THIS PROCESS, AND WE'RE LOOKING FORWARD TO HAVING THEIR PERSPECTIVE ON IT.
UM, WITH THIS, WE KNOW THAT THIS IS A BIG R F P WITH SEVERAL COMPONENTS, AND WE WANTED TO MAKE SURE THAT THE STAKEHOLDERS WHO WOULD BE USING THIS TECHNOLOGY WOULD BE INVOLVED IN THAT PROCESS SO THAT THEY'RE GIVING GUIDANCE AND RECOMMENDATIONS, UM, ON THE VARIOUS CHANNELS BEFORE WE PICK THEM.
SO FIRST OFF, AS AN ADVISORY COMMITTEE ON THE CONSTITUENT MANAGEMENT PIECE, AND THIS WOULD INCLUDE A MEMBER OF EACH OF YOUR COUNCIL OFFICES.
MANY OF YOU HAVE ALREADY PROVIDED THOSE NAMES TO US, AND WE'LL BE WORKING WITH THEM ON THIS PROCESS.
AND THE SECOND PIECE IS TO LOOK AT THOSE OTHER COMPONENTS WITH ADVISORY MEMBERS OF CITY STAFF WHO WORK IN THE BOARDS AND COMMISSIONS PROCESS, LIKE TINA AND HER TEAM, UM, THOSE WHO ARE ON THE COUNCIL MEETING AGENDA PROCESS.
AND THEN OF COURSE, STAFF TOO, WHO WOULD ACTUALLY BE USING THE SURVEY AND EVENT MANAGEMENT, UM, TECHNOLOGIES.
UH, SO THIS IS THE TIMELINE RIGHT NOW WE'RE AT THE B SESSION BRIEFING.
UH, WE EXPECT TO BE ABLE TO POST THIS REQUEST FOR COMPETITIVE SEAL PROPOSALS IN JUNE.
UM, WE'LL HAVE A PRE-SUBMIT CON, UM, CONFERENCE IN JULY.
UM, HOPEFULLY WE'LL BE ABLE TO BRING YOU SOME RECOMMENDATIONS IN OCTOBER AND FOR FULL COUNCIL, COUNCIL CONSIDERATION AT THE END OF OCTOBER.
SO I KNOW THIS SHOWS NEXT QUESTIONS, BUT I, I WOULD BE REMI REMISS IF I DIDN'T THANK THE TEAM THAT WORKED ON THIS, WHO ARE REALLY THE WIZARDS BEHIND THE CURTAINS.
UM, CRAIG HOPKINS AND MATT LUELLEN, WHO REALLY HELPED PUT ALL THIS TOGETHER.
AND ALSO A TEAM THAT WE'VE BEEN WORKING WITH FOR QUITE SOME TIME ON PUBLIC ENGAGEMENT, INCLUDING I T S D AND THE CITY ATTORNEY'S OFFICE, AND MY OWN TEAM IN GOVERNMENT AND PUBLIC AFFAIRS.
UM, A COUPLE OF YEARS AGO WHEN WE WERE LOOKING AT HOW WE DO PUBLIC ENGAGEMENT, WE INVOLVED THOSE VARIOUS DEPARTMENTS TO THINK A LITTLE BIT BIGGER.
SO RATHER THAN JUST ENHANCING A SURVEY OR A VIRTUAL MEETING, WE WANTED TO GO BIGGER THAN THAT AND TIE ALL OF THESE COMPONENTS TOGETHER.
AND WITHOUT THAT GROUP MEETING, THIS PROJECT WOULDN'T HAVE COME TO FRUITION.
AND OF COURSE, I WANNA THANK TINA AND HER TEAM AND THE CLERK'S OFFICE FOR, FOR JUMPING THROUGH THIS WITH US.
I THINK SHE STARTED IN THIS PROCESS WITH JUST A BOARD AND COMMISSIONS PIECE, AND WE GREW IT BECAUSE WE KNEW IT COULD BE A, A PROJECT THAT WOULD WORK REALLY WELL TOGETHER.
UM, SO WITH THAT, UM, WE'RE HAPPY TO ANSWER ANY QUESTIONS YOU MIGHT HAVE.
AND I, AND I DO WANNA RECOGNIZE, UM, THAT THIS, THIS, UH, HAS THE, UH, POTENTIAL TO BE A VERY, UH, VERY IMPORTANT STEP THAT WE'RE TAKING.
I WANNA THANK ALSO COUNCIL MEMBER SANDOVAL FOR INITIATING IT THROUGH THE C C R, UH, YEAR OR SO AGO.
UM, I JUST HAVE A COUPLE OF QUESTIONS AND IT MAINLY RELATES TO, UM, THE LENS BY WHICH WE EVALUATE, UM, THE RESPONDENTS.
UM, I GUESS I WAS, UH, I WAS A LITTLE SURPRISED THAT WE DIDN'T HAVE, UM, UH, TO ME THIS IS AN ISSUE OF EQUITY, MAKING SURE THAT WE'RE HEARING THE VOICES AND WE ARE PROVIDING ACCESS, UH, FOR RESIDENTS AND TO RESIDENTS THAT WE NEED.
AND SO I GUESS I WAS SURPRISED THAT WE DIDN'T HAVE, UM, THE OFFICE OF EQUITY ON THE EVALUATION TEAM, UM, TO REALLY UNDERSTAND IT THROUGH THAT LENS, OR PERHAPS EVEN FROM THE COMMUNITY STANDPOINT.
UM, SA 2020, UM, UH, SOMEONE TO, TO EVALUATE THE, THE TOOL FROM THAT PERSPECTIVE.
AND THEN AS WELL, UM, AS, UM, OUR INNOVATION DEPARTMENT, UH, I GUESS I WOULD BE CURIOUS AS TO HOW THEY WOULD EVALUATE THE DIFFERENT RESPONDENTS AND THE DIFFERENT, UM, PROPOSALS THAT WE MIGHT SEE.
SO THAT WAS REALLY JUST, UH, I DON'T KNOW IF THAT'S SOMETHING YOU WANNA RESPOND TO, IF MAYBE WE CAN UPDATE THE EVALUATION TEAM, UH, TO GET THOSE PERSPECTIVES.
BUT I THINK IT WOULD BE USEFUL.
OTHER THAN THAT, UH, THIS IS VERY EXCITING.
I'M LOOKING FORWARD TO SEEING IT AND, AND GETTING THESE, UH, TOOLS IMPLEMENTED ONCE WE GET 'EM.
AND TO, TO YOUR POINT, WE SHOULD HAVE LISTED THAT A LITTLE BIT MORE CLEARLY.
BUT Z GIBBS HAS AGREED TO PARTICIPATE IN THE ADVISORY SIDE OF THE SOLICITATION, SO WE'RE LOOKING FORWARD TO HAVING THAT PERSPECTIVE.
UM, AND I KNOW MOLLY AND I TEXT OFTEN ABOUT PUBLIC ENGAGEMENT AND DATA, AND, AND I SAW THE OTHER DAY SHE USED OUR SURVEY RESULTS FOR A THREAD OF TWEAKS ABOUT THE BUDGET.
SO ONE, I'M GLAD SOMEONE'S READING IT, AND TWO, I'M ALWAYS HAPPY TO HEAR HER PERSPECTIVE.
SO WE CAN CERTAINLY ENGAGE SOME MORE FOLKS IN THIS PROCESS.
WELL, UH, LET, LIKE I SAID, I THINK, YEAH, GO AHEAD ERIC.
I WAS, I WAS JUST GONNA ADD, MARY, THAT, THAT FROM AN INNOVATION STANDPOINT, UM, YOU REMEMBER MATT, MATT, LOU WELLON, WHO IS IN I T S D RIGHT NOW, UM, GREW UP THROUGH THE INNOVATION OFFICE.
SO THERE'S OUR CONNECTION JUST BECAUSE, JUST BECAUSE MATT DIDN'T MATT, UH, UH, MOVED OUT OF INNOVATION, UH, DOESN'T MEAN THAT WE'VE LOST THAT CONNECTION.
SO HE'S GOT THAT BACKGROUND THAT, UH, CONTINUITY FOR US.
I, I DIDN'T REALIZE THAT MATT CAME FROM INNOVATION.
ALRIGHT, WELL THANKS VERY MUCH, UH, LAURA, GREAT PRESENTATION.
[01:40:01]
I'LL MOVE NOW TO, UH, COUNCIL MEMBER PERRY, WE'LL GO 10 TO ONE.HARRY, STILL IN LINE? ALL RIGHT.
SO, UH, WE'LL GO TO COUNCIL MEMBER COURAGE.
UM, I GUESS I WOULD LIKE TO KNOW A COUPLE OF OCCASIONS WHERE WE MIGHT BE USING THIS TO SEE, UM, HOW IT CAN HELP.
FOR EXAMPLE, IF WE HAVE, UH, 50 OR 60 PEOPLE SHOWING UP AT, UH, A TOWN HALL MEETING, HOW DOES THIS NEW SYSTEM HELP IN THAT PARTICULAR INSTANCE? THANK YOU, COUNCILMAN.
I THINK THAT'S A GREAT QUESTION.
UM, AND I'LL USE AN EXAMPLE FOR THAT IF I MAY.
UM, LAST WEEK WE HAD A LOT OF PEOPLE COME IN AND SIGN UP FOR CITIZENS TO BE HEARD, OR RATHER PUBLIC COMMENT AND COUNCIL CHAMBERS.
UH, VERY PASSIONATE AND I HOPE THAT THEY'LL STAY ENGAGED IN THE PROCESS AND ATTEND THE LISTENING SESSION.
UM, IMAGINE IF THEY HAD SIGNED UP FOR PUBLIC COMMENT AND PROVIDED THEIR CONTACT INFORMATION AND SAID, PLEASE UPDATE ME WHENEVER THERE'S A PUBLIC SAFETY UPDATE OR SOMETHING REGARDING THE BUDGET.
THAT'S WHERE A TOOL LIKE THIS WOULD COME IN HANDY TO BE ABLE TO ALLOW THEM TO OPT IN TO THEIR RELATIONSHIP WITH THE CITY AND BE PROMPTED WITH OTHER ENGAGEMENTS TO BE INVOLVED WITH THE CITY AS WELL.
WELL, I UNDERSTAND THAT, BUT IF YOU'RE HAVING A MEETING AND PEOPLE ARE SHOWING UP, UH, IS IT GONNA HELP CHECK IN? 'CAUSE PEOPLE ARE STILL GONNA HAVE TO, SOMEBODY'S GONNA HAVE TO BE THERE TO LOOK 'EM UP ONLINE TO CHECK 'EM IN OR SOMETHING.
UM, I THINK CRAIG CAN PROBABLY ADD TO THIS A LITTLE BIT, BUT, UM, IT WOULD DEPEND ON THE PROPOSALS THAT WOULD COME IN FOR THE VARIOUS TOOLS THAT THEY WOULD HAVE.
UM, BUT I, I THINK IT'S MORE OF A, A, A GENERAL DATABASE OF INFORMATION.
SO RATHER THAN THEM CONSTANTLY HAVING TO SIGN IN, UM, AND PROVIDE THEIR EMAIL ADDRESS, THEY MIGHT ALREADY BE IN A SYSTEM AND, AND CHECK THE BOX.
CRAIG, IF YOU WANNA JUMP IN, UM, AND ADD ANYTHING? NOT SURE, SIR.
COUNCILMAN, ONE OF THE THINGS THAT WE'LL BE LOOKING FOR IS THE ABILITY TO TRACK, UH, UH, NOT ONLY WHAT PEOPLE ARE INTERESTED IN, BUT WHAT THEIR, HI, WHAT THEIR INTERACTION HISTORY IS WITH US.
SO WHETHER THAT'S AN EMAIL, A PHONE CALL, A VISIT TO A MEETING, WHATEVER THAT MAY BE, WE'LL MAKE IT VERY EASY FOR PEOPLE TO SAY, I'M HERE.
AND, UM, AND WHETHER THAT'S A BARCODE, MAYBE YOU WOULD COME TO A MEETING, YOU'D SHOW YOUR BARCODE AND CHECK IN, OR YOU'D BE ABLE TO JUST GET SOMETHING ON YOUR PHONE AND CLICK AND SAY, I'M AT THIS EVENT.
BUT WHAT THAT DOES IS BUILDS A CUSTOMER HISTORY THAT WHEN NOW WE KNOW THAT CRAIG HOPKINS MADE PHONE CALLS, WENT TO EVENTS AND SO FORTH, BUT WE'LL USE THAT TECHNOLOGY TO BRING THAT TOGETHER.
UH, WE HAVE SEVERAL INDEPENDENT SYSTEMS, WHETHER IT'S, UH, 3 1, 1, 9, 1 1, UH, WE'VE GOT D S D THAT HAS THIS NEW SL PROGRAM.
WILL ALL OF THOSE BE ABLE TO INTEGRATE THROUGH THIS SYSTEM? WILL THEY BE ABLE TO TALK TO EACH OTHER? I'M GONNA, WELL, I KNOW YOU WANNA ANSWER THAT QUESTION.
NO, I KNOW LAURA WANTS TO ANSWER THE INTEGRATION QUESTION.
UM, UH, THE ANSWER IS, UH, SOME OF THEM WILL, SIR.
UM, THE 3 1 1 LAGGING SYSTEM IS THE PRIMARY POINT OF INATE INTEGRATION, BECAUSE THAT IS WHERE A LOT OF OUR CUSTOMERS WORK ORDERS LIVE.
SO THE ANSWER WOULD BE YES TO THAT.
UM, SO THE THREE ONE ONE AS A CALL CENTER, BUT ALSO THE LAG IN WORK ORDER SYSTEM BEHIND THE CALL CENTER WOULD BOTH BE INTEGRATED.
UH, 9 1 1 IS NOT SOMETHING WE'RE TALKING ABOUT WITH THIS.
THAT'S A TOTALLY DIFFERENT PUBLIC SAFETY SYSTEM.
AND I CAN SEE THE ELLA SYSTEM OVER TIME BEING PART OF IT.
IT CLEARLY WON'T BE IN OUR FIRST PHASE, BUT AS CUSTOMERS ASK FOR PERMITS AND THOSE TYPES OF THINGS, I COULD ALSO SEE THAT BEING PART OF IT OVER TIME.
AND ABOUT THE INTEGRATION OF SCHEDULES, UM, YOU KNOW, I, I JUST HAD A VISION OF, YOU KNOW, 11 DIFFERENT THINGS TAKING PLACE ON THE SAME DAY AND WHAT A CALENDAR MIGHT LOOK LIKE AS IT GETS PULLED UP.
SO UNLESS YOU KNOW EXACTLY WHAT YOU WANT, IF YOU JUST WANT TO SAY, WELL, WHAT'S GOING ON TODAY, THAT CAN BE PRETTY COMPLICATED TO, TO VISUALIZE.
I THINK THAT'S A GOOD, GOOD QUESTION THERE, COUNCILMAN.
UM, AND TWO POINTS TO THAT ONE, INTERNALLY, IT SETS UP A PROCESS FOR US TO KNOW WHAT EVENTS ARE GOING ON SO THAT IT, AS DEPARTMENTS, WE'RE NOT PLANNING PUBLIC MEETINGS THAT OVERLAP WITH EACH OTHER OR EVENTS THAT OVERLAP WITH EACH OTHER AND THEN ARE COMPETING FOR EITHER COVERAGE OR ATTENDANCE.
UM, RIGHT NOW WE KIND OF HAVE TO JUST SURVEY OUR, OUR FOLKS INTERNALLY AND, AND ASK WHAT'S GOING ON.
UM, AND THE SECOND POINT TO THAT IS, AS A, AS A COMMUNITY MEMBER, OUR HOPE IS WE HAVE A CALENDAR THAT ALLOWS THEM TO FILTER WHICH EVENTS THEY'RE MOST INTERESTED IN.
SO IF YOU'RE LOOKING FOR A FAMILY FRIENDLY EVENT IN DISTRICT NINE RELATING TO PARKS, YOU WOULD SELECT THOSE OPTIONS AND MAYBE ONLY BE PROMPTED WITH THOSE.
UM, BUT OUR HOPE TO, OUR HOPE IS THAT IT WOULD IMPROVE INTERNAL PROCESSES AND EXTERNALLY, AND IT GIVES THE USER A
[01:45:01]
LITTLE BIT MORE OWNERSHIP OVER WHAT THEY'RE SEEING.UH, COULD SOMEBODY EXPLAIN TO ME A LITTLE BIT MORE ABOUT THE PRIVACY ISSUE? BECAUSE I THOUGHT ALMOST EVERYTHING THAT WE WOULD BE RECORDING AS A CITY BECOMES PUBLIC INFORMATION.
CRAIG, I'LL LET YOU TAKE THAT ONE AS WELL.
SO, UH, SIR, TWO DIFFERENT WAYS TO LOOK AT IT FOR THE ANSWER IS YES, FROM AN O R R PERSPECTIVE, ANY OF THAT CAN BE PUBLIC INFORMATION.
WHAT WE'RE REFERRING TO IS PRIVACY, IS THAT IF A, UM, A RESIDENT GIVES US INFORMATION ABOUT THEMSELVES THAT WE WON'T THEN EITHER SELL IT OR USE IT OR GIVE IT TO SOMEBODY ELSE WITHOUT THEIR PERMISSION.
SO THEY HAVE TO OPT IN, MEANING, I'M WILLING TO TELL YOU THAT CRAIG IS INTERESTED IN ANIMALS.
UH, I DON'T EXPECT YOU THEN TO SELL THAT TO SOMEONE.
SO I START GETTING A BUNCH OF ADS ABOUT ANIMALS.
UH, COUNCILMAN THIS IS, UH, ANDY ALSO, UH, TO ADD TO THAT, THERE ARE PRIVACY EXCEPTIONS EVEN IN THE OPEN RECORDS ACT, THAT ALLOW US TO REDACT WHAT WOULD BE, UH, CONSIDERED, UH, PERSONALLY IDENTIFIABLE INFORMATION INCLUDING, UH, ATTENDANCE TO CERTAIN PUBLIC MEETINGS AND THINGS LIKE THAT, THAT PEOPLE SIGN IN FOR IF IT INCLUDES THEIR ADDRESS.
ALRIGHT, WELL, THOSE ARE THE QUESTIONS I HAVE NOW, BUT I REALLY LOOK FORWARD TO TAKING A, A REALLY DEEP LOOK AT THE PRODUCT THAT WE COME UP WITH.
COUNCIL MEMBER COURAGE, MAD COUNCIL MEMBER P THANKS, MAYOR.
UM, EXCELLENT PRESENTATION, REALLY.
UH, SO HERE, HERE'S SOME THOUGHTS, UH, AND YOU KNOW, I'LL, I'LL, I'LL LET YOU ALL, UH, LAURA AND JEFF AND, AND THE TEAM, I'LL, I'LL LET Y'ALL JUST SORT OF STEW ON THIS AND, AND MAYBE WE CAN TALK A LITTLE BIT ABOUT IT LATER.
BUT, UM, YOU KNOW, IT OCCURS TO ME AS I'M LISTENING HERE, THAT, THAT, UH, CITIZENS AND STAKEHOLDERS ARE, ARE MOST ENGAGED WHEN THEY, LIKE, FEEL LIKE THEY'RE PLAYING A, A MEANINGFUL ROLE IN, UM, IN, IN WHAT WE'RE DELIBERATING OR DISCUSSING OR, OR HOW WE'RE DIS DECIDING THINGS OR ROLLING PROJECTS OUT THAT IMPACT THEIR LIVES.
AND SO, UM, AND, AND I THINK THAT IT'S MOST MEANINGFUL TO THEM, UM, WHEN THEY WALK AWAY FROM THAT EXPERIENCE BETTER OFF, UH, AND TRUSTING US A LITTLE MORE.
AND IT'S REALLY MEANINGFUL TO US, UH, WHEN THERE'S INCREASED TRUST, BECAUSE THE ONLY CURRENCY WE HAVE ON CITY COUNCIL IS, IS TRUST, RIGHT? SO THE MAYOR, UM, AND I AND ALL MY OTHER CITY COUNCIL MEMBERS, WE LIKE TO SAY QUITE OFTEN, THIS IS THE MOST IMPORTANT THING THAT WE WILL EVER DO.
AND THEN, YOU KNOW, PICK YOUR TOPIC.
AND, UH, NOW THAT I'M SITTING HERE LISTENING TO THIS PRESENTATION, IT OCCURS TO ME THAT, NO, THIS IS THE MOST IMPORTANT THING WE'LL DO BECAUSE ALL OTHER PROJECTS DEPEND ON THAT TRUST ELEMENT WITH OUR CONSTITUENTS.
AND WE CAN'T, WE CAN'T DO OUR JOBS WITHOUT, WITHOUT THAT TRUST OR, OR IF WE DO DO OUR JOBS, IT'LL BE LESS THAN.
UM, AND, YOU KNOW, WE DO REALLY, REALLY LONG LASTING SIGNIFICANT DAMAGE TO THE TRUST RELATIONSHIP WHEN SOMEONE FEELS UNRECOGNIZED OR, OR TAKEN FOR GRANTED OR FORGOTTEN.
UM, AND IT'S REALLY HARD TO REPAIR THAT.
UH, AND, AND SOMETIMES IT'S JUST A LITTLE THING, RIGHT? LIKE JUST FORGOTTEN CALL OR AN EMAIL THAT DIDN'T GET RETURNED.
AND, UH, THERE'S THE OLD SAYING THAT, UM, YOU KNOW, IF I COULD TRUST YOU WITH THE LITTLE THINGS, I CAN TRUST YOU WITH THE BIG THINGS.
AND SO I AM REALLY EXCITED ABOUT WHAT YOU, WHAT YOU'VE LAID OUT, LAURA, MY MY CONCERN IS TWOFOLD.
ONE IS, DO WE HAVE EVERYTHING IN PLACE TO BE, TO LISTEN TO ALL THE NEW ENGAGEMENT THAT WE'RE INVITING, RIGHT? AND TO ACTUALLY DO SOMETHING WITH IT, MAKE THESE FOLKS FEEL LIKE THEY WERE HEARD AND THAT THEY WERE, THAT THEY WERE EMPOWERED.
AND SO, I DON'T KNOW THE ANSWER TO THAT.
UM, AND, UH, I, I MEAN, I HOPE WE ARE, AND I, AND I'M SURE YOU'RE THINKING ABOUT THE SAME THING, 'CAUSE WE'VE TALKED ABOUT THIS IN THE PAST, AND SO THERE WAS A SLIDE KIT, CAN SOMEBODY GO BACK TO IT? UM, IT WAS CALLED MEASURING SUCCESS.
SO I, I'M SEEING THIS RIGHT, AND WE WANT ENGAGEMENTS, UH, WE WANT SURVEY AND PARTICIPATION.
WE WANT TO, YOU KNOW, GET A GOOD REPRESENTATION ON OUR BOARDS AND COMMISSIONS.
WE WANNA MAKE SURE THAT THERE'S DIVERSITY AND ATTENDANCE AT MEETINGS AND THAT PEOPLE SIGN UP.
I, I'M GONNA THROW THESE OUT THERE, THIS IS AN EXCELLENT START, BUT FOR ME, IT'D BE MORE MEANINGFUL, UM, IF THERE WAS A WAY FOR US TO MEASURE SENTIMENT AND
[01:50:01]
SATISFACTION AFTER ENGAGING WITH US, RIGHT? UH, NOT THAT YOU'RE JUST ENGAGING, BUT YOU KNOW, ARE WE, ARE WE ENCOURAGING? ARE WE ENCOURAGING? AND ARE WE SUCCESSFULLY CONVINCING 'EM TO, TO COME BACK FOR MORE OF THAT ENGAGEMENT, RIGHT? UM, HOW DO WE, HOW DO WE MEASURE THAT? I'D BE INTERESTED IN SEEING THAT, UM, ALONG WITH THAT SATISFACTION AND, AND SENTIMENT, YOU KNOW, METRICS, IF WE CAN MEASURE THAT SOMEHOW, YOU KNOW, IS THERE A WAY OF, OF WRAPPING OUR ARMS AROUND WHETHER OR NOT WE'RE RESOLVING THAT, THAT PREVIOUS OR PREEXISTING MISTRUST THAT WE'VE CREATED IN THE PAST BY NOT HAVING DONE AS EXCELLENT A JOB AS WE'RE GONNA DO.AND, UM, NOT A KNOCK ON ON YOUR TEAM, LAURA OR THE COMMUNICATIONS TEAM.
I MEAN, JEFF HAS SAID THAT THIS JUST REVOLUTIONIZES THE WAY THAT YOU GUYS ARE, ARE GONNA DO, OR HAD DONE COMMUNICATIONS IN THE PAST.
AND THAT'S WHY I'M SO EXCITED.
I MEAN, THIS IS TRULY THE CONTINUOUS IMPROVEMENT, UM, YOU KNOW, ELEMENT THAT'S ON THE BACK OF OUR IDS, RIGHT? UM, THE OTHER, THE OTHER THING THAT, UM, I'D LIKE TO SEE MEASURED IS WHETHER OR NOT PEOPLE WALK AWAY FROM THIS EXPERIENCE BETTER INFORMED, RIGHT? ONE THING IS JUST TO THROW INFORMATION AT THEM, BUT IS IT STICKING RIGHT? AND WAS IT VALUABLE TO THEM? AND SO, UM, I I'M LOOKING NOT JUST AT, AT, AT QUANTITATIVE MORE ENGAGEMENT, BUT WAS THE ENGAGEMENT STICKY, RIGHT? UM, AND THEN LASTLY, YOU KNOW, I I, I DO THINK THERE'S A, ONE OF THE THINGS THAT FRUSTRATES US A LOT IS NOT JUST PEOPLE NOT SHOWING UP THE TOWN HALLS, RIGHT? AND ENGAGING THAT WAY, OR NOT ANSWERING SURVEYS, BUT ACTUALLY CALLS TO ACTION, RIGHT? WE JUST HAD A WHOLE PRESENTATION ON THE CENSUS AND WE'RE BEGGING PEOPLE, PLEASE TAKE ACTION, RIGHT? SO HOW ARE WE GONNA MEASURE WHETHER OR NOT WHAT WE'RE ASKING THEM TO DO ACTUALLY RESULTS IN THEM DOING IT, RIGHT? UM, AND SO WE, WE CAN CERTAINLY REACH OUT AND TOUCH A LOT OF PEOPLE, BUT IT IS ALL FOR NAUGHT.
IF IT DOESN'T RESULT IN, YOU KNOW, CONVERGING, CONVERTING THAT ASK INTO, YOU KNOW, SUBSTANTIVE ACTION, I'LL USE THE, I'LL USE A LITTLE BIT OF THE REST OF MY TIME, LAURA.
AND I DON'T KNOW WHAT THE ANSWERS ARE TO THE QUESTIONS, AND, AND REALLY I DON'T, I DON'T EXPECT IT ANSWER, BUT I'LL USE THE REST OF MY TIME BY, UH, BY POINTING OUT TO EVERYBODY, UM, ON THIS CALL THAT DURING THIS LAST TEST OF OUR RESILIENCE, THE, UH, THE PROTESTS AND DURING THE LAST TESTS OF OUR RESILIENCE, COVID AND THE MEGA STORMS, YOU KNOW, THAT THAT CAME OUR WAY.
UM, LAURA, YOU WERE OUT THERE, UH, YOU KNOW, HELPING US COMMUNICATE THESE MESSAGES.
AND I, I, I GOTTA TELL YOU, I ADMIRE THE WORK YOU DO.
SO, SO VERY MUCH, MUCH, UH, I THINK YOU'RE, I THINK YOU'RE EXCELLENT AT THIS JOB.
AND, UH, ERIC, IF YOU'RE WATCHING, THIS LADY HAS EARNED A VACATION, UH, AND, UH, YOU KNOW, SOME KIND OF PLAQUE OR SO MAYBE MAY MAYOR, MAYBE WE NAME A PARK AFTER HER OR SOMETHING.
BUT, UH, LAURA, I, I, I ADMIRE YOU VERY MUCH, AND I, I THINK YOU'RE FANTASTIC AT THIS.
AND, AND I THINK WE'RE ALL VERY, VERY LUCKY TO HAVE YOU ON THE TEAM.
THANK YOU, COUNCILOR POINT, IF I MAY AT POINT, UM, I HAVE AN AMAZING TEAM AND I COULDN'T DO IT WITHOUT MY BOSS, UH, JEFF AND, AND CARLOS AS WELL.
SO IT'S ALL IN THE ORGANIZATION, AND WE'RE PART OF A REALLY GOOD TEAM, AND WE'RE GIVING HER, WE'RE GIVING HER JULY 4TH FIVE COUNCIL.
UM, I WAS GONNA SAY THE SAME THING THAT SHE PROBABLY SETTLED FOR A SATURDAY AT THIS POINT.
BUT, UM, JUST TWO QUICK THINGS, COUNCILMAN ON THE SENTIMENT PIECE.
UH, WE HAVEN'T FORGOTTEN YOUR SUGGESTION OF THAT.
UH, IN THE PAST, UH, AS YOU MAY KNOW, ONE OF THE RECOMMENDATIONS FROM THE C C R THAT, UH, COUNCILMAN SANDOVAL PUT TOGETHER, UM, WAS TO CREATE A PUBLIC PARTICIPATION ADVISORY COMMITTEE.
AND WE PUT THAT ON HOLD THROUGH COVID, BUT WE'RE STARTING THAT UP, THAT PROCESS UP AGAIN SOON.
AND IT'S MY IN, IT WOULD BE MY, UH, HOPE THAT IN ADDITION TO SOME GRASSROOTS LEVEL NEIGHBORHOOD TYPE FOLKS, WE'D ALSO HAVE SOME FOLKS AT SAY H E B OR U SS A, A SENTIMENT MEASUREMENT PROFESSIONALS WHO CAN WEIGH INTO THE SOPHISTICATED APPROACH THAT THOSE COMPANIES TAKE, BECAUSE I THINK THAT IS THEN ONCE AGAIN, ANOTHER STEP AND ANOTHER LEVEL.
UM, SO TO GO TO THE, UH, TRUST PIECE, UM, LIKE BERTA SAID, WHEN YOU DON'T HAVE AN EXACT, UM, UH, CONVERSION, YOU KNOW, LIKE A DIGITAL AD THAT LEADS TO A BUY, YOU HAVE TO MEASURE THE RESPONSE RATE AND CORRELATE IT TO THE ADVERTISING AND PROMOTION WE'RE DOING.
WE CAN CORRELATE, WE HOPE, THE TRUST THAT OUR PUBLIC HAS IN US BY THE IMPLEMENTATION OF THIS.
AND SO, AS YOU RECALL, WE DO A BIANNUAL COMMUNITY SURVEY THAT IS A SCIENTIFIC SURVEY.
WE ALSO PUT THAT ON HOLD THIS SPRING DURING COVID, BUT WE'LL, WE'LL LAUNCH THAT AT SOME POINT IN THE NEAR FUTURE.
AND WE ASK THOSE TYPES OF QUESTIONS, HOW PEOPLE FEEL, WHAT LEVEL OF TRUST AND CONFIDENCE THEY HAVE IN CITY GOVERNMENT.
AND SO WE'LL BE ABLE TO LOOK AT THOSE THINGS OVER TIME AND HOPEFULLY BE ABLE TO SHOW THAT THIS
[01:55:01]
SORT OF, UH, CONSOLIDATED EFFORT IS IMPROVING, UH, PEOPLE'S EXPECTATIONS AND, AND, AND BELIEF IN US AT THE CITY.YOU, YOU GIMME A LOT OF CONFIDENCE THAT WE'RE HEADING IN THE RIGHT DIRECTION.
AND, UM, ANYWAY, DID I MENTION THAT I ADMIRED LAURA MAYS VERY MUCH.
CAN WE PUT THAT ON THE, ON THE MINUTES?
UH, COUNCIL MEMBER, UH, WE'LL MOVE NOW TO COUNCIL MEMBER SANDOVAL.
I'M SURE YOU HEARD ME SAY, CAN YOU HEAR ME?
UM, UH, THANK YOU, UH, VERY MUCH TO THE TEAM WHO'S BEEN WORKING ON THIS.
UH, AND I ALSO WANT TO THANK, UH, ERIC FOR, UH, BRINGING THIS TO A B SESSION AND MAKING IT, UM, A A LITTLE BIT SLOWER AND MORE DELIBERATIVE, UH, CONVERSATION, WHICH I, I THINK IS GOING TO BE VERY, VERY HELPFUL AS WE MOVE FORWARD.
UM, YOU KNOW, WHEN YOU TALK ABOUT BUYING TRUST, SOMETIMES THAT MEANS SLOWING DOWN A LITTLE BIT AND MAKING SURE EVERYBODY'S COMING WITH YOU, UH, AND IS ON BOARD.
SO, UH, THANK YOU ERIC, FOR, FOR DOING THAT.
I ALSO WANT TO THANK, UM, I, I DIDN'T THINK I WAS GONNA BE IN YOUR PRESENTATION, BUT I FEEL SO HONORED.
UM, SO
SO I DO WANNA THANK, UH, THOSE COUNCIL MEMBERS WHO SIGNED THAT C C R DURING, UM, MY FIRST TERM.
UH, A COUPLE OF THEM AREN'T WITH US ANYMORE.
UM, THEY'VE MOVED ON TO BIGGER AND BETTER THINGS, UH, BUT COUNCILWOMAN, UH, VIA GERRAN, UH, SIGNED ONTO THAT, AS DID COUNCILMAN, UH, CLAYTON PERRY.
SO, UH, THANK YOU FOR, FOR, FOR YOUR SUPPORT ON THAT, AND I'M, I'M GLAD WE'RE, WE'RE MOVING FORWARD.
UM, UH, A FEW THINGS, UM, REGARDING THE, THE COMMITTEE THAT JEFF MENTIONED, UH, HE'S RIGHT, WE'RE PUTTING TOGETHER A, A PUBLIC PARTICIPATION COMMITTEE ON PUBLIC PARTICIPATION AND IS UH, WHICH IS KIND OF, UH, META.
BUT, UH, ONE OF THE THINGS THAT I, I DO HOPE THAT THE COMMITTEE IS ABLE TO DISCUSS IS WHAT IS IT THAT CREATES TRUST WITH THE PUBLIC INPUT PARTICIPATION PROCESSES? AND, UH, COUNCILMAN LIAS, I'M SO GLAD YOU OPENED THE DOOR TO THIS CONVERSATION BECAUSE THAT'S, THAT'S THE WHOLE PURPOSE OF WHAT WE'RE TRYING TO DO.
UM, I, I BELIEVE IS, IS TO MAKE BETTER DECISIONS AND TO DO THEM, UH, TAKING INTO ACCOUNT, UH, WHAT THE PUBLIC EXPECTS OF US.
BUT HOW DO YOU, HOW DO YOU PROVE THAT YOU'VE DONE THAT? YOU'VE DONE THAT, RIGHT? HOW DO YOU, UM, HOW DO YOU TAKE THAT INPUT AND DEMONSTRATE THAT YOUR DECISION ULTIMATELY WAS INFLUENCED BY THAT? SO, UM, THAT'S, THAT'S SOMETHING THAT WE'LL HAVE TO, WE'LL HAVE TO WORK ON.
UM, BUT ONE OF THE THINGS THAT I'M HOPING THAT THAT COMMITTEE WILL TALK ABOUT IS WHAT ARE SOME THINGS THAT WORKED IN THE PAST AND WHAT ARE SOME THINGS THAT WE COULD HAVE DONE A LITTLE BIT DIFFERENTLY, UM, SO THAT WE HAVE THEM GOING FORWARD WHEN WE, WHEN WE DO MAJOR INITIATIVES, LIKE IF THERE'S AN EVER, EVER, EVER ANOTHER ESSAY TOMORROW, UH, AGAIN, OR CLIMATE PLAN AGAIN, UM, THAT WE HAVE THAT INPUT.
I THINK IT'S ALSO VERY IMPORTANT TO MAKE THE POINT THAT A LOT OF THE IMPROVEMENTS THAT WE SEE BEING PROPOSED, UH, THROUGH THIS PROJECT TODAY ARE DIGITAL.
UM, AND THEY ARE TO MAKE IT EASIER FOR THOSE FOLKS WHO ALREADY WANT TO ENGAGE WITH US DIGITALLY TO MAKE THAT EASIER FOR THEM.
LIKE, WE DON'T WANT TECHNOLOGY TO BE THE BARRIER, RIGHT? LIKE, OH MY GOD, IT'S TOO HARD TO FILL OUT THIS APPLICATION, FORGET IT, AND THEN WE LOSE PEOPLE.
UM, BUT THIS IS JUST ONE PIECE OF THE WAY WE ENGAGE OUR RESIDENTS, THE TOOLS THAT WE'RE SEEING HERE.
UM, I, I JUST WANNA BE CLEAR THAT THERE'S A A LOT MORE TO DO, AND I KNOW I HAD SOME CONVERSATIONS WITH, UH, WITH STAFF ABOUT, UH, THE PREVIOUS NAME THAT HAD BEEN GIVEN TO THIS PROJECT, AND I WAS LIKE, NO, I THINK THAT'S TOO, I THINK PUBLIC PARTICIPATION TOOL IS TOO BIG.
THIS IS REALLY JUST, UH, ONE, ONE PIECE OF THAT.
SO THANK YOU FOR, FOR TAKING THAT RECOMMENDATION.
UM, I HAVE, UM, I HAVE A QUESTION ABOUT THE, THE SURVEY TOOLS.
AND, UH, JEFF, I KNOW WE DO THAT PUBLIC OPINION SURVEY, AND IT DOES, UH, GIVE GENERAL SATISFACTION, UH, INDICATORS FOR, FOR THE CITY AND THE RESIDENTS.
BUT I THINK WHAT, UM, COUNCILMAN BELAS MENTIONED WAS RIGHT ON THE MARK, AND, AND I'VE HAD THIS CONVERSATION WITH CLAYTON PERRY AS WELL, IS WHAT WE PROBABLY REALLY NEED IS AN UNDERSTANDING OF HOW PEOPLE FEEL RIGHT AFTER THEY GOT THE SERVICE, RIGHT? SO WHEN WE DID THE PUBLIC OPINION SURVEY, NOT EVERYONE WHO GIVES US THEIR OPINION ON THE POLICE DEPARTMENT OR THE FIRE DEPARTMENT HAS HAD AN INTERACTION WITH THEM.
SO, UM, AND EVERY INTERACTION IS GOING TO BE DIFFERENT TOO.
SO SOMETHING THAT WE, WE TRY TO DO WHEN WE HAVE EVENTS, UH, IN MY OFFICE IS AFTER,
[02:00:01]
UM, AFTER EVERY PUBLIC MEETING, UH, OR WE, SORRY, WE HAVE PRESIDENT'S MEETING.AT THE END OF THE MEETING, WE HAND OUT A SURVEY, JUST LIKE WHEN YOU GO TO A CONFERENCE, RIGHT? LIKE, HOW WAS THIS MEETING? WHAT COULD HAVE BEEN BETTER? SO, UM, I THINK THAT'S JUST SOMETHING WE, WE MAY WANNA INTEGRATE LATER.
AND I, I WANNA REALLY TAKE MY HAT OFF TO, UM, TO LAURA AND JEFF, UH, AND EVEN CARLOS HERE, BECAUSE I KNOW YOU GUYS, YOU'RE THE COMMUNICATION EXPERTS, BUT YOU'RE NOT IN CHARGE OF EVERYONE THROUGHOUT THE CITY.
SO YOU'RE, UM, YOU'RE SORT OF LIKE A LITTLE ANGEL THAT FLITTERS ABOUT AND TRIES TO ADVISE PEOPLE HOW TO, HOW TO DO THINGS, BUT REALLY, THERE'S, THERE'S NO ONE WHO'S IN CHARGE OF THAT, RIGHT? BEYOND, BEYOND ERIC AT, AT THE CITY.
SO I THINK, UH, GIVEN YOUR ROLE, YOU'RE, YOU'RE DOING A TREMENDOUS JOB.
SO, UM, ERIC, UM, I DON'T THINK THEY JUST DESERVE A VACATION.
I THINK THEY SHOULDN'T BE PROMOTED TO COMMUNICATION CZARS AND, AND ENGAGEMENT CZARS IN, IN THE CITY, BUT THAT'S JUST ONE COUNCIL MEMBER.
I KNOW YOU NEED FIVE MORE TO, TO SAY SOMETHING.
UM, SO AS I AM, SORRY, IT SOUNDS LIKE I'M RAMBLING, BUT I AM VERY EXCITED BECAUSE, LAURA, YOU'VE PRESENTED THIS.
I SEE MORE AND MORE OPPORTUNITIES AND I'M, I'M GONNA TRY TO STAY AWAY FROM SCOPE CREEP, UH, ON THIS.
LET'S JUST GET THIS PART DONE.
BUT RIGHT NOW, WE DON'T HAVE A PROCESS FOR HANDING OFF CONSTITUENT CASES FROM ONE ADMINISTRATION TO THE NEXT.
SO WHEN I CAME INTO OFFICE, AND THIS WOULD BE THE SAME THING FOR MANY OF YOU MANY OTHER COUNCIL MEMBERS, IS, UM, THERE WASN'T ANY CLEAR RECORDS.
UM, AND EVEN IF THERE WERE, THERE WERE SOME EMAILS HERE, THERE WAS NOTHING, UM, THAT I COULD JUST STEP INTO AND THEN GET MOVING ON.
SO I THINK, UH, STUDYING THE, THESE, THE FIRST TOOL, UM, IF IT'S ADOPTED BY ALL THE COUNCIL OFFICES, WILL PUT US AND PUT OUR RESIDENTS IN A MUCH, MUCH BETTER, UH, POSITION AND WILL ALSO ALLOW, YOU KNOW, THE CITY STAFF TO SEE WHAT IT IS THE COUNCIL MEMBERS WORK ON.
I KNOW YOU'RE GONNA ISSUE THE, THE BUDGET SURVEY, AND WE'RE GONNA HAVE TOWN HALLS ABOUT IT, BUT WE GET BUDGET REQUESTS EVERY SINGLE DAY IN OUR COUNCIL OFFICES.
SO I THINK, UM, WE SHOULD PROBABLY FIND A WAY TO INTEGRATE THAT TO, UM, SO WE DO IT BECAUSE WE ASK YOU FOR THINGS, RIGHT, WHEN YOU CREATE THE BUDGET.
UM, BUT THE RESIDENTS HAVE ASKED US, SO WE, WE HAVE THAT INFORMATION TOO, AND I THINK SOMEHOW WE SHOULD TRY TO, TO SYNERGIZE THAT.
I COULD TALK FOREVER ABOUT PUBLIC PARTICIPATION, BUT I, I'M JUST VERY GLAD TO SEE US AT THIS POINT.
SO I WANNA THANK THE, THE STAFF AND, UM, AND THE COUNCIL MEMBERS FOR, FOR YOUR, UM, SUPPORT AND INTEREST.
COUNCIL MEMBER SANDOVAL, WE'LL GO NOW TO COUNCIL MEMBER GONZALEZ.
UM, THANK YOU, UH, MAYOR, AND, UM, CAN EVERY, CAN YOU HEAR ME? NO.
UM, SO I GUESS, UH, THE QUESTION I HAVE IT, IT SEEMS LIKE YOU'RE ASKING A LOT FOR ONE SYSTEM.
UM, IS THERE SOMETHING AVAILABLE THAT IS GONNA PROVIDE ALL THOSE FUNCTIONS? I MEAN, I UNDERSTAND THAT YOU'RE GOING THROUGH A, A PROCUREMENT PROCESS, BUT, UM, I GUESS THERE'S SOMETHING LIKE THIS THAT EXISTS, OR WE'RE GONNA HAVE TO MAKE IT SO COUNCILWOMAN, I'M GONNA LET CRAIG ANSWER SOME OF THE SPECIFICS ON THE TECHNOLOGY SIDE FOR THIS ONE.
SO COUNCILWOMAN, I THINK WE'RE GONNA SEE THREE DIFFERENT OPTIONS COME BACK THROUGH THE PROCUREMENT PROCESS.
YES, THERE ARE SOME VENDORS OUT THERE THAT SAY THEY HAVE ONE SOFTWARE PLATFORM THAT DOES ALL FIVE OF THESE COMPONENTS.
SO WE NEED TO EVALUATE THEM AND UNDERSTAND, DO THEY DO ALL FIVE COMPONENTS JUST A LITTLE BIT, OR DO THEY DO THEM TO THE FULL EXTENT THAT WE NEED THEM? THAT'LL BE ONE SCENARIO.
THE SECOND SCENARIO IS WE EXPECT SOME VENDORS TO PARTNER WITH OTHER VENDORS AND COME BACK AS A PACKAGE AND SAY, THE THREE OF US TOGETHER COULD SOLVE ALL THESE ISSUES.
AND THEN THE THIRD OPTION IS, WE MAY JUST REALIZE THAT THERE'S ONE OR TWO THAT DO THREE OR FOUR OF THESE COMPONENTS, AND THEN WE JUST TIE IN THE REST OF THOSE THINGS.
SO I JUST WANT YOU TO KNOW WE'RE OPEN TO ALL THREE DIFFERENT SITUATIONS.
WE WANT TO LET THE R F P PROCESS WEED THAT OUT, BUT AT THE END OF THE DAY, I'M NOT A FAN OF BUILDING THIS.
AND SO WE'RE LOOKING FOR WAYS TO BRING THEM TOGETHER FROM THE VENDOR PERSPECTIVE.
I'M SORRY, COULD YOU REPEAT THAT? UH, COULD, COULD YOU REPEAT THAT, PLEASE? YOU DON'T WANNA BUILD IT.
THE LAST PART, THE LAST PART OF WHAT I SAID IS I'M NOT A FAN OF US INTERNALLY BUILDING THIS OUT.
UH, THESE SHOULD BE PURCHASE PACKAGES THAT DO THE WORK.
WE MAY NEED TO CONNECT SOME TOGETHER, BUT WE SHOULDN'T BE BUILDING OUT THE CORE FUNCTIONALITY.
UM, THAT'S HOW WE GOT OURSELVES INTO SOME OF THE CURRENT SITUATIONS WITH SURVEYS AND BOARDS AND COMMISSIONS AND SO FORTH.
[02:05:02]
I'M SORRY, DID YOU LOSE ME OR DID I LOSE, DID I LOSE YOU? WE HAVE YOU.I DIDN'T HEAR THE ANSWER TO YOUR QUESTION.
I MEAN, TO MY QUESTION, UM, DID YOU SAY THAT YOU DON'T WANNA BUILD IT YOURSELF? YES, MA'AM.
AT, AT THE END OF THE DAY, WE DON'T WANT TO BE THE BUILDER OF THESE FIVE COMPONENTS.
I DO THINK THERE MAY BE AN OPPORTUNITY FOR US TO HELP TIE SOME OF THEM TOGETHER INTERNALLY.
THAT MIGHT BE AN OPTION, BUT NO, WE DON'T WANT TO BE THE BUILDER OF THESE.
WE'RE LOOKING FOR THE DIFFERENT OPTIONS FOR THE VENDORS TO DO THAT.
AND, UM, I GUESS, YOU KNOW, WHEN WE TALK ABOUT, UM, UM, I, I, BECAUSE YOU KNOW, SO MUCH OF THE WORK THAT WE DO IS CONNECTED TO OTHER ORGANIZATIONS LIKE C P S ENERGY PERHAPS, UH, OR THE COUNTY.
UM, IS THERE, UH, YOU KNOW, SO A WAY TO TIE THOSE, OR THAT'S STILL, YOU KNOW, AN EXTERNAL OF, UM, FUNCTION.
SO I, UH, I WOULD SAY IN THIS FIRST GO ROUND THAT LAURA PUT TOGETHER FOR YOU, IT DOES NOT INCLUDE C P S IN THE COUNTY.
UH, BUT WE HAVE HAD CONVERSATIONS ABOUT WHETHER THROUGH WORK ORDER SYSTEMS, I KNOW WE'VE TALKED ABOUT THIS, ABOUT COUNCILMAN PERRY SEVERAL TIMES, UH, EITHER COMMUNICATION OR WORK ORDER SYSTEMS, OR JUST THE RESIDENT NOT KNOWING WHAT AGENCY TO GO TO.
UM, THOSE ARE ALL THINGS THAT HAVE BEEN IN CONVERSATIONS.
WE DO HAVE AN INNOVATION PROJECT OUTSIDE OF THIS THAT IS LOOKING AT A ONE SHOP FROM A RESIDENT PERSPECTIVE ACROSS MULTIPLE AGENCIES.
HOW WOULD I GET THINGS DONE? SO WE'RE GONNA PLAY WITH THAT AS A PROTOTYPE, BUT THAT WOULD BE FUTURE PHASES OF THIS WORK.
BECAUSE I STILL KIND OF FEEL LIKE THEY'RE VERY SEPARATE FUNCTIONS.
I MEAN, I KNOW THAT, YOU KNOW, FOR EXAMPLE, IF A CUS IF A CONSTITUENT IS JUST CALLING TO HAVE, UM, LIKE LIGHTING REPLACED OR GRAFFITI, UM, YOU KNOW, THAT THAT'S A PRETTY SIMPLE REQUEST.
UM, AND THOSE THINGS ARE EQUALLY IMPORTANT FOR BUILDING PUBLIC TRUST.
I MEAN, I, I FEEL LIKE REALLY THE WAY WE BUILD PUBLIC TRUST IS BY DOING WHAT THEY ASK US TO DO.
UM, AND, AND, AND THOSE ARE JUST BASIC CITY CORE SERVICES, WHICH I FEEL LIKE SOMETIMES THE PROBLEM IS NOT COMMUNICATION.
THERE'S A PROBLEM SOMEWHERE ELSE DOWN THE LINE, BUT AS A COUNCIL MEMBER, WE OFTEN WILL BE CRITICIZED, UH, FOR NOT FOLLOWING THROUGH ON POTHOLES OR LIGHTING OR SOMETHING THAT'S, UM, YOU KNOW, SORT OF A CORE CITY SERVICE.
AND SO I'M NOT TRYING TO POINT FINGERS OR, YOU KNOW, UH, LAY BLAME ANYWHERE.
BUT, UM, YOU KNOW, I, I THINK THAT THAT'S PART OF THE DISTRUST OF CITIZENS IS WHEN, UM, SIMPLE STEPS ARE NOT FOLLOWED THROUGH.
AND, AND PERHAPS THAT HAS NOTHING TO DO WITH THIS SYSTEM AND HOW IT FUNCTIONS.
SO I JUST, I, I FEEL LIKE THAT'S IMPORTANT AS WELL.
UM, WE KNOW THAT THERE'S BEEN PLENTY OF TIMES THAT, YOU KNOW, WE HAVE HAD 3 1 1 WORK ORDERS FOR POTHOLES THAT NEVER GOT FIXED, AND YOU GO ON SITE AND IT'S STILL NOT DONE, AND THEN THE PUBLIC COMES BACK AND SAYS, YOU GUYS, UM, YOU KNOW, LIKE, UH, ARE NOT DOING GOOD JOB.
SO I THINK AS COUNCIL MEMBERS, WE'VE ALL HAD THOSE EXPERIENCES AS WELL.
SO I, UM, I, I DO, UH, I MEAN, I, I, I THINK IT'S IMPORTANT TO BE ABLE TO FOLLOW THE, UM, THE, YOU KNOW, A I WORK ORDER.
UM, BUT I, I'M VERY RELUCTANT TO THINK THAT THIS IS GOING TO REALLY BUILD TRUST IN PUBLIC ENGAGEMENT.
I JUST THINK THAT THERE'S REALLY NO SHORTCUT TO DOING THAT, BUT BY FACE, BY FACE INTERACTIONS AND BY FOLLOWING THROUGH WITH WHAT WE SAY WE'RE GONNA DO.
AND WE'RE NOT GONNA AUTOMATE THAT AWAY.
SO I, I'M GRATEFUL FOR THIS, UM, THE SYSTEM, UH, BUT I THINK MAYBE NOT AS ENTHUSIASTIC AS MY COLLEAGUE IN DISTRICT EIGHT WHO THINKS THIS MIGHT BE THE END ALL, BE ALL SOLUTION.
SO, UM, THANK YOU ALL FOR, FOR THE WORK.
AND IF, IF I MAY, I'M GLAD YOU MADE THAT POINT BECAUSE NO AMOUNT OF TECHNOLOGY OR SERVICES COULD EVER REPLACE THE ACTUAL INTERACTIONS THAT WE HAVE WITH OUR RESIDENTS, BUT OUR HOPE IS THAT WE SPEND LESS TIME AS STAFF BUILDING DATABASES AND LISTS AND SURVEYS AND THE FRAMEWORK AND SPEND MORE TIME COMMUNICATING WITH PEOPLE.
COUNCIL MEMBER GONZALEZ, UH, COUNCIL MEMBER ROCHA GARCIA.
AND THANK YOU, LAURA, FOR, FOR YOUR HARD WORK ON THIS.
I'VE BEEN, UM, BRIEFED, I FEEL LIKE A COUPLE OF TIMES ON THIS, AND I KNOW THAT I OWE YOU, UM, A PERSON, UH, FOR, FOR THE COMMITTEE.
AND I'LL SUBMIT THAT TODAY I WAS WAITING TO HAVE, UM, UH, A NEW STAFF MEMBER
[02:10:01]
ADDED SO THAT SHE COULD ALSO LISTEN IN ON THE DISCUSSION.UM, I HAVE A, UH, I HAD AN OPPORTUNITY TO, UM, UH, HIRE SOMEONE BECAUSE UNFORTUNATELY SOMEONE LEFT IN, IN MY OFFICE.
AND SO, UM, I, I LOOKED AT THE, UH, JOB SCOPE.
AND SO THIS PERSON, PERSON IS REALLY GONNA BE FOCUSED ON COMMUNITY ENGAGEMENT AND REALLY A RED, UH, OR A, UH, REDEFINING COMMUNITY ENGAGEMENT, UM, WITH THE COVID SITUATION AND, AND POST COVID.
SO, UH, I'M SURE THAT SHE MIGHT HAVE SOME IDEAS, A LOT OF IDEAS, UM, AFTER A, A COUPLE OF WEEKS.
SO GIVE HER SOME TIME AND I'M SURE SHE'LL BE REACHING OUT TO YOU.
UM, I ALSO WANTED TO THANK MATT LULIN, UH, FOR, FOR ALL OF THE HELP, ALL THE SUPPORT, UH, AND CRAIG HOPKINS, WHO I KNOW I'VE BEEN ON, ON A COUPLE OF ZOOM CALLS OR, OR, UH, UH, WEBEX CALLS WITH YOU ALL ALREADY, UM, ABOUT THIS.
UM, AND TINA ALSO IN THE CITY CLERK'S OFFICE, I KNOW THAT YOU WERE, UM, VERY INVOLVED, UH, AS WELL.
AND SO I THINK THAT WE NEED YOUR, YOUR FEEDBACK AS WELL AS THE DATA COLLECTION, UM, PROCESS COMES IN.
UM, I APPRECIATE THAT WE ARE WORKING ON BOARDS AND COMMISSIONS AND, UM, I JUST WANNA MAKE SURE THAT THIS IS ACCESSIBLE TO ALL, AND I THINK I ASKED THIS QUESTION, BUT FOR, UM, THE GOOD, UH, OF THE GROUP, CAN YOU REMIND ME WHAT YOU, UH, WHAT YOUR ANSWER WAS WHEN I ASKED IF PERSONS THAT, UM, HAD, UH, UH, THAT, THAT HAD, UH, THE SITE DISABILITIES FOR INSTANCE, WOULD BE ABLE TO, UM, TO WORK WITH THIS SYSTEM? OR HOW ARE WE INTEGRATING A D A ACCESS INTO THE SYSTEM? GREAT.
GREAT QUESTION, COUNCILMAN, AND THANK YOU FOR, FOR YOUR COMMENTS.
ANY R F P PROPOSAL THAT WE GET BACK, WE'D WANNA MAKE SURE ENCOMPASSES NOT ONLY ACCESSIBILITY WHEN IT COMES TO A D A, BUT ALSO OTHER LANGUAGES.
UM, I THINK WE, WE'VE SEEN THAT ESPECIALLY DURING THIS COVID RESPONSE, BUT IT'S REALLY MORE IMPORTANT THAN EVER TO MAKE SURE THAT INFORMATION IS ACCESSIBLE IN THE LANGUAGE OF PREFERENCE.
SO THOSE ARE THINGS THAT WE'D ABSOLUTELY CONSIDER IN THIS SOLICITATION.
I DON'T KNOW, CRAIG, IF YOU WANNA ADD ANYTHING ELSE TO THAT? NO, OTHER THAN AS WE ALSO UPDATE OUR WEBPAGE AND OUR WEBSITE AND OUR MOBILE APPS, EVERYTHING WE TOUCH, EVERYTHING WITH THE NEW COVID SITE WE PUT TOGETHER, WE ARE FOLLOWING THOSE SAME STANDARDS.
SO IT'S ALLOWING US AS WE ADD NEW AND CLEAN UP, APPLY THOSE STANDARDS.
I I WOULDN'T WANNA MISS THAT OPPORTUNITY.
I KNOW THAT, UM, WE RECENTLY APPOINTED SOMEONE, UM, TO THE VIA BOARD AND SHE HAS DONE A TREMENDOUS JOB.
AND I, UM, I, I'M AN ADVOCATE FOR, FOR FOLKS OF ALL ABILITIES TO BE ABLE TO PARTICIPATE AND ENGAGE.
SO, UM, DEFINITELY SOMETHING TO CONSIDER.
AND YOU BROUGHT UP MY NEXT QUESTION, UM, UH, ACTUALLY, UH, LAURA, WHICH WAS I ON THE, UM, EVOLU OR ON THE EVALUATION PANEL, UM, I'M HOPING THAT YOU ALSO HAVE SOME SPANISH SPEAKERS SO THAT THEY COULD GO OUT THERE AND, AND LOOK AS A, A LOT OF THE FOLKS, UM, ALSO USE A SPANISH FEATURE SO THAT THEY COULD SEE IT FROM THAT PERSPECTIVE AS WELL.
THAT IS SOMETHING WE'LL CONSIDER.
I THINK THAT'S A, A CRITICAL COMPONENT TOO, OF THE PERSON THAT'S INTERACTING WITH THE EVENT AND SURVEY MANAGEMENT TOO.
UM, SO WE'LL MAKE SURE THAT EXPERTISE IS AVAILABLE.
COUNCIL MEMBER GARCIA GOES DOWN TO COUNCIL MEMBER GRA.
UM, I DO WANT TO THANK, I WANNA THANK, UM, LAURA AND CRAIG AND THE TEAM, MATT, EVERYBODY, BECAUSE YOU ALL WERE THERE ANSWERING MY QUESTIONS.
I'M LOOKING FORWARD TO WHAT THIS IS GOING TO DO AND THE CONNECTIONS THAT WE'RE MAKING THROUGH THIS.
AND, UM, ALL OF MY QUESTIONS, UM, OR SOME OF MY QUESTIONS HAVE BEEN ASKED AND ANSWERED, UH, BUT COUNCILWOMAN, I DON'T KNOW IF WE SHOULD START TALKING ABOUT CZARS.
I WOULDN'T USE THE TERM CZAR, BUT I DO THINK THEY'RE FABULOUS.
SO AGAIN, THANK YOU TO THE GREAT TEAM.
AND, UM, ONE THING I DO WANNA POINT OUT IS WHAT'S IMPORTANT FOR ME RIGHT NOW DURING THIS TIME IS WE REALLY LOOK AND SEE WHERE WE CAN, UM, HIRE OR GET LOCAL.
AND I KNOW WE CAN'T PUT LOCAL PREFERENCE POINTS ON THERE, BUT I THINK HELPING OUR LOCAL COMMUNITY IS ABSOLUTELY AN IMPORTANT ISSUE RIGHT NOW.
UH, SO THOSE ARE ALL MY COMMENTS.
COUNCIL MEMBER GRO, COUNCIL MEMBER ANDREW SULLIVAN.
UM, I WANNA SAY THANK YOU LARS, SO MUCH, AND THANK YOU JEFF, UM, FOR ALWAYS BRINGING FORTH SUCH A INNOVATIVE PLATFORM THAT WE CAN USE FOR OUR COMMUNITY, UM, UNDER THE BOARDS AND COMMISSIONS.
I WAS JUST WONDERING, IS THIS NOW ACCESSIBLE THROUGH, UH, MOBILE DEVICES? BECAUSE I KNOW BEFORE, UM, YOU COULD NOT DO AN APPLICATION THROUGH A MOBILE DEVICE.
YOU HAD TO BE ON A DESKTOP OR A LAPTOP.
SO THE CURRENT APPLICATION PROCESS, AND CRAIG AND TINA CAN JUMP IN HERE, UM, IS IS THE CURRENT ONE THAT WE HAVE IN PLACE WITH THIS PROPOSAL.
[02:15:01]
WE'D BE LOOKING AT MAKING THAT MOBILE FRIENDLY AND MOBILE RESPONSIVE.UM, AND THEN ALSO WITH THE TRANSITION, I KNOW YOU WERE SAYING THAT IT WOULD BE EASIER FOR US AS A COUNCIL MEMBER TO LOOK AT THOSE APPLICATIONS THAT HAVE COME IN.
UM, WOULD THAT GIVE US THE, UH, ACCESSIBILITY TO ALSO APPROVE ANY OF THE BOARDS AND COMMISSIONS APPLICATIONS INSTEAD OF WAITING FOR THEM TO GET PRINTED OUT, BROUGHT OVER TO US, UM, AND THEN SENT BACK OVER TO THE CITY COLLECT OFFICE? UM, I'M GONNA YIELD TO CRAIG ON THAT QUESTION FOR THE TECHNOLOGY SIDE.
SO MA'AM, WE HAVE TO DO THE EVALUATION OF THE DIFFERENT PACKAGES TO COME IN, BUT PART OF THE REQUIREMENTS IS, UH, NO PAPER, ELECTRONIC, UH, WORKFLOWS AND MOBILE FIRST.
AND SO I SAY MOBILE FIRST, NOT MOBILE ONLY, BUT WE DO KNOW MOST PEOPLE LIKE TO INTERACT ON THEIR MOBILE DEVICES, UH, AT A HIGHER RATE THAN A, THAN A TRADITIONAL DESKTOP WEBPAGE.
SO WE WANT IT TO BE DESIGNED IN BUILT THAT IT CAN BE IN BOTH ENVIRONMENTS, BUT NO PRINTING, FAXING, CARRYING, IT SHOULD BE SUBMITTED AND ELECTRONICALLY DISTRIBUTED.
AND AS WE GO FORWARD WITH THOSE BOARDS AND COMMISSIONS APPLICATIONS, AND ONCE WE HAVE EITHER THE CO UH, THE PERSON THAT THE COUNCIL MEMBER WANTS TO APPROVE, UM, WITH THAT POSITION BEING COMPLETED OR FILLED, WILL THE OTHER APPLICANTS THAT HAVE APPLIED BE, UH, SENT A, UM, ACKNOWLEDGEMENT LETTER THROUGH THIS SYSTEM AS WELL? COUNCILWOMAN? WE DID PUT THAT, UH, REQUIREMENT IN THE REQUIREMENTS DOCUMENT THAT WE ARE GOING TO INCORPORATE IT INTO THE PROPOSAL THAT WILL BE RELEASED.
AND SO WE ARE ASKING FOR THAT FEATURE.
UM, I'D JUST LIKE TO TAKE, UH, TAKE A MOMENT TO THANK MS. MARGARET, UM, WHO IS THE RESIDENT MEMBER.
SHE'S THE DISTRICT TWO POWERHOUSE, AND I'M SO THANKFUL THAT SHE IS, UM, ON BOARD TO ASSIST YOU GUYS, AND PLUS SHE ALSO HAS THAT TECHNOLOGICAL PART THAT SHE BRINGS FROM THE PORT OF SAN ANTONIO.
YEAH, THANK YOU JEFF, AND THANK YOU MAYOR.
COUNCIL MEMBER ANDREW SULLIVAN, COUNCIL MEMBER TREVINO.
UH, AND THANK YOU LAURA FOR THAT PRESENTATION.
THANK YOU, UH, CRAIG AND, AND, AND EVERYONE, ALL THE ENTIRE TEAM.
UM, THIS IS, THIS IS DEFINITELY A, A GREAT STEP FORWARD.
UH, AND I HAVE TO AGREE WITH A LOT OF THE QUESTIONS AND COMMENTS THAT HAVE BEEN EXPRESSED BY MY COLLEAGUES.
UH, SPECIFICALLY I HAVE TO AGREE WITH, WITH MY COUNCIL MEMBER IN DISTRICT FIVE, UH, COUNCIL MEMBER SHIRLEY GONZALEZ, WHEN SHE TALKS ABOUT, UH, YOU KNOW, WHAT ARE THE EXPECTATIONS OF OUR COMMUNITY? AND SO, UH, WHAT I'D LIKE TO SEE IS, IS THAT SOME OF THESE TOOLS, UM, ARE, ARE LINKED TO, TO MEASURABLE, UH, ITEMS, UH, EXECUTABLE, UH, UH, THINGS THAT, THAT PEOPLE ARE REQUESTING IN OUR CITY.
UH, GOOD EXAMPLE, EVERY TIME I SEE ONE OF THESE THINGS, I SEE SIDEWALKS, BUT WE NEVER HARDLY MEASURE IT, UH, MEANINGFULLY.
AND I WANNA POINT OUT THAT, UH, THE 3 1 1 SYSTEM, UH, THAT WE UTILIZE, UH, YOU KNOW, A LOT OF THE CASES THAT GET TAKEN ON, THEY GET CLOSED WITHOUT INFORMING THE COUNCIL OFFICE OR, OR THE PERSON THAT CALLED IT IN, IN THE FIRST PLACE.
AND, AND IT'S, AND IT'S JUST A MATTER OF EVERYBODY SORT OF STAYING CONNECTED TO, TO THE ISSUE TO UNDERSTAND, UH, YOU KNOW, ARE WE GETTING THE THINGS DONE THAT ARE, THAT PEOPLE ARE REQUESTING? I THINK IT'S, IT'S, IT'S QUITE AMAZING TO A LOT OF US TO SEE THAT A LOT OF THE THINGS THAT ARE BEING REQUESTED ARE, UH, IN MANY CASES CAN BE VERY SIMPLE, UH, CAN, CAN FEEL TO A LOT OF OUR COMMUNITY, LIKE, UH, HAVE NOT BEEN ADDRESSED FOR, FOR MANY, MANY YEARS, EVEN DECADES.
AND, AND THEN OF COURSE, THAT'S WHERE YOU GET THE, THE, THE MISTRUST, THE THE FEELING OF, OF NOT BEING HEARD OF, OF THINGS NOT HAPPENING.
AND SO WHAT I'D LIKE TO SEE IN THIS IS, IS, IS THIS TIED TO THE THINGS WE ACTUALLY DO, THE THINGS THAT, THAT ARE BEING REQUESTED, UH, AND HOW WE'RE ADDRESSING THAT AND HOW WE'RE MEASURING THAT IN A MEANINGFUL WAY TO DEMONSTRATE AND TO SHOW, UH, CONSTITUENTS IN OUR COMMUNITY THAT, THAT WE ARE TACKLING THE VERY ISSUE THAT THEY'RE BRINGING UP.
AND SO I, I CERTAINLY APPRECIATE THE FACT THAT WE ARE STREAMLINING THE COMMUNICATIONS COMPONENT OF THIS.
I'D LIKE TO LINK IT TO, TO SOME ACCOUNTABILITY.
I MEAN, THIS IS REALLY, UH, YOU KNOW, UH, A PORTION OF, OF, I THINK COUNCILMAN, UH, SANDOVAL YOU, LIKE YOU SAID, THIS IS NOT, THIS IS NOT THE ONLY THING.
AND SO, UH, I THINK WE PRO WE'RE PROVIDING SOME, SOME COMMUNICATION, SOME TRANSPARENCY.
[02:20:01]
UH, I'D LIKE TO ADD SOME ACCOUNTABILITY, UH, TO, TO WHAT THIS COULD BE.UM, THIS WOULD HELP US BRING IN, UH, TRUST, HELP, UH, BRING IN SOME, SOME, SOME VERY THINGS THAT, THE VERY THINGS THAT WE CAN ACTUALLY MEASURE AND IMPROVE ON YEAR AFTER YEAR, BECAUSE WE CAN POINT TO IT, WE CAN MEASURE IT, WE CAN SEE THE PROGRESS, AND, UH, WE CAN FIND, YOU KNOW, WHAT, WHAT'S WORKING, WHAT'S NOT WORKING.
UM, BUT THAT'S, I, YOU KNOW, I, AGAIN, THOSE ARE THE KINDS OF THINGS THAT WE'RE ALSO HEARING IN DISTRICT ONE.
UH, PEOPLE, PEOPLE ARE, ARE ALMOST ALWAYS CALL US AND WE, WE WILL WALK THEM THROUGH THE 3 1 1 SYSTEM.
WE WILL WALK THEM THROUGH A LOT OF THE STEPS AND A LOT OF THINGS THAT ARE, THAT ARE GOING ON.
UM, BUT WE WANT, WE WANT TO MAKE SURE THAT, THAT ALL, ALL THESE THINGS ARE, ARE INTERCONNECTED.
UM, AND THEN LASTLY, JUST COUNCILMAN SANDOVAL, I HAVE TO AGREE WITH YOU AS, AS WELL, IN TERMS OF CONTINUITY.
UM, THIS IS A, UH, UNFORTUNATE THING THAT HAPPENS WHEN, WHEN YOU HAVE, UH, TWO YEAR CYCLES AND ELECTIONS AND, AND TURNOVER ON COUNCIL, IS THAT, THAT, UM, THINGS GET LOST, OR, OR THERE'S, THERE'S A, A LACK OF CONTINUITY WHEN IT GOES FROM ONE OFFICE TO THE NEXT.
AND, UH, HOW CAN THIS, UH, PLATFORM HELP EVERYBODY, UH, SHARE THE DATA, UH, WORK ON THE SAME, UH, PLATFORM, UH, FIND A WAY, FIND THIS AS A USEFUL TOOL THAT ACTUALLY HELPS, UH, KEEP THE MOMENTUM GOING, KEEP THAT CONTINUITY.
UH, YOU KNOW, SAME THING HAPPENED TO ME WHEN I FIRST GOT HERE, AND I THINK THAT IT, IT'S NOT AN UNCOMMON STORY TO, TO, UH, TRY TO BUILD THE DATA UP FROM SCRATCH SOMETIMES.
AND, UM, AND SO THIS TO ME, CAN, I THINK HELP TO PROVIDE A, A SHAREABLE, UH, PLATFORM FOR DATA THAT, THAT EVERY COUNCIL OFFICE CAN SHARE, UH, THAT, THAT WILL HELP US MAINTAIN SOME LEVEL OF CONTINUITY AND UNDERSTANDING OF THE ISSUES THAT OVERLAP ELECTION CYCLES.
AND SO, UH, AGAIN, I, I APPRECIATE THIS AND I THINK THAT, UH, THIS IS A, A GREAT START.
I THINK IT WAS A GREAT, UH, PRESENTATION, BUT, UM, I'D, I'D LIKE TO SEE, UH, US ADD SOME, SOME, SOME COMPONENTS OF ACCOUNTABILITY, UH, AND, AND, AND ABILITY TO MEASURE THE THINGS THAT, UH, WE'RE BEING ASKED TO DO.
COUNCIL MEMBER TREVINO, UH, I THINK WE GOT, UH, COUNCIL MEMBER PERRY BACK, UH, COUNCIL MEMBER PERRY, UH, WOULD YOU LIKE TO TAKE YOUR TIME? YES, THANK YOU VERY MUCH.
JUST GOT A COUPLE OF QUESTIONS.
ONE OF THEM IS, UH, THE LENGTH OF TIME THAT WE'RE PUTTING THIS R FP ON THE STREET, UH, HOW MUCH TIME ARE THEY GONNA ACTUALLY HAVE TO PUT A PROPOSAL TOGETHER? AND I'M, I'M LOOKING AT, AFTER ALL THE QUESTIONS ARE ANSWERED, AND, AND, UH, ALL THE RESPONSES ARE GIVEN BACK TO THE, TO THE PROPOSALS, HOW MUCH TIME ARE WE GIVEN THEM TO PUT A PROPOSAL TOGETHER? SO COUNCILMAN, THIS R F C WILL BE OPEN FOR 60 DAYS.
WHEN YOU SAY OPEN, THAT'S FROM THE, FROM THE PROPOSAL BEING RELEASED TO THE DUE DATE? THAT'S CORRECT.
UM, WELL, AND I USUALLY TALKED ABOUT THIS ON, UH, THE AUDIT AND ACCOUNTABILITY MEETINGS IS THAT, YOU KNOW, SOMETIMES QUESTIONS ARE ANSWERED.
THAT ACTUALLY, UM, HAS A CON THAT THE, UH, ONCE THE QUESTIONS ARE ANSWERED, SOMETIMES, UH, RFPS ARE ACTUALLY CHANGED TO BECAUSE OF QUESTIONS BEING ANSWERED.
AND I JUST WANNA MAKE SURE THAT, YOU KNOW, EVEN 60 DAYS TO ME ON THIS, THIS IS A VERY COMPLICATED R F P AND, UH, I, I, I'M JUST CONCERNED THAT WE'RE, WE'RE MAKING THIS TOO SHORT OF A TIME FOR A GOOD PROPOSAL TO BE PUT TOGETHER BECAUSE OF THE, ALL THE DIFFERENT OPTIONS THAT CAN BE PUT TOGETHER AND THE, JUST THE COMPLICATED NATURE OF THIS WHOLE THING.
I'D REALLY LIKE TO SEE A LITTLE BIT MORE TIME GIVEN TO, UH, GIVE THEM AN OPPORTUNITY TO PUT A QUALITY PRODUCT TOGETHER FOR US TO EVALUATE.
JOHN, I DON'T KNOW IF YOU CAN PUT THE SLIDE BACK UP WITH THE TIMELINE, BUT I THINK THEY ANSWER THE COUNCILMAN'S QUESTION.
THE 60 DAYS IS BE OPEN PERIOD, AND THEN WE HAVE TIME AFTER THE
SOMEONE'S TALKING ABOUT, UM, SO RELEASE DATE IN JUNE,
[02:25:01]
AND THEN COMPLETE, UH, EVALUATION MID-SEPTEMBER.SO IT'S ACTUALLY, OKAY, I'M 60, 60 PLUS 30, SIR, 60 DAYS ON THE STREET AND 30 DAYS FOR EVALUATION AND QUESTION AND ANSWER.
THAT BECAUSE OF THE CON COMPLICATED NATURE OF THIS THING THAT WE OUGHT TO GIVE A LITTLE BIT MORE TIME FOR THE, THE CONTRACTORS TO ACTUALLY PUT, UH, PROPOSALS TOGETHER, PUT THEIR PROPOSALS TOGETHER ON THIS, BECAUSE IT, AGAIN, THIS IS A HUGE CONTRACT AND WE SHOULD BE GIVING THEM MAX AMOUNT OF TIME AMOUNT TO, UH, GET THIS DONE.
ARE WE UNDER ANY KIND OF RUSH TO GET THIS THING DONE? UM, I DON'T KNOW THAT I, I THINK TO TAKE A STEP BACK, UM, WE WILL BE REACHING OUT TO SOME VENDORS THAT HAVE EXPERIENCE IN SOME OF THESE FIELDS.
UM, AND LOOKING AT THIS FROM A HIGHER LEVEL, WE WILL BE CONSIDERING THE INDIVIDUAL COMPONENTS OF EACH PLATFORM AND WE CAN CHOOSE WHICH ONES MIGHT SUIT US BEST AS THE CITY.
SO IF WE DECIDE THAT ONE VENDOR PROVIDES ONE OR TWO OF THE COMPONENTS OF THE FIVE, UM, WE STILL HAVE THE ABILITY TO BE ABLE TO TURN THOSE ON, BUT MAYBE NOT THE REST OF THEM.
UM, CRAIG, I DON'T KNOW IF YOU WANNA ADD ANYTHING TO THAT TOO.
NO, I THINK WE'LL PICK THAT INTO CONSIDERATION AND, UH, THEN WE NEED MORE TIME.
WE'LL FIGURE THAT OUT AS WE GO THROUGH IT.
BUT, UM, I UNDERSTAND YOUR CONCERN, SIR, NOT ABOUT HOW MUCH TIME WE'RE TAKING TO EVALUATE.
I'M TALKING ABOUT THE TIME THAT IT TAKES A CONTRACTOR, PUT A PROPOSAL TOGETHER, AND THAT'S WHAT I'M CONCERNED ABOUT, THAT WE'RE NOT GIVING ENOUGH FRONT END TIME, NOT ON THE, NOT ON OUR ACTIONS, BUT THE CONTRACTOR TO ACTUALLY PUT THE PROPOSAL TOGETHER.
WE WE'RE, LET'S NOT SQUEEZE THAT TIME FOR THIS IS TOO IMPORTANT, THAT, TOO BIG AND TOO COMPLICATED TO DO THAT.
SO I, I'D REALLY LIKE TO SEE A LITTLE BIT OF TIME ADDED TO THE FRONT END, GIVE THEM A LITTLE BIT MORE TIME TO PUT THE PROPOSAL TOGETHER.
AND THAT'S ALL, ALL THE COMMENTS I HAD.
UM, THAT'S THE, UH, PRESENTATION TODAY.
UM, THANK YOU CRAIG AND LAURA FOR, UH, THE PRESENTATION.
I THINK YOU CAN HEAR, UH, SOME UNANIMOUS EXCITEMENT ABOUT THIS WHOLE PROCESS AND GETTING TO THE NEXT STEP.
SO LOOK FORWARD TO GETTING THIS UNDERWAY EXPEDITIOUSLY.
UM, WITH THAT, WE DO HAVE A CITIZENS BE HEARD PUBLIC HEARING TONIGHT AT SIX O'CLOCK.
I BELIEVE IT WILL BE RELATIVELY SHORT TONIGHT.
UH, SO THE TIME NOW IS 4 29 THIS WEDNESDAY, UH, JUNE 17TH, 2020.
THE CITY COUNCIL B SESSION IS NOW ADJOURNED.